13 Corporate Gift Ideas To Create Stronger & Lasting Relationships!

Why is it important to thoroughly brainstorm your annual corporate gift ideas? Let's be honest, most corporate gifts are pretty forgettable. But they don't have to be! We believe corporate gifts can be memorable, thoughtful, and exciting. With the right strategy, your corporate gifts can create lasting impressions and foster stronger relationships.

Did you know that over 80% of people feel valued when they receive corporate gifts, and 70% of employees feel happier with regular appreciation gifts? It is extremely important to brainstorm your corporate gift ideas carefully to make a lasting impression on customers and employees.

In this blog, we are changing the game for corporate gifts with proven ideas and campaigns. Say goodbye to boring gift baskets and generic items. Instead, check out 13 recent case studies with unique corporate gift ideas that will leave a lasting impression on your customers and employees.

Case Study #1: Global Gratitude: Axcient’s 88% Success in Corporate Gifts

 

Products: Caps, Stainless Steel Water Bottles, Spiral Notebooks, and Unisex Heavy Blend Hoodies.

Company: Axcient Software Development

Organizer Country: United States

Company Size: 200-500 Employees

Target Audience: Clients and Employees

Primary Objective

Axcient wanted to send thoughtful corporate gifts globally to build stronger relationships with its customers and employees.

Strategy and Execution

The team came up with creative corporate gift ideas including caps, stainless steel water bottles, notebooks and hoodies, then set up an online store with 125 Axient-branded products.

The Outcome

1. 250+ Recipients
2. Corporate gifts sent to clients and employees in North America (United States), Asia (India, Armenia, Philippines), South America (Brazil), and Europe (Luxembourg)
3. 88% Success Rate

The Conclusion

Axcient sent corporate gifts to employees around the world, with an 88% success rate.

Similar Product Recommendations:

1. Caps
2. Stainless Steel Water Bottles
3. Spiral Note Books
4. Unisex Heavy Blend Hoodies

Case Study #2: Elanco's Successful Employee Appreciation Across the Globe

 

Products: Personalized Notes and Custom Foods & Candies

Company: Elanco Pharmaceutical

Company Size: 5001-10,000 Employees

Organizer Country: United Kingdom

Target Audience: Global Employees

Primary Objective

The primary aim was to recognize Elanco’s global employees with corporate gifts.

Strategy and Execution

The Elanco team planned a surprise Thanksgiving event before the big meeting. They needed a way to send corporate gifts to employees around the world and wanted a variety of branded products to choose from. After brainstorming, the design team came up with unique corporate gift ideas to meet their needs, including personal notes, custom meals, and candy.

The Outcome

1. Global employees pleasantly surprised
2. Corporate gifts delivered before Elanco event
3. The company enjoyed a smooth and seamless gifting experience

The Conclusion

Employees appreciated the gift boxes. Elanco made its global team feel more connected and part of the company.

Similar Product Recommendations:

1. Personalized Notes
2. Custom Foods & Candies

Case Study #3: PaperChase's 1,000 Employees Are More Than Happy with Awesome Corporate Gifts

 

Products: Notebooks, Mugs, Laptop Sleeves, and Hats

Company: Paperchase

Company Size: 501-1,000 Employees

Organizer Country: India

Target Audience: Employees and HR team

Primary Objective

The primary objective was to put Paperchase's logo on corporate gifts.

Strategy and Execution

PaperChase wanted to put its logo on corporate gifts to reward employees. The design team came up with creative corporate gift ideas like notebooks, mugs, laptop sleeves, and hats to showcase in the online store. They set up an easy system to handle multiple orders, so employees could choose and receive their gifts quickly and without hassle.

The Outcome

1. Employees enjoyed an easy gifting process
2. The company's brand image and recognition improved
3. All recipients received their corporate gifts

The Conclusion

PaperChase's HR team was excited about the shop because the logo was shown clearly on banners and all merchandise. Employees were happy to pick their own gifts, and the thoughtful corporate gifts made them feel proud to work at PaperChase.

Similar Product Recommendations:

1. Notebooks
2. Mugs
3. Laptop Sleeves
4. Hats

Case Study #4: ‘Better Together’: Themed Corporate Gifts

 

Products: Branded Candles, Branded Flash Drives, and Custom Foods

Company: AIA

Company Size: 51-200 Employees

Location: Washington, DC

Target Audience: Corporate partners of AIA

Primary Objective

AIA wanted to create special, high-quality gifts for their partners that matched their 'Better Together' theme. They wanted to offer something new and modern, instead of the usual gift baskets.

Strategy and Execution

The first step was to find a modern way to package the corporate gifts. The team selected sleek black boxes with AIA’s logo and used custom foam inserts to hold everything securely in place. They brainstormed and came up with creative corporate gift ideas, such as beer with peanuts, candles with matchsticks, tea with honey and a cord organizer with a flash drive. Special notes were added to explain the 'Better Together' theme and to thank AIA’s partners for their collaboration. The AIA’s team was happy with the final results!

The Outcome

1. The gifts fit the 'Better Together' theme perfectly
2. Everything was packed and delivered on time, within budget
3. TThe client was thrilled and will likely work with us again

The Conclusion

Jamie's team did an excellent job packing and shipping the corporate gifts on time and within budget.

Similar Product Recommendations:

1. Branded Candles
2. Branded Flash Drives
3. Custom Foods

Case Study #5: Luxury Retreat Gifts for Ensemble Health Partners

 

Products: Wine Tumblers and Coasters

Company: Ensemble Health Partners

Company Size: 5,001-10,000 Employees

Location: Montana, US

Target Audience: Employees, Clients, and Senior Leaders

Primary Objective

The primary goal was to create special corporate gifts for employees and customers attending a company retreat at a luxury resort in Montana.

Strategy and Execution

Ensemble Health Partners took their team and customers to Montana for a cozy retreat at a luxury ranch called Paws Up. The goal was to create corporate gifts that matched Montana's wild, outdoor feel. The team came up with cool corporate gift ideas like stylish branded wine tumblers, coasters, delicious trail mix, Montana-made jams, and local caramels. They packed them in old brown wooden boxes to match the rustic look and added special tags with the company logo and a welcome letter from the CEO. Since the retreat was in December, they made the gifts even more festive by adding fresh pine and pine cones.

The Outcome

1. The corporate gifts perfectly captured the Montana vibe
2. Logo tags and welcome letters made the gifts more special
3. Everyone who received the gifts loved them and gave great feedback

The Conclusion

Handling over 200 corporate gifts and special welcome gifts for senior leaders was a big task. The team succeeded by using creative corporate gift ideas, local products, and personal touches. Customers loved and appreciated the effort!

Similar Product Recommendations:

1. Wine Tumblers
2. Coasters

Case Study #6: Micromine Delights 320 Clients Globally with 'Happy Summer' Themed Gifts

 

Products: Cotton T-Shirts, Mugs, AirPods Cases, and Caps

Company: Micromine

Company Size: 350 Employees

Organizer Country: Canada

Target Audience: Outdoorsy Geologist Clientele

Primary Objective

The goal was to send branded corporate gifts and snacks to outdoor-loving geologists around the world as part of Micromine's summer-themed campaign.

Strategy and Execution

Micromine needed to send gifts and snacks to clients across the globe. The team brainstormed and came up with fun corporate gift ideas like cotton t-shirts, mugs, AirPods cases, and caps. To make it special, they created a summer-themed gift shop look. Each package was customized based on the customer's location, whether they were in Mexico, Canada, or the U.S.

The Outcome

1. Micromine’s gift shop was a big success, reaching 320 customers
2. 97 customers in Mexico and 223 in Canada and the U.S. picked their gifts
3. 3 countries represented

The Conclusion

The 'Happy Summer' theme was a hit and reached 320 customers. Micromine's creative gifts were a success among their geologist clients.

Similar Product Recommendations:

1. Cotton T-Shirts
2. Mugs
3. Caps

Case Study #7: Custom Chocolate Bars for Cadillac's Potential Customers

 

Products: Custom Branded Chocolate Bars

Company: Cadillac

Industry: Automotive

Company Size: 201-500 Employees

Organizer Country: US

Target Audience: Cadillac’s Potential Customers

Primary Objective

Cadillac wanted to attract new customers by offering custom-branded gifts and collecting their contact information.

Strategy and Execution

Cadillac wanted to attract new customers with a giveaway. They partnered with Chocomize, brainstormed creative corporate gift ideas, and decided to offer custom chocolate bars as the event's giveaway. At the event, attendees created their own custom chocolate bars and provided their contact details to receive them. This way, Cadillac could stay in touch with attendees after the event.

The Outcome

1. Cadillac collected contact information and stayed in touch with potential customers
2. When recipients received their custom chocolates in a Cadillac box, they felt excited and appreciated

The Conclusion

Cadillac used contact information to get in touch with people. The custom chocolate bars came in a special Cadillac box with brochures and car deals, which made people feel excited and appreciated.

Similar Product Recommendations:

1. Custom Branded Chocolates

Case Study #8: Skillz's Strategic Corporate Gift Impact at GDC 2023

 

Products: Power Banks, Hydro Flask Water Bottles, Athletic Crew Socks, and Custom North Face Backpacks

Company: Skillz

Company Size: 200 Employees

Organizer Country: USA

Target Audience: Game Industry Professionals

Primary Objective

The primary objective was to deliver unique, high-quality branded corporate gifts on time for the 2023 Game Developers Conference.

Strategy and Execution

Skillz needed impressive corporate gifts for the 2023 Game Developers Conference. Having had a great experience with a trusted supplier before, they used the same team to brainstorm corporate gift ideas. The result? They chose cool items like power banks, Hydro Flask bottles, athletic socks, and custom North Face backpacks. The supplier made sure everything arrived on time, without any delays.

The Outcome

1. 1,700 promo items were created
2. The conference was a great success
3. Attendees loved the corporate gifts

The Conclusion

The team worked closely with the event planner to create a large collection of corporate gifts, including custom power banks, Hydro Flask bottles, socks, and North Face backpacks. Everything was delivered on time, making distribution easy and seamless.

Similar Product Recommendations:

1. Power Banks
2. Hydro Flask Water Bottles
3. Athletic Crew Socks
4. Custom North Face Backpacks

Case Study #9: NHL’s Holiday Gala Goes Glam with "Winter Wonderland" Themed Gifts

 

Products: Custom Coasters with Logo, Fancy Gloves, Candles, and Fancy Champagne Bottles

Company: NHL Anaheim Ducks

Company Size: 201-500 employees

Organizer Country: USA

Target Audience: Professional Hockey Players

Primary Objective

The primary objective was to create branded corporate gifts for the Anaheim Ducks' annual holiday party using innovative corporate gift ideas.

Strategy and Execution

We were thrilled when the Anaheim Ducks asked us to create special gifts for their holiday party. They wanted a "Winter Wonderland" theme, and it was important that both the hockey players and their guests felt extra special. We enjoyed working with this theme and went for a trendy, modern style with mostly white, along with black and grey accents, to fit the party perfectly. We came up with amazing corporate gift ideas and selected products such as custom coasters with the Ducks logo, fancy gloves and mittens, a universally loved candle, black champagne bottles, and cookies shaped like hockey skates. Everything was packed in beautiful white boxes tied with white ribbons and gold tags featuring the Ducks logo.

The Outcome

1. The gifts matched the 'Winter Wonderland' theme perfectly
2. The customer was very satisfied with the results

The Conclusion

The team did an amazing job! The gifts really stood out – they were thoughtful, meaningful, and perfectly matched the theme. I could keep praising their work forever. A big thanks for helping me put it all together!

