Effective company swag ideas have the potential to engage, delight, and build loyalty among both employees and customers. The key is to brainstorm innovative swag that people will actually want to keep!
Did you know that:
83% of people love receiving company swag?
90% of employees feel more engaged with company swag?
79% of people feel appreciated when they receive swag?
These impressive statistics show how powerful company swag can be for your business.
Here are 13 powerful case studies featuring cool company swag ideas to enhance your brand and motivate your team in 2024.
Table of Contents
- Outlier Ventures' Thoughtful Swag for New Team Members
- Arcwood's Smart Gifts Keep New Insurance Customers Organized
- Alabama LIC's Thoughtful Fitness Gift for Employees
- How Veeam Spiced Up Online Events with Company Swag
- 60K Uniforms to New Service King Staff in 2 Weeks
- Wolters Kluwer Appreciates Global Team Members with Custom Swag
- Interns at Enterprise Enjoy Picking Their Favorite Swag
- Copper's Strategy to Impress New Employees with Swag
- Shaw-Lundquist's Groundbreaking "Go Purple" Tumbler
- Brass Foundry's Stickers Make So Zeen Beer a Hit
- Inside Gravy Solutions' Onboarding Kits for New Hires
- What are the most popular company swag ideas for 2024?
- Which industries benefit most from creative company swag ideas?
- What are some budget-friendly but impressive company swag ideas?
- What ROI can be expected from innovative company swag ideas?
- What are unique company swag ideas for tech companies in 2024?
Case Study #1: Outlier Ventures' Thoughtful Swag for New Team Members
Products: Water Bottles, Notebooks, Pens, Mugs, and Tote Bags
Company: Outlier Ventures
Company Size: 51-200 Employees
Organizer Country: UK
Target Audience: New Employees
Primary Objective: The primary objective was to provide new employees at Outlier Ventures with practical, daily-use company swag items with innovative company swag ideas that avoided waste and promoted brand recognition outside the office.
Strategy and Execution: Giving new employees company swag is a great way to show them they are valued and get them excited about joining the team. Outlier Ventures came up with creative company ideas and selected products for everyday use like water bottles, notebooks, pens and mugs, ensuring new employees have everything they need on the first day. They also included a tote bag and key finder in the pack so employees can show off the company's brand when they're outside of the office, which will help more people know about it.
Marketing Outcomes
- Boosted employee morale and sense of belonging from day one.
- Enhanced brand visibility outside the office through practical swag items.
- Set a positive and welcoming tone for the onboarding process.
The Conclusion:
Everything reached the Outlier Ventures team at the right time. Adding a welcome note to the gift pack made it even more personal and started the new employee experience on a happy note.
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Case Study #2: Arcwood's Smart Gifts Keep New Insurance Customers Organized
Products: Document Pouch & Full Color Mini Padfolio
Company: Arcwood National Insurance
Organizer Country: United States
Company Size: 10 Employees
Target Audience: New Customers Who Recently Signed Up For Insurance Policies
Primary Objective: The primary purpose was to provide new customers with unique gifts and a way to keep their new insurance papers organized by implementing innovative company swag ideas.
Strategy and Execution: Archwood National Insurance brainstormed creative company swag ideas to enhance the customer experience. They printed their logo and website on the document pouch in one color and added colorful designs provided by customers on the mini padfolio. These items were distributed across their local offices to maintain a consistent look. After signing up new customers, agents gave them their policy in the document pouch and the mini padfolio as a thank-you gift.
Marketing Outcomes
- Customers were happy with the gift's professional design and quality.
- Felt appreciated, boosting their satisfaction.
- Increase in loyalty and policy renewals.
The Conclusion: The insurance company reached out to new customers with surveys, asking for their opinions. People really liked how the document pouch looked and felt, and they were happy to get the mini-padfolio as a gift. Thanks to this, more customers stayed loyal and renewed their policies. This case highlights how effective company swag ideas can be in fostering customer loyalty.
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Case Study #3: Alabama LIC's Thoughtful Fitness Gift for Employees
Products: Yoga Mat, Shoulder Strap, and Exercise Resistance Band Set
Company: Alabama LIC
Organizer Country: United States
Company Size: 51-200 Employees
Target Audience: Alabama LIC Staff
Primary Objective: The primary objective was to make employees feel appreciated as they transitioned to working from home due to the Coronavirus, by providing fitness gifts that were not only thoughtful but also aligned with innovative company swag ideas.
