Looking for company swag ideas to build goodwill among employees, business partners, clients, and potential customers?
We've got just what you're looking for.
But before you place your next order, hold on—these fresh swag ideas might change your mind.
We understand—choosing the right swag isn't always easy. With so many options and everyone having their own preferences, it can be tough to know what to buy and what to avoid.
But don't worry—we're here to help. We've analyzed real-life case studies from top, iconic brands to find out which swag items people actually loved and remembered.
Studies show:
→ 83% of people love receiving company swag
→ 90% of employees feel more engaged when they receive swag
→ 79% feel appreciated because of it
In this article, we'll walk you through 11 powerful case studies showing how well-known companies used branded swag to motivate their teams and impress their audiences in 2025.
Keep reading to discover proven company swag ideas that will boost your brand's growth and credibility.
Table of Contents
- Outlier Ventures' Thoughtful Swag for New Team Members
- Arcwood's Smart Swag That Helped Insurance Customers Stay Organized
- Alabama LIC's Thoughtful Fitness Gift for Employees
- How Veeam Spiced Up Online Events with Company Swag
- 60K Uniforms to New Service King Staff in 2 Weeks
- Wolters Kluwer Appreciates Global Team Members with Custom Swag
- Interns at Enterprise Enjoy Picking Their Favorite Swag
- Copper's Strategy to Impress New Employees with Swag
- Shaw-Lundquist's Groundbreaking "Go Purple" Tumbler
- Brass Foundry's Stickers Make So Zeen Beer a Hit
- Inside Gravy Solutions' Onboarding Kits for New Hires
FAQs
Case Study #1: Outlier Ventures' Thoughtful Swag for New Team Members
Starting a new job can be stressful, but Outlier Ventures made sure their new hires felt welcome from day one. Instead of sending a plain welcome email or handing out generic items, they created a thoughtful swag kit filled with useful, everyday products. It helped new employees settle in quickly and feel like part of the team right away.
Outlier Ventures' approach shows how the right company swag can build morale, support company culture, and leave a strong first impression.
Let's go step by step through this case study to see how Outlier Ventures made new employees feel welcome from day one.
Company Overview
Company: Outlier Ventures
Company Size: 51–200 Employees
Organizer Country: UK
Target Audience: New Employees
Primary Objective
To welcome new employees with practical, eco-conscious swag items that could be used daily—while promoting brand visibility beyond the office.
Strategy & Execution
They created a curated swag pack featuring items like branded water bottles, notebooks, mugs, pens, and tote bags—essentials that every new hire would find useful. A key finder was also included for convenience and a touch of innovation. Every product was selected with long-term use in mind, helping employees carry the brand beyond the workplace while feeling part of the team from day one.
Results
The onboarding swag helped build early employee engagement, boosted morale, and created a sense of belonging. It also increased brand visibility as employees used their swag outside the office.
Similar Product Recommendations
Need company swag ideas for your new hire welcome kits? Here are a few favorites your team will actually use and appreciate:
Case Study #2: Arcwood's Smart Swag That Helped Insurance Customers Stay Organized
Getting new customers to feel confident and stay loyal is always a challenge—especially in industries like insurance. That’s why Arcwood National Insurance took a thoughtful approach by giving new policyholders practical, branded gifts that helped them stay organized and feel valued.
This case study shows how company swag items can lead to better customer experiences, stronger relationships, and higher retention rates.
Let's go step by step through this case study to see how Arcwood used practical swag to build trust, improve the customer experience, and keep customers coming back.
Company Overview
Company: Arcwood National Insurance
Company Size: 10 Employees
Industry: Insurance
Organizer Country: United States
Target Audience: New Insurance Customers
Primary Objective
Arcwood wanted to give new insurance customers useful swag items that would help them keep their documents safe and organized—while also building trust and promoting their brand.
Strategy & Execution
They created a clean, branded document pouch with their logo and website printed in one color. Along with it, they designed colorful mini padfolios, even incorporating customer-suggested artwork to make it more personal. Agents handed out these items at the time of sign-up, using them to deliver policy documents and say thank you in a thoughtful, professional way.
Results
Customers appreciated the useful and high-quality design of the swag items. The thoughtful gifts made them feel valued and left a positive impression. As a result, Arcwood saw an increase in customer loyalty and more policy renewals over time.
Similar Product Recommendations
Need company swag ideas for clients or new customer onboarding? These branded swag items work well in professional settings:
- Full-Color Mini Padfolio
- Branded Document Pouches
- Custom Folders
Final Thoughts
By using simple, smart swag, Arcwood was able to turn a routine signup into a more memorable and appreciated experience. The feedback was clear—customers liked the items and felt more connected to the brand.
Case Study #3: Alabama LIC's Thoughtful Fitness Gift for Employees
During the shift to remote work at the height of the pandemic, Alabama LIC wanted to show their employees they were still valued and supported—even from a distance. Instead of sending a generic care package, they focused on wellness and selected fitness-related swag that helped their team stay active, healthy, and connected.
This case study shows how thoughtful company swag items can boost morale, support employee well-being, and help teams feel more connected—even while working remotely.
Let’s go step by step through this case study to see how Alabama LIC used company swag to support their remote team—and how you can use a similar approach to support your own remote or hybrid teams.
Company Overview
Company: Alabama LIC
Company Size: 51–200 Employees
Industry: Insurance
Organizer Country: United States
Target Audience: Employees working remotely
Primary Objective
To make employees feel appreciated and motivated during remote work by sending wellness-focused swag items that fit into their company’s culture and values.
Strategy & Execution
Alabama LIC came up with simple but meaningful swag ideas that showed they cared. They sent each employee a yoga mat with a shoulder strap and a resistance band set—useful items to help them stay active while working from home. These company swag items were shipped directly to their homes and helped everyone feel more connected, even while working apart.
Results
The fitness swag items boosted morale during a challenging time and helped employees feel supported. Even while working remotely, the gesture created a sense of unity and care across the team.
Similar Product Recommendations:
Looking for company swag ideas that support wellness and help your team feel more connected? Here are a few thoughtful options to consider:
Final Thoughts
Alabama LIC showed that the right company swag items can do more than promote a brand—they can bring people together, even when they're physically apart. By choosing wellness-focused items, they made a lasting impact on team morale and employee well-being.
Case Study #4: Veeam Spiced Up Online Events with Company Swag
Virtual events can sometimes feel distant—but Veeam Software found a way to make theirs more fun, personal, and memorable. By sending thoughtful swag to attendees, they brought energy to the experience and kept people engaged from start to finish.
This case study shows how the right company swag items can bring virtual events to life, support your brand message, and leave a lasting impression—even through a screen.
Let's go step by step through this case study to see how Veeam used creative swag to connect with attendees—and how you can do the same for your next online or hybrid event.
Company Overview
Company: Veeam Software
Company Size: 5,001–10,000 Employees
Industry: Technology
Organizer Country: United States
Target Audience: Virtual event attendees
Primary Objective
To create a more engaging and memorable virtual event experience by sending creative and eco-friendly swag that reflected the company’s tech values.
Strategy & Execution
Veeam wanted their event to stand out, so they picked company swag that was both tech-savvy and eco-friendly. They sent out laptop stickers, webcam covers, recycled pens, bamboo wireless chargers, biodegradable power cords, and wireless earbuds. These swag items arrived before the event to build excitement and make attendees feel part of something.
Results
The swag made people feel appreciated and helped them enjoy the event more. It also reminded them of Veeam’s brand—smart, modern, and eco-conscious. The event left a good impression, and many people looked forward to joining future events.
Similar Product Recommendations:
Looking for company swag ideas for your virtual or hybrid events? Here are a few great options:
- Laptop Stickers
- Webcam Covers
- Recycled Pens
- Bamboo Wireless Charging Pads
- Biodegradable Power Cords for Sustainability
- Wireless Earbuds
Final Thoughts
Veeam showed that even a virtual event can feel special with the right swag. Simple, thoughtful gifts can help people feel connected—no matter where they are.