Similar Product Recommendations:

1. Custom Coasters with Logo
2. Fancy Gloves
3. Candles
4. Fancy Champagne Bottles

Case Study #10: Merck's Spring Gifts Bring Smiles to 150 Veterinary Hospitals

 

Products: Stainless Steel Thermos & Branded Foods

Organizer Country: USA

Company Size: 69000 Employees

Target Audience: Veterinary Clinics Staff Members Across the United States.

Primary Objective

The primary purpose was to provide corporate gifts for Merck's spring promotion to show appreciation to veterinarian clinics across the United States.

Strategy and Execution

The organizer wanted an easy way to send corporate gifts for their spring promotion to many veterinary clinics across the U.S. They didn’t want to repeatedly fill out shipping forms. The team brainstormed corporate gift ideas and added branded food and custom stainless steel thermoses to each snack tray to make the gifts feel special.

The Outcome

1. 150 Grab and Go Trays delivered
2. Enhanced employee appreciation
3. Successful spring marketing campaign

The Conclusion

150 Grab and Go Trays were sent to veterinary clinics across the U.S. for Merck's spring promotion. The thoughtful corporate gifts helped strengthen relationships with veterinary clinics nationwide.

Similar Product Recommendations:

1. Stainless Steel Thermos
2. Branded Foods

Case Study #11: ITV2's 'The Cabins' Gift Box Wins Over Celebrities

 

Products: Custom Mugs and Branded Foods

Company: ITV2

Organizer Country: UK

Target Audience: Influencers, Celebrities, and TV Executives.

Primary Objective

The primary objective was to design a branded gift box with unique corporate gift ideas to promote ITV2's reality dating series 'The Cabins,' targeting influencers, celebrities, and TV executives.

Strategy and Execution

ITV2 wanted to make a special "romantic and cozy" gift box for influencers, celebrities, and TV executives to promote their show, 'The Cabins.' They wanted the box to be different from normal gifts. The team came up with innovative corporate ideas like custom mugs and branded foods. The box was custom-made with a special message to get people excited about the show.

The Outcome

1. The gift boxes promoted 'The Cabins' and generated excitement
2. The positive response increased attention to the show.

The Conclusion

The gift box turned out beautifully and became very popular!

Similar Product Recommendations:

1. Custom Mugs
2. Branded Foods

Case Study #12: Wow-Worthy Welcome Packs for GFT's New Employees

 

Products: Leather Effect Note Books, Organic Cotton Socks, and Cups

Company: GFT

Company Size: 10,001+ Employees

Organizer Country: Germany

Target Audience: Current Employees and New Starters of GFT

Primary Objective

The primary objective was to design branded corporate gifts by brainstorming creative corporate gift ideas reflecting the essence of GFT.

Strategy and Execution

The main purpose was to create cool corporate gifts that show what GFT is all about. Our design team brainstormed and came up with creative corporate gift ideas like leather effect notebooks, organic cotton socks, and cups. These items were packed into gift boxes and sent to employees' homes. Extra gift packs were kept for new team members to ensure everyone received a special welcome.

The Outcome

1. Gift boxes were delivered to employees' homes
2. Extra boxes were saved for new team members
3. Everyone was given a warm welcome

The Conclusion

A nice collection of gifts was sent to each employee's home, with extras saved for new team members. In this way, everyone received a warm and memorable welcome.

Similar Product Recommendations:

1. Leather Effect Note Books
2. Organic Cotton Socks
3. Cups

Case Study #13: 500 Employees Love Fidelity India's Voluntary Appreciation Gifts

 

Products: Mobile Leather Organizers & Humidifiers

Company: Fidelity

Company Size: 10,000+ Employees

Organizer Country: India

Target Audience: Employees of Fidelity India who participated in the volunteering drive.

Primary Objective

The primary objective was to appreciate and reward employees for their voluntary contributions with customizable corporate gift options within budget using innovative corporate gift ideas.

Strategy and Execution

Fidelity India wanted to thank the employees who participated in a volunteer project. They allowed the volunteers to choose their branded gifts from the special shop set up by us. The store had a lot of fun corporate gift options, all within budget, so everyone could choose a gift they liked.

The Outcome

1. 500+ employees appreciated.
2. The process was smooth and all gifts stayed within budget

The Conclusion

The staff was happy with the gift options and the smooth process. The corporate gifts boosted morale and showed appreciation for their volunteer work.

Similar Product Recommendations:

1. Mobile Leather Organizers
2. Humidifiers

FAQs

1. What are innovative corporate gift ideas for employees in 2024?

Here are some innovative corporate gift ideas that will make 2024 a memorable one for your employees:

• Custom mugs
• Personalized business cards
• Eco-friendly tech accessories
• Custom-branded fitness trackers
• Virtual experience gift vouchers (like online classes)

2. What are unique corporate gift ideas for a boss in 2024?

Here are unique corporate gift ideas that will impress your boss in 2024:

• Personalized leather portfolios
• Luxury desk accessories
• Custom-branded whiskey or wine sets
• Personalized executive notebooks
• Customized tech gadgets (Bluetooth speakers, earbuds, smart devices)

3. Why choose sustainable corporate gift ideas?

Here are some reasons why sustainable corporate gifts are a great choice:

• Shows your commitment to the environment
• Helps reduce your company’s carbon footprint
• Appeals to eco-conscious clients and employees
• Promotes a positive brand image
• Long-lasting and reusable products create lasting impressions

4. What are trending corporate gift ideas for clients in 2024?

Here are trending corporate gift ideas for 2024 to impress your customers and build stronger relationships:

• Branded tech gadgets (Bluetooth speakers, portable power banks)
• Customized reusable water bottles or tumblers
• Premium gift sets (gourmet snacks, coffee kits)
• Virtual experience packages
• Sustainable products (recycled notebooks, eco-friendly apparel)

5. What are some cost-effective corporate gift ideas for small businesses in 2024?

Here are cost-effective corporate gift ideas for small businesses that still make a big impact:

• Branded reusable shopping bags
• Personalized mugs or tumblers
• Custom pens or stationery sets
• Budget-friendly tech accessories (like USB drives)
• Eco-friendly tote bags

6. What are the most popular company gift ideas for 2024?

Here are the most popular corporate gift ideas for 2024 that will make a lasting impression on your employees and customers:

• Custom-branded tech gadgets
• Personalized apparel (jackets, caps)
• Desk accessories (planners, organizers)
• Health and wellness kits
• High-quality branded drinkware

7. What are cost-effective company gift ideas that still impress?

Even on a budget, you can give memorable corporate gifts. Here are some cost-effective ideas that still leave a lasting impression.

• Custom-branded coffee mugs
• Personalized eco-friendly notebooks
• Reusable metal straws or bamboo cutlery sets
• Branded phone stands or pop sockets
• Compact tech accessories (wireless chargers, power banks)

8. What are the best company gift ideas for remote employees?

Remote employees deserve great gifts too! Here are some thoughtful ideas to make your remote team feel valued.

• Branded home office essentials (desk mats, mousepads)
• Noise-canceling headphones
• Wellness packages (tea sets, stress-relief kits)
• Virtual experience vouchers
• Personalized drinkware for home offices

9. What are great corporate gifts?

Corporate gifts should be memorable and useful. Here are some all-time great corporate gift ideas that will impress your employees and customers alike:

• Branded tech accessories (wireless earbuds, charging stations)
• Customized drinkware (thermos, water bottles)
• Eco-friendly promotional products like recycled notebooks or reusable bags
• Personalized stationery
• Custom apparel (hoodies, polos)

10. What are good corporate gifts to get an employee?

Here are some great corporate gift ideas to show appreciation to your employees and make them feel valued:

• Personalized notebooks or journals
• Branded apparel (like hoodies or jackets)
• Desk organizers or planners
• Tech accessories (wireless chargers, headphones)
• Custom water bottles or tumblers

 

REFERENCES

(Bystadium)

(Paperchase)

(Marigoldgrey)

(Chocomize)

(DBHF)

(Projectmerchandise)