Why is it important to thoroughly brainstorm your annual corporate gift ideas? Let's be honest, most corporate gifts are pretty forgettable. But they don't have to be! We believe corporate gifts can be memorable, thoughtful, and exciting. With the right strategy, your corporate gifts can create lasting impressions and foster stronger relationships.
Did you know that over 80% of people feel valued when they receive corporate gifts, and 70% of employees feel happier with regular appreciation gifts? It is extremely important to brainstorm your corporate gift ideas carefully to make a lasting impression on customers and employees.
In this blog, we are changing the game for corporate gifts with proven ideas and campaigns. Say goodbye to boring gift baskets and generic items. Instead, check out 13 recent case studies with unique corporate gift ideas that will leave a lasting impression on your customers and employees.
Table of Contents
- Global Gratitude: Axcient's 88% Success in Corporate Gifts
- Elanco's Successful Employee Appreciation Across the Globe
- PaperChase's 1,000 employees are more than happy with awesome corporate gifts
- "Better Together": Themed Corporate Gifts
- Luxury Retreat Gifts for Ensemble Health Partners
- Micromine delights 320 clients globally with 'Happy Summer' themed gifts
- Custom Chocolate Bars for Cadillac's Potential Customers
- Skillz's Strategic Corporate Gift Impact at GDC 2023
- NHL’s Holiday Gala Goes Glam with "Winter Wonderland" Themed Gifts
- Merck's spring gifts bring smiles to 150 veterinary hospitals
- ITV2's 'The Cabins' gift box wins over celebrities!
- Wow-Worthy Welcome Packs for GFT's New Employees
- 500 employees love Fidelity India's voluntary appreciation gifts
- What are innovative corporate gift ideas for employees in 2024?
- What are unique corporate gift ideas for boss in 2024?
- Why choose sustainable corporate gift ideas?
- What are trending corporate gift ideas for clients in 2024?
- What are some cost-effective corporate gift ideas for small businesses in 2024?
- What are the most popular company gift ideas for 2024?
- What are cost-effective company gift ideas that still impress?
- What are the best company gift ideas for remote employees?
Case Study #1: Global Gratitude: Axcient’s 88% Success in Corporate Gifts
Products: Caps, Stainless Steel Water Bottles, Spiral Notebooks, and Unisex Heavy Blend Hoodies.
Company: Axcient Software Development
Organizer Country: United States
Company Size: 200-500 Employees
Target Audience: Clients and Employees
Primary Objective: The organizer wanted to send corporate gifts around the world, regardless of location, using innovative corporate gift ideas.
Strategy and Execution: An online store based on innovative corporate gift ideas was set up, featuring 125 Axcient branded items as well as a wide range of swag products, including caps, stainless steel water bottles, spiral notebooks, and unisex heavy blend hoodies.
The Outcome
- 250+ Recipients
- Corporate gifting to clients and employees across North America (United States), Asia (India, Armenia, Philippines), South America (Brazil), and Europe (Luxembourg)
- 88% Success Rate
The Conclusion: These corporate gifts were sent to Axcient employees around the globe, achieving an 88% success rate. Since the beginning of the partnership, Axcient has been utilizing Stadium for multiple gifting purposes, with no indication of ending the collaboration.
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Case Study #2: Elanco's Successful Employee Appreciation Across the Globe
Products: Personalized Notes and Custom Foods & Candies
Company: Elanco Pharmaceutical
Company Size: 5001-10,000 Employees
Organizer Country: United Kingdom
Target Audience: Global Employees
Primary Objective: The primary objective was to recognize and appreciate Elanco's global employees with corporate gifts by implementing creative corporate gift ideas.
Strategy and Execution: Elanco's strategy team planned a surprise Thanksgiving event right before a big meeting. They needed a way to send corporate gifts to their employees around the world and they wanted a variety of corporate gift options to choose from. We came up with innovative corporate gift ideas, ensuring the organizer received exactly what was desired—worldwide delivery, a variety of options, personalized notes, custom meals, and excellent client support.
The Outcome
- Global employees pleasantly surprised
- Corporate gifts delivered before Elanco event
- Enjoyed a seamless gifting experience
The Conclusion: The recipients who received the boxes were pleased with them. Thanks to Stadium's hard work, the company accomplished its goal of making everyone feel more connected through amazing corporate gifts based on the best corporate gift ideas.
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Case Study #3: PaperChase's 1,000 Employees Are More Than Happy with Awesome Corporate Gifts
Products: Notebooks, Mugs, Laptop Sleeves, and Hats
Company: Paperchase
Company Size: 501-1,000 Employees
Organizer Country: India
Target Audience: Employees and HR team
Primary Objective: The primary objective was to put Paperchase's logo on employee gifts
Strategy and Execution: Paperchase wanted to put its logo on corporate gifts for employees, who each had a set budget for these items. They implemented various corporate gift ideas to ensure employees could easily buy these gifts through the Shop. A smooth system was set up to handle multiple orders for individuals, each within their own budget. The process of ordering and receiving rewards was designed to be easy and satisfying.
The Outcome
- Enjoyed a smooth gifting process
- Improved brand image and recognition
- Recipients received corporate gifts
The Conclusion:
PaperChase's HR team was thrilled with the shop as it featured the logo prominently on banners and all merchandise. Employees felt excited to choose their gifts as all the items were based on great corporate gift ideas, making them proud to work at PaperChase.
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Case Study #4: ‘Better Together’: Themed Corporate Gifts
Products: Branded Candles, Branded Flash Drives, and Custom Foods
Company: AIA
Company Size: 51-200 Employees
Location: Washington, DC
Target Audience: Corporate partners of AIA
Primary Objective: The primary objective was to create exclusive, high-quality corporate gifts for AIA's partners by brainstorming innovative corporate gift ideas that embodied the idea of 'Better Together.' They aimed to create something different and modern while avoiding the usual basket stuffing of gift boxes.
Strategy and Execution: The first step was to find a cool and modern way to pack corporate gifts without using traditional materials. Fancy matte black boxes with AIA's glossy black logo on top were chosen, and custom-cut black foam was used inside to keep everything in place. The team brainstormed creative corporate gift ideas to match AIA's 'Better Together' theme. Items that complemented each other were selected: beer (Pale Ale from Sugarfina) with peanuts, a ceramic candle with custom matchbooks, special tea with honey, and a leather cord organizer with a branded flash drive. Special notes were added to explain what 'Better Together' means to AIA and to thank their partners for their collaboration. The team was excited to try this new approach and were very happy with the results!
The Outcome
- Custom boxes and paired items perfectly matched the 'Better Together' theme.
- Gifts were packed and delivered on time, staying within budget.
- The client was really happy and it looks like they'll work with us again in the future.
The Conclusion: AIA needed a special, high-quality gift for their corporate partners and only had the idea of 'Better Together' to start with. Jamie understood what they were looking for right away, learned all about their strict rules for branding, and came up with perfect custom boxes and paired items that fit their theme. Her team also did a great job packing and sending out lots of corporate gifts on time and without going over budget. They will definitely seek Jamie's help again when they need more corporate gifts.
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Case Study #5: Luxury Retreat Gifts for Ensemble Health Partners
Products: Wine Tumblers and Coasters
Company: Ensemble Health Partners
Company Size: 5,001-10,000 Employees
Location: Montana, US
Target Audience: Employees, Clients, and Senior Leaders
Primary Objective: The primary objective was to create corporate gifts for employees and clients attending a relaxing corporate retreat at Paws Up, a luxury resort and ranch in Montana, using innovative corporate gift ideas.
Strategy and Execution: Ensemble Health Partners traveled with their team and clients to Montana for a cozy retreat at Paws Up, a luxury ranch and resort. The goal was to create corporate gifts that reflected Montana's wild, outdoorsy experience and would be something everyone would actually love and use. The challenge was eagerly accepted, and the team came up with innovative corporate gift ideas. For the packaging, cool, old brown wooden boxes matched the rustic ambiance. The crates were filled with delicious trail mix, Montana-made jams, stylish Paws Up branded metal wine tumblers, local caramels, and Montana-shaped cedar coasters. To make the crporate gifts extra special, tags bearing the company logo and CEO welcome letters were added with a personal touch. Since the retreat was in December, fresh pine and pine cones were also included to make everything festive.
The Outcome
- Personalized and curated gifts reflected the rugged Montana vibe effectively.
- Professional presentation with logo tags and custom welcome letters enhanced branding.
- Client satisfaction is evident through positive feedback and appreciation for the gifts.
The Conclusion: When tasked with managing over 200 Christmas gifts for clients and also creating a special welcome gift for senior leaders attending a luxurious retreat in Montana, creative company gift ideas were essential to craft personalized and unique gifts. Marigold and Grey excelled in this task, expertly sourcing local items and presenting them in a way that was highly appreciated by the clients.
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Case Study #6: Micromine Delights 320 Clients Globally with 'Happy Summer' Themed Gifts
Products: Cotton T-Shirts, Mugs, AirPods Cases, and Caps
Company: Micromine
Company Size: 350 Employees
Organizer Country: Canada
Target Audience: Outdoorsy Geologist Clientele
Primary Objective: The primary objective was to globally distribute branded corporate gifts and snacks tailored to outdoor enthusiast geologists as part of Micromine's summer-themed campaign.
Strategy and Execution:
The organizer needed a way to send branded corporate gifts and snacks all over the world, making sure they fit with their campaign and who they wanted to reach. Using creative company gift ideas like cotton t-shirts, mugs, AirPods cases, and caps, Micromine came up with a special banner that looked like something from a summer-themed shop. They made sure the choices, prices, and words used were just right for where each person was getting it, whether they were in Mexico, Canada, or the United States.
The Outcome
- Micromine's summer gift shop was a big hit, reaching 320 clients in Mexico, Canada, and the U.S.
- People really liked it! 97 clients in Mexico and 223 in Canada and the U.S. picked out their gifts.
- 3 countries represented
The Conclusion:
The 'Happy Summer' theme was a great choice for the campaign, reaching 320 clients in total. 97 clients in Mexico and 223 clients in Canada and the United States received the gifts. This success showed how well Micromine's corporate gift ideas worked in engaging their geologist clients.
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Case Study #7: Custom Chocolate Bars for Cadillac's Potential Customers
Products: Custom Branded Chocolate Bars
Company: Cadillac
Industry: Automotive
Company Size: 201-500 Employees
Organizer Country: US
Target Audience: Cadillac’s Potential Customers
Primary Objective: The primary objective was to attract new customers by using innovative corporate gift ideas to offer custom-branded gifts and collect their contact information.
Strategy and Execution: Cadillac wanted to try something different to attract new customers and was looking for a custom-branded gift that everyone likes, which would also make people happy to share their contact information so they could keep in touch after events. This corporate gift idea led to the creation of custom chocolate bars with Chocomize. At the event, Cadillac set up spots where people could make their own custom chocolate bars. To have their chocolate sent to them, potential customers needed to provide their contact details.
The Outcome
- Cadillac successfully maintained communication with potential customers using the contact information collected at events.
- People got excited and felt special when they received their custom chocolates in a Cadillac box.
The Conclusion:
Cadillac kept in touch with people by using their contact information. When potential customers got their custom chocolate bars from Chocomize, they found them in a special Cadillac box filled with brochures and deals on new cars, boosting their interest and making them feel appreciated.
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Case Study #8: Skillz's Strategic Corporate Gift Impact at GDC 2023
Products: Power Banks, Hydro Flask Water Bottles, Athletic Crew Socks, and Custom North Face Backpacks
Company: Skillz
Company Size: 200 Employees
Organizer Country: USA
Target Audience: Game Industry Professionals
Primary Objective: The primary objective was to deliver unique, high-quality branded corporate gifts on time for the 2023 Game Developers Conference using innovative corporate gift ideas.
Strategy and Execution: The organizer had previously used a trusted supplier for their holiday kits and was very satisfied with the experience. When the 2023 Game Developers Conference was approaching, they decided to rely on the same supplier for their corporate gifts. They needed cool, high-quality items, and it was crucial that everything arrived on time. By brainstorming innovative corporate gift ideas, the team selected amazing products such as power banks, Hydro Flask bottles, athletic socks, and custom North Face backpacks. The supplier ensured Skillz received all the impressive corporate gifts right on schedule for the conference. Meeting the deadline was a priority, and they managed to get everything the organizer wanted quickly and without any hassle.
The Outcome
- 1,700 pieces of custom-designed swag were created.
- The conference was a huge success.
- Fantastic company-branded merchandise was handed out.
The Conclusion:
The team, skilled in creating branded gifts by implementing innovative corporate gift ideas, collaborated closely with the event planner and their lead designer to craft one of the most impressive swag collections ever assembled. This collection included custom power banks, Hydro Flask bottles, athletic socks, and specially designed The North Face backpacks. All items were delivered well before the deadline, straight to the event location, ensuring a smooth handout process.
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Case Study #9: NHL’s Holiday Gala Goes Glam with "Winter Wonderland" Themed Gifts
Products: Custom Coasters with Logo, Fancy Gloves, Candles, and Fancy Champagne Bottles
Company: NHL Anaheim Ducks
Company Size: 201-500 employees
Organizer Country: USA
Target Audience: Professional Hockey Players
Primary Objective: The primary objective was to create branded corporate gifts for the Anaheim Ducks' annual holiday party using innovative corporate gift ideas.
Strategy and Execution: We were thrilled when the Anaheim Ducks asked us to create special gifts for their holiday party. They wanted a 'Winter Wonderland' theme, and it was important that both the hockey players and their guests felt super special. We enjoyed working with this theme and went for a trendy, modern style with mostly white and some black and grey accents to fit the party perfectly. We came up with amazing corporate gift ideas and selected cool products such as custom coasters with the Ducks logo, fancy gloves and mittens, a universally liked candle, fancy black champagne bottles, and cookies shaped like hockey skates. Everything was packed in beautiful white boxes tied with white ribbons and gold tags featuring the Ducks logo.
The Outcome
- Made special 'Winter Wonderland' gifts for the Anaheim Ducks' party.
- Included cool branded merch like custom coasters, fancy mittens, candles, hockey skate cookies and fancy champagne bottles.
- The client loved how thoughtful and perfect the gifts were for their theme.
The Conclusion: The team did an amazing job! The gifts really stood out – they were thoughtful, meaningful, and perfectly matched the theme. I could keep praising their work forever. A big thanks for helping me put it all together!
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Case Study #10: Merck's Spring Gifts Bring Smiles to 150 Veterinary Hospitals
Products: Stainless Steel Thermos & Branded Foods
Organizer Country: USA
Company Size: 69000 Employees
Target Audience: Veterinary Clinics Staff Members Across the United States.
Primary Objective: The primary objective was to provide a fun and simple corporate gifting solution for Merck's spring promotion to show appreciation to veterinarian clinics across the United States.
Strategy and Execution: The organizer was looking for a fun and easy way to send gifts for their spring promo to lots of veterinary clinics in the U.S. They wanted to send everything easily without having to fill out shipping information over and over. Using creative corporate gift ideas, branded food and custom stainless steel thermoses were added to each snack tray, making the gifts feel more personalized and special for each veterinary clinic. The organizer just had to send us a file with all the addresses, which made it very easy to send everything.
The Outcome
- 150 Grab and Go Trays delivered
- Enhanced employee appreciation
- Successful spring marketing campaign
The Conclusion: 150 Grab and Go Trays were sent out to veterinary clinics across the U.S. for Merck's spring promotion. The process of sending these gifts was smooth and easy for the organizer. Everyone loved the variety of snacks in the trays. Because the first batch of gifts was a big hit, the organizer continued to place more orders, which were just as popular.
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Case Study #11: ITV2's 'The Cabins' Gift Box Wins Over Celebrities
Products: Custom Mugs and Branded Foods
Company: ITV2
Organizer Country: UK
Target Audience: Influencers, Celebrities, and TV Executives.
Primary Objective: The primary objective was to design a branded gift box with unique corporate gift ideas to promote ITV2's reality dating series 'The Cabins', aimed at influencers, celebrities, and TV executives.
Strategy and Execution: The task was to make a special 'romantic and cozy' gift box to send to influencers, celebrities, and TV executives. It had to be better than the usual stuff they get, incorporating innovative corporate gift ideas with branded items such as custom mugs and branded foods included. The box was totally custom-made and even had a special message inside to get them excited about watching the show.
The Outcome
- Crafted a unique gift box for ITV2's The Cabins launch, targeting influencers celebrities, and TV executives.
- Designed a gift box with corporate gift ideas and branded items to make the show stand out and promote effectively.
- Worked smoothly with DBHF, resulting in a beautiful final product.
The Conclusion:
Working with DBHF was really great. They not only understood our requirements but also offered their advice and suggestions to improve the final product. Everything proceeded smoothly, and the hamper they delivered was beautiful.
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Case Study #12: Wow-Worthy Welcome Packs for GFT's New Employees
Products: Leather Effect Note Books, Organic Cotton Socks, and Cups
Company: GFT
Company Size: 10,001+ Employees
Organizer Country: Germany
Target Audience: Current Employees and New Starters of GFT
Primary Objective: The primary objective was to design branded corporate gifts by brainstorming creative corporate gift ideas reflecting the essence of GFT.
Strategy and Execution: The plan was to pick and design some cool merch that shows off what GFT is all about and feels fancy too. Came up with innovative corporate gift ideas such as leather effect note books, organic cotton socks and a cup. These products were put into nice gift packs and sent straight to the homes of people already working at GFT, with some saved for new starters joining the team, making sure everyone gets a warm welcome.
The Outcome
- Delivered a beautiful and impactful set of gifts to each employee's home.