Case Study #5: 60K Uniforms to New Service King Staff in 2 Weeks
When Crash Champions took over Service King, they wanted to welcome the new team members quickly and make them feel part of the company. To do this, they came up with a simple and smart way to send out branded uniforms using a custom online store.
This case study shows how good company swag items can make a big difference—especially when you’re bringing teams together during big changes.
Let's go step by step through this case study to see how Crash Champions made thousands of new employees feel welcome with the help of company swag.
Company Overview
Company: Crash Champions
Company Size: 10,001+ Employees
Industry: Automotive & Collision Repair
Organizer Country: United States
Target Audience: Newly acquired Service King employees
Primary Objective
To outfit thousands of new employees with branded uniforms quickly and efficiently—while reinforcing the Crash Champions brand.
Strategy & Execution
Crash Champions launched a special online store where location managers could easily order apparel kits for their teams. Each manager used a custom link to choose the right sizes, quantities, and styles for their location. The ordering process took just a few minutes and included an email confirmation with all the order details.
They offered five different apparel kits so every employee received something that fit their role and made them feel like part of the team right away.
Results
In just two weeks, 975 orders were placed and about 60,000 pieces of branded clothing were delivered across the country. It was a fast and smooth process that helped new team members feel welcome and part of the brand right away.
Similar Product Recommendations:
If you're looking for company swag ideas to welcome large teams, here are a few items that worked well for Crash Champions:
Final Thoughts
Crash Champions proved that with the right tools and swag ideas, welcoming thousands of new team members can be smooth, fast, and meaningful. Branded apparel didn't just provide uniforms—it created unity and helped new employees feel part of something bigger from day one.
Case Study #6: Wolters Kluwer Appreciates Global Team Members with Custom Swag
Wolters Kluwer has employees in many different countries, and they wanted to find a simple way to say thank you to everyone. Instead of sending the same gift to every person, they created a custom online store where employees could pick their own company swag—no matter where they lived.
This case study shows how easy and thoughtful company swag items can help global teams feel seen and appreciated.
Let's go step by step through this case study to see how Wolters Kluwer made gifting personal for a worldwide team.
Company Overview
Company: Wolters Kluwer
Company Size: 10,000+ Employees
Industry: Information Services & Software
Organizer Country: United States
Target Audience: Employees around the world
Primary Objective
The primary objective was to create personalized global gifting solutions using company swag for Wolters Kluwer, regardless of their location.
Strategy & Execution
Wolters Kluwer built an online swag shop just for their team. It was easy to use and filled with different gift options. Each employee could log in, look through the products, and pick what they liked best. This made the whole experience feel more personal and fun.
Results
The team loved it. Employees said the platform was easy to use, and they really enjoyed being able to pick out their own swag. It made them feel appreciated and connected, even from far away.
Similar Product Recommendations:
If you're exploring company swag ideas for global teams, it's important to pick items that are easy to ship, practical, and appreciated across different locations. Here are a few items that worked well for Wolters Kluwer’s worldwide team:
Final Thoughts
Wolters Kluwer showed that even with a global team, appreciation can still feel personal. With the right swag and a simple platform, they turned gifting into a fun and thoughtful experience for everyone.
Case Study #7: Interns at Enterprise Enjoy Picking Their Favorite Swag
Enterprise Holdings wanted to make their new interns feel welcome in a fun and personal way. Instead of handing out the same gift to everyone, they let interns pick their own swag from a wide selection of items. This made each intern feel valued and gave them something they actually wanted to use.
This case study shows how flexible company swag items can create a great first impression—even with a small group.
Let's go step by step through this case study to see how Enterprise made their interns feel special with personalized swag.
Company Overview
Company: Enterprise Holdings
Company Size: 10,000+ Employees
Industry: Transportation
Organizer Country: United States
Target Audience: New Interns
Primary Objective
To welcome 10 new interns with swag that felt personal, useful, and unique—while staying within budget.