Strategy and Execution: The plan was to help and cheer up those employees who had to work from home due to the Coronavirus. Through brainstorming innovative company swag ideas, gifts were selected, including a yoga mat with a shoulder strap and an exercise resistance band set that fit into the company's wellness program, and delivered directly to each employee's house. This was to keep everyone healthy and feeling connected, even if they were working separately.
Marketing Outcomes
- Boosted employee morale during isolation.
- Strengthened the sense of team unity remotely with effective company swag.
The Conclusion: The outcome was really positive. By sending fitness gifts to their employees' homes, the insurance company made everyone feel more connected and cared for, even though they were all working separately due to the Coronavirus. By incorporating these thoughtful company swag ideas, Alabama LIC successfully boosted morale and fostered a sense of unity among employees working remotely.
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Case Study #4: How Veeam Spiced Up Online Events with Company Swag
Products: Laptop Stickers, Webcam Covers, Recycled Pens, Bamboo Wireless Charging Pads, Biodegradable Power Cords for Sustainability, and Wireless Earbuds.
Company: Veeam Software
Organizer Country: United States
Company Size: 5,001-10,000 Employees
Target Audience: Event Attendees
Primary Objective: The primary objective was to make the virtual event special and memorable for attendees by sending them company swag that exemplified unique swag ideas.
Strategy and Execution: The plan was to engage virtual event attendees at multiple points before, during, and after the event by implementing unique swag ideas with thoughtful company swag that not only aligns with Veeam's technology and sustainability values but also enhances the overall event experience.
Marketing Outcomes
- Boosted engagement and excitement with timely, company swag.
- Reinforced Veeam's tech-savvy and eco-friendly brand values through well-thought-out company swag ideas.
- Enhanced attendee loyalty and anticipation for future events.
The Conclusion: A wide range of company swag was sent to people who attended the virtual event including laptop stickers, webcam covers, pens made from recycled materials, bamboo wireless charging pads, biodegradable power cords for sustainability, “power shot” battery chargers, and wireless earbuds that matched the event's themes and showed the company's commitment to being eco-friendly and tech-savvy.
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- Laptop Stickers
- Webcam Covers
- Recycled Pens
- Bamboo Wireless Charging Pads
- Biodegradable Power Cords for Sustainability
- Wireless Earbuds
Case Study #5: 60K Uniforms to New Service King Staff in 2 Weeks
Product: Branded Apparel
Company: Crash Champions
Company Size: 10,001+ Employees
Organizer Country: United States
Target Audience: Newly Acquired Service King Team Members
Primary Objective: The primary objective was to provide a seamless solution for Crash Champions to welcome and outfit new team members with branded apparel after acquiring Service King.
Strategy and Execution: The plan was to make it easy for Crash Champions to welcome their new team members with unique swag ideas such as branded apparel. A special online shop was established. Each location manager was granted access to the designated link for the shop, allowing them to select the sizes, quantities, and types of apparel kits required for their respective locations—a process that could be completed swiftly within a few minutes. Managers then received an email confirmation of their order, containing all pertinent details.
Marketing Outcomes
- Seamless outfitting for the newly acquired Service King team.
- 975 orders, 60,000 pieces in two weeks via the custom shop.
- Five customized apparel kits reinforcing brand unity across the U.S.
The Conclusion:
Crash Champions presented five customized apparel kit options as part of their company swag ideas, successfully catering to every employee. Within just two weeks, they processed 975 orders and distributed approximately 60,000 pieces of apparel across the United States.
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Case Study #6: Wolters Kluwer Appreciates Global Team Members with Custom Swag
Products: Spiral Notebooks, Unisex Cotton T-shirts, Stainless Steel Water Bottles and Caps
Company: Wolters Kluwer
Organizer Country: United States
Company Size: 10,000+ Employees
Target Audience: Wolters Kluwer Employees
Primary Objective: The primary objective was to create personalized global gifting solutions using company swag for Wolters Kluwer, regardless of their location.
Strategy and Execution:
The plan was to make a special online store just for the company, filled with cool company swag. This store was easy for everyone to use, regardless of their location. The goal was to let all team members pick their own company swag from a bunch of different products that were based on unique swag ideas, ensuring each item reflected those ideas and making sure everyone felt appreciated and happy with their selections.
Marketing Outcomes
- High satisfaction with platform usability.
- Gift of company swag.
- Team members enjoyed personalized gift selection.
The Conclusion: The organizer from Wolters Kluwer was really happy with how easy the platform was to use. They appreciated the extensive range of company swag ideas presented in the shop and said that the team enjoyed selecting their own company swag from the wide variety of choices available.
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Case Study #7: Interns at Enterprise Enjoy Picking Their Favorite Swag
Products: 11oz White glossy Mugs, Unissex Ultra Light Cotton T-shirts, and Jars
Company: EnterpriseHoldings
Organizer Country: United States
Company Size: 10,000+ Employees
Target Audience: New Interns
Primary Objective: The primary objective was to create unique and reusable gifts with innovative company swag ideas for 10 new interns.
Strategy and Execution: The plan was to brainstorm company swag ideas to find a gift that new interns would love. The main issue was that other gift options were too limited or too expensive. This was fixed by adjusting the Internship Appreciation template to exactly match what Enterprise wanted, including adding their logo. Each intern was given the opportunity to spend on whatever they wanted from the big selection of swag.
Marketing Outcomes
- Interns enjoyed personal choice from a wide range.
- Tailored gifts fit perfectly for intern welcomes.
- 100% redemption rate.
The Conclusion: All 10 interns redeemed their points to select products from the wide range of company swag available, making their start at Enterprise Holdings feel special and memorable.
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Case Study #8: Copper's Strategy to Impress New Employees with Swag
Products: Yeti Mugs, Tumblers, Notebooks, Caps, Drawstring Bags, Custom Apparel, and Fanny Packs
Company: Copper
Organizer Country: United States
Company Size: 200 Employees
Target Audience: New Hires and Clients
Primary Objective: The primary objective was to create custom swag kits with innovative company swag ideas for new employees and customers
Strategy and Execution: The organizer was looking for a simple way to make and order company swag kits for new employees and clients. Ensuring the kits were high quality and easy to send out was a priority. After brainstorming cool company swag ideas, a system was set up that allows quick reordering whenever needed. The kits were filled with cool swag items like T-shirts, mugs, tumblers, caps, drawstring bags, and notebooks—perfect company swag for both new hires and clients.
Marketing Outcomes
- Made custom swag kits that new hires and clients loved.
- Client appreciation was enhanced
- New employee's excitement was enhanced
The Conclusion: By working closely with the organizer, it was possible to put together awesome custom swag kits for their new hires and clients. All the tech and shipping details were handled, making it super easy for them to distribute these gifts. Now, sending these cool kits, filled with the best company swag, is a piece of cake, with no stress at all!
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Case Study #9: Shaw-Lundquist's Groundbreaking "Go Purple" Tumbler
Product: "Go Purple" Color Tumbler
Company: Shaw-Lundquist Construction
Organizer Country: United States
Company Size: 51-200 Employees
Target Audience: Event Attendees
Primary Objective: The primary objective was to source and deliver "go purple" color tumblers as memorable gifts for a project groundbreaking event, ensuring timeliness and adherence to budget.
Strategy and Execution: The plan was to quickly find a supplier for "go purple" color tumblers that fit the event's theme, despite the tight timeline and the challenge of finding such specific items. Gary Rinehart diligently negotiated with suppliers to secure a good deal and ensured the tumblers would arrive on time, showcasing effective use of company swag ideas under pressure.
Marketing Outcomes
- Boosted event excitement with memorable "go purple" tumblers.
- The brand connection among attendees was strengthened through these effective company swag ideas.
The Conclusion: In the end, the event went really well and everyone loved the purple tumblers. The team was super thankful to Foxtrot and Gary for working so hard to make it happen just right.
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Case Study #10: Brass Foundry's Stickers Make So Zeen Beer a Hit
Product: Custom Stickers
Company: Brass Foundry Brewing Co.
Company Profile: Brass Foundry Brewing Co. in Minneapolis is a small, growing brewery that started in 2017. They focus on making high-quality beer and value taking their time to do it right.
Organizer Country: United States
Target Audience: Marketing Professionals
Primary Objective: The primary objective was to increase brand awareness for the newly launched So Zen Beers using creative company swag ideas such as custom stickers.
Strategy and Execution: The plan was to create brand awareness of the So Zen beer launch by giving out custom stickers. Foxtrot Account Manager Jess Seletzky brainstormed some innovative company swag ideas and quickly found stickers that were waterproof, easy to remove, and affordable. Jess also made sure the sticker design accurately represented the So Zen beer and the Brass Foundry brand, ensuring they were ready in time for the launch.
Marketing Outcomes
- Boosted So Zen beer awareness with eye-catching stickers.
- Created fun, lasting memories for taste testers.
- Increased brand visibility through sticker placement on personal items and social media shares, a smart strategy in company swag ideas.
The Conclusion:
The stickers turned out exceptionally well! The entire team was delighted with the outcomes. By incorporating creative company swag ideas like custom stickers, Brass Foundry Brewing Co. successfully increased brand awareness and engagement for their So Zen Beer launch.
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Case Study #11: Inside Gravy Solutions' Onboarding Kits for New Hires
Product: Bella+Canvas Unisex Triblend Short Sleeve Tees, Sturdy Water Bottles, and Custom Cards
Company: Gravy Solutions
Company Size: 51-200 Employees
Organizer Country: United States
Target Audience: New Employees
Primary Objective: The primary objective was to create a special welcome kit for new employees at Gravy Solutions using innovative company swag ideas.
Strategy and Execution: The plan was to design a welcome kit for new employees that really showed what Gravy Solutions is all about. After brainstorming great company swag ideas, they chose a Bella+Canvas unisex tri-blend short-sleeve tee, a sturdy water bottle, and a personalized welcome card to make new employees feel at home from day one.
Marketing Outcomes
- Enhanced employee welcome experience with personalized onboarding kits.
- Strengthened brand identity and culture from day one for new hires.
- Left a lasting, positive first impression on new team members with thoughtful company swag.
The Conclusion:
The end result was that the welcome kits really hit the mark, making new employees at Gravy Solutions feel special and part of the team right from the start. By incorporating thoughtful company swag ideas, Gravy Solutions successfully enhanced the onboarding experience for new hires, fostering a strong sense of belonging and positive company culture from day one.
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FAQs
1. What are the most popular company swag ideas for 2024?
In 2024, the most popular company swag ideas include eco-friendly products like reusable water bottles and bamboo tech accessories. Statistics show that items that promote sustainability have a 30% higher retention rate among employees and customers, which is consistent with increased environmental awareness.
2. Which industries benefit most from creative company swag ideas?
The tech industry, educational sector, and healthcare are among the industries that significantly benefit from creative company swag ideas. For example, tech companies that leverage branded tech accessories like USB drives and power banks report a 42% increase in event participation. Educational and healthcare sectors find practical items like branded notebooks and health kits highly effective for connection and outreach.
3. What are some budget-friendly but impressive company swag ideas?
Great swag doesn't have to cost a lot. Things like custom notebooks, pens, and t-shirts can be inexpensive. Amazingly, 78% of people who receive these items feel more positive about the company, making it a smart choice for any business looking to keep costs low but impact high.
4. What ROI can be expected from innovative company swag ideas?
Investing in innovative company swag ideas can yield a high ROI, with an average increase in brand visibility by 50%. Additionally, engaging and practical swag items have been shown to boost customer loyalty by 37%, as they enhance the overall perception of the brand and encourage repeat interactions.
5. What are unique company swag ideas for tech companies in 2024?
For tech companies in 2024, some unique swag ideas include branded VR headsets, custom USB drives shaped like your logo, and smart fitness watches. You may also like a wireless charging pad, portable Bluetooth speaker, and digital stylus. These items are not just fun and useful; They really showcase your brand in a modern way that tech-savvy people will appreciate.
IMAGE REFERENCES
(Swaghut)
(Swagbrands)
(BIC Graphic)
(epromos)
(Pinnacle Promotions)
(Bystadium)
(Foxtrotmarketing)