- Stored extra gifts to give new team members a memorable welcome.
The Conclusion:
A lovely collection of gifts was sent out to each employee's home, with extra kept in storage ready to make new team members feel really welcome. This way, everyone gets a special hello that they won't forget.
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Case Study #13: 500 Employees Love Fidelity India's Voluntary Appreciation Gifts
Products: Mobile Leather Organizers & Humidifiers
Company: Fidelity
Company Size: 10,000+ Employees
Organizer Country: India
Target Audience: Employees of Fidelity India who participated in the volunteering drive.
Primary Objective: The primary objective was to appreciate and reward employees for their voluntary contributions with customizable corporate gift options within budget using innovative corporate gift ideas.
Strategy and Execution: FMR's global team wanted a special way to gift their employees who were involved in a volunteer project. They decided to let these volunteers pick their own branded corporate gifts from an exclusive shop set up by us. The shop was filled with a variety of corporate gifts inspired by innovative corporate gift ideas, all within a certain budget, making it easy for organizers and fun for volunteers to choose something they really wanted.
The Outcome
- 500+ employees appreciated.
- Recipients felt happy and motivated by the diverse gift options in the appreciation Shop.
- The team did a great job talking to everyone smoothly and made sure all the gift choices were affordable.
The Conclusion: The gift receivers were made to feel happy and motivated by the choices available in the Appreciation Shop. They were also impressed with the smooth handling of communications and the presentation of gift options within their budget by the curation and sales teams, showcasing how well-thought-out corporate gift ideas can enhance employee satisfaction.
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FAQs
1. What are innovative corporate gift ideas for employees in 2024?
In 2024, many companies are choosing wellness kits as gifts for their employees. These kits might include things like a fitness tracker, comfy office supplies, and even subscriptions to mental health apps. A recent study found that such personalized gifts make employees 40% happier at work, boosting their productivity and morale.
2. What are unique corporate gift ideas for boss in 2024?
For bosses, it's cool to go with something unique in 2024. Think about giving them a custom executive pen or a special edition book that's all about their industry. Another great idea is a handcrafted desk organizer. These kinds of gifts aren't just nice—they really show you care and understand what your boss likes. Plus, they fit perfectly with their role at work and add a touch of class to their office.
3. Why choose sustainable corporate gift ideas?
Opting for sustainable corporate gift ideas, like office products made from recycled materials, positively influences brand perception among 90% of recipients, aligning well with eco-friendly corporate values.
4. What are trending corporate gift ideas for clients in 2024?
In 2024, some cool gift ideas for clients are custom tech gadgets. Things like wireless charging docks with your company’s logo and eco-friendly coffee tumblers that you can personalize are really popular. They’re not just useful; they also show your company cares about the environment. Plus, these gifts help keep your brand in clients’ minds, which is great for keeping those relationships strong.
5. What are some cost-effective corporate gift ideas for small businesses in 2024?
- Custom Notebooks: Affordable and practical, these can be branded with the company's logo.
- Branded Pens: A classic choice that's both useful and budget-friendly.
- Personalized Mugs: Great for coffee or tea lovers, and they keep your brand in daily view.
- Eco-Friendly Tote Bags: Show your commitment to sustainability while promoting your brand.
- Custom Calendars: Useful year-round, these can feature your branding and important company dates.
- Promotional Flash Drives: Handy for anyone, these can come in custom shapes and sizes.
6. What are the most popular company gift ideas for 2024?
In 2024, the most popular company gift ideas include handy tech gadgets like wireless chargers and eco-friendly products like bamboo coffee cups. Surveys show that about 74% of employees love receiving tech items that they can use every day, as these gifts are both practical and fun.
7. What are cost-effective company gift ideas that still impress?
Cost-effective company gift ideas that impress include quality notebooks, branded water bottles, and gourmet food baskets. These gifts, while affordable, do not compromise on quality or appeal, ensuring a positive reception. According to a 2023 industry report, 60% of businesses find high perceived value in such gifts for maintaining client relationships on a budget.
8. What are the best company gift ideas for remote employees?
When thinking about gifts for remote employees, it's great to focus on items that can improve their home office environment or help them unwind. Consider practical yet thoughtful gifts like ergonomic seat cushions, premium headphones for better audio on calls, or even subscription boxes that deliver a monthly surprise of gourmet coffee or artisan teas. These gifts can significantly enhance both the comfort and productivity of their workspace.
REFERENCES
(Bystadium)
(Paperchase)
(Marigoldgrey)
(Chocomize)
(DBHF)
(Projectmerchandise)