Strategy & Execution
Enterprise started by exploring different company swag items that interns would actually enjoy. Some early gift options were too expensive or didn’t offer enough variety. So, they adjusted their swag template to fit their needs, added company branding, and gave each intern the freedom to choose their own items. This made the gifting experience more personal and fun.
Results
All 10 interns used their points to pick items they liked from the swag store. The gifts helped make their first day feel special and gave them a stronger connection to the company right from the start.
Similar Product Recommendations
If you're looking for company swag ideas for interns or new hires, here are a few thoughtful items that worked well for Enterprise and made a real impact:
Final Thoughts
Enterprise showed that even a small swag project can have a big impact. By giving interns the chance to choose their own gifts, they created a warm, welcoming experience that left a lasting impression.
Case Study #8: Copper's Strategy to Impress New Employees with Company Swag
Copper wanted to make a strong first impression on their new employees and clients. To do this, they created custom swag kits filled with useful, high-quality items. The goal was to make people feel appreciated while keeping the process easy and stress-free.
This case shows how smart company swag items can make new hires feel excited and help clients remember your brand.
Let's go step by step through this case study to see how Copper made it happen—and how you can do the same.
Company Overview
Company: Copper
Company Size: 200 Employees
Industry: Technology
Organizer Country: United States
Target Audience: New Hires and Clients
Primary Objective
To create high-quality swag kits filled with useful items for both new hires and clients—and make the ordering and delivery process as easy as possible.
Strategy & Execution
Copper worked with a team to set up a simple system that made it easy to order and reorder swag kits anytime. They chose a mix of popular items like branded apparel, Yeti mugs, tumblers, notebooks, caps, drawstring bags, and fanny packs. These items were packed into custom kits and shipped out quickly, with no hassle. The focus was on combining quality, convenience, and branding into every box.
Results
The swag kits were a big hit. New employees felt excited and welcomed, and clients loved the thoughtful gifts. The easy system made it simple for Copper to keep sending out these kits whenever needed.
Similar Product Recommendations
If you're looking for company swag ideas to welcome new employees or leave a great impression on clients, here are some top choices that worked well for Copper:
Final Thoughts
With a focus on utility, aesthetics, and seamless execution, Copper's swag kits went beyond surface-level gifting. They delivered a curated, brand-consistent experience that left a lasting impression on recipients.
Case Study #9: Shaw-Lundquist's Groundbreaking "Go Purple" Tumbler
Shaw-Lundquist Construction wanted to make their groundbreaking event special. To match the theme of the day, they decided to give out custom “Go Purple” tumblers as gifts. But with limited time and a tight budget, it wasn’t easy to find the right ones.
This case study shows how creative company swag can make any event more exciting and memorable.
Let's go step by step through this case study to see how a single swag item helped make an event more memorable.
Company Overview
Company: Shaw-Lundquist Construction
Company Size: 51–200 Employees
Industry: Construction
Organizer Country: United States
Target Audience: Event Attendees
Primary Objective
To find and deliver themed purple tumblers in time for a special groundbreaking event—without going over budget.
Strategy & Execution
Shaw-Lundquist needed tumblers in a specific purple color that fit the event’s branding. It wasn’t easy to find the right style on short notice, but thanks to smart planning and supplier negotiations, they secured the perfect product just in time. The tumblers arrived before the event, ready to impress.
Results
The event went really well, and the guests loved the tumblers. The gift made the event feel more personal and helped people remember the brand.
Similar Product Recommendations
If you're looking for company swag ideas to match your event theme, here's a great starting point:
Final Thoughts
Shaw-Lundquist showed that even one well-chosen swag item can leave a lasting impression. With good planning and the right idea, your event gifts can help people remember your brand long after the event is over.
Case Study #10: Brass Foundry's Stickers Make So Zeen Beer a Hit
When Brass Foundry Brewing Co. launched their new So Zen beer, they wanted people to remember it—and talk about it. Instead of using traditional ads, they went with something fun and simple: custom stickers. The goal was to grab attention, create buzz, and get more people to recognize the brand.
This case study shows how small company swag, like stickers, can have a big impact.
Let's go step by step through this case study to see how stickers helped turn a local beer launch into a memorable brand moment.
Company Overview
Company: Brass Foundry Brewing Co.
Industry: Brewery
Location: Minneapolis, United States
Size: Small and growing, founded in 2017
Target Audience: Marketing professionals and beer lovers
Primary Objective
To spread the word about So Zen beer using creative and affordable swag.
Strategy & Execution
Brass Foundry worked with a swag expert to come up with fun company swag ideas. They decided on custom stickers that were waterproof, easy to peel, and matched the So Zen beer branding. Stickers were handed out at tasting events and made it easy for people to take a piece of the brand home with them.
Results
People loved the stickers and started placing them on water bottles, laptops, and notebooks. Many even shared pictures on social media. This helped more people learn about the beer and created a fun way to keep the brand in mind.
Final Thoughts
Brass Foundry Brewing Co. proved that even small swag items can make a big difference. With the right design and a clear goal, custom stickers helped them turn a new beer into a conversation starter.
Similar Product Recommendations
If you're looking for company swag ideas that are budget-friendly, easy to customize, and great for spreading brand awareness, custom stickers are a smart choice:
Case Study #11: Inside Gravy Solutions' Onboarding Swag Kits for New Hires
Gravy Solutions wanted their new employees to feel special from the very first day. So, they put together a simple and thoughtful welcome kit. The goal was to help new hires feel like part of the team and get a good first impression of the company.
This case study shows how using the right company swag items can make new team members feel welcomed and excited to join.
Let's go step by step through this case study to see how Gravy Solutions used company swag to create a warm welcome.
Company Overview
Company: Gravy Solutions
Company Size: 51–200 Employees
Location: United States
Target Audience: New Employees
Primary Objective
To create a warm, welcoming experience for new hires with simple but meaningful swag.
Strategy & Execution
Gravy Solutions chose useful and personal swag items for their welcome kits. They included soft, unisex t-shirts, strong water bottles, and a custom card with a welcome message. These kits were given out on the first day to help new team members feel at home and part of the company right away.
Results
The welcome kits were a big hit. New employees appreciated the thoughtful gifts and felt excited to be part of the team. It also helped build a positive connection with the company from day one.
Similar Product Recommendations
If you’re looking for company swag ideas to welcome your new hires, here are a few great options that worked well for Gravy Solutions—and can make your onboarding kits more meaningful:
Final Thoughts
Gravy Solutions showed that even a small swag kit can go a long way. With just a few thoughtful items, they created a great first-day experience that made new hires feel welcomed and appreciated.
FAQs
What are company swag items?
Company swag items are branded gifts like t-shirts, mugs, pens, tote bags, or water bottles that businesses give to employees, clients, or event guests. These items usually have the company’s logo and help people remember the brand in a fun and practical way.
What swag is popular right now?
Popular swag right now includes stainless steel water bottles, eco-friendly tote bags, wireless earbuds, phone stands, and soft branded hoodies. These items are stylish, useful, and perfect for everyday use, making them a great choice for events or employee gifting.
What are swag ideas for college students?
Swag ideas for college students include drawstring bags, reusable water bottles, phone wallets, snack packs, laptop stickers, and custom t-shirts. These items are fun, practical, and fit perfectly into student life on campus.
What is the most popular conference swag?
The most popular conference swag includes branded tote bags, notebooks, refillable water bottles, lanyards, and tech accessories like webcam covers or portable chargers. These items are useful during the event and help promote your brand after it ends.
What swag does Gen Z like?
Gen Z likes swag that’s fun, trendy, and eco-conscious. Popular items include bucket hats, reusable tumblers, phone grips, stickers, and oversized t-shirts. They also love swag that's personalized and easy to share on social media.
IMAGE REFERENCES
(Swaghut)
(Swagbrands)
(BIC Graphic)
(epromos)
(Pinnacle Promotions)
(Bystadium)
(Foxtrotmarketing)