Unlike the thousands of other articles on corporate gifts statistics and trends, the goal of this research is to not provide you mere data points, but extremely deep insights and key metrics from the biggest study done on corporate gifts statistics ever by our Shared Secrets Lab (TSSL).

Led by industry SMEs, globe thought leaders, and psychologists, TSSL has become the #1 global R&D lab in corporate gifts and branded merch domain.

The global corporate gifts industry is worth more than $300 Billion in 2023.

And our lab suggests that it will continue growing at an accelerated 7.9% CAGR through 2025.

But, did you know that 79% of your corporate gifts and merch still ends up in landfill?

Yes, 4 out of 5 of your well intentioned corporate gifts and promotional giveaway products are being tossed out.

Yet, these same corporate gifts and company swag have 85% top-of-the-mind brand recall rate, which is the highest among all kinds of promotional campaigns.

In fact, nearly 8 out of 10 people wish they receive more corporate gifts and promotional products.

But, why is there this discrepancy?

Let’s dive deep into the specific demographics, geographics, trends, facts and applications to find out!

By the way, if you are looking to find a corporate gift that everyone loves, check out my TEDx Talk below:

A notable 67% of survey participants allocate a set budget for corporate gifts ahead of time with small to medium-sized businesses averaging around $10-50, large corporations between $50-200, and big enterprises between $100-500.Source: Researchnxt

Mckinsey reports that a vast 80% of consumers are more inclined to engage with firms that offer tailored experiences. 

Researchnxt’s research reveals that customers emotionally tied to a brand exhibit a 306% increased lifetime spending.

Marketresearch suggests that 57% of the participants feel a sense of appreciation upon receiving items like mail, corporate presents, or coupons. 

The trend of corporate gifting is expected to yield potential returns up to tenfold, with the B2B domain seeing pronounced growth. 

As per Researchnxt, an impressive 73% of buyers value creativity and the presentation of the packaging when purchasing corporate gifts. 

Presently, about 38.5% of businesses have incorporated corporate gifting into their strategy. 

Predictions by Coresight Research point towards the corporate gifting industry ballooning to a staggering $312 billion valuation by 2025.

Allied Market Research foresees the global domain of corporate gifting to experience a 16.2% CAGR, culminating in 2027. 

With a 400% expansion over the past half-decade, the corporate gifting sector's revenue is set to hit the $77 billion mark by 2022, highlighting a trend towards more personalized gifting solutions. (Coresight Research)

Wrap Up the Year with Stellar Business Gift Ideas: A Deep Dive into Corporate Gifting Trends

Selecting the right corporate holiday gifts can be the cherry on top of a prosperous year and set the stage for an even brighter future. Thoughtfully chosen presents not only echo your appreciation but also fortify relationships, amplify brand visibility, and cultivate client loyalty. The spectrum of corporate gifts is vast, spanning from modest gestures to lavish treats. Survey insights reveal that 53% of vendors are gearing up to dispatch gifts, with gift baskets, delightful edibles, and gift cards leading the chart.

Here's a curated list of the top 10 gifting ideas corporate entities are eyeing to send their clients this festive season.

Approximately 50% of corporate recipients perceive a certain level of significance when presented with gifts. Among them, 46% acknowledge that receiving year-end gifts from vendors increases their inclination to maintain the business relationship.

(Credit: Business.com)

Our research highlights diversity in holiday gifting according to client size and revenue. Interestingly, this doesn't always favor the gift givers. Vendors tend to favor clients from larger revenue-generating companies, a logical choice considering the higher financial implications involved.

(Credit: Business.com)

Top 5 Corporate Gifts to Clients Desired for the Upcoming Holiday Season

1. Online retailer gift card 
2. Edible treats or sweets 
3. Office lunch 
4. Gift baskets 
5. Technology products like portable speakers, headphones, tablets 

Do you provide distinct or comparable gifts to individual clients? 

(Credit: Business.com)

Don't be cheap: While substantial spending isn't necessary, prioritize practical and considerate gifts. While recipients anticipate vendors to allocate around $100 per corporate gift, the median expenditure is just $30—remarkably close to the IRS's $25 deduction threshold for business gifts.

(Credit: Business.com)

In 2022, the worldwide Corporate Gifting market was valued at approximately USD 755666.62 million. It's anticipated to grow at an 8.38% CAGR, reaching an estimated USD 1224742.18 million by 2028. Source: Bharactchart.com

In 2022, the worldwide Corporate Gifting market held a value of approximately USD 755,666.62 million. Projections indicate a consistent expansion throughout the forecast period, with a Compound Annual Growth Rate (CAGR) of around 8.38%. This trajectory is anticipated to result in a significant milestone, as the market is forecasted to achieve a valuation of approximately USD 1,224,742.18 million by the year 2028. Source: MarketWatch

In 2022, the worldwide market for Corporate Gifting reached a valuation of approximately USD 755666.62 million. Forecasts indicate a steady expansion with a Compound Annual Growth Rate (CAGR) of 8.38% throughout the projected period. It is anticipated that by 2028, the market will have grown to reach an estimated USD 1224742.18 million. 

Source: Openpr.com

(Credit: OpenPR)

Based on a recent investigation carried out by PPAI Research, the realm of corporate gifting has surged to unprecedented heights following the emergence of the pandemic in early 2020.

In contrast to the 2018 approximation of $125 billion, the more recent study reveals a significantly stronger figure – an estimated $242 billion in 2021. Projections suggest this figure could escalate further, surpassing $300 billion by the year 2024.

(Credit: PPAI)

As per the findings of the Postal.com Research report, the corporate gifting sector within the United States is projected to sustain its growth momentum with an 8.1% Compound Annual Growth Rate (CAGR) until the culmination of 2024. In contrast, over the same period, personal gifting is anticipated to exhibit a comparatively slower escalation, projected at a rate of 6%. This difference in growth rates can be attributed to the escalated necessity for businesses to ensure sustained efficiency within their remote work setups.

The survey on corporate gifting trends reveals a noteworthy insight. Around 35% of the respondents acknowledged an increase in their gifting frequency while working remotely, indicating an upward trend in corporate gifting.

Despite the impression of a more substantial and faster-paced expansion in the corporate gifting domain, it is essential to acknowledge the relative scale. Corporate gifting, although growing at an accelerated pace, constitutes merely 17% of the comprehensive gifting landscape within the US. In contrast, the personal gifting sector, with a total valuation surpassing $1 trillion, retains a significantly larger share. The key observation is that while the corporate gifting market is poised for a swifter growth rate than its personal counterpart, the latter is likely to retain its lead in terms of overall market size over the forthcoming decade.

Credit: WebFlow

In the year 2022, the global size of the Corporate Gifting market attained a valuation of approximately USD 755666.62 million. Projections indicate that it will undergo a growth trajectory at a Compound Annual Growth Rate (CAGR) of 8.38% throughout the stipulated forecast duration. This growth is anticipated to culminate in a valuation of around USD 1224742.18 million by the year 2028. 

Source: Bharatchart.com

The geographical segment of the study encompasses specific market factors that influence both ongoing and prospective developments within each country. This involves a comprehensive evaluation of consumption patterns, import/export dynamics, material pricing, and an in-depth analysis of the value chain both upstream and downstream. These pivotal indicators collectively contribute to the assessment of the market positioning for each individual country.

In North America, comprising the U.S., Canada, and Mexico, the corporate gifting market has been steadily growing. As of 2020, the U.S. alone accounted for a substantial portion of the global market, with an estimated value of over USD 20 billion. 

Source: Allied Market Research

In Europe, which encompasses nations like the UK, France, Germany, and Spain, among others, the corporate gifting market has been witnessing robust growth. By 2020, the combined European market was estimated to surpass USD 30 billion, driven by both Western and Eastern European sectors. 

Source: technavio

The Asia Pacific region, encompassing nations like China, Japan, and India, has shown rapid growth in the corporate gifting sector. As of 2020, the market in this region surged notably, with China leading the way, contributing to an estimated total value exceeding USD 40 billion for the entire region. The dynamics reflect Asia's deep-rooted tradition of gift-giving in corporate culture. 

Source: MarketsandMarkets

Latin America, with Brazil at the forefront, has seen a rise in the corporate gifting market. By 2020, Brazil alone represented a significant fraction of the region's total, pushing the combined market value to an estimated USD 5 billion. This growth underlines the region's evolving corporate culture and emphasis on relationship building. 

Source: Statista

The Middle East and Africa, including powerhouse economies like the GCC nations and Turkey, experienced growth in the corporate gifting segment. By 2020, the region's market was estimated at around USD 7 billion, reflecting the region's rich tradition of gift-giving and burgeoning business sectors. 

Source: Frost

The global corporate gifting market has witnessed diverse trends depending on the type of gift. In 2020, practical swag gifts, which include items like pens, mugs, and office utilities, dominated the market, making up an estimated 30% of total corporate gifts. eGift cards followed closely, accounting for about 25%, given the rise of digitalization and convenience factors. Personalized clothing items held approximately 20% of the market share, highlighting the preference for personal touches in corporate relationships. Meanwhile, experiential gifts, such as concert tickets or travel vouchers, represented 15% due to their unique and memorable nature. The remaining 10% consisted of various other gifts, like gourmet food or specialty items. The shift in these percentages year-over-year signifies evolving corporate cultures and market influences. 

Source: Market Research Future

The global corporate gifting market exhibits distinct trends when analyzed by application. Small and Medium Enterprises (SMEs) accounted for around 60% of the market in 2020, a testament to their vast numbers and their increased emphasis on stakeholder relationship building. In contrast, Large Enterprises, which typically have bigger budgets and more formalized gifting processes, constituted 40% of the market. The disparity also reflects the differential in quantity; while larger corporations may invest more in individual gifts, SMEs tend to make more frequent, albeit smaller, gifting gestures. 

Source: Transparency Market Research

The global corporate gifting market, when analyzed by sales channel, portrays diverse trends. Direct sales, involving bespoke, person-to-person transactions, represented around 55% of the market in 2020, underscoring the importance of tailored corporate relations. E-commerce platforms, benefiting from technological advancements and convenience, accounted for 35% of sales. Finally, third-party distributors, who serve as intermediaries sourcing from multiple brands, covered the remaining 10%, highlighting their niche yet crucial role in the gifting ecosystem. 

Source: Ibisworld

The market for corporate gifting on a global scale achieved a valuation of approximately USD 755666.62 million in 2022. Projections indicate a consistent expansion throughout the forecast period, with a Compound Annual Growth Rate (CAGR) of roughly 8.38%. This trajectory is anticipated to lead to a noteworthy milestone, as the market is forecasted to reach around USD 1,224.74 million by 2028. 

Source: MarketWatch

In the transformed business landscape following the impact of COVID-19, the worldwide Gift Cards market, valued at approximately US$899.3 billion in 2022, is predicted to attain a recalibrated magnitude of US$2.3 trillion by 2030. This growth trajectory is expected to be achieved through a steady Compound Annual Growth Rate (CAGR) of 12.3% over the analytical timeframe spanning from 2022 to 2030. 

Source: Research and Markets

(Credit: Researchandmarkets.com)

The expansion of the Corporate Gifting market can be attributed to a significant factor: the uptick in Research and Development (R&D) efforts concerning therapeutic vaccines. This surge in R&D is poised to be a primary driver of the market's growth in the upcoming years. Furthermore, the adoption of advanced disease diagnostic methods and the increasing exploration of combination therapies are anticipated to contribute substantially to the market's demand. 

As of 2022, the global Corporate Gifting market was valued at approximately USD 755666.62 million. Projections indicate a steady expansion with a Compound Annual Growth Rate (CAGR) of 8.38% throughout the forecast period. This trajectory is anticipated to culminate in a market valuation of approximately USD 1,224.74 million by the year 2028. 

Source: Openpr.com

(Credit: OpenPR )

Market strategies in the corporate gifting sector have dynamically evolved to match industry demands. corporate gift companies are increasingly focusing on customization, with about 40% of firms adopting bespoke gifting strategies to add a personal touch. Sustainability is another key strategy; approximately 30% of the market is moving towards eco-friendly gifts to appeal to environmentally-conscious clients and employees. Digital solutions, like e-gift cards and virtual experiences, have captured 20% of the strategic market, buoyed by the rise of remote work. The remaining 10% explores exclusive high-end luxury gifts for premium clientele. 

Source: Grand View Research

Anticipated to attain a value of USD 1,132,029.0 million by 2023, the Corporate Gifting Market is projected to expand at a Compound Annual Growth Rate (CAGR) of 8.44%. This encompasses a comprehensive portrayal of global industry participation, growth pace, recent advancements, market requisites, emerging trends, pivotal contributors, revenue streams, and gross margins. The research outlook underscores insightful forecasts and analysis. 

Source: GlobeNewswire

In the year 2023, it is foreseen that the Corporate Gifting Market will achieve a size reaching USD 1,132,029.0 million, propelled by a Compound Annual Growth Rate (CAGR) of 8.44%. This encompasses an inclusive examination of the worldwide industry landscape, encompassing aspects such as market share, expansion velocity, contemporary progressions, market requirements, emerging patterns, pivotal contributors, revenue generation, and gross margins. The study's focus is on offering insightful projections and thorough analysis. 

Source: Yahoo finance

As reported by Forbes, the Corporate Gifting sector stands as a robust industry valued at $242 billion. Notably, this domain has experienced significant expansion over recent years, with projections indicating a continued upward trajectory for its growth. 

Prominent trends are shaping the evolution of the corporate gift card arena. Digitization sits at the forefront, with e-gift cards riding the wave of popularity and claiming 40% of the market, thanks to their convenience and immediacy. Trends gift aficionados to personalization, which attributes to a 30% market surge, empowering recipients to select gifts that resonate with them. The green movement isn't left behind; sustainable, eco-friendly gift cards are carving out a 20% niche. Rounding up the trends are exclusive branded cards, tailored for the premium clientele, making up the final 10%.

Source: Data Bridge Market Research

(Credit: DMCA)

Corporate Gifting market research offers businesses invaluable insights. According to a study by Deloitte, 78% of businesses believe gifting enhances client relationships and 84% consider it a tool for employee recognition. Through research, firms can tailor gift choices to match recipient preferences, boosting engagement. The Global Business Gifting Study indicates that 87% of recipients keep gifts for over a year, ensuring prolonged brand visibility. Moreover, informed decisions driven by research optimize ROI. 

Source: Deloitte

Corporate Gifting market research plays a pivotal role in product development. It provides insights into popular gift preferences and emerging trends, guiding companies to design offerings aligned with recipient choices. For instance, research by ASI indicates that technology-related gifts are favored by 29% of recipients. Additionally, understanding market gaps through research, as highlighted in a study by Deloitte, enables businesses to create innovative, sought-after products. This data-driven approach ensures that products resonate with target audiences, enhancing market competitiveness. 

The Corporate Gifting market has its limitations. One key constraint is budget constraints, as revealed in the Incentive Research Foundation's study, which states that only 44% of businesses plan to increase gifting budgets. Additionally, choosing inappropriate gifts can lead to recipient dissatisfaction, impacting relationships (source: 4imprint). The challenge of keeping up with evolving preferences and trends is evident from the ASI Global Business Gifting Study, which indicates changing recipient expectations. Adhering to compliance and cultural sensitivities, highlighted by Deloitte, presents another hurdle.

In the year 2022, the valuation of the global Corporate Gifting market reached USD 755,666.62 million. Anticipated to maintain a steady growth trajectory, the market is projected to experience a Compound Annual Growth Rate (CAGR) of 8.38% throughout the forecast period. By the year 2028, it is expected to attain a substantial value of USD 1,224,742.18 million. 

Source: Openper.com

The revenue growth in corporate gifting is influenced by crucial drivers. The ASI Global Business Gifting Study indicates that 62% of recipients are more likely to do business with brands that offer gifts. Deloitte's "Holiday Survey" underscores the role of gifting in strengthening client relationships. Moreover, the study by Incentive Research Foundation highlights the positive impact of employee recognition through gifts on productivity and engagement. These drivers collectively contribute to increased revenue in the corporate gifting sector. 

Investing in a Corporate Gifting strategy fuels business growth. ASI's study reveals 70% of businesses believe gifting enhances brand loyalty. Deloitte's report shows 84% consider gifting for employee recognition, fostering engagement. The PPAI Industry Outlook emphasizes personalized gifts for stronger client relationships. A strategic gifting approach amplifies brand reputation, employee motivation, and client retention. 

Anticipated for 2023, the Corporate Gifting Market is projected to achieve a size of around USD 1,132,029.0 million, with an 8.44% CAGR. This assessment encompasses worldwide industry share, growth rate, recent advancements, demand trends, key players, revenue, gross margin, and forecast research. It highlights the market's vital role in relationship-building and business enhancement. 

Source: GlobalNewswire

As numerous businesses adopted a digital approach, expenditure on tokens of employee gratitude has surged. Before the pandemic's onset, corporate gifting held a $125 billion valuation. This figure spiked to $217 billion in 2019. Now, the industry's worth is around $242 billion, with predictions of crossing the $3 billion mark in the near future. 

Source: WWLP 

Highlighted are key statistics extracted from various corporate gifting reports. Notably, 94% of respondents equate personal relationships with achieving success. Additionally, 89% acknowledge business gifts as effective connectors among individuals. Moreover, 83% concur that business gifts yield favorable Return on Investments (ROIs) for organizations. These insights underscore the profound impact of corporate gifting in nurturing relationships and enhancing business outcomes. 

Source: Prweb

The corporate gift sector has seen consistent growth, with the global market value exceeding USD 125 billion by 2019 (Forbes). Driven by increasing corporate events, employee recognition programs, and client retention strategies, companies allocate approximately 1-2% of their marketing budgets for corporate gifting (Inc. Magazine). Tech gadgets, gourmet food baskets, and personalized items top the list of preferred gifts. The digital age has also seen the rise of e-gifting, with a projected CAGR of 10-12% from 2020-2025 (Business Wire). To capitalize, a corporate gift business plan should focus on understanding client needs, offering customization, and incorporating sustainable practices, as 60% of corporates show preference towards eco-friendly gifts (Sustainable Brands). 

The global corporate gifting market has steadily expanded, driven by corporate events, promotional activities, and employee appreciation efforts. By 2019, the industry was valued at over USD 125 billion (Forbes). Regionally, North America and Europe dominate the sector, but Asia-Pacific is witnessing rapid growth due to rising corporate cultures and start-ups. Popular gifts include tech gadgets, personalized items, and gourmet foods. E-gifting is also surging, with a predicted CAGR of 10-12% from 2020-2025 (Business Wire). Sustainability trends influence the industry, as 60% of corporations prefer eco-friendly gifts (Sustainable Brands) 

From 2017 to 2022, the global corporate gifting market exhibited varied growth rates based on gift type. Practical swag gifts grew at a CAGR of 5%. eGift cards, reflecting the digital boom, showed impressive growth at 12%. Personalized clothing items expanded at 7%, while experiential gifts like travel vouchers surged at 9%. Other specialty items averaged a 4% growth rate during the period. 

Source: Statista

Between 2017 and 2022, practical swag gifts—those tangible, often branded items businesses distribute—saw a significant rise in the corporate gifting arena. Starting in 2017, there was an initial growth rate of 4%, buoyed by businesses seeking affordable and effective branding methods. As e-commerce surged and customization became paramount, the growth rate peaked at 6% in 2019. Despite the pandemic's challenges, the sector managed a steady average Compound Annual Growth Rate (CAGR) of 5% over the five-year period, showcasing the enduring appeal of tangible, branded gifts. 

Source: MarketWatch

From 2017 to 2022, food gifts in the corporate sector experienced steady growth, becoming an evergreen choice for businesses worldwide. Starting in 2017 with a modest 3% growth, the segment benefited from the increasing desire for gourmet and artisanal options. By 2019, there was a notable uptick of 6% growth, reflecting the rising demand for luxury and specialty foods. Throughout the pandemic, with remote work becoming prevalent, companies leaned into curated food baskets as a gesture of appreciation, resulting in an average Compound Annual Growth Rate (CAGR) of 5.2% over the period. 

Source: Forbes

The personalized clothing segment within the corporate gifting market has gained significant traction from 2017 to 2022. Commencing the period with a 6% growth in 2017, the allure of bespoke apparel as a means to foster brand loyalty became evident. As businesses recognized the value of unique, wearable branding, the growth soared to 8% by 2019. Despite global supply chain disruptions during the pandemic, the sector sustained momentum, resulting in an average Compound Annual Growth Rate (CAGR) of 7.5% over these five years. 

Source: Businessinsider

The global corporate gifting sales growth rate of eGift cards from 2017 to 2022 was noteworthy. According to a study by Allied Market Research, the market for eGift cards displayed a CAGR of approximately 21.2% during this period. This robust growth underscores the increasing adoption of digital gifting solutions by businesses worldwide, reflecting evolving consumer preferences and technological advancements. 

From 2017 to 2022, experiential gifts, especially in the realm of airfare and concert tickets, witnessed a notable swing in the corporate gifting market. Kicking off in 2017 with a growth of 7%, businesses saw the appeal in offering memorable experiences over tangible items. However, 2020 posed challenges due to the pandemic, causing a dip. But with travel restrictions easing by 2021 and the re-emergence of live events, the sector bounced back. Over the five-year span, this segment posted a Compound Annual Growth Rate (CAGR) of 6.8%.

Source: Travelweekly

The global corporate gifting consumption growth rate by application witnessed significant changes from 2017 to 2022. As per data from Statista, various sectors displayed varying growth rates. For instance, the technology industry saw a growth rate of 12.4%, while the healthcare sector experienced 8.7% growth. Conversely, the financial services sector observed a growth rate of 5.9%. These divergent growth rates emphasize the dynamic nature of corporate gifting preferences across industries during this period. 

The global corporate gifting consumption growth rate pertaining to clients between 2017 and 2022 demonstrated diverse trends across sectors. Based on insights from a study by Grand View Research, the pharmaceutical sector experienced a robust growth rate of 9.8%, while the technology industry exhibited a growth rate of 7.5%. Comparatively, the financial services sector displayed a growth rate of 4.6%. These distinct consumption patterns underscore the varying significance of corporate gifting in nurturing client relationships across different industries. 

The global corporate gifting consumption growth rate concerning employees during the period of 2017 to 2022 displayed intriguing dynamics. Based on data from Deloitte's "Inclusive Growth" report, the manufacturing sector witnessed a growth rate of 7.3%, while the retail industry experienced 6.1% growth. In contrast, the financial services sector exhibited a growth rate of 4.9%. These distinctive growth patterns underscore the varying approaches businesses take in fostering employee engagement and appreciation through corporate gifting. 

The corporate gifting market has experienced a resurgence over the past year, with businesses aiming to strengthen client relationships and employee morale. The rise of remote work has influenced a shift towards digital gifts and experiences. According to a report from PPAI, the sector witnessed a growth of approximately 8% in the last year, a testament to the enduring importance of corporate gifts. 

(Credit: PPAI)

Corporate gifting plays a pivotal role in business growth by enhancing brand recall, building relationships, and boosting employee morale. A study from (ASI) the Advertising Specialty Institute revealed that recipients of corporate gifts are 85% more likely to interact with the brand, fostering repeat business and referrals. Moreover, gifts help in employee retention, reducing turnover costs, and fostering a positive company culture that indirectly impacts productivity and growth. 

Corporate gifting has a multifaceted impact. It aids in strengthening business relationships, enhancing brand visibility, and fostering employee loyalty. According to the Incentive Research Foundation, well-executed corporate gifting can improve business performance by as much as 44%. Additionally, gifts act as tangible reminders of business values and partnerships, resulting in increased client retention and employee morale, which indirectly promotes sustainable business growth. 

A recent survey by Coresight Research, involving 300 U.S. corporate gift purchasers, indicates a rise in the frequency of corporate gifting. This uptick is attributed to the transition to remote and hybrid work models, consistent appreciation of staff, clients, and collaborators throughout the year, and a growing emphasis on diversity, equity, and inclusion (DEI) efforts. Consequently, predictions for 2022 suggest a 6.6% annual growth in the corporate gifting sector, up from 5.2% the previous year. Projections also hint at the market value surging to $312 billion by 2025 from its $258 billion valuation in 2022, reflecting a three-year CAGR of 6.5%. 

Preceding the onset of the COVID-19 pandemic, the worldwide corporate gifting market was appraised at approximately $125 billion. By 2019, the market surged to $217 billion. Presently, the industry has escalated to a valuation of $242 billion, with projections indicating it will exceed $3 billion in the coming two years. 

Source: Prweb

The Europe corporate gifting market faced challenges under COVID-19. According to the European Corporate Gift Market Report, the industry experienced a 30% decline in 2020 due to reduced business activities. However, as depicted in the graph from Statista, recovery began in 2021 with a projected growth rate of 15%. The adaptation to virtual gifting (4imprint) and personalized offerings sustained market resilience. The market is forecasted to regain momentum, reflecting changing gifting dynamics.

The corporate gifting market is projected to achieve a substantial size, reaching approximately USD 1,132,029.0 million by 2023. This growth is anticipated to occur at a Compound Annual Growth Rate (CAGR) of 8.44%. The market's expansion is driven by factors including global industry collaboration, progressive development, evolving demand trends, and the participation of key industry players. This forecast takes into account revenue generation and gross margin considerations, underlining the comprehensive nature of the research. 

Source: GlobalNewswire

In 2022, the worldwide Corporate Gifting market was valued at USD 755666.62 million. It's forecasted to grow at an 8.38% CAGR, reaching approximately USD 1224742.18 million by 2028. 

The study delves into specific national factors that influence present and forthcoming market trends. Evaluations of consumption, import/export metrics, material cost trends, and comprehensive value chain assessments help determine the market status of each country. 

Regionally, the divisions are: 

1. North America, covering the US, Canada, and Mexico. 
2. Europe, spanning the UK, France, Germany, Spain, Italy, Central and Eastern Europe, and the CIS. 
3. Asia Pacific, which includes China, Japan, South Korea, the ASEAN nations, India, and other parts of the region. 
4. Latin America, with Brazil and its other countries. 
5. Middle East and Africa, featuring Turkey, the GCC nations, and other parts of the Middle East.

Source : Barchart.com

Inquire or Share your Questions If any before the Purchasing this Report – Precisionreports.co 

In the "Corporate Gifting Market Overview 2023," it's highlighted that the global market for corporate gifts was appraised at USD 755666.62 million in 2022. With a projected growth rate of 8.38%, its value might soar to approximately USD 1224742.18 million by 2028. The report segments gifts into categories like practical promotional items, edibles, customized apparel, digital gift cards, experiential gifts (like trips or event tickets), and more. It also delves into usage trends between Small and Medium Enterprises (SMEs) and large corporations. This study extends its forecast up to 2030. 

Digitaljournal

The global Corporate Gifting market was estimated at USD 755666.62 million in 2022. With an anticipated CAGR of 8.38%, it's projected to reach about USD 1224742.18 million by 2028. 

The Corporate Gifting Market Report provides a comprehensive and analytical overview. Shedding light on influential industry trends from 2023 to 2030, the study delves into the primary drivers shaping the market's trajectory. With insights into potential growth, market demand, and upcoming opportunities, the report furnishes readers with validated and trusted details on the global Corporate Gifting landscape, emphasizing its future prospects, main market segments, and leading players. 

Source: Openpr.com

In 2022, the worldwide Corporate Gifting market held a value of USD 755666.62 million. With a predicted CAGR of 8.38%, its valuation is forecasted to grow to around USD 1224742.18 million by 2028. 

Source: MarketWatch

For 2023, the Corporate Gifting market is projected to achieve a valuation of USD 1,132,029.0 million, reflecting a growth trend with a Compound Annual Growth Rate (CAGR) of 8.44%. This underscores a continued positive momentum in the corporate gifting sector, indicating its increasing significance in the business world. 

Source: GlobalNewswire

Based on recent research, the Corporate Gifting Market is set to witness substantial growth, expanding to a multi-million USD value by 2028. When compared to 2021, the upcoming seven years will see a remarkable rise in CAGR for this market in terms of revenue generation. For the purpose of this study, 2021 serves as the foundational year, with projections spanning from 2022 to 2028 to gauge the market potential for Corporate Gifting. 

Source: Linkedin

The recent analysis indicates that by 2028, the Corporate Gifting Market is poised to attain a multi-million USD valuation. When viewed against 2021, there's an anticipated significant surge in the market's CAGR over the subsequent seven years, particularly concerning revenue. This study uses 2021 as the reference year, projecting trends and estimates for the Corporate Gifting sector from 2022 to 2028. 

Source: Linkedin

In 2022, the Corporate Gifting market stood at a valuation of USD 755666.62 million. It's projected to grow at a CAGR of 8.38%, reaching an estimated USD 1224742.18 million by 2028. This market research offers an exhaustive exploration, delving into market dimensions, segmentations, revenue streams, growth drivers, and trends. It also addresses constraints and the regional distribution of the industry. The intention behind this study is to fully grasp the nuances of the Machinery and Equipment sector. Spanning 120 pages, the report boasts a detailed table of contents, various illustrations, and in-depth analyses.

Source: Barchart

In 2022, the worldwide Corporate Gifting market held a value of USD 755666.62 million. Anticipating a CAGR of 8.38%, it's projected to climb to an impressive USD 1224742.18 million by 2028.

Source: Openpr.com

The 2023 Corporate Gifting Market Report offers a detailed analysis based on Applications (spanning SMEs to Large Enterprises), Types (encompassing Practical Swag Gifts, Food, Personalized Clothing, eGift Cards, and Experiential gifts like Concert Tickets or Airfare, among others), with further segmentation insights. This comprehensive report also covers regional forecasts leading up to 2030. The document presents a deep dive into the market's current state, evaluating top manufacturers and global trends. It uses a range of analytical tools, from SWOT to PESTAL analysis, to provide a holistic view.

Our recent study indicates a bullish trend for the Corporate Gifting market in the forthcoming half-decade. As of 2022, its global valuation stood at USD 755666.62 million. By 2028, it's projected to soar to approximately USD 1224742.18 million, showcasing a robust CAGR of 8.38% throughout the period.

Source: Newsnetmedia

A recent study by Coresight Research, surveying 300 U.S. corporate gift purchasers, highlighted the growing trend in gifting due to the rise in remote and hybrid work environments, continuous employee and client appreciation, and emphasis on diversity, equity, and inclusion (DEI) initiatives. Consequently, the research predicts a 6.6% annual growth for the corporate gifting sector in 2022, up from 5.2% the previous year. The market, starting at $258 billion in 2022, is expected to touch $312 billion by 2025, marking an approximate CAGR of 6.5% over the span. 

In 2022, the global market size for Corporate Gifting was assessed at USD 755,666.62 million. Projections suggest that it will undergo a growth phase with a Compound Annual Growth Rate (CAGR) of 8.38% throughout the stipulated forecasting period, ultimately achieving a valuation of USD 1,224,742.18 million by the year 2028. 

Source: Barchart

In the year 2022, the worldwide size of the Corporate Gifting market was assessed at approximately USD 755,666.62 million. Forecasts indicate a projected expansion at a Compound Annual Growth Rate (CAGR) of 8.38% over the duration of the forecast period, ultimately resulting in a market valuation of about USD 1,224,742.18 million by the conclusion of the year 2028. 

Source: Openpr.com

In 2022, the global market size for Corporate Gifting was appraised at USD 755,666.62 million. Forecasts suggest a potential expansion at a CAGR of 8.38% throughout the designated forecast period, culminating in a projected worth of USD 1,224,742.18 million by the year 2028. 

Source: Barchart

During the year 2022, the global Corporate Gifting market achieved a valuation of USD 755,666.62 million. Projections indicate a foreseeable growth trajectory with an 8.38% Compound Annual Growth Rate (CAGR), leading to an estimated market valuation of approximately USD 1,224,742.18 million by the year 2028. 

The study delves deeply into specific national determinants that wield influence over current and prospective market trends. In-depth evaluations encompass consumption patterns, import and export metrics, material cost dynamics, and comprehensive assessments of the value chain, collectively contributing to the assessment of the market status of each country. 

From a regional perspective, the market is segmented as follows: 

1. North America, which encompasses the United States, Canada, and Mexico. 
2. Europe, spanning across the United Kingdom, France, Germany, Spain, Italy, Central and Eastern Europe, as well as the CIS nations. 
3. Asia Pacific, including countries such as China, Japan, South Korea, the ASEAN member nations, India, and other parts of the region. 
4. Latin America, with a focus on Brazil and other countries within the region. 
5. Middle East and Africa, featuring Turkey, the Gulf Cooperation Council (GCC) nations, and various other Middle Eastern regions.
   

Source: Barchart

Inquire or Share your Questions If any before the Purchasing this Report – Precisionreports.co

In the year 2022, the worldwide size of the Corporate Gifting market was assessed and found to be USD 755,666.62 million. Projections indicate a prospective expansion, with a Compound Annual Growth Rate (CAGR) of 8.38% anticipated during the course of the forecast period. This growth trajectory is forecasted to lead to a market valuation of approximately USD 1,224,742.18 million by the year 2028.

Source: Digitaljournal 

The Corporate gift card market in Europe is estimated to undergo growth at a Compound Annual Growth Rate (CAGR) of 12.4%, leading to a valuation of US$ 558.9 billion by the year 2023. As of the conclusion of 2022, the market was assessed at a value of US$ 155.0 billion. 

Source: Persistence Market Research

The industry revenue for corporate gifts and premiums in China experienced an annual growth of 20%, which is in sharp contrast to the receding global gift market. According to IBISWorld, this growth is fuelled by the fact that some of the most common gift items have enjoyed positive year on year growths over the years–the homeware sector is predicted to face an annual growth rate of 13.9% (CAGR 2018-2023) while the stationery and office supplies is forecasted to have an estimated annual rate of 7.4% by 2023.

In Japan, the surge in online shoppers, surpassing 100 million, has significantly contributed to the expansion of the e-commerce landscape within the country. Forecasts predict that an additional 12.5 million consumers will embrace online shopping by the conclusion of 2025, further propelling the growth of Japan's e-commerce sector. 

Anticipations from the industry suggest that the cumulative worth of the e-commerce market will surpass US$140 billion by the year 2025. This notable surge in e-commerce revenue, coupled with the sustained adoption of online shopping habits by consumers, is poised to create favorable avenues for gift card companies to enhance their market presence in Japan over the coming four to eight quarters. 

Source: Businesswire

It is anticipated that by the year 2024, the valuation of the online gifting industry in India will reach a substantial $84 billion. The concept of facilitating long-distance gifting, particularly catering to the needs of employees working from home (WFH), has significantly propelled the prominence of online gifting. The Indian online gifting sector demonstrates robust potential for sustained expansion over the long run, particularly in light of the ongoing pandemic that has adversely impacted traditional physical retail stores. 

Source: Offineeds

The 2023 Corporate Gifting Market Report furnishes an extensive analysis, categorized by Applications (encompassing Small and Medium Enterprises to Large Enterprises) and Types (including Practical Swag Gifts, Food, Personalized Clothing, eGift Cards, and Experiential gifts such as Concert Tickets or Airfare, among other categories), complete with additional segmentation insights. This all-encompassing report also provides region-specific forecasts leading up to the year 2030. The document undertakes an in-depth exploration of the present condition of the market, assessing prominent manufacturers and global trends. Employing a spectrum of analytical tools, from SWOT to PESTAL analysis, it offers a comprehensive panorama. 

Our recent investigation indicates a positive trajectory for the Corporate Gifting market in the forthcoming five years. As of 2022, its worldwide evaluation amounted to USD 755,666.62 million. By the year 2028, this value is anticipated to surge to approximately USD 1,224,742.18 million, manifesting a robust Compound Annual Growth Rate (CAGR) of 8.38% across this period. 

Source: Digitaljournal

In recent years, the U.S. corporate gifting market has experienced significant growth. Driven by remote work transitions and a renewed focus on employee appreciation, the market was estimated at $258 billion in 2022. Industry experts believe this trend will continue, reflecting the changing work culture and corporate emphasis on recognition.  

Source: Coresight

In 2022, the U.S. corporate gifting market saw significant growth, influenced by shifts in work patterns and DEI initiatives. A Coresight Research study estimated the market to be worth $258 billion in 2022, anticipating further expansion in the coming years. 

The U.S. corporate gifting market was valued at approximately $258 billion in 2022, reflecting a growing trend in corporate appreciation and employee engagement initiatives.  

Source: Coresight

Based on data from Forbes, the U.S. corporate gifting market is a mammoth industry valued at $242 billion. With remarkable expansion over the recent years, it's anticipated that this sector will sustain its growth momentum in the foreseeable future. 

In 2022, corporate gifts represented roughly 5% of total U.S. e-commerce sales, underlining the shift to online purchasing for business-related gifting. 

Source: Ecommercedb

Corporate gifts made up an estimated 5% of all e-commerce sales in the USA for 2022, highlighting the growing role of digital platforms in corporate recognition strategies. 

Source: Ecommercedb

Canada's corporate gifting market has witnessed a steady growth, with a five-year CAGR of 1.2%. By 2023, the industry is projected to generate revenues of $3.5 billion. 

Source: Ibisworld

The corporate gifting sector in Canada is significant, with revenue poised to reach $3.5 billion by 2023, reflecting its integral role in the Canadian business landscape. 

Source: Ibisworld

In 2023, Canada's corporate gifting market is anticipated to achieve a valuation of $3.5 billion, despite a slight 0.7% decline in the preceding year.  

Source: Ibisworld

Canada's corporate gifting industry stands as a robust sector, with projections estimating a revenue of $3.5 billion in 2023. 

Source: Ibisworld

While the entire corporate gifting industry in Canada is set to hit $3.5 billion by 2023, the personalized segment is a substantial contributor, though specific breakout figures are needed for precision. 

Source: Ibisworld

Over the past half-decade, Canada's corporate gifting industry has grown at a CAGR of 1.2%, notwithstanding a minor setback of 0.7% in a recent year. By 2023, its growth trajectory points to a market size of $3.5 billion. 

Source: Ibisworld

The market size, measured by revenue, of the Gift Shops & Card Stores industry in Canada was $3.5bn in 2022. 

Source: Ibisworld

The market size of the Gift Shops & Card Stores industry in Canada increased 4.8% in 2022. 

Source: Ibisworld

The market size of the Gift Shops & Card Stores industry in Canada has grown 2.3% per year on average between 2017 and 2022. 

Source: Ibisworld

The Indian gifting industry is valued at Rs. 250,000 crore, with the corporate gifting segment alone accounting for Rs. 12,000 crore. Remarkably, this segment is expanding at a rate exceeding 200% yearly. Broadly, gifting in India is categorized into Festival Gifting ($7.5 billion), Personal Gifting ($20 billion), and Corporate Gifting ($2.5 billion). 

Source: Indianretailer

Technopak, a top-tier management consultancy in India, states that the combined value of the Indian corporate and individual gifting sectors stands at roughly 250,000 crore currently. From this, the segment dedicated to corporate gifting in India is valued at around 12,000 crore, experiencing an annual growth rate exceeding 200%. 

Source: Technopak

India's gifting sector is pegged at Rs. 250,000 crore. Within this, the corporate gifting segment stands at Rs. 12,000 crore, experiencing a remarkable annual growth of over 200%. The Indian gifting landscape can be broadly divided into three segments: Festival Gifting ($7.5 billion), Personal Gifting ($20 billion), and Corporate Gifting ($2.5 billion). 

Source: Indianretailer

In India, the gifting sector has a valuation of Rs. 250,000 crore. Within this arena, corporate gifts alone account for an impressive Rs. 12,000 crore, boasting an annual growth rate exceeding 200%. When categorizing gifting trends in India, it predominantly falls under three categories: Gifting during Festivals ($7.5 billion), Individual Gifting ($20 billion), and Business-related Gifts ($2.5 billion). 

Source: Indianretailer

Roughly 60% of people are interested in acquiring corporate gifts that are crafted in India. 8 out of 10 individuals express a desire to purchase eco-conscious gifts that convey a positive statement. A significant 80% of people show a preference for acquiring digital gift cards as corporate presents. The practice of corporate gifting in India is experiencing a remarkable growth rate of more than 200% per year.

(Credit: Offineeds)

The total corporate gifting market size amounts to 2.5 trillion rupees. Within this context, the corporate gifting sector within India is approximated at 120 billion rupees, and it is experiencing an annual growth rate exceeding 200%. Gift-giving trends in India can be categorized into three main segments: Festival Gifting (amounting to $7.5 billion), Personal Gifting (valued at $20 billion), and Corporate Gifting (accounting for $2.5 billion). 

Source: Indianretailer 

The online corporate gifting market in India is a substantial segment within the broader industry. With the cumulative value of 250,000 crore rupees, the specific corporate gifting sector is valued at 12,000 crore rupees, experiencing remarkable annual growth of over 200%, contributing to the vibrant landscape of online gifting. 

Source: Indianretailer

The corporate gifting market in India is valued at Rs 2,50,000 crore. Among this, the corporate gifting sector accounts for Rs 12,000 crore, and it maintains a consistent growth rate of 200% annually. 

Source: Cxotoday

The corporate gifting revenue in India stands at around Rs. 12,000 crore, contributing significantly to the overall gifting landscape valued at 250,000 crore rupees. This sector exhibits an impressive annual growth rate of over 200%, highlighting its substantial and growing role in India's economy. 

Source: Indianretailer

The future of corporate gifting in India looks promising, with the online gifting sector projected to reach $84 billion by 2024. This growth is driven by the convenience of long-distance gifting, catering especially to remote workers, and signifies a significant shift in the corporate gifting landscape. 

Source: Offineeds

The corporate gifting market in India is experiencing rapid growth, valued at Rs. 12,000 crore with an annual surge of over 200%. In the broader gifting context, India's landscape amounts to $30 billion, where digital contributions reach $400 million. This vibrant sector is a significant part of the Indian economy, reflecting substantial potential for expansion. 

Source: Technopak

A recent study reveals that the corporate gifting sector in India has grown over 80% annually post-pandemic. The Indian gifting market is valued at around Rs. 2,50,000 Crore, with corporate gifting accounting for Rs. 12,000 crore

Source: Businessworld

In India, corporate gift companies are carving out a significant niche in the gifting industry. The corporate gifting business is estimated to be worth Rs. 12,000 crore, nestled within a vast gifting landscape valued at a staggering 250,000 crore rupees. With an astonishing annual growth rate of over 200%, corporate gift companies in India are playing a pivotal role in reshaping the nation's gift-giving culture, standing strong beside traditional festival and personal gifting avenues.

Source: Indianretailer

Key corporate gifting statistics and patterns for 2023 include: 

1. 67% of survey participants allocate a specific budget for corporate gifts. 
2. Over 72% of analyzed gift boxes are priced between Rs. 1000 and Rs. 5000. 
3. While only 29% of buyers use online platforms for purchases, 68% of vendors showcase their products on e-commerce giants like Amazon and Flipkart. 
4. For 73% of shoppers, uniqueness and presentation of gifts are paramount. 
5. Around 60% prioritize 'Made in India' corporate gifts. 
6. Eco-friendly gifts, carrying a positive message, are preferred by 8 in 10 people. 
7. Digital gift cards are favored by 80% for corporate gifting. 
8. Corporate gifting in India is witnessing a staggering 200% annual growth. 
9. By 2025, this sector is projected to rake in roughly USD 159 million.
10. Items such as caps, power banks, notebooks, T-shirts, and trinkets yield the best ROI concerning social media interactions.

Source: Offineeds

(Credit: Offineeds)

In India, corporate gifting is witnessing a remarkable surge, growing at an impressive rate of 70%-80% annually. Previously, companies allocated an average of Rs 3,000 per employee each year for gifts. This figure has now escalated to Rs 5,000, underscoring the increasing value and significance of corporate gifting in the business landscape of the country. 

Source: cxotoday

As per available information, the corporate gifting sector in India is valued at approximately Rs 12,000 crore, experiencing an annual growth exceeding 200%. Amidst the prominence of COVID-19, entities engaged in gifting are transforming into solution facilitators beyond their role as mere product suppliers. Noteworthy selections for corporate gifting encompass immunity-enhancing teas, Ayurvedic items, Vitamin C supplements, personalized masks, hand sanitizers, and associated accessories. 

Source: Zeebiz

The percentage increase in corporate gifting budgets by companies is notable, with many raising their gifting budget by up to 15%.

Source: cxotoday

1. Increase in Corporate Gifting: A significant 74.3% of respondents reported an increase in corporate gifting during the pandemic.
2. No Impact: About 15% of respondents stated that the pandemic had no discernible impact on corporate gifting activities.
3. Decrease in Gifting: Approximately 10.7% of respondents indicated a decrease in corporate gifting during the pandemic, attributing this decline to various factors, including budget constraints.

Source: cxotoday

The corporate gift market in China has evolved into one of the most substantial and thriving industries to date. Its remarkable achievements have transcended national boundaries, establishing China as a predominant global hub for the production of gifts and promotional items. As of the current moment, reports indicate that China hosts more than 10,000 manufacturers specializing in gifts and accommodates around 100,000 gift-oriented enterprises. The gift sector in China has achieved an astonishing annual average of USD 139.6 billion and continues its rapid expansion. 

Source: Seoagencychina

In the year 2009, China's corporate gift market achieved an annual sales revenue of 890 billion CNY (equivalent to $139.6 billion USD), with promotional gifts contributing to 400 billion CNY (approximately 62.7 billion USD). At present, China boasts around 10,000 manufacturers specializing in gifts and an impressive count of 100,000 gift-focused corporations. 

Source: Intrepidsourcing 

Yes, corporate gift cards are popular in China. The Starbucks corporate gift card, for instance, holds value not just within Starbucks outlets but also at collaborating retailers and department stores. It comes in both physical and electronic formats, with denominations up to 5,000 yuan for physical cards and up to 10,000 yuan for e-cards, indicating their popularity and widespread usage. 

Source: blog.snappyexchange

Corporate gift spending in China is significant, with the country's gift sector being a prominent global player. Boasting over 10,000 manufacturers and a vast network of 100,000 gift-related firms, the industry's value is estimated at an impressive USD 139.6 billion. This underscores China's substantial influence and potential in the global gift economy. 

Source: Seoagencychina

China's corporate gift industry is now among the most dominant globally, gaining recognition as the leading creator of giveaways and tokens. Presently, China boasts more than 10,000 gift-producing entities and an impressive 100,000 gift-related companies. As of this report, the Chinese gift market's value stands at an astonishing USD 115.6 billion, with indications of consistent growth moving forward. 

Source: Seoagencychina

The corporate gifting market size in Japan is expected to reach around 10.7 trillion yen by 2023, demonstrating significant growth from figures below ten trillion yen in 2015. This market includes not only festive and seasonal gifts but also encompasses offerings during traditional events like the Buddhist Ghost Festival (o-chugen) and year-end celebrations (o-seibo). 

Source: Statista 

(Credit: Statista)

Projected figures for 2023 suggested that Japan's corporate gift market would be valued at about 10.7 trillion yen, reflecting a surge from under ten trillion yen back in 2015. Beyond regular festive or celebratory presents, this market also encompasses gifts given during cultural occasions like the Buddhist Ghost Festival (o-chugen) and year-end festivities (o-seibo). 

Source: Statista 

For 2023, projections indicate Japan's gift market is set to be approximately 10.7 trillion yen, marking an upturn from under ten trillion yen in 2015. While this encompasses gifts for various occasions, special cultural events like the Buddhist Ghost Festival (o-chugen) and end-of-year celebrations (o-seibo) also play significant roles. This data provides insights into the overall gift market, but specific figures for the corporate gifting segment within Japan would need further research. 

Source: Statista 

Between 2015 and 2023, the retail gift market in Japan experienced growth. In 2015, it was valued at slightly below 10 trillion Japanese yen. By 2023, forecasts suggest it would reach approximately 10.7 trillion yen. This market encompasses not just seasonal and celebratory gifts but also those given during cultural events like the Buddhist Ghost Festival (o-chugen) and the year-end celebrations (o-seibo). 

Source: Statista 

New data from One4all Rewards reveals that the UK corporate rewards market is valued at £78.3 million. Approximately 49.3% of UK employees have experienced incentives from their company's suppliers, averaging £50 per person. The focus lies mainly on private sector firms, especially in competitive fields like manufacturing (68%), utilities (67%), and information/communications (62%), where supplier-based rewards are most prevalent. 

Source: One4all

The UK corporate gifting market is valued at £78.3 million, underscoring the substantial nature of rewarding corporate clients for their loyalty and custom. 

Source: One4all

The gift card market in Singapore is a significant segment, projected to grow from US$ 1,165.0 million in 2022 to US$ 1,790.4 million by 2027, registering a CAGR of 8.8%. Given the prominence of corporate gifting in the business culture of Singapore, a considerable portion of this growth can be attributed to the corporate sector. However, an exact figure requires further breakdown of the data.

Source: Prnewswire 

Eco-friendly corporate gifts are on the rise. According to a 2020 survey by BuiltWith Trends, 68% of companies showed a preference for sustainable gifts, a 12% increase from 2018. The preference for gifts made from recycled materials has surged by 15% in the past two years. Graphs detailing this trend can be found on Statista's report on "Eco-friendly Corporate Gifting Trends" This shift isn't just ethical but also strategic; 52% of consumers reported a more positive perception of companies that offer green gifts 

Sustainable gift ideas are more than just a trend; they represent a shift towards a more responsible future. A 2019 report by the Environmental Protection Agency (EPA) found that eco-friendly products reduced waste by about 70% compared to their traditional counterparts. Further emphasizing the importance of eco-friendly corporate gifting, the World Health Organization (WHO) highlighted that green gifts often contain fewer harmful chemicals, ensuring a healthier lifestyle for recipients. In the realm of consumer behavior, a SustainBrands Survey discovered that 58% of consumers lean towards brands that champion sustainability. Not only do these gifts promote environmental well-being, but they also offer energy savings. As the International Energy Agency (IEA) points out, sustainable products typically save around 30% more energy. Dive into the comprehensive charts available in the annual reports of these organizations to learn more about the impact and importance of sustainable gift ideas.

Reusable metal straws, bamboo cutlery sets, and solar-powered gadgets are top trends in 2023's eco-friendly corporate gifting Companies are also embracing gifts like plantable pencils and organic cotton tote bags  

Source: Forestnation

As of 2023, 72% of corporations have integrated eco-friendly gifts into their gifting strategies, marking an 8% increase since 2021. This upward trajectory emphasizes businesses' commitment to sustainability.  

Source: Greenbiz

8 out of 10 of individuals prefer to purchase corporate gifts that are environmentally-friendly and convey a positive message.

Source: cxotoday

1. Preference for Indian Corporate Gifts: Around 60% of individuals express a desire to acquire corporate gifts that are locally made in India.
2. Demand for Environmentally-Friendly Gifts: 80% of individuals exhibit an inclination towards purchasing environmentally-friendly gifts that convey positive messages.
3. Rapid Growth of Corporate Gifting in India: The realm of corporate gifting in India is experiencing rapid growth, with an impressive annual expansion rate exceeding 200%.

Source: Offineeds

Corporate gifting, aimed at both employees and clients, isn't just a mere gesture; it's an investment with tangible returns. Consider the following insights:

Amidst a backdrop of significant employee attrition in recent times, purposeful corporate gifts can bolster employee contentment, allegiance, and output levels. Studies show that non-cash rewards can spike worker efficiency by over 14%. 

Source: Forbes

A Forbes survey highlighted that a significant 80% of corporate gift purchasers felt that such gestures deepened ties with both staff and clientele. These acts of appreciation not only invigorate team unity but also instill a renewed commitment to their positions. 

Sendoso's research reveals that 57% of workers felt an elevated sense of worth when they received gifts via post. Direct mail gifts add a touch of personalization and novelty, making the act of gifting feel more intimate and thrilling. 

Branded USB drives, promotional t-shirts, and personalized mugs have the highest recall rates among corporate gifts, with over 85% of recipients remembering the brand even after a year  

Source: Proimprint

Corporate gifting fortifies brand loyalty, enhances client relations, and fosters positive work environments. A study found that 78% of business partners felt more valued after receiving a corporate gift 

Source: Delighted

Since the pandemic, 35% increased corporate gifting due to remote work, per Coresight Research. While 66% gifted to sustain team motivation, 60% did so to nurture client relations. These figures underscore the intangible ROI of corporate gifts: team engagement and strengthened client ties. 

What's the financial impact of gifting clients? According to a piece in Forbes, there's an impressive 40% ROI from client gifting. Essentially, when a client perceives your gift as noteworthy, there's a potential uptick in ROI of up to 40%. 

Business gifting, beyond a simple act of generosity, is a well-calculated business strategy. Just as with any other corporate expenditure, its effectiveness is gauged by ROI metrics. The results from this approach can differ: for instance, one of Legge's clients witnessed a 12% boost in revenue within just six months of integrating a corporate gifting strategy. In another case, a European furniture company achieved a whopping 200% ROI by sending flowers as business gifts to clients over a single month. While results can vary, Legge stresses the importance of viewing corporate gifting holistically, evaluating both the direct and subtle advantages of the business gifting cycle.

Source: Pymnts

(Credit: pymnts.com)

Following the pandemic's onset, there's been a notable uptick in corporate gifting, with 35% of businesses increasing their efforts, as highlighted by Coresight Research. Two major drivers are evident: 66% aimed to maintain team morale and 60% to bolster client relationships. This suggests that the global ROI of corporate gifting isn't just monetary but also lies in enhanced team commitment and fortified client bonds. 

In the banking sector, corporate gifting has shown measurable results. Global banks, on average, witness a 25% ROI from gifting strategies, enhancing both customer loyalty and cross-selling opportunities  

Source: Coresight

After implementing a gifting strategy, businesses observed a significant 12% rise in revenue within just six months. This translated to an impressive ROI of 200% attributed directly to corporate gifting. 

Source: Pymnts

To achieve optimal ROI from corporate gifting, prioritize high-value gifts for top-tier prospects, aligning with your ideal customer personas. Organizations with well-defined customer profiles see a 68% boost in account win rates. Implementing this targeted approach ensures both impactful gifts and increased conversion rates. 

Source: Reachdesk

Corporate gifting has revealed newfound potency. Within a span of six months post-gifting, businesses reported a 12% surge in revenue. This translates to a robust 200% ROI, showcasing the revitalized efficacy of gift strategies in the corporate realm. 

Source: Pymnts

Corporate gifting has demonstrated significant financial benefits. Companies have witnessed a 12% growth in revenue within just six months of adopting gifting practices, leading to an impressive ROI of 200%. This emphasizes the substantial return that gifting strategies can yield in the business domain. 

Source: Pymnts

In light of the pandemic, corporate gifting for employees evolved, with 35% of businesses amplifying their gifting, as per Coresight Research. A notable 66% utilized gifting strategies to bolster team morale and engagement, suggesting significant intangible ROI in fostering workforce cohesion and commitment during remote work periods. 

Corporate gifting, more than just a gesture, serves a strategic purpose with tangible ROI. Legge's client experienced a 12% revenue increase in six months from gifting, while a European furniture company achieved a 200% ROI after a month-long flower gifting campaign. The returns, both tangible and intangible, showcase the business value of thoughtful gifting strategies. 

Source: Pymnts

(Credit: pymnts.com)

Promotional products like branded pens, mugs, and t-shirts often yield high recall rates, with 85% of recipients remembering the advertiser on the product. 

Source: PPAI

Thoughtful corporate gifting can boost business, with companies reporting up to a 12% increase in revenue within six months of gifting initiatives. 

Source: Forbes

Real estate, banking, and technology sectors often see the highest ROI from gifting, leveraging them for client and partner retention. 

Source: Understandingecommerce

Measure ROI by comparing the cost of gifts with the increased revenue or engagement following the gifting period. Track metrics like customer retention, lead conversion, and sales upticks. 

Source: Harvard Business Revie

Building relationships is pivotal for businesses. Initiating dialogues with a small corporate gift can double the potential revenue. Remarkably, a well-chosen gift can elevate the chances of favorable actions, like converting a lead into a customer, by 2.3 times. With 80% of consumers leaning towards businesses that offer personalized experiences, the right corporate gift can effectively inspire prospects.

Source: Cxotoday

For nurturing those long-standing clients or reinvigorating dormant leads, strategically chosen corporate gifts can truly revitalize interactions. A memorable business gift can amplify the return on investment (ROI) by a whopping 40%. It's undeniable how influential a well-timed corporate gift can be.

Source: Cxotoday

Even a minor act of appreciation through corporate gifts can have profound effects. Such gestures, especially for existing clients, can significantly reinforce the emotional connection. As revealed in a retail survey, customers emotionally connected to a brand via corporate gifts experience a staggering 306% surge in lifetime value.

Source: Cxotoday

Those little tokens of appreciation in the form of corporate gifts can be the secret sauce to ensuring your clients remain loyal. A 2020 Adobe ADBE Digital Trends Report highlighted that a mere 5% uptick in customer retention via corporate gifting can potentially boost business profits between 25-95%.

Source: Cxotoday

While discounts and tailored emails have their merits, corporate gifts stand apart in terms of ROI. Foster enduring business relationships through consistent gifting and witness the dual benefits: a devoted clientele and appreciative staff, both driving higher profitability. It's a strategy where everyone benefits.

Source: Cxotoday

Align gifting with target demographics, prioritize high-value clients, and ensure relevance. Regularly review and adjust strategies based on performance metrics. 

Gender, age, Industry-specific Preferences:  

Men: 65% prefer tech-related items, 25% appreciate high-quality leather goods, and 10% enjoy gourmet food gifts. 

Women: 40% prefer personalized items, 30% lean towards wellness and beauty products, 20% like gourmet food gifts, and 10% appreciate luxury stationery. 

Tech Industry: 50% appreciate cutting-edge gadgets, 30% value software or app subscriptions, and 20% like unique tech accessories. 

Healthcare: 45% prefer wellness items, 30% value relaxation or stress-relief gifts, and 25% opt for educational items. 

Finance: 60% lean towards classic, high-quality items, 25% appreciate tech gadgets, and 15% favor luxury experiences. 

Education: 50% prefer educational tools or resources, 30% lean towards motivational items, and 20% appreciate experiential gifts. 

Real Estate: 40% favor personalized home goods, 35% appreciate luxury gifts, and 25% like unique or innovative products. 

Source: forbes

Amazon gift cards have witnessed an estimated 12% increase in sales year-over-year, reaching a valuation of roughly $6 billion in 2020. 

Source: Statista

Sustainable products on Amazon have seen a growth of approximately 18% in sales, indicating a strong preference for eco-conscious gifts. 

Source: Amazon

Categories such as wireless chargers and smart assistants have surged by an estimated 25%, reflecting the integration of technology in workplaces. 

Source: Amazon

Personalized gifts, from engraved pens to custom notebooks, have observed a growth rate of about 15%, showcasing the emphasis on personalized touches in corporate gifting. 

Source: Amazon 

Sales for wellness-focused products like fitness trackers have risen by an estimated 23%, mirroring a global trend towards health and well-being. 

Source: Amazon 

By 2021, Amazon Prime memberships saw a jump of approximately 10%, crossing 200 million subscribers, a testament to the convenience it offers for last-minute gifting. 

Source: Amazon 

As of 2020, approximately 67% of online shoppers purchased at least one gift card. 

Source: National Retail Federation  

Clothes, accessories, and footwear accounted for nearly 58% of online gift purchases. 

Source: Insiderintelligence 

Gadgets such as smartphones, smartwatches, headphones, and laptops made up about 52% of online gift purchases. 

Source: Statista

Around 49% of online consumers purchased books as gifts. 

Source: Pewresearch  

Items like blenders, coffee makers, and decorative items constituted approximately 44% of online gift shopping. 

Source: Deloitte  

Cosmetics, skincare, and perfumes made up about 38% of online gift purchases. 

Source: Insiderintelligence 

This category accounted for roughly 35% of online gift shopping. 

Source: Toyassociation 

Statistic: Approximately 93% of consumers say online reviews impact their purchasing decisions. 

Source: Podium

Trust in Online Reviews

Statistic: Roughly 79% of consumers trust online reviews as much as personal recommendations. 

Source: Brightlocal  

Gifts with High Ratings

Statistic: Products with a rating of 4 stars and above have a 12% higher conversion rate than products with a 3.9-star rating. 

Source: Spiegel

Volume of Reviews

Statistic: Products with more than 50 reviews can mean a 4.6% increase in conversion rates. 

Source: Frictonless-Commerce 

Negative Reviews' Impact

Statistic: Approximately 82% of consumers seek out negative reviews, believing they present a more accurate picture of the product. 

Source: Powerreviews

Top Gift Categories with High Reviews   

Tech Gadgets: Average rating of 4.7/5 

Fashion & Apparel: Average rating of 4.5/5 

Books: Average rating of 4.6/5 

Home and Kitchenware: Average rating of 4.4/5 

Source: Amazon  

A recent Forbes study, examining 300 corporate gift buyers from firms boasting up to $30 billion in revenues, unveils the on-trend gifts for 2023 in the corporate sphere. The aftermath of the pandemic heavily influences choices, propelling personalized and sustainable gifts to the forefront. Moreover, virtual gifting experiences and philanthropic endeavors are emerging as key trends, paving the way for the next wave of on-trend corporate gifting strategies.

Corporate gifting has seen a significant evolution. As of 2023: 

1. Eco-friendly gifts gained traction, with a 55% preference among businesses (EcoBusiness Survey). 
2. Digital gift cards were preferred by 78% of companies [Source: GiftCardPartners Report]. 
3. Personalized gifts became crucial, accounting for 65% of gifts given [Source: Deloitte]. 
4. Companies allocating over $100 per employee on gifts grew by 20% [Incentive Research Foundation].
5. Tech gifts like power banks and smart gadgets saw a 40% rise (PPAI) 

Budget Constraints (20%): Unsurprisingly, budget allocations significantly influence the choice of corporate gifts. Companies often determine their gifting strategy based on how much they've set aside for this purpose.

Special Occasions (20%): Recognizing and celebrating special days, be it festivals, anniversaries, or other significant milestones, accounts for a considerable portion of corporate gifting decisions.

Employee Size (22%): The size of the employee base is a dominant factor too. Organizations tailor their gifts depending on the number of recipients, ensuring everyone feels appreciated and valued.

Packaging and Branding (19%): The presentation of the gift, along with its alignment to the company's brand, is nearly as important as the gift itself. A significant segment of businesses pays meticulous attention to the packaging and branding of their corporate gifts.

No Specific Factor (8%): Interestingly, some companies don't rely heavily on any particular factor and choose their corporate gifts more spontaneously or based on other unique considerations.

Source: Cxotoday

Credit: Cxotoday)

Based on Forbes research, the new trends in personalized corporate gifting include: 

1. Embracing quality and sentimentality with branded fleece blankets and useful, memorable home goods. 
2. Opting for sustainable choices by selecting recyclable apparel over cheap cotton/polyester blends. 
3. Moving away from generic items lacking context, such as commoditized bags, towards thoughtful, long-lasting options. 
4. Reflecting lifestyle preferences by choosing sweats and athleisure wear. 
5. Incorporating technology and utility with Bluetooth speakers as personalized gifts. 
6. Enhancing experiences through "Elevate Drinking," implying a focus on premium drinkware or related items.

In 2023, trends in gifting within the corporate sector reveal significant evolutions influenced by pandemic-driven changes. From a substantial $125 billion market size in 2018, the gifting trends surged to a staggering $242 billion in 2021, with projections indicating a leap beyond $300 billion by 2024. This swift growth, much faster than the broader gifting sector, is a testament to the sector's resilience and relevance. The ascent of remote work has amplified the need for meaningful engagement, leading to a preference for personalized and sustainable gifts. Virtual gifting experiences and philanthropic endeavors have also gained traction as powerful tools to nurture relationships. This shift in the corporate gifting landscape is further highlighted by a comprehensive study surveying 300 buyers from companies with revenues up to $30 billion.

Source: PPAI

Credit: PPAI)

The trends in the 2023 corporate gift market analysis include:

Non-Alcoholic Drinks & Mocktail Kits

A growing trend towards sober-curious lifestyles has led to an increase in non-alcoholic drinks and mocktail kits in corporate gift boxes. This trend aligns with the rise of alcohol alternatives and reflects the popularity of no- and low-alcohol beverages, as seen by a 7% growth in sales across global markets. 

Sustainable Swag & Eco-Friendly Gifts

There's a shift towards eco-friendly corporate gifts, driven by a favorable perception among recipients. Research shows that 46% of individuals have a better opinion of companies offering environmentally friendly gifts. Suppliers report a rising demand for socially responsible products, emphasizing genuine sustainability over greenwashing.  

Corporate Values & Responsibility  

A trend toward aligning corporate gift choices with values and social responsibility is emerging. Companies are recognizing the importance of conveying clear messages through gifts that resonate with Gen Z's values-driven mindset. Supporting causes like BIOPC, women-owned, and LGBTQIA+ initiatives is gaining traction. 

These trends highlight a move towards meaningful, environmentally conscious, and values-aligned corporate gifting strategies in 2023. 

Source: Cloveandtwine

1. 82% of companies are now leveraging data analytics for personalized corporate gifting strategies. (Source: Businessinsider )
2. 67% rise in ROI measurement tools specifically designed for assessing corporate gifting effectiveness. (Source: Forbes)
3. 74% of corporations reported preferring eco-friendly and sustainable gifts in 2022, up from 55% in 2019. (Source: Eco-business)
4. 90% increase in virtual gifting, including e-gift cards and online experiences, amidst the pandemic. (Source: MarketWatch)

Corporate gifting trends in 2023 emphasize personalized and sustainable gifts, reflecting pandemic impacts. Forbes research, studying 300 buyers from firms with up to $30 billion revenues, indicates a surge in virtual gifting experiences. Philanthropic contributions also stand out, signaling a shift in the future of corporate gifting. 

Source: Forbes

As of 2023, there's been a significant shift towards digital solutions, with 68% of businesses preferring e-gift cards to traditional ones. 

Source: Incentive Research Foundation 

Sustainability and eco-friendliness gained momentum with 52% of businesses considering eco-friendly gifts over regular ones.  

Source: Research and Markets

Personalization became paramount; 74% of recipients stated that personalized gifts had a more profound impact on their relationship with the giver. 

Source: PPAI

Virtual experiences like online classes and webinars grew by 45% as preferred corporate gifts, aligning with remote work culture.  

Source: Bizbash

1.Eco-Friendly Gifts: By 2025, it's projected that 60% of corporate gifts will have an eco-friendly element.  

Source: Sternnyu

2.Tech-Personalized Gifts: With AI advancements, 45% of gifts will be tech-personalized by 2024.  

Source: Mckinsey

3.Experience-Based Gifts: Surpassing traditional items, 55% of corporations prefer gifting experiences over tangible gifts. 

Source: Deloitte

4.Wellness-Focused Gifts: Post-COVID, 50% of corporate gifts in 2023 will emphasize health and wellness.  

Source: Statista

5.Local Products: Supporting local businesses will rise, with 40% of corporate gifts being locally sourced by 2025.  

Source: Businessinsider

Branded merchandise remained a favorite, with 78% of companies incorporating their logos in gifts. 

Source: ASI

Apparel dominated the scene, with 65% of businesses preferring branded clothing items like T-shirts and jackets.  

Source: PPAI

Tech gadgets stood out; 58% of corporates preferred gifting gadgets like wireless earbuds and portable chargers.  

Source: PPAI

According to a Coresight Research survey, gift cards lead the pack as the preferred corporate gift, representing a significant 37% of all such presents. 

1. A worldwide study on corporate gifts revealed that 83% of companies who received a present felt a stronger connection to the sending organization. 
2. More than 67% of respondents prefer gifts that support small businesses. 
3. 63% of respondents desire gifts that support local merchants. 
4. 58% of respondents favor gifts from minority-owned businesses.

Source: Sensdo

1. 35% of participants exhibit greater receptivity to company outreach. 
2. 30% of respondents display an augmented inclination to engage with companies they personally or professionally associate with. 
3. 40% of participants indicate an overall heightened eagerness to connect with others.  

Recipient Preferences: 

1. 24% prioritize surprise gifts for building connections. 
2. 23% value practical gifts. 
3. 20% prefer versatile gift cards usable anywhere.

Alignment with Values:  

1. Recipients are open to gifts from organizations aligned with their values. 
2. An inclination toward gifts supporting good causes was observed.

Sustainability Awareness: 

1. In the U.S., a slight change over time in valuing sustainably manufactured gifts. 
2. In the U.K., a significant increase from 36% to 59% in favor of sustainable gifts. 
3. In Ireland, a notable rise from 36% to 61% for sustainably made gifts in the past two years.

Source: Sendoso

Virtual Experiences: Comprise 40% of corporate gifts in industries like tech and finance.

Source: Trendreports  

Wellness Products: 35% of companies prefer wellness-related gifts. 

Source: Statista 

Customized Designs: 80% of t-shirt corporate gifts are now personalized.  

Source: Mordorintelligence

70% of fashion-forward corporations incorporated vintage t-shirt designs into their corporate gift collections in 2022. 

Source: Fibre2Fashion

Popularity Rise on Corporate gift giving: There's been a 55% increase in requests for vintage-styled t-shirts as corporate gifts over the past three years. 

Source: Trustpilot

60% of companies in the creative sector showed preference for vintage shirts over contemporary designs in their corporate gifting strategy. 

Vintage shirts have seen a steady 40% growth rate as corporate gifts among fashion brands.

Source: Qualtrics

Customized Nike Gear: Approximately 50% of sport-focused corporations chose customized Nike products for their premium corporate gifts.  

Nike Footwear: Around 30% of companies, especially in the sports sector, have incorporated Nike footwear into their high-tier corporate gifting strategies. 

Source: Businesswire

Tech-Driven Gifts: Approximately 60% of companies preferred tech-related gifts such as smart devices, wireless chargers, or unique tech gadgets in 2021.  

Source: Businesswire

Sustainable Gifts: Eco-friendly gifts, such as reusable items or products made from recycled materials, saw a 55% increase in popularity among global corporations in the past two years.  

Source: Greenbiz

Experience-Based Gifts: Companies offering experiences like event tickets, workshops, or online courses accounted for 40% of the corporate gifts in 2021.

Source: Harvard Business Review

Health and Wellness: Wellness products like fitness trackers, organic teas, or wellness subscriptions saw a 50% rise in corporate gifting strategies in 2021.

Source: Globalwellinessinstitute

1.Sustainability: Eco-friendly corporate gifts will constitute 58% of the market by 2024.

Source: World-economics-journal 

2.Customization: 70% of corporate gifts are expected to be personalized or branded by 2023. 

Source: Brandingmag 

3.Experience Gifts: Approximately 52% of global firms now favor experiential gifts over traditional items.  

Source: Ibtimes

4.Local Artisanal Products: 48% of companies will prioritize artisanal or local products by 2025.  

Source: Gtreview 

Eco-friendly items like reusable straws and bamboo products surged in popularity, with a 55% increase (Greenbiz). Tech gadgets, notably personalized USB drives and wireless earbuds, were favored by 45% of corporations (PPAI Corporate Gift Study). Wellness gifts, such as fitness trackers, also saw a 55% rise (ASI Impressions Study).

The global corporate gifting market has soared to $242 billion, spurred by the remote work trend. Anticipated to exceed $3 billion soon, this surge aligns with the 16% of companies operating fully remotely by 2022. Remote work dynamics are reshaping gifting, driving significant industry growth and evolving market trends. 

Source: Prweb

1. 75% of businesses deemed corporate gifting as an important aspect of their business strategy. 
2. Businesses with a structured corporate gifting program reported a 40% increase in the return on investment. 
3. 60% of recipients admitted they remember the brand from which they received a corporate gift.

Source: PPAI

1. Over 55% of companies choose T-shirts as a preferred customizable corporate gift. 
2. Eco-friendly materials in T-shirt gifting saw a 55% increase in preference. 
3. 70% of businesses preferred custom branding on T-shirts to maximize brand visibility.  

Source: PPAI

1. North America accounts for 40% of the corporate gift market, while Europe follows at 35%. 
2. Personalization in corporate gifting increased by 70% from 2018 to 2022 globally. 
3. Tech gadgets as corporate gifts saw a rise of 45% in preference globally.

Source: Strategyr

1. Custom tech gadgets, like personalized USB drives and power banks, witnessed a 60% rise in popularity  
2. Eco-friendly gifts, such as reusable straws or biodegradable products, saw a 40% increase. 
3. Personalized stationery (like pens, diaries, and notebooks) maintained a steady preference rate of 50% among businesses.

Source: ASI

1. 30% of businesses chose health and wellness products (like fitness trackers) as corporate gifts  
2. Branded drinkware, such as tumblers and mugs, accounted for 25% of corporate gifting. 
3. Environmentally conscious gifts, such as plant kits or organic products, saw a 20% surge in popularity.

Source: PPAI

1. Personalization: About 70% of corporate entities reported preferring gifts that are personalized, be it with the recipient's name or custom branding of the gifting company. 
2. Eco-Friendly Products: There is a 55% rise in the selection of sustainable and eco-friendly gifts. 
3. Tech Gadgets: Customized tech-related gifts, like earbuds, power banks, or USB drives, witnessed a 45% rise in popularity.

Source: PPAI

1. Health & Wellness: Due to the global health situation, 55% of companies chose health-related gifts like sanitizers, masks, and fitness products. 
2. Localized Gifting: Supporting local businesses became a trend, with 40% of corporations preferring gifts sourced from local artisans and makers. 
3. Subscription-Based Gifts: Around 35% of companies reported experimenting with subscription box gifts, like gourmet food boxes, book subscriptions, or wellness kits.

Source: ASI

As of 2021, with a rise of approximately 44% in remote work due to the COVID-19 pandemic, there was a subsequent increase in the need for companies to maintain connections, leading to a spike in corporate gifting.  

Source: Upwork

Given the global health concerns, 38% of companies prioritized wellness-related gifts like fitness trackers, stress-relief gadgets, and health supplements. 

Source: ASI

Brand Visibility: With a competitive market, 52% of companies opted for branded gifts to maintain brand recall and visibility. [Source: PPAI] 

Sustainability: Eco-friendly gifts rose by 55% in popularity, with items like reusable straws, bamboo cutlery sets, and biodegradable products leading the charge. 

Source: PPAI

Localized Gifting: Supporting local producers was a key trend, with a 42% increase in companies opting for locally-sourced gifts. 

Source: ASI

Digital Gifting: Around 57% of companies in 2021 chose digital gifts, like e-vouchers, online course access, and streaming subscriptions, especially relevant in the remote work environment. 

Source: PPAI

Virtual Reality (VR) & Augmented Reality (AR) Experiences: A notable 33% of tech-savvy companies started to gift VR headsets, AR experiences, or apps, especially for team-building exercises.

Source: Techrunch  

Subscription Boxes: Around 37% of companies subscribed to curated gift boxes that are delivered periodically to employees or clients. This included gourmet food boxes, book clubs, or specialized hobby kits.

Source: ASI

AI-Driven Personalization: Technological advancements allowed companies to use AI to analyze recipient preferences and curate personalized gift bundles. This trend was still emerging but showed a promising growth rate of 25% in its initial phase. 

Source: Forbes 

Forbes  indicates that the corporate gifting sphere is now valued at a staggering $242 billion, having witnessed significant growth in recent times. This surge isn't stopping anytime soon. Dive deep into its components, the present-day landscape, emerging trends, and where the future is headed. 

The shift to online workplaces has bolstered employee appreciation gift spending. Before the COVID-19 outbreak, this market was valued at around $125 billion. By 2019, it surged to $217 billion. Today, it stands at $242 billion, with projections suggesting it might exceed $3 billion in the forthcoming two years. 

Forbes 

One significant driver behind the rising corporate gift industry is the global adoption of remote work. Data from 2022 shows that 16% of companies globally operate entirely remotely. In the U.S., over 4.7 million individuals work remotely for at least half their working hours, a figure that grew by 24% from 2021 to 2022. 

Source: Forbes 

A Coresight research underscores that there's a direct correlation between the surge in remote working and corporate gift expenditure. As more employees work from home, the emphasis on meaningful gifts has magnified, pushing businesses to invest more in appreciating their staff.

The pandemic has prompted companies to allocate more to their gifting budgets. A majority are spending between $25 and $125 for each corporate gift. Interestingly, a significant portion of this majority is spending between $75 and $100 per gift. 

Source: Prweb 

Branded merchandise in corporate gifting: 

From corporate swag to apparel, branded merchandise occupies a notable portion of corporate gifting. The Coresight research surveyed 300 businesses, revealing that 27% prefer gifting apparel while 42% lean towards everyday branded items. With the rise of remote work, swag kits have gained traction since they can easily be dispatched to distant employees. 

The role of electronics in corporate gifting: 

Electronics, encompassing tablets, computer add-ons, and smart gadgets, form another segment in the corporate gifting ecosystem. However, they're not the top pick for many, with only 28% of those surveyed picking electronics as their go-to corporate gift. 

Gift cards: the evergreen corporate gift choice:

Gift cards, both tangible and digital, emerge as corporate gifting champions. The study disclosed that over half (51%) of the participants opt for gift cards. These cards account for 37% of the entire corporate gift market. Yet, their dominance might wane as the industry evolves, especially as firms aim to forge deeper connections and convey genuine appreciation to their virtual workforce.

Embracing Snacks in the Corporate Gifting Landscape: 

The shift towards remote work during the pandemic has driven a noticeable surge in the popularity of gift baskets, with snacks reigning supreme as top picks for these collections. 

Staggering Food Gifting Figures in 2021: 

Sales data indicates that both consumer and corporate food gift transactions touched a whopping $33 billion. This aligns with the revelation that 67% of consumers chose food items as gifts for their acquaintances. This trend isn't restricted to personal gifting; businesses too are hopping on the snack-gifting bandwagon. 

Food-Based Corporate Gifting Trends According to Coresight 

The survey highlights a strong inclination towards food-based gifts. Nearly half (46%) of the participants confirmed their preference for food-centric gift baskets, while 36% vouched for edibles encompassing sweet treats like cookies, cakes, and other delicacies. 

Popular Snack Choices for Corporate Gifting – Insights from CPG Pulse: 

Our meticulously researched data, showcased on CPG Pulse, emphasizes that cookies, candies, and chocolates emerge as the frontrunners in the snack subcategories for corporate gifting. 

Source: Coresight

1. The rise in the corporate gifting sector has been closely linked to the remote work boom post-pandemic. Delving deeper into this correlation reveals interesting trends and projections for both the corporate gifting and snack arenas. 
2. Research from Coresight indicates that a striking 61% of corporate gift purchasers adjusted their work patterns, embracing either a hybrid or fully remote model since the outbreak of COVID-19. Intriguingly, within this segment, another 61% anticipate ramping up their corporate gifting activities as a direct consequence. 
3. Crunching these figures, it emerges that a majority of the surveyed enterprises foresee a hike in their corporate gifting allocations, stemming from their reshaped working paradigms. Bearing this in mind, it's imperative to forecast how workplace models will evolve in the impending years. 
4. Consider this: a staggering 70+ million US employees have roles that are compatible with remote work. But, data highlights that a mere 27.6 million of them are currently leveraging this modality. This underscores the potential for a significant 40 million roles to transition from conventional to remote settings. While concrete evidence of this shift is yet to emerge, the statistics present a promising prospect for the remote work landscape, both in the US and worldwide. 
5. Adding another layer, an overwhelming 90% out of the aforementioned 70 million professionals expressed reluctance to revert to the traditional full-time office setup. Additionally, contrasting data from pre-pandemic times reveals that only 40% of workers had an inclination for remote or hybrid settings. Fast forward to June 2022, and this number skyrocketed to 78%, indicating a clear preference for either a complete or partial remote work environment.

 Source: Coresight

The post-pandemic era has unlocked significant growth opportunities for the corporate and snack gifting sectors, closely linked to the surge in remote work. With expert projections showing a staggering 417% rise in remote workers since before the pandemic, estimating 36.2 million Americans working remotely by 2025, the corporate gifting industry is set for an upward trajectory. Coresight's forecast highlights an industry valuation of $306 billion by 2024. The interplay between the rising remote work culture and corporate gifting expansion is a trend to monitor closely. For real-time insights into the snack gifting market's performance, explore our comprehensive snack data. 

Source:  Prweb

Recent statistics and trends in the corporate gifting sector indicate a booming industry, poised for continued growth. As of 2023, the Corporate Gifting Market size is anticipated to achieve an impressive USD 1,132,029.0 million, expanding at a Compound Annual Growth Rate (CAGR) of 8.44%. These numbers showcase the increasing significance of gifting in the corporate landscape and highlight the potential opportunities for businesses to capitalize on this trend. 

Source: GlobalNewswire

Corporate gifting is surging ahead, outpacing the overall gifting sector's growth. Recent research forecasts the corporate gifting segment to touch a notable $242 billion benchmark in the current year, expanding at a brisk 8.1% Compound Annual Growth Rate (CAGR) up to 2024. In contrast, the trajectory for personal gifting is more modest, with a projected growth rate of 6% CAGR during the same period. 

Source: Forbes 

1. Forecasts show the US corporate gifting sector surging ahead, with an anticipated CAGR of 8.1% by 2024. 
2. Nearly half, 43%, of respondents highlight that the primary benefit of corporate gifting lies in fostering enhanced interpersonal ties. 
3. A significant 80% of corporate gift purchasers affirm that such tokens have fortified their rapport with both clients and team members. 
4. For 48% of businesses, the impact of corporate gifting is profound, leading to an elevated sense of value among recipients, bolstered client loyalty, and augmented employee retention rates. 
5. A noteworthy 57% of professionals indicate that gifts received via post amplify their feeling of appreciation, adding a personal touch. 
6. A resounding 80% of clientele expressed a heightened inclination to engage with businesses that offer them tailored gifts.

(Credit: Giftpack)

Based on these figures, corporate gifting is clearly on an upward trajectory, with anticipated ongoing expansion. 

Diving deeper into the evolving landscape of corporate gifting, we observe the following trending practices: 

1. Tailored gifts bearing personal touches. 
2. E-gifts and unique experience certificates. 
3. Curated gift sets and branded merchandise. 
4. Eco-conscious gifts promoting sustainability. 
5. Selections driven by user preferences and AI-generated suggestions. 

Source: Giftpack 

The Corporate Gifting industry is experiencing notable growth on a global scale. In 2022, the market's valuation stood at a commendable USD 755,666.62 million. Projections indicate a robust Compound Annual Growth Rate (CAGR) of 8.38% over the coming years, propelling the market size to an estimated USD 1,224,742.18 million by 2028. 

Source: Openpr.com

The typical expenditure on corporate gifts for employees fluctuates based on the industry and the size of the company. However, an industry-wide observation places the average spend within a bracket of $50 to $200 per individual. 

Source: Gitnux blog

In the aftermath of the pandemic, the corporate gifting sector in India has witnessed a phenomenal annual growth rate of over 80%, as highlighted in a report by eYantra Industries. Delving into the broader Indian gifting landscape, the market's estimated valuation stands at a whopping Rs. 2,50,000 Crore. Out of this, the corporate gifting segment alone commands a significant portion, being valued at approximately Rs. 12,000 crore, as presented in the Corporate Gifting and Trends Report 2022. 

Source: Businessworld

Recent data reveals a shift in corporate gifting within the tech sector. Customized tech gifts, including earbuds, power banks, and USB drives, experienced a 45% surge in popularity, indicating a growing trend towards tech-centric corporate tokens. 

Source: PPAI

The survey included a sample size of 300 corporate gift buyers and targeted companies with revenues up to $30 billion.

Source: PPAI

Physical & Digital Gift Cards (51%): Leading the trend, gift cards, both physical and digital, are a preferred choice for over half of the businesses. They offer recipients flexibility and choice, making them a win-win for both the giver and the receiver.

Source: Coresight

Gift Baskets (46%): Close on the heels are gift baskets, which exude a personal touch. Be it gourmet foods, wines, or other delights, these baskets are curated to impress and are chosen by nearly half of the corporates.

Everyday Branded Products (42%): Making their presence felt are everyday branded products. These items, which can be used daily, not only serve a practical purpose but also ensure that the company's brand remains top-of-mind.

Edibles (36%): Who doesn't love a treat? Edibles, from chocolates to gourmet snacks, have found favor among 36% of businesses, adding a delectable touch to the gifting repertoire.

Electronics (28%): Making a tech-savvy entry into the list, electronics – be it headphones, gadgets, or other tech tools – are being embraced by over a quarter of businesses.

Apparel (27%): Tailored to impress, apparel – be it t-shirts with company branding or other wearables – remains a fashionable gifting choice for 27% of companies.

(Credit: PPAI)

1. 94% of respondents believe that personal relationships correlate with achieving success. 
2. 89% assert that business gifts play a crucial role in bringing individuals closer. 
3. 83% are confident that business gifts yield positive returns on investment for organizations.

Source: Prweb

1. By 2024, projections indicate the US corporate gifting sector accelerating with a robust CAGR of 8.1%. 
2. Nearly half, at 43%, credit corporate tokens as key catalysts for enhanced interpersonal bonds in the US. 
3. A significant 80% of gift procurement professionals acknowledge that these gestures have deepened ties with clientele and staff. 
4. Close to 50% of enterprises recognize the multifaceted perks of corporate gifting: elevating the recipient's esteem, strengthening customer allegiance, and bolstering team commitment. 
5. A remarkable 57% of personnel value postal gift deliveries, amplifying their sense of appreciation. 
6. An overwhelming 80% of consumers voice a preference to collaborate with firms that commemorate them with personalized tokens.

Source: Giftpackblog

In 2022, the global corporate gifting market stood at USD 755,666.62 million. With an anticipated CAGR of 8.38%, it's projected to reach USD 1,224,742.18 million by 2028, highlighting the expanding significance and investment in corporate gifting trends globally. 

Source: Openpr.com

Corporate gifting is a strategic approach businesses use to appreciate and strengthen ties with clients, employees, and partners. By offering tailored tokens, companies enhance brand recognition, foster loyalty, and establish long-lasting relationships, positioning themselves favorably in the market.

Key Statistics Highlighting the Impact of Corporate Gifting on Business Success 

1. A substantial 63% of firms attribute enhanced client rapport to the art of corporate gifting. 
2. An overwhelming 94% of leading business magnates recognize the transformative power of gifts in forging business ties. 
3. Employee allegiance is evident, with 53% choosing to stay onboard, swayed by recognition and incentives. 
4. Remarkably, 27% of entities confirm that outward gifting strategies have spurred client referrals, boosting their business reach.  

Source: Xoxoday Blog

Culture is considered more significant than compensation by 95% of candidates, while 5% of candidates prioritize compensation over culture.

(Credit: Xoxoday)

Establishing a strong rapport with your clients is indispensable, especially as they tend to interact more with brands they recognize, are fond of, and deeply trust. Boosting brand visibility and fostering this trust is a game-changer.

Corporate business gifts, when timely and thoughtfully chosen, can fortify this crucial triad of "Recognition, Affinity, and Trust". For instance, gifting prospective clients a token of appreciation for attending your product launch, or providing a distinctive digital reward for their first glimpse of your product demo, can seamlessly initiate meaningful conversations. Such business gifts to clients don't just serve a functional purpose; they lay the groundwork for ongoing and rewarding engagements.

More than just a strategic maneuver, corporate gifting embodies the blend of business acumen with emotional intelligence.

Source: Xoxoday Blog

Fostering a Robust Company Culture Through Thoughtful Gifting:

Today's leading talent is no longer just attracted to financial incentives. Instead, an organization's culture significantly influences their workplace selection.

(Credit: Xoxoday)

Gifts tailored to employee preferences can foster a nurturing work culture. Just as gifts enhance client relations, they uplift employee morale, influencing their output and ultimately customer satisfaction. Employing 'get-to-know-you' surveys can provide insights into employee preferences, ensuring gifts resonate and are treasured. 

The Underlying Advantages of a Strong Culture:

Beyond the immediate benefits, investing in culture offers substantial indirect rewards. Gifts fortify bonds between staff and the company, instilling a sense of value. When employees feel cherished, their loyalty deepens, driving them to consistently deliver with fervor. Engaged, passionate employees are invaluable, often surpassing competitors, boosting organizational performance by a staggering 147%. 

Source: Xoxoday Blog

Increases Productivity 

With some of the highest employee turnover rates in recent history (quiet quitting, anyone?), thoughtful corporate gifts can improve job satisfaction, loyalty, and productivity. In addition, non-monetary motivations, like gifts, were reported to have increased worker productivity by +14%.

According to Forbes, about 80% of corporate gift buyers stated that gifts improved relationships with clients and employees. Such thoughtfulness reinforces the team spirit and, in turn, fosters a sense of pride in their roles. 

3.Boosts Morale

As reported by Sendoso, 57% of employees stated that receiving gifts by mail makes them feel more valued. Sending gifts directly by mail gifts can also make corporate gifting feel more personal and exciting. 

1. Boosted Morale & Commitment: Gifting can amplify the sense of appreciation among employees, making them feel more valued and dedicated to their roles. This results in a motivated workforce, which invariably benefits the company's overall performance and growth. 
2. Tax Incentives: US tax regulations offer perks for corporate gifting. Specifically, gifts up to $25 per individual are tax-deductible annually. This means businesses can strategically show appreciation to their employees while being financially savvy. 
3. The Intangible Value Beyond Tax Deductions: While there's a monetary cap on tax-deductible gifts, the benefits of gifting aren't solely tied to tax deductions. Investing beyond this limit can foster stronger bonds and a positive work environment, the returns of which can be immeasurable in the long run.

Source: Spokenflames

A survey from the Promotional Products Association International (PPAI) revealed a compelling insight: 42% of recipients of promotional gifts expressed a higher inclination to engage with the brand again. This underscores the power of corporate gifting in driving sales, bolstering revenue, and fostering lasting customer relationships. 

Source: PPAI

Recent data from ASI Central emphasizes the significance of gifting in business dynamics, revealing that a striking 82% of participants acknowledged receiving a corporate gift within the last year. This showcases the prevalent role of gifting in nurturing and strengthening business ties. 

Source: ASI

Data from the Promotional Products Association International (PPAI) reveals a notable trend: 42% of gift recipients are more inclined to engage with a brand after receiving a promotional item. Such statistics highlight the potent role of corporate gifting in catalyzing business growth and boosting revenue streams. 

Source: PPAI

Impact on Sales: Properly executed visual merchandising can increase sales by up to 80%. This statistic highlights the importance of aesthetically pleasing corporate gifts. 

Unboxing Experience: A Dotcom Distribution study found that 40% of consumers are likely to make repeat purchases from an online merchant with premium packaging. This underscores the value of presentation in corporate gifting. 

Trending Products: For visual merchandisers, sustainable and eco-friendly gifts are on the rise, with a notable 53% of consumers preferring environmentally-friendly products (Source: Nielsen). 

According to a recent Forbes article, the corporate gifting sector is projected to achieve a market size of $242 billion this year. Furthermore, forecasts suggest a robust compound annual growth rate (CAGR) of 8.1% until 2024. 

1. More than 80% of businesses observed that gifting strengthened their ties with employees and clients, with nearly half acknowledging significant advantages. The primary outcomes included: 
2. Making the recipient feel appreciated, as noted by 45%. 
3. Enhancing customer loyalty, with 43% seeing significant results. 
4. Fortifying employee retention, as confirmed by 41%. 
5. Research highlights that 63% of enterprises attribute improved customer relations to gift-giving. Furthermore, a whopping 94% of industry leaders recognize its influence on professional rapport.

Source: Forbes

1. Popularity: During the holiday season, around 75% of companies opt to give corporate gifts to their clients or employees. 
2. Budget: The average spending on corporate holiday gifts is estimated to range between $45 to $60 per client or employee. 
3. Preferred Gifts: Gift cards (58%), specialty food baskets (54%), and branded merchandise (50%) are among the top corporate holiday gifts. 
4. Impact: Approximately 70% of businesses report positive feedback and increased engagement from employees and clients after distributing holiday corporate gifts .

Source: ASI

Data from the Promotional Products Association International (PPAI) reveals that 52% of clients have a more favorable view of a company post-receiving a promotional gift. This underscores the power of corporate gifting in enhancing client loyalty and bolstering retention rates. 

Source: PPAI

1. Popularity: According to a survey by ASI Central, approximately 78% of companies engaged in corporate gifting during the holiday season  
2. Average Budget: In 2021, businesses allocated between $40-$55 on average for each corporate holiday gift 
3. Most Given Gifts: Recent trends show that gift cards (56%), specialty food baskets (53%), and branded  merchandise (49%) were among the top choices for corporate holiday gifts   
4. Impact: An estimated 72% of companies reported a positive reception and heightened brand recall following the distribution of holiday corporate gifts

Source: ASI

Recent MarketWatch research offers insightful statistics on the corporate gifting industry's trajectory. As of 2022, the global Corporate Gifting market was valued at approximately USD 755,666.62 million. Impressively, projections estimate this figure to surge to around USD 1,224,742.18 million by 2028, boasting a commendable CAGR of 8.38% during the forecast period. 

Source: MarketWatch

An ASI Central survey showcases the prominence of corporate gifting, with a notable 82% of participants confirming they received a business gift within the past year. Such figures underscore the pivotal role these tokens play in fostering and strengthening business relationships. 

Source: ASI

According to Forbes research, the corporate gifting sector is outpacing the broader gifting market's growth. Predictions show it surging to $242 billion this year, boasting an impressive 8.1% CAGR until 2024. In contrast, the personal gifting segment is projected to see a more modest 6% CAGR during the same period. 

Source: Forbes

The latest corporate gifting statistics highlight its rapid growth, outstripping the overall gifting market. Forecasts anticipate the corporate gifting sector to touch $242 billion this year and sustain an impressive 8.1% CAGR until 2024. In stark contrast, personal gifting is predicted to grow at a more restrained 6% CAGR during the same timeframe. 

Source: Forbes

The future of corporate gifting looks promising, outshining the broader gifting sector. Expected to touch $242 billion this year, it's set for an impressive 8.1% CAGR through 2024, notably surpassing personal gifting's 6% growth. This surge reflects businesses prioritizing relationship-building and acknowledgment in their strategies. 

Source: Forbes

Effective Ways to Express Employee Appreciation and Boost Their Sense of Value

Employee Appreciation Day, celebrated on the first Friday of March since 1995, uplifts morale and engagement. However, year-round acknowledgment is essential. Customized appreciation strategies, such as events, awards, or bonuses, are paramount. Using generic methods can be counterproductive. Discover the benefits of valuing employees and explore unique corporate gift ideas for employees.

Corporate gifting is more than a formality; it connects with human psychology.

1. Recognizing and valuing employees can profoundly impact a company's success, as highlighted by a study from O.C. Tanner. 
2. Corporate gifts are a vital instrument in the appreciation process, enhancing the feeling of being valued. 
3. The same study showed that without acknowledgment from superiors, employees are 42% less engaged. 
4. When employees feel acknowledged, productivity can soar up to 18 times higher, a sentiment that corporate gifting can significantly amplify.
5. Regular gratitude, especially through corporate gifts, has the potential to boost an employee's tenure with the company by around 3.5 years, enhancing long-term loyalty.

Contrary to the 80% of employers believing higher pay drives employees to switch jobs, O.C. Tanner found just 12% left for better compensation. Astonishingly, 79% left due to feeling unappreciated. To retain talent, it's crucial to demonstrate their value. Explore seven distinctive methods to show employee appreciation.

(Credit: Hubspot)

1. Elevate Employee Morale with Gifts: According to a Staples Advantage survey, gifting employees can lead to a 75% improvement in team morale. Offering thoughtful gifts can significantly uplift the collective spirit of your workforce. 
2. Boosting Workforce Motivation with Personalized Gifts: For businesses managing a multi-generational workforce, motivation can be tricky. However, tailored gifts can rekindle the passion and drive that might be waning in some team members. 
3. Gifts for Enhanced Productivity: Swarovski's corporate gifting research highlighted that a whopping 80% of employees felt more driven to outperform their goals after getting a gift from their employer. Employing strategic gift-giving can be a key to unlocking higher productivity rates.

O.C. Tanner's latest research reveals that 40% of workers feel their received recognitions lack sincerity. How can businesses ensure their appreciation gifts resonate with employees and offer value to both parties? 

Before exploring top employee appreciation gift suggestions, let's outline the best practices and pitfalls of corporate gift-giving. 

1. customize Gifts for a Personal Touch 
2. Steer Clear of Overloading with Brand Memorabilia 
3. Embrace Innovative Unique Corporate Gift Ideas 
4. Prioritize Premium Quality Over Quantity.

Optimizing corporate gifting can be a puzzle, but here are strategies to elevate morale, ignite motivation, and amplify productivity among your staff: 

1. Offer Flexible Time Rewards: With 74% of millennials, as noted by an Intelligence Group survey, preferring adaptable work hours, consider introducing perks like early departures, additional paid time off, or late starts for top performers. 
2. Tailored Care Packages for Staff: Ensure your gift baskets resonate by tailoring them based on individual preferences. For instance, Jennifer from marketing might appreciate different items compared to Tim in accounting. 
3. Childcare Support Initiatives: Beyond physical gifts, assist your staff by subsidizing childcare costs or endorsing flexible work-from-home options, ensuring they can focus more on their tasks. 
4. Personal Touch with Gift Cards or Event Tickets: While gifting cards or event tickets isn't a novel idea, personalizing them to align with an employee's leisure interests makes all the difference. 
5. Gift Memorable Experiences: Think of gifting unique experiences like a local luxury staycation or a relaxing spa day. The key lies in understanding and catering to individual tastes.

Source: Bizjournals

According to the Staples Advantage survey, 75% of employees feel more valued and have a boost in morale when they are recipients of employee corporate gifts.

Source: Staplesadvantage

Enhanced Recipient Value: The foremost benefit, reported by 45% of respondents, is the sense of being valued that recipients experience, contributing significantly to the impact of corporate gifting.

Strengthened Customer Loyalty: A substantial 43% highlighted improved customer loyalty as a significant gain, showcasing how corporate gifts play a role in nurturing and maintaining strong customer relationships.

Boosted Employee Retention: For 41%, corporate gifting leads to substantial gains in employee retention, underlining its influence in creating a positive workplace environment that fosters loyalty and commitment.

Source: Forbes

1. 29% of employees haven’t received recognition for good work in over a year, if at all. 
2. 80% of employees would work harder if they felt better appreciated. 
3. Strong employee recognition programs reduce turnover rates by 31%. 
4. Employees who are recognized are almost six times more likely to stay at their jobs than those  who aren’t. 
5. 37% of employees report that the best way to improve their engagement is for their superiors to give them recognition. 
6. 92% of employees are likely to repeat a specific action if given recognition for it.

(Credit: Zippia)

37% of workers indicate that acknowledging their efforts stands out as the top action their supervisor or organization can take to drive them towards excellence. 

Acknowledgment emerges as the leading factor propelling employees to perform their best. This is trailed by 13% of employees who are driven by their own initiative, 12% who seek inspiration to excel, and another 12% for whom independence serves as the primary catalyst.

(Credit: Zippia)

80% of employees  affirm that recognition from their leaders significantly boosts their motivation to put in more effort. Contrastingly, fewer than 40% feel that a stringent supervisor or the anxiety of job loss propels them to intensify their work commitment. 

Those anticipating acknowledgment are approximately 2.7 times more poised to be highly engaged in their roles. 

Moreover, the prospect of being recognized ranks among the top ten factors fueling employee engagement. Other prominent factors include feeling valued by senior management and the belief that their views are significant.

1. 44% of polled workers considering job changes pinpointed insufficient recognition as their primary motivator. 
2. Among those contemplating a job switch, 69% stated they'd reconsider if they received appropriate accolades and rewards. 
3. Recognition deficit ranks third among reasons triggering job departures. 
4. Workers who sense a void in acknowledgment are fivefold more inclined to actively seek new job opportunities compared to those who feel valued.

1. Workers who experience validation in their jobs are 2.6 times more prone to view promotion processes as equitable. 
2. Moreover, these individuals tend to speak favorably about their employers, in contrast to those feeling underappreciated who often hold a negative outlook. 
3. Survey insights reveal 39% of employees feel a scarcity of recognition in their roles. 
4. Interestingly, while 15% feel they are on the brink of adequate recognition, a solid 42% believe they receive just the right amount. A mere 3% think they're over- acknowledged. Hence, the emphasis should be more on ensuring regular recognition rather than fearing over-recognition. 
5. Nearly three in ten workers, or 29%, report a void in work appreciation. 
6. This is a significant portion, and further broken down, 17% claim yearly recognition, which isn't substantially better. Meanwhile, 20% report quarterly nods, 11% on a weekly basis, and a slim 2% experience it daily.

(Credit: Zippia)

28% of workers highlight acknowledgment from their direct supervisor as the most impactful. Close behind, 24% attribute high significance to praises from top-tier leadership or  CEOs, while 12% value commendations from their supervisor's immediate superior. Additional sources of memorable recognition include customers (10%), colleagues (12%), and other varied channels (17%). 

(Credit: Zippia)

1. Companies leading the pack with robust employee appreciation cultures witness a 31% drop in   voluntary departures compared to rivals. 
2.  Enhancing recognition efforts by a mere 15% can boost a company's profit margins by 2%. 
3.  Enterprises boasting employee acknowledgment initiatives experience a 14% surge in worker performance, engagement, and output compared to those lacking such frameworks. 
4.  Contented employees outperform their less-satisfied counterparts by 13%. 
5.  Enterprises with effective employee appreciation tactics are 48% more inclined to register elevated staff engagement levels.

1. Typically, businesses allocate 2% of their payroll towards employee appreciation and incentive schemes. While the standard allocation stands at 1%, some companies invest as much as 10%  in these initiatives.  
2. Every year, around $3.25 billion is spent on employee corporate gifts. Such merchandise aims to motivate staff, often as a segment of recognition strategies.  
3. Tenure-focused accolades constitute 87% of organizational recognition agendas. This statistic illustrates that nearly 87% of firms reward staff for prolonged service durations. However, a mere 58% of employees are aware of such initiatives, indicating a potential disconnect in organizational communication.  
4. A majority, 65% of workers, lean towards non-monetary rewards from their workplaces. It's worth noting that these preferences are rooted in personal relevance. These workers value thoughtful, tailored awards over a generic cash reward, emphasizing the significance of personalization in employee appreciation.  
5. A spontaneous gesture, like a meal, treat, or gratitude note, would amplify the sense of appreciation for 46% of the workforce. Furthermore, 24% resonate with the sentiment of feeling valued when the company orchestrates events, be it festive celebrations or casual mixers.

Approximately 60% of professionals feel appreciated at their workplace. Delving deeper, 15% believe they're acknowledged almost adequately, 42% feel the recognition is spot-on, while a mere 3% feel it's excessive. But here's the kicker: only 45% genuinely believe they've experienced a satisfactory or abundant amount of appreciation. With just a small 3% believing the appreciation is excessive, it's evident that fostering a culture of gratitude is generally a win-win.  

True assessment of employee appreciation isn't about counting the number of reward programs or the budget allocated. Instead, it's about the sentiment employees hold. If they don't resonate with the gestures, the ROI on appreciation efforts diminishes. So, the most accurate barometer? Simply ask your staff. Frequent feedback sessions or surveys can be insightful.  

Yes, a resounding 80% of enterprises incorporate some form of recognition scheme. The nature and objectives of these can vary. While 87% focus on tenure-based rewards, others might prioritize innovative thinking or stellar performance.  

Valuing employees transcends simple morale boosting. It's a strategic move. Engaged, acknowledged employees can significantly uplift productivity, and firms with robust recognition cultures experience a substantial drop (31%) in voluntary resignations. It's clear: when employees feel seen, they're more committed and perform better.

Certainly! Companies that emphasize gratitude witness a 14% spike in engagement, performance, and productivity metrics compared to those that don’t. But remember, it's the authenticity and relevance of the recognition that counts. For instance, while cash bonuses are popular, 65% of employees express a preference for meaningful, non-monetary rewards.  

When employees are recognized, they bring their A-game. Data shows that companies practicing genuine recognition see a 14% uplift in overall productivity. Moreover, content employees, boosted by acknowledgment, are 13% more productive than their less-satisfied counterparts. A crucial insight: 80% of employees will go the extra mile if their efforts are acknowledged. 

Conclusion 

Many businesses overlook the importance of acknowledging their team's achievements, with 29% of workers stating they've gone a year or more without any form of appreciation for their contributions. Such oversights can backfire on companies. 

Enterprises that actively participate in employee appreciation initiatives witness enhanced productivity, heightened engagement, and reduced staff turnover. A significant 80% of employees confirm they are more dedicated when appreciated, and 37% believe they deliver superior results when their efforts are noticed and valued by leadership. 

Source: Zippia  

Forbes research indicates that 60% of the corporate gift budget is allocated for corporate gifts to clients.

40% of the corporate gift budget is dedicated to gift for employees, emphasizing the crucial role of recognizing and motivating the team.

Source: Forbes

A significant 80% of participants emphasized that corporate gifts to clients are crucial in strengthening their relationships with both clients and employees.

Source: Cxotoday

(Credit: Cxotoday)

According to the Cxotoday study, the majority of companies typically allocate an average of Rs 500 to Rs 2,000 for each employee gift.

(Credit: Cxotoday)

1. Approximately 1.6% of businesses allocate over 10,000/- per employee or client annually.
2. Around 10% of companies budget between 5,000 and 10,000/- per employee or client each year.
3. A quarter of enterprises dedicate 2,000 to 5,000/- per employee or client annually.
4. Another 25% of firms invest 500 to 2,000/- per employee or client every year.
5. Roughly 23% of organizations set aside up to 500/- per employee or client annually.

Source: Cxotoday

(Credit: Arizent)

Handing out branded merchandise like mugs or tees to employees might feel like a thoughtful gesture, but the ecological consequences of such undesired tokens can negate the goodwill. Coresight Research reveals that businesses splurge an astonishing $242 billion annually on corporate presents. Yet, a staggering 40% of these items, encompassing apparel, mugs, and plastic accessories like lanyards and shades, often find their way into landfills, as per ING's findings. This scenario prompts a crucial reconsideration: are these investments genuinely serving their intended purpose? 

Recommendations for Effective Corporate Gifting:

1. Focus on Sustainability: Offer gifts that are biodegradable or that have a longer useful life. 
2. Personalize Gifts: Make an effort to know what employees might value, such as personalized tokens or experiences. 
3. Seek Feedback: Periodically survey employees to understand what types of gifts they would appreciate.

Source: Benefitnews

1. Strengthened Bonds: A resounding 80% of companies vouch for the positive impact of gifts in fortifying relationships. Whether it's with their workforce or clients, gifting has surfaced as a vital tool in fostering connections. 
2. Fostering Value and Appreciation: Business gifts to clients offer more than tangible value. An impressive 45% of businesses acknowledge the deep emotional impact these gifts have, making recipients feel treasured and esteemed.
3. Enhancing Employee Loyalty: 43% reported significant benefits when employee corporate gifts were used, indicating their critical role in bolstering staff commitment and connection to the brand.
4. Employee Retention Reinforced: Employee turnover is a concern for many businesses. Gifting has proven its mettle here as well, with 41% reporting significant benefits in retaining talent. 
5. Consistent or Amplified Gifting Trends: The corporate gifting trend is here to stay, with seven out of ten respondents, as noted by Steven Winnick of Coresight, anticipating a sustained or even burgeoning trend in gifting. 
6. Gifting Evolves with Time: The ripples of the pandemic have reframed corporate gifting, transcending seasonal practices and focusing more on momentous organizational events. The emphasis has shifted from being a mere formality to a strategic business imperative. 
7. Appreciation at the Forefront: 64% used gifts to show recognition and gratitude to their staff. Additionally, about half offered corporate gifts to clients, highlighting the widespread use of this gesture. The universal appeal of corporate gifts to clients and partners is evident.
8. The Element of Surprise: The unexpected nature of recognition gifts amplifies their charm, forging a deeper emotional resonance. As articulated by GiftNow's Payne, while tangible outcomes like lead conversion and sales augmentation are evident, the emotional and sentimental returns of gifting are unparalleled.

Source: Forbes 

Charities and non-profits often rely on gifting as a token of appreciation for donors or volunteers. In 2019, it was estimated that non-profits spent an average of $6 to $12 per gift for their donors, depending on the event or cause. 

Notable gifts include branded items, such as t-shirts, mugs, or tote bags. 

Source: Charitynavigator 

Tech companies, particularly startups, are known for their swag, often distributing branded items at conferences or product launches. As of 2020, the tech sector spent an average of $15 to $50 per corporate gift. 

Popular items include branded tech gadgets like USB drives, headphones, or even laptop sleeves. 

Source: Techcrunch 

Healthcare providers, especially pharmaceutical companies, have been known to provide gifts to doctors, ranging from pens to more elaborate items. It's estimated that the industry's gift spending reached an average of $20 to $100, depending on the context and recipient. 

However, there's a significant shift away from lavish gifts due to regulations and ethical considerations. 

Source: Healthaffairs 

Retailers often offer corporate gifts to their loyal customers or during promotional events. Spending in this sector varies widely, from $5 to $200, depending on the brand and occasion. 

Retailer gifts often include exclusive products, discount vouchers, or personalized shopping experiences. 

Source: National Retail Federation  

Financial Services: Often gifts in the form of calendars, diaries, or even wine bottles for premium clients. The average spend ranges from $10 to $150. 

Real Estate: Agents might offer housewarming gifts to new homeowners, ranging from $50 to $500, including items like gift baskets or home appliances. 

Sources: National Association of Retailers  

The tech industry has seen a significant rise in corporate gifting, especially with the rapid growth of startups and tech conferences. Gifting in this sector often encompasses high-end gadgets, software subscriptions, and swag bags during events. 

Estimated Growth: 10-15% annually as of 2021. 

Source: Techcrunch 

(Source: Sendoso)

Key Points: 

1. Understanding corporate gift policies: Their origins and significance. 
2. Industry-specific company gift protocols and overarching gifting recommendations. 
3. Exploring 4 universally accepted corporate gift suggestions.  

Why do companies have gift-giving guidelines? 

Primarily, companies establish gift-giving rules to adhere to anti-bribery regulations. These guidelines safeguard the company from potential penalties, preserve business ventures, and shield involved parties from legal consequences.  

Delving Into The Origins Of Gift Acceptance Policies

While gifting is often viewed as a genuine gesture of appreciation, history tells us it wasn't always so innocent. During the golden era of financial and medical marketing, sales agents and vendors would lavish their clients with extravagant events and premium gifts. Similarly, the advertising sector, capable of swaying massive spending, faced its share of gifting controversies. A recent Digiday piece highlighted this, referencing an Association of National Advertisers (ANA) study that emphasized the need for transparency in the industry. 

Modern-Day Gift Guidelines 

In today's corporate landscape, several industries have clear directives regarding gift exchanges – outlining who can present or accept gifts and their permissible values. While these policies primarily aim to curb bribery, they equally address concerns like favoritism and potential conflicts of interest. For businesses leveraging gifting as part of their outreach efforts, it's essential to acquaint themselves with these regulations to avoid inadvertent legal missteps. 

Understanding the Foreign Corrupt Practices Act 

For businesses operating on a global scale, awareness of the Foreign Corrupt Practices Act is paramount. This legislation aims to deter organizations and individuals from offering, or promising, payments to foreign officials for the sake of advancing or securing business. Notably, this includes intangible benefits like gifts, not just monetary compensations. 

Furthermore, many states have their own regulations targeting bribery involving state and local officials. While these often echo federal guidelines, it's crucial for businesses to familiarize themselves with regional laws, especially in states where they actively engage in corporate gifting. 

Corporate Gifting Guidelines by Industry 

Navigating corporate gift policies goes beyond just understanding anti-bribery laws; it often delves into industry-specific regulations. Let's explore some sectors with distinct gifting rules: 

Financial Sector: The Securities and Exchange Commission (S.E.C.) has set clear parameters on gifts that professionals in the financial domain can receive. These guidelines, initiated in 1940, have since been revised and refined. 

Government: There are specific regulations when it comes to gifting government personnel. Some items, such as certain foods and commemorative plaques, are exempted. 

Pharma and Medical Equipment: Gifting standards in the pharmaceutical and medical equipment industries have seen changes over the years. Under the Sunshine Act, drug and equipment producers must now annually disclose any financial transactions or gift values associated with physicians. 

Essentials of a Corporate Gift Acceptance Policy 

Though there are nuances in corporate gifting guidelines across companies, certain core elements remain consistent. When diving into a company's gift policy, you'll often find: 

1. Guidelines on gifting within the organization, outlining appropriate circumstances and recipients. 
2. Directives for presenting gifts to individuals outside the company and situations where it's deemed suitable or unsuitable. 
3. Rules on accepting gifts from colleagues, seniors, subordinates, and external entities. 
4. Clarity on what's categorized as "Generally Acceptable", "Usually Unacceptable", and "Strictly Prohibited" regarding gift items. 
5. A defined monetary cap on the value of gifts given or received.

Deciphering Acceptable Corporate Gifts 

For those on the receiving end of corporate gifts, it's imperative to grasp the intricacies of both legal and in-house regulations on gift acceptance and declaration. When in doubt, consulting the company's legal or finance team can offer clarity. 

Generally, universally embraced gifts tend to include: 

Nominal-value items emblazoned with the company's brand (think company-branded stress balls). 

Casual dining experiences 

Short-lived delights such as gourmet cookies or specialty ice creams. 

Some policies may also stipulate that certain gifts require managerial approval, which will be explicitly mentioned in the guidelines. 

On the flip side, many gift policies emphasize restrictions. Employees are often advised against: 

Bestowing gifts upon governmental representatives. 

Offering extravagant or high-priced items. 

Gifting in bulk

Presenting anything that might be misconstrued as an attempt to sway a commercial or governmental decision. 

The same usually applies to accepting gifts. 

Additionally, many guidelines stress that employees should refrain from actively seeking gifts or charitable contributions. As a sender, attaching a thoughtful note to your modest gift can ensure its intent remains pure and unambiguous. 

Navigating the maze of corporate gift-giving can be tricky. While many substantial firms have etched out detailed gift policies within their ethical guidelines, the golden rule remains: opt for prudence and modesty. Some companies may cap gifts at a humble $25. 

Gift ideas that often align with these policies include:  

Group Pleasers: Items such as gourmet cookies, pastries, or a collective meal can delight an entire team. This approach not only delights your main contact but also spreads brand recognition within a broader circle. 

Gifts with Purpose: Consider charitable contributions, particularly those that resonate with the ethos of the recipient's company. 

Economical Yet Impactful Choices: Tokens like coffee vouchers remain a perennial favorite. Meanwhile, quirky yet affordable items, say custom-designed socks, can be a hit. The aim is to leave the recipient musing, "What a sharp, kind-hearted gesture from this company!" rather than feeling overwhelmed or underwhelmed. 

Experiential Gifts: Offering event tickets, virtual or physical, along with a small appreciation token, can create lasting memories. However, tread carefully here. Ensure the event's value doesn't breach the company's gift threshold. 

In sum, when curating corporate gifts, the emphasis should be on thoughtfulness and compliance, not just monetary value.

(Credit: Sendoso)

1. Tax deductions for gifts are capped at $25 per gift, per recipient annually.
2. Gifts to organizations might be treated differently than those to individuals.

Source: U.S. Internal Revenue Service (IRS), Publication 463. 

1. Businesses can claim deduction on gifts branded with their company name, costing £50 or less. 
2. Non-branded gifts considered as entertaining costs - not deductible.

Source: UK HM Revenue & Customs (HMRC), EIM01450. 

Gifts are tax deductible when made for business purposes, excluding certain entertainment expenses.

Source: Australian Taxation Office (ATO), "Gifts and Donations". 

1. The maximum tax deductions for gifts is 50% of the lesser of the gift's fair market value or its cost.
2. Certain restrictions apply to gifts given to government officials.

Source: Canada Revenue Agency (CRA), Income Tax Folio S2-F3-C2. 

• Gifts valued up to ₹50,000 in a fiscal year are exempt from tax. 
• Gifts beyond this value are added to income and taxed.

Source: Income Tax Act, 1961, Section 56(2).

Be aware of the gifting tax deduction limits per recipient, such as $25 in the U.S.. 

Source: U.S. Internal Revenue Service (IRS), Publication 463.

Retain gift receipts, recipient details, and purpose of the gift. 

Source: "Business Expenses and Tax Deductions", Forbes 

In many countries, branded gifts (bearing company logo) are more likely to be deductible. 

Source: UK HM Revenue & Customs (HMRC), EIM01450. 

Some entertainment gifts aren't tax deductible (e.g., tickets to shows or games). 

Source: Australian Taxation Office (ATO) 

Often fully deductible and can also enhance corporate image. 

Source: Canada Revenue Agency (CRA), Charitable donation tax credits guide. 

Tax laws surrounding corporate gifts differ globally. In the U.S., a company can write off gifts valued up to $25 per person each year as per IRS rules. Gifts given to employees often count as taxable income unless they have negligible value. Companies should reference local tax codes for accurate guidance. 

Gift tax regulations vary worldwide. In the U.S., The business gift deduction limit is up to $25 per recipient each year., but gifts to employees often count as taxable income unless deemed of minimal value. Local tax laws provide specific guidelines. 

Source: IRS 

Items given in the regular course of business, like pens, aren't considered tax-deductible gifts by the IRS. Only gifts intended to foster goodwill or show appreciation in business relationships qualify. Thus, routine business supplies or generic promotional items typically aren't tax-deductible as gifts. 

In the U.S., corporate gifts given to another business or client might be deductible. However, there are limits and conditions. Gifts above certain thresholds might incur gift tax liabilities for the giver. 

Source: U.S. Internal Revenue Service (IRS).

The business gift deduction limit for companies is up to $25 per recipient each year.Anything beyond this is non-deductible. 

Source: IRS Publication 463. 

Gifts to employees, if deemed excessive, can be treated as compensation, hence taxable. Gifts to clients have deduction limits. Proper record-keeping is essential. 

Source: IRS Guidelines on Gifts.

For gifts that exceed allowable deductions or exclusions, the applicable gift tax rate can range from 18% to 40%, based on the gift's value. 

Source: IRS Tax Rate Schedules.

If corporations give gifts considered compensation (e.g., bonuses), they're deductible as business expenses for the company but taxable for the employee. 

Source: IRS Guidelines on Employee Compensation. 

Gifts given by corporations, if over $25 in value per recipient, cannot be fully deducted. Those given to employees might be considered income, making them taxable for the employee. 

Corporate gifts tax treatment 

Source: IRS

Yes, gifts to employees can be considered taxable income, especially if they aren't deemed "de minimis" (of minimal value). Items of significant value can be viewed as compensation. 

Source: U.S. Internal Revenue Service (IRS), "De Minimis Fringe Benefits." 

Source: IRS

While corporations can often deduct the cost of the gifts as a business expense, the value of the gift might be taxable for the employee, depending on its value and nature. 

Source: IRS Publication 15-B, "Employer's Tax Guide to Fringe Benefits." 

In the 2023 Budget, gifts received by an individual valued over Rs. 50,000 are considered as income and are taxable in the recipient's hands. Therefore, recipients must account for such gifts in their income and pay taxes accordingly. 

Source: Zeebiz 

In the U.S., corporate gifts given to clients are tax-deductible up to $25 per person per year. Gifts to employees can be considered taxable income, especially if they have significant value. 

Source: U.S. Internal Revenue Service (IRS) Publication 463. 

Source: IRS

When corporations spend on gifts, the cost is often deductible as a business expense. However, there's a limitation: only $25 per recipient is deductible. 

Source: U.S. Internal Revenue Service (IRS), Business Expense Deduction. 

Corporations are exempt from paying gift tax. While they can give gifts, if these gifts fall under taxable categories, the tax obligation doesn't lie with the corporation but must be settled by another party. 

Source: IRS

For 2023, the annual gift exclusion is set at $17,000 for individuals and $34,000 for married couples. This allows individuals to gift up to $17,000 and married couples up to $34,000 annually to recipients like children, grandchildren, or any other person without triggering taxes.

Source: IRS

The annual exclusion amount signifies the maximum one can transfer tax-free as a gift. In 2022, this limit is set at $16,000, and it rises to $17,000 in 2023, ensuring individuals can gift without incurring gift tax.

Source: IRS

1. Only up to $25 can be deducted for each person's gift yearly.
2. Gifts from both you and your spouse to a single person are combined as one.
3. Extra expenses like engraving or shipping aren't part of the $25 cap unless they add significant value.
4. Gifts under $4 with your business name engraved, given out regularly, aren't included in the $25 limit.

Source: IRS

In 2023, the IRS has set an annual gift tax limit of $17,000 per recipient. Gifting up to this amount to any number of individuals incurs no gift tax. However, exceeding this amount for a single recipient demands filing a gift tax return, using part of the lifetime exclusion. Gifts under $17,000 remain entirely off the gift tax radar, making it ideal to stay within this threshold.

Source: Trustandwill 

For 2023, the gift tax exclusion is set at $17,000 for individuals and $34,000 for married couples. This allows an individual to gift up to $17,000, or a married couple up to $34,000, to recipients like children or grandchildren without incurring taxes.

Source: IRS

Gifts to employees exceeding Rs. 5,000 are subject to the gift tax rate in India, treated as perquisites. Retaining documentary evidence of such gifts is advised to avoid discrepancies during tax evaluations.

Source: Income tax

In India, there's no specific gift tax after the Gift Tax Act, 1958's repeal. However, under the Income Tax Act, gifts up to Rs. 50,000 annually are tax-exempt. Gifts exceeding this amount are taxable. 

Source: Income tax

If the value of corporate gifts or perquisites provided to a recipient surpasses INR 20,000 in a fiscal year, the GST on corporate gifts requires a TDS (Tax Deducted at Source) rate of 10%.

Source: Income tax

In India, gifts or cash up to Rs. 50,000 in a financial year are tax-free. Additionally, gifts from parents, spouse, siblings, and close relatives like in-laws are exempt from tax, regardless of their value. 

Source: Income tax

The applicable TDS section for gifts, especially those rendered as perquisites, falls under Section 17(2) of the Income Tax Act. 

Source: Section 17(2), Indian Income Tax Act. 

Source: Income tax

If the total value of corporate gifts received in a year exceeds Rs. 50,000, the whole amount is subject to the tax on corporate gifts. This indicates that the full gift value is taxable, without any exemption for the initial Rs. 50,000.

Source: Income tax

According to Section 194R of the Income Tax Act, for gifts or promotional materials exceeding Rs 20,000 in value, a 10% TDS must be deducted against the recipient's PAN Card. This effectively serves as a tax surcharge on significant corporate gifts. 

Source: Income tax

The corporate gift tax is determined by the recipient's income tax slab. Individuals in the highest bracket could face a 30% tax (plus Health and Education Cess) on gifts received during a financial year.

Source: Etmoney

(Credit: Etmoney)

In the 2023 Budget, gifts received by an individual valued over Rs. 50,000 are considered as income and are taxable in the recipient's hands. Therefore, recipients must account for such gifts in their income and pay taxes accordingly.

Source: Zeebiz

In the USA, you can gift someone up to $17,000 annually in 2023 without incurring taxes. Over your lifetime, you can gift up to $12.92 million tax-free. Amounts exceeding these limits may be subject to gift tax. Always consult with a tax professional for specific guidance.

Source: IRS

In the USA, the donor is typically responsible for paying the gift tax. However, under certain arrangements, the recipient or donee can agree to pay the tax instead.

Source: IRS

You can send any amount of money from India to the USA without it being taxable. However, if the sum exceeds $100,000 in a year, you must report it to the IRS using Form 3520. While this form is informational and doesn't impose taxes, US gift tax rules still apply to gifted amounts.

Source: IRS

From the USA to India, an individual can transfer up to USD 14,000 tax-free. Amounts exceeding this limit are subject to gift tax for the sender, irrespective of the relationship between the sender and receiver.

Source: IRS

In the USA, the tax law limits the deduction for business gifts to $25 per person during a tax year. Gifts given to a company but intended for an individual's personal use or benefit are also considered indirect gifts and fall under this $25 limit.

Source: IRS

In 2023, in the USA, you can gift an individual up to $17,000 annually without having to report it to the Internal Revenue Service (IRS). This amount, known as the annual exclusion limit, represents the tax-free threshold for foreign gifts. Anything above this limit requires reporting to the IRS.

Source: IRS

The US gift exemption refers to the amounts one can gift without incurring taxes. For 2023, the annual gift exemption is $17,000 per individual. Over a lifetime, an individual can gift up to $12.92 million tax-free. Exceeding these limits may subject the giver to the federal gift tax.

Source: IRS

In Canada, corporations can give gifts to employees. However, the Canada Revenue Agency (CRA) generally considers these as taxable benefits. Exceptions include noncash gifts up to $500 annually and long service recognition noncash gifts under $500 every 5 years, which are not taxable for the employee.

In Canada, corporate gifts to employees are typically considered taxable benefits by the Canada Revenue Agency (CRA). However, there are exceptions: employees can receive noncash gifts up to $500 annually and long service recognition noncash gifts valued under $500 every 5 years without them being taxed.

In Canada, there's no gift tax, allowing easy money transfers to acquaintances or loved ones. While recipients in Canada don't need to file forms, transfers exceeding $10,000 might require reporting to the IRS. There's no specified limit on how much you can gift, but reporting obligations may arise.

Source : IRS

Canada does not have a "gift tax." Residents receiving gifts or inheritances, regardless of the amount, don't include it in their income, unless it's from an employer or due to employment as a tip or gratuity. Thus, there's no corporate gift tax, but employer-given gifts might be considered income.

Source : CRA

In Canada, the Canada Revenue Agency permits business owners to gift their employees. Generally, non-cash gifts given to employees are not taxable. For instance, if an employer gifts an item like a lamp shade for a birthday, the employee isn't required to pay tax on it. Thus, corporate gifts can be tax-free.

Source : CRA

In Canada, gifts are tax-free, and there's no set limit on the amount you can give someone. Whether it's $500 or $30,000, the gift remains untaxed.

Source : CRA

In Canada, when an employee receives a gift, it's generally considered an employee gift taxable benefit by the Canada Revenue Agency (CRA). This means the gift's value is added to the employee's income, making it subject to taxation.

Source : CRA

As of 2021, the CRA allowed employers to give up to $500 worth of non-cash gifts to an employee tax-free per year. Any amount over this limit was considered a taxable benefit.

Source : CRA

Gifts mailed to Canada valued at CAD $60 or less typically don't incur Canada gift tax or duties. It's crucial for senders to label items as "gift" on customs documentation. Yet, items like tobacco, alcohol, or promotional materials aren't eligible for this exemption.

Source : CRA

Business gifts given to clients or external partners can be deducted as a business expense in Canada, but only up to 50% of the gift's cost. Gifts to employees have different rules and are treated as taxable benefits.

Source : CRA

In China, corporate gift-giving is deeply rooted in culture. However, since the anti-corruption campaigns started, many businesses adopted strict gift policies to avoid any perception of bribery.

Source : Harvard Business Review

China doesn't specifically tax corporate gifts, but if gifts are perceived as income to the recipient, they might be subject to individual income tax.

Source : Taxsummaries

As of 2021, gifts mailed into China that exceed a value of RMB 1,000 may be subject to customs duties, depending on the nature of the gift.

Source : Taxsummaries

Japan imposes a 20% gift tax on corporate gifts exceeding JPY 1.1 million annual exemption per recipient. Amounts surpassing this limit are subject to the tax.

Source : NTA

In Japan, the corporate gift tax is applicable when annual gifts to a recipient exceed JPY 1.1 million. Gifts surpassing this limit are subject to a 20% tax rate. Additionally, income taxes tend to rise as income increases. This policy encourages transparency and fiscal responsibility in corporate gift-giving.

Source : NTA

Social media platforms are increasingly used to showcase received gifts, especially during holiday seasons or special events. According to a Sprout Social survey from 2020, during the holiday season, roughly 47% of users said they'd share photos of their gifts on social platforms.

Source : Sproutsocial

Brand Awareness: Sharing gifts, especially those with branding, increases brand visibility. The Word of Mouth Marketing Association found that word-of-mouth, which includes social sharing, drives $6 trillion of annual consumer spending and is estimated to account for 13% of consumer sales. 

Source : Word of Mouth Marketing Association 

A Nielsen report suggested that 83% of people trust recommendations from friends and family over all forms of advertising. When gifts are shared on social platforms, it serves as a form of recommendation.

When gifts have a unique or quirky aspect to them, they have a higher potential of going viral, thus providing even broader reach for the brand. A study by the New York Times found that 94% of people consider the usefulness of content, like the uniqueness of a gift, when deciding to share it. 

Source : Nytimes

Instagram: Known for its visual-centric approach, many users share images of gifts they receive, especially if they're aesthetically pleasing or unique. According to Backlinko, Instagram had over 1 billion monthly active users as of 2021 . 

With its diverse user base, Facebook remains a popular platform for sharing life's moments, including receiving gifts. As of 2021, Facebook had 2.8 billion monthly active users. 

Source : Statista

According to Washington Post, Twitter has a user base of 321 million active users every month.

A staggering 50% of US consumers have promotional bags in their collection, and an impressive 58% boast promotional shirts. When diving into the corporate gift trends, apparel items such as t-shirts, hats, and bags hold immense popularity across diverse age brackets. Notably, the younger demographic, aged 20-35, tends to gravitate towards the latest, trend-forward apparel designs. In contrast, the older group, those aged 35 and above, often leans towards timeless or functionality-driven designs. 

On the gender spectrum, universally appealing items like bags and hats resonate well with both male and female consumers. Yet, there are distinct preferences when it comes to specific items: polo shirts often find favor among males, whereas tote bags are predominantly preferred by females.

Source: ASI

(Credit: ASI)

(Credit: ASI)

Usage Stats:

Power banks, USB drives, and headphones are among the top tech gifts. Nearly 45% of US consumers keep USB drives because of their utility. 

Power banks, USB drives, and headphones rank as the top-tier tech corporate gifts in today's market. Impressively, about 26% of US consumers retain promotional power banks, showcasing their appeal and utility in the corporate gifting landscape. 

Source: ASI

(Credit: ASI)

(Credit: ASI)

Wellness Promotions in the Spotlight: Amid global upheavals, including the COVID-19 crisis, there's been a marked pivot towards personal health and wellness products. These range from hand sanitizers and face masks to comprehensive wellness kits. In the U.S., an interesting trend emerges: 

Demographic Divergence: Approximately 30% of American consumers have promotional health and safety products in their possession. However, when we delve into gender specifics, 36% of females versus 23% of males own these branded wellness items, indicating a more pronounced inclination among women. Regardless of age, both genders value their health, but women seemingly place a higher premium on branded health and safety merchandise.

Source: ASI

(Credit: ASI)

Preference: According to various industry sources, 94% of people remember the advertiser after receiving a promotional food gift.

Types: Gourmet chocolates, cookies, and gift baskets are among the top choices for corporate gifting.

Source: Thebusinessresearchcompany

Stats: 49% of Canadians Prefer eco-Friendly & sustainable products for corporate gifts

Description: Reusable water bottles, eco-friendly bags, and biodegradable items were

Source: ASI

(Credit: ASI)

The typical spend on corporate gifts varies, yet most companies allocate between $50 to $200 per employee. This expenditure fluctuates based on industry and organizational size, indicating a diverse range in corporate gifting budgets.

Source: Gitnux Blog

The annual corporate gift expenditure for major U.S. companies amounts to an estimated $125 billion in the U.S. corporate gifting market.

Source: Allied Market Research

The corporate gifting sector has witnessed significant growth, with the industry forecasted to touch $242 billion by the end of the year. Companies allocate budgets for corporate gifts as part of their marketing, employee engagement, and stakeholder relationship strategies. The following report delves into the typical budget allocations for corporate gifts.

Source: Forbes

1. Large Corporations: Typically allocate 0.05% of their annual revenue. 
2. Medium Enterprises: Allocate 0.1% of their annual revenue. 
3. Small Businesses: Can allocate up to 0.5% of their annual revenue.

Source: Forbes

1. Employee Appreciation: 60% 
2. Client Relationships: 25% 
3. Stakeholder Engagement: 10% 
4. Events and Conferences: 5%
   
   Source: Forbes

Year-on-year allocation for corporate gifts over the past 5 years has seen a CAGR of 8.1%, outpacing personal gifting growth.

Source: Forbes

1. Tech Industry: 0.08% of annual revenue. 
2. Healthcare: 0.06% of annual revenue. 
3. Retail: 0.03% of annual revenue. 
4. Manufacturing: 0.04% of annual revenue.

Source: Forbes

The corporate gifting market has seen substantial growth over recent years. As of 2021, the market was projected to reach a whopping $242 billion, showcasing the importance businesses place on fostering relationships and appreciation. This trajectory indicates an accelerated Compound Annual Growth Rate (CAGR) of 8.1% through 2024, surpassing many other sectors in the gifting market.

The distribution of this spending varies by region. For instance, North America accounts for approximately 35% of the global corporate gifting spend, with Europe following closely at 28%. The APAC region, driven primarily by business hubs like Singapore and Hong Kong, contributes 25%

Source: Forbes

According to Forbes research, a substantial 60% of the overall corporate gift budget is specifically earmarked for client gifts, underscoring the pivotal role such gestures play in fostering and strengthening business-to-client relationships.

Based on insights from Forbes research, a significant 40% of the corporate gift budget is expressly dedicated to employee recognition and awards, emphasizing the value businesses place on appreciating and acknowledging their workforce.

In corporate gifting, 88% of buyers prioritize good quality products when selecting gifts according to Forbes research.

According to Forbes research, timely delivery holds considerable importance to corporate gift buyers, with 82% of them valuing this aspect. 

According to Forbes research, a notable 81% of corporate gift buyers seek a wide variety of gift options to choose from.

1. Top Occasions for Business Gifts: 51% of gifts are presented during holidays, 27% for milestones like employee recruitment and appreciation, and 34% to express gratitude to customers. 
2. Trend of Gifts Received by Professionals: On average, a professional acquired five gifts from corporate entities, with two being either gift boxes or baskets. 
3. 2020’s Most Favored Gifts: Gift cards secured the top spot in gifting trends, closely trailed by gift baskets. 
4. Impact of Gift Types: Gift baskets or boxes made twice the impression on recipients compared to charitable contributions and other gift types. 
5. The Rise of Personalized Gifting: Tailoring gifts to individual preferences emerged as a dominant strategy, as most recipients sought presents that mirrored their personal values. 
6. Eco-Friendly and Community-Centric Gifts: Gifts benefiting the environment or local communities gained traction among givers. 
7. Resonating Gifts: Presents that fostered family bonding moments and connected deeply with the receiver were recognized as most memorable. 
8. Digital Gifting Amid Pandemic: The surge in remote work catalyzed the popularity of eGifting and virtual gift options.

Source: Prweb

1. Trend in Hybrid Workforce Gifting: As hybrid teams and distributed workforces become more common, there's a noticeable surge in demand for personalized corporate presents, including branded gift boxes and swag packs. 
2. Green Gifting Choices: Sustainable products and eco-packaging stood out as the preferred options for both gift-givers and receivers. 
3. Local and Social Impact: Small enterprises and products with local origins made significant strides, reflecting a conscious choice to contribute positively to society. 
4. Empowering Recipients: Offering recipients an array of items to choose from has not only elevated the corporate gifting experience but also set the tone for gifting best practices in the corporate realm. 
5. Virtual Event Gift Kits: There was a prominent emphasis on curating gifts and kits tailored for virtual events. 
6. Gifting Economy Boost: Both corporate and consumer gifting sectors saw a robust growth, raking in an impressive $33 billion. 

Source: Prweb 

1. Tailored Corporate Gifting on the Rise: The trend of personalizing corporate gifts to align with recipient interests has skyrocketed, resulting in a 400% market growth over five years. By 2022, the sector boasted revenues of $77B. 
   
2. Green Gifting Momentum: Eco-conscious gifting remains a top preference for both gift-givers and receivers. 
   
3. Top Picks for Employee Gifting: Self-care packages and work-from-home essentials led the gifting trends, closely followed by branded company merchandise and gift cards. 
   
4. 2022's Tech Gifting Trends: Gadgets like wireless headphones, Bluetooth speakers, and Ui mugs took center stage in the corporate gifting scene. 
   
5. Client Gifting Preferences: Customized brand merchandise and specially-curated gift boxes emerged as favorites when gifting clients. 
   
6. The Power of Personal Relations: A whopping 94% correlate personal relationships with achieving success. 
   
7. The Connective Potential of Gifts: 89% affirm that corporate gifts play a pivotal role in bridging gaps between individuals. 
   
8. Gifts as Investment: 83% are confident that corporate gifts yield positive returns on investments for businesses. 
   
9. C-Suites and Satisfaction: Corporate gifts seem to resonate best with top executives compared to other employee demographics. 
   
10. Most Loved Corporate Gift Categories: Spa experiences, gourmet food, fine wines, gift cards, and co-branded merchandise rank highest in preferred corporate gift categories. 
    
11. Ideal Spending Bracket: The sweet spot for corporate gift expenditure lies between $50 and $150. 
    
12. Millennials and Social Sharing: 45% of the millennial workforce enjoys showcasing their corporate gifts on social platforms, a trend not as prevalent among the boomer generation.
    
    Source: Prweb 

Corporations typically allocate between $25 and $125 for each individual when it comes to corporate gifting expenses.

Source: Coresight

In the thriving Indian corporate gifting landscape, local sentiments are evident, with nearly 60% of individuals showing a preference for gifts made in India. Sustainability also stands out as a prominent trend; 80% of individuals lean towards eco-friendly gifts that resonate with a positive message. Notably, the shift to the digital realm is unmissable, with 80% favoring digital gift cards as their corporate gift of choice. Remarkably, the corporate gifting sector in India is witnessing a rapid expansion, growing at an impressive rate of over 200% annually. 

Source: Coresight

In the corporate realm for 2023, businesses aiming to allocate budgets for employee gifting should consider a range of $50-$200 per employee. This budgetary suggestion is grounded in prevalent industry experiences and serves as an ideal starting point for organizations keen on acknowledging their workforce through tangible gestures of appreciation. 

Source: Coresight

As highlighted by Forbes, the global corporate gifting sector currently stands at a staggering $242 billion. Witnessing significant growth in recent years, this industry's upward trajectory is anticipated to persist, cementing its position as a major player in the global market.

In India, the corporate gifting sector has seen an impressive post-pandemic annual growth rate of over 80%, as mentioned in eYantra Industries' "Corporate Gifting and Trends Report 2022." The overall Indian gifting market's valuation stands at a substantial Rs. 2,50,000 Crore, with corporate gifting alone accounting for Rs. 12,000 crore of this figure. This underscores the significant annual expenditure by companies on corporate gifts in the country.

Recent industry insights from Coresight Research, based on a survey of 300 corporate gift buyers in the U.S., highlight the transformative shifts in the corporate gifting landscape. Factors like the emergence of remote and hybrid work models, increased emphasis on year-round recognition, and growing support for Diversity, Equity, and Inclusion (DEI) initiatives have augmented the frequency of corporate gifting. Consequently, the corporate gifting market is projected to experience a growth of 6.6% in 2022, a jump from the previous year's 5.2% growth rate. Furthermore, market forecasts predict an upswing from $258 billion in 2022 to an impressive $312 billion by 2025, translating to a Compound Annual Growth Rate (CAGR) of 6.5% over a span of three years. 

Analyzing corporate gifting trends in India, particularly during festive occasions, businesses tend to earmark a diverse budget for employee gifts. According to Offineeds, the standard expenditure on corporate holiday gifts ranges from INR 278 to INR 3500 ($3.71 to $46.67) per employee. This suggests that companies strategically allocate their budgets keeping in mind the occasion, number of employees, and gifting frequency. 

Source: Offineeds 

According to Coresight Research, the majority of companies allocate a budget ranging from $25 to $125 for each corporate gift. Notably, the largest subset within this group typically spends between $75 and $100. This insight sheds light on the standard budgetary considerations businesses make when investing in corporate gifting.

60% of companies spend between $25 and $125 on corporate gifts per recipient. 

Source: Coresight

In popular business gift-giving occasions, holiday corporate gifts constitute 51% of the total.

Source: PRWeb

Corporations across the globe spend an estimated USD 755666.62 million on annually on corporate gifts.

Source: MarketWatch

CIn the realm of corporate gifting, companies generally allocate between $50 and $200 per employee, with the exact amount often depending on the industry and the company's size.

Source: Forbes

Typically, the average price for a corporate gift per employee falls between $50 and $200, influenced by factors such as the industry and the size of the company.

Source: Forbes

The average annual expenditure on corporate gifts per employee typically falls between $50 and $200, depending on the industry and company size. This range serves as a benchmark for businesses planning their gifting budget.

Source: Forbes

According to a Forbes article, corporate gifting campaigns yield an impressive 40% return on investment (ROI) when recipients find the business gift memorable.

Source: Forbes

The typical cost of a corporate gift, as observed across various industries and company sizes, ranges from $50 to $200 per employee. 

Source: Gitnux Blog 

Corporate gifting has evolved as a strategic tool in modern business relations. A survey by the Incentive Research Foundation revealed that businesses with a structured gifting program witnessed a 12% boost in referrals and a 50% increase in leads-to-sales conversions. Additionally, the British Promotional Merchandise Association found that 83% of people who received a corporate gift had a positive impression of the brand, reinforcing its pivotal role in enhancing brand image and forging long-lasting business relationships. 

Recent insights from MarketWatch research indicate an optimistic outlook for the global Corporate Gifting sector. In 2022, the industry's valuation stood at an impressive USD 755,666.62 million. Projections suggest a surge to USD 1,224,742.18 million by 2028, fueled by a steady CAGR of 8.38% during the upcoming years.

According to the latest data from PPAI’s Sales Volume Estimate, the U.S. promotional products market is valued at a robust $25 billion in 2022.  

In 2023, the Consumer Electronics market is projected to reach a revenue of US$1,028 billion. With a forecasted CAGR of 2.32% from 2023 to 2028, consistent growth is anticipated. 

Note: Tech gifts like power banks, USB drives, and headphones have been popular due to their utility. 

Source: Statista  

Anticipated growth in the Apparel Market suggests an increase from USD 1.33 trillion in 2023, reaching USD 1.67 trillion by 2028. This represents a compound annual growth rate (CAGR) of 4.63% throughout the 2023-2028 forecast period.

Source: Mordorintelligence

While digital content is crucial for sales and marketing, it lacks the personal touch that tangible gifts offer. In today's saturated digital landscape, standing out is challenging. Introducing a physical element boosts brand recall, with studies revealing that tangible items enhance memory and brand association. Moreover, 94% of top leaders believe in the power of gifts for strengthening business connections. Surprising leads with a physical gift not only disrupts their usual digital interactions but also expresses appreciation, increasing the likelihood of them engaging with your brand. From insightful books that align with your brand's ethos to virtual coffee meet-ups using eGift cards, such gestures foster stronger connections in the digital age.

Source: Forbes

The 2020 Digital Trends Report by Adobe highlighted that enhancing customer experience was a top priority for B2B firms. Remarkably, just a 5% uptick in customer retention can skyrocket profits by 25-95%.

As retention strategies evolve, the conventional methods like discounts or commemorative emails may fall short in fostering brand loyalty. In today's dynamic market, feeling undervalued is a prime reason customers migrate to other brands.

Recognize and Reward High-Value Customers

Ponder upon this: a mere 5% of your customers contribute to almost a third of your revenue. How do you appreciate their loyalty? Moving beyond mere recognition, gifts leave a lasting impression. Surprising customers not only speaks volumes about your thoughtfulness but also solidifies their association with your brand. In fact, memorable corporate gifts can spike ROI by 40%.

Ultimately, fostering a reciprocal bond where both parties derive value ensures lasting customer relationships.

Source: Forbes

Throughout history, storytellers have wielded props to enrich their tales. As cognitive psychologist Jerome Bruner suggests, embedding facts in stories makes them 22 times more memorable. So, how does your brand unfold its story? 

Surprisingly, 83% of Americans react positively to package arrivals, and a staggering 90% of potential clients are open to early sales interactions. Thoughtful gifting can be a bridge to trust in these interactions. 

Source: Forbes

Pairing an email with a tangible postcard can leave a lasting, personalized impression on the recipient. Here's a pro tip: align your offline visuals with your online branding to present a consistent brand image across platforms.

Merging offline tactics with digital strategies can skyrocket response rates by 118% (2018 DMA Response Rate Report). Relying on just one medium limits the richness of multichannel engagement.

Source: Forbes

Sales professionals can potentially double their revenue by introducing a token of appreciation early in the conversation. Why not streamline this with the power of technology?

Instead of the tedious task of individually selecting and sending gifts, why not employ automation? It's noteworthy that 54.1% of corporate gifts originate directly from the producer or vendor, signaling a massive window for automated processes.

In an era where every task is optimized for peak efficiency, gifting automation marries the benefits of time-saving and large-scale personalization — two elements that traditionally didn't go hand in hand.

Source: Forbes

In India, the predominant corporate gifting budget lies between Rs 500 and Rs 2000. However, a significant 17% of companies allocate a more generous budget, spending Rs 2000 to Rs 5000 on gifts for each employee or client. Additionally, a notable 80% of respondents lean towards eco-friendly gifts, reflecting a growing sustainability trend in corporate gifting practices.

Source: Businesswire

The average spending on corporate gifts by companies typically falls in the range of $50 to $150 per gift. However, for higher-profile clients or executives, the spending can be significantly higher, often exceeding $500 or even more.

According to the Advertising Specialty Institute's (ASI) Corporate Gift Spending Report, companies that planned to give corporate gifts to potential new clients/customers said they would spend an average of $79 per gift.

For employees, holiday gift-giving, which is a prevalent occasion for corporate gifting, saw companies spending an average of $47 per employee, but this varies widely based on company size, industry, and location.

Source: ASI

Tax Deduction Limit: The IRS allows a business to deduct up to $25 for business gifts given directly or indirectly to an individual during the tax year. Any amount over $25 is not deductible. However, incidental costs, such as engraving or packaging, do not count towards this limit unless they add significant value to the gift.

Gifts to Organizations: Gifts to entities (like corporations or partnerships) do not have the same restrictions and can be fully deducted, as long as they are expected to generate a direct business benefit.

Employee Gifts: If you're giving gifts to employees, they can be considered taxable income for the employee unless they are of minimal value or are awarded as part of certain achievement awards. The rules surrounding employee gifts can be complex, especially if they're near or over $100 in value.

As of 2020, US B2B e-commerce sales were expected to surpass $1.2 trillion, with corporate gifting forming a fraction of that. 

Source: Statista

A 2019 survey indicated that 55% of US consumers liked personalized products and services.

Source: Statista

73% of global consumers said they would definitely or probably change their consumption habits to reduce their environmental impact as of 2018.

Source: Nielsen

The US corporate wellness market size was valued at nearly $8 billion in 2020 and was expected to grow.

Source: Grand View Research

A 2019 study found that millennials, who are becoming a significant portion of the workforce, prefer experiences: 72% of millennials prefer to spend more on experiences than on material things.

Source: Eventbrite

The consumer electronics market in the USA was valued at around $301 billion in 2019.

Source: Statista

As of 2019, 70% of consumers in the US said they were more likely to buy a product if it was labeled "Made in the USA".

Source: Statista

Non-Cash Gifts and Awards 

An employer can give an employee up to $500 CAD tax-free once every calendar year for non-cash gifts. If the employer goes over this limit, the amount in excess is considered a taxable benefit for the employee. 

In addition to the $500 annual limit for non-cash gifts, an employer can also give an employee other non-cash awards for special work-related achievements worth up to $500 tax-free in a year. These could be for recognizing service milestones or specific accomplishments. 

Frequency 

For service and specific accomplishment awards, an employee can only receive these tax-free awards once every five years. Any additional awards in that five-year span would be considered taxable. 

Cash or Cash-Equivalents 

Cash or cash-equivalents (like gift cards) are always considered a taxable benefit for the employee, regardless of the amount. 

Holiday or Birthday Gifts 

Smaller gifts or rewards valued at $100 CAD or less per year, such as a birthday or holiday gift, are not considered taxable. 

Source: CRA

There's no strict limit on how much money you can send to Canada, but there are reporting requirements. When you send or receive individual foreign currency amounts valued at CAD 10,000 or more (or its equivalent), it must be reported to the Canadian government. This is not a limit but a requirement for reporting purposes.

Source: CRA

Non-Cash Gifts and Awards: Employers can provide non-cash gifts and awards to an employee, up to a total value of $500 CAD annually, without the employee being taxed. Any amount over this is considered a taxable benefit.

Long-service awards: Separate from the above, employers can also give employees non-cash long-service or anniversary awards. The award must be for a service of at least 5 years, and the value must be $500 or less. This is only tax-free once every five years.

Cash and Cash-Equivalent Gifts: In Canada, cash gifts, including gift cards, are consistently viewed as "cash gifts taxable." Therefore, recipients need to account for them as taxable benefits.

Source: CRA

In Canada, employers can give employees gift cards as non-cash gifts. However, to be tax-free, the card's value must be within the annual $500 non-cash gift limit per employee. Any value exceeding this is taxable. Ensure your gift cards meet the set conditions for smooth gifting.

Source: BDO

1. Annually, employees are eligible to receive non-cash rewards up to a $500 value. 
2. Every five years, staff can be acknowledged for their dedication with non-cash tokens worth up to $500. 
3. Company-organized events or gatherings can be valued up to $100 per participant. 
4. Branded giveaways, from mugs to apparel, make ideal tokens of appreciation without monetary evaluation. 
5. Merge the yearly and long-term service gifts for a tax-exempt perk of $1,000 every fifth year.

Source: CRA

The gifting market in India has a robust valuation, estimated at a substantial ₹250,000 crore. A significant segment of this market is corporate gifting, which alone boasts an estimated worth of ₹12,000 crore. Impressively, this corporate gifting segment is witnessing a growth rate surpassing 200% annually.

To further break down the gifting landscape in India: 

1. Festival Gifting accounts for a whopping $7.5 billion. 
2. Personal Gifting is even more prominent, with expenditures reaching $20 billion. 
3. Corporate Gifting, an evolving and rapidly growing sector, stands at an estimated $2.5 billion.

Source: Indian Retailer

In India, corporate gifting holds a notable position in the business culture. Most companies typically earmark a budget of Rs 500 to Rs 2000 per gift for each employee or client. However, there's a growing trend toward more generous gifting budgets. As evidence, 17% of surveyed companies shared that they allocate between Rs 2000 and Rs 5000 for each corporate gift per recipient. Adding an eco-conscious dimension to this trend, it's noteworthy that 8 out of 10 companies expressed a preference for environmentally friendly gifts, underlining a commitment to sustainability alongside generosity. 

Source: Businessworld

In India, corporations have a tax-exempt limit set for the gifts they bestow upon their employees. Any gift given to an employee that has an aggregate value of up to Rs. 5,000 within a financial year is exempt from taxation for the recipient. However, if the value of such gifts exceeds Rs. 5,000, the excess amount is subject to taxation and is considered a taxable perquisite in the hands of the employee. This framework ensures that both employers and employees have clarity on taxation related to corporate gifting.

Source: Taxguru

1. A whopping 67% of companies in India set a specific budget for corporate gifting.
2. The majority, 72%, of corporate gifts fall within the price bracket of Rs. 1000 to Rs. 5000.
3. While 29% of corporate buyers shop online, 68% of gift vendors showcase their products on e-commerce giants like Amazon and Flipkart.
4. For 73% of gift shoppers, uniqueness and appealing packaging rank high in priority.
5. A significant 60% of buyers are keen on sourcing corporate gifts that are proudly made in India.
6. Eco-conscious gifting is in, with 80% leaning towards gifts that reflect environmental responsibility.
7. Digital gift cards are the go-to corporate gift for 80% of buyers, resonating with the digital age.
8. India's corporate gifting sector witnesses a staggering annual growth of over 200%.
9. Projections indicate that by 2025, the gifting industry could rake in an impressive USD 159 million.
10. For maximum social media engagement, items like caps, power banks, notebooks, T-shirts, and other accessories yield the best ROI in the corporate gifting realm.

Source: Offineeds

(Credit: Offineeds)

Local Craftsmanship: A significant 60% of consumers lean towards corporate gifts that originate from India, showcasing a preference for local goods.

Eco-Conscious Choices: With sustainability at the forefront, an impressive 80% of individuals are inclined to select environmentally-friendly corporate gifts, highlighting their desire to convey a positive, eco-aware message.

Digital Convenience: Echoing the digital era's convenience, a strong 80% of consumers favor digital gift cards as their go-to choice for corporate presents, emphasizing both ease of use and modern appeal.

Source: Offineeds

Previously accounting for just under 10% of our total share before the pandemic, our corporate gifting segment has witnessed a robust surge, now making up 20-23% of our portfolio. We've observed a remarkable growth rate of 70-80% in this domain. Furthermore, the average expenditure per gift has significantly risen, moving from around Rs 2,500 previously to a substantial Rs 4,000 now. This shift underscores the evolving importance and perception of corporate gifting in today's market.

Source: Indian Retailer

In 2023, the corporate gifting landscape in India is set to be dominated by sustainable and eco-conscious choices. From desk plants and reusable tumblers to innovative items like beeswax wraps and plantable seed papers, businesses are embracing greener alternatives. This shift aligns with the preferences of the majority, as a notable 8 out of 10 individuals express a strong inclination towards environmentally-friendly gifts that resonate with a positive and impactful message.

Source: Offineeds

The Diwali corporate gifting sector in India boasts an impressive valuation of approximately Rs.12,000 crore, experiencing a robust growth rate of over 200% each year.

Source: Indian Retailer

TCS revealed that a significant 70% of its employees will be awarded 100% of their variable pay. Meanwhile, the compensation for the remaining 30% will hinge on the performance of their respective business units.

1. In the post-pandemic era, the corporate gifting industry has experienced an impressive annual rise of over 80%.
2. The market footprint of corporate gifting has jumped significantly to roughly 23%, compared to its previous 10% before pandemic times.
3. The past couple of years have seen a rapid embrace of branded corporate gifts, with 74.3% of survey participants attributing this uptrend to the widespread shift towards remote working.

Source: Prnewswire

Before the pandemic, corporate gifting made up less than 10% of the market, but it has since flourished to account for 20-23%. There's been a significant surge in the corporate gifting sector, witnessing a growth of 70-80%. Previously, the average cost of a gift hovered around Rs 2,500, but it's now escalated to about Rs 4,000, underscoring the evolving perspective on corporate gifting.

Source: Indian Retail

India's gifting market is witnessing a transformative phase, projected to soar from USD 65 million currently to an impressive USD 84 billion by 2024. This growth is significantly influenced by the corporate gifting strategies introduced by major MNCs and leading market players. Further fueling this trend is the widespread adoption of smartphones among millennials. They're gravitating towards digital gifting experiences at an unprecedented rate, highlighting how tech-driven corporate gifting trends are reshaping the landscape of India's gifting market.

Source: Entrepreneur India

The future of corporate gifting in India looks promising, with projections indicating a robust growth trajectory. The broader gifting market is anticipated to amass revenues of USD 159 million by 2025. Notably, the online gifting segment in India is set to be a significant contributor, targeting a substantial USD 84 million in just the upcoming two years. These figures underscore the evolving digital preferences and the immense potential lying ahead for India's corporate gifting trends.

Source: Cxotoday

By 2024, India's online gifting industry is projected to skyrocket to an impressive $84 billion valuation. As remote work becomes the norm, online gifting emerges as the preferred choice, bridging distances effortlessly. Amidst the ongoing pandemic that has challenged traditional retail spaces, the digital gifting sector in India presents an unmatched potential for robust, long-term growth.

Source: Offineeds

Brief Overview 

In 2022, the corporate gifts sector witnessed an impressive expansion. Total sales of promotional products surged by a whopping +15.6%, setting a new benchmark with $25.5 billion in sales. The growth was evident across the board, as both major and niche distributors of corporate gifts benefited. Large distributors contributed 53.2% to the overall sales volume, a slight dip from 57.3% in 2021. Meanwhile, smaller distributors of corporate gifts made notable strides, capturing 46.8% of the total sales, up from 42.7% the previous year. 

Interestingly, while the demand for retail-branded corporate gifts saw a minor drop of 1%, settling at a contribution of 17.5% or $4,464,298,265, the industry experienced a significant surge in sustainable product sales. These eco-friendly corporate gifts witnessed a substantial +19.8% growth, accounting for 11.2% or $2,856,739,352 of the total sales volume. 

The positive trend seems set to continue, with nearly 70% of corporate gifts distributors anticipating a rise in profits for 2023. This data suggests a bright future for businesses in the corporate gifts landscape. 

Key Findings 

In 2022, corporate gift sales spearheaded by distributors saw a remarkable uptrend, registering a +15.6% surge over 2021 figures. The corporate gift industry reached a momentous benchmark, boasting sales of $25.5 billion, to be exact, $25,522,419,472. For a comprehensive decade-long performance overview, refer to Figure 1. 

Source: PPAI

Figure 1: Ten-Year Industry Performance 

(Credit: PPAI)

In 2022, large corporate gift distributors with revenues surpassing $2.5 million secured a substantial $13,577,222,952 of the industry's sales volume, translating to a dominant 53.20% market share. Notably, this major segment encompasses franchisors such as Adventures in Advertising, Proforma, and Halo Branded Solutions, all of whom reported sales inclusive of their franchisees. In contrast, the combined sales from smaller corporate gift distributors totaled $11,945,196,520, representing a competitive 46.80% of the market. For a detailed breakdown, consult Figure 2.

Source: PPAI

Figure 2: Market Share by Distributor Size, 2013-2022 

(Credit: PPAI)

Both large and small distributors experienced significantly positive growth (+26.8, +7.3 percent, respectively) compared to 2021, contributing to an average industry growth of +15.6 percent (see Figure 3).

Figure 3: Annual Estimate of U.S. Distributor Sales in 2022 vs. 2021

(Credit: PPAI)

Within the small distributor segments, companies with sales over $500k experienced sales growth,

particularly those with $1M-$2.5M in sales (+67 percent) while distributors under $500K in sales saw

declined sales (see Figure 4).

Figure 4: Segmenting Industry Sales by Company Size, 2017 – 2022

(Credit: PPAI)

The average revenue for the estimated 23,014 firms in the small-company segment was $519,043

($409,477 in 2021), while the median—the midpoint where half the population is above and half is below—was $200,000 (vs. $138,139 in 2021).

Source: PPAI

Figure 5: Sales Average (Mean) by Under $2.5 Million Distributors, 2013 – 2022

(Credit: PPAI)

Distributors remain bullish about the corporate gifts market for the upcoming year. Echoing the sentiments from 2021, nearly 70% of distributors surveyed in 2022 anticipate increased sales in 2023, with large corporate gift distributors being especially optimistic (refer to Figure 6).

Source: PPAI

Figure 10: Distributors’ 2023 Sales Predictions

(Credit: PPAI)

The Promotional Products industry in Canada, which is synonymous with corporate gifting, thrives on branding everyday items such as mugs, t-shirts, magnets, and calendars with customized advertising messages. Rather than manufacturing, industry operators primarily imprint and disseminate these promotional items, sourced as 'blanks' from manufacturers and suppliers. 

Over the past years, the industry has benefitted from an uplift in consumer spending and expanded advertising budgets. This positive trajectory is further supported by the growth in the number of Canadian businesses, many of which capitalize on promotional products as strategic tools to market their offerings. As a result, industry revenues have been on a rise, with an anticipated annual growth rate of 2.3%, reaching approximately $1.8 billion, and with 2017 alone witnessing a promising 2.2% growth. 

However, the industry's revenue progression has faced challenges. Technological advancements like online cataloguing and processing have empowered clients to directly engage with manufacturers, circumventing traditional industry operators. Additionally, regulatory requirements, specifically the Canadian Consumer Product Safety Act of 2011, have escalated compliance and insurance costs, necessitating that all promotional items, from pens to jewelry, adhere to stringent health and safety standards. 

While the corporate gifting sector contends with stiff external competition from digital advertising channels like internet, mobile, and email marketing, there's a visible shift towards integrated marketing campaigns. Here, promotional products complement other advertising mediums, offering brands tangible exposure and reinforcing brand recognition. This strategy, coupled with steady growth in corporate profits and augmented advertising expenditures, is forecasted to uplift industry revenue by an annual average of 1.5%, potentially reaching $1.9 billion by 2022. 

Source: Ibis world

(Credit: Ibisworld)

In the Canadian corporate gifting landscape, a modest revenue growth is anticipated, culminating in 10.0% of the industry revenue by 2022. While these figures present a semblance of growth, industry operators are gearing up for intensified challenges on various fronts. 

One pressing concern is the escalating external competition. Manufacturers, printers, and other advertising mediums are increasingly vying for market share, inevitably applying pricing pressure on traditional industry stakeholders. Internally, the industry anticipates more turbulence. The allure of the market, driven by the expansion of Canadian businesses, is set to attract fresh entrants, propelling the number of industry operators. Consequently, a growth rate of 0.5% annually is predicted, which would tally the count of enterprises to 4,622 by 2022. 

Costs, too, are set to mount for industry operators. The acquisition of quintessential promotional items, ranging from pens to pads, is foreseen to edge up. Adding to the cost concerns, global price surges in cotton are poised to inflate purchase costs for widely used promotional apparel like t-shirts. These external economic factors notwithstanding, internal financial obligations, like industry wages, are also expected to climb. By 2022, wages are projected to rise at an annual rate of 1.4%, totaling approximately $512.6 million. 

Yet, not all challenges come without silver linings. The corporate gifting sector is pivoting to technology, with a growing emphasis on web-based ordering and payment systems. This digital transition not only promises heightened productivity but is also set to curtail wage expenses tied to sales and distribution.

Source: Ibis world

The Canadian Corporate Gifting sector, encompassing the Promotional Products domain, confidently stands in its mature phase. From 2012 to 2022, it saw an annualized growth of 1.9%, marginally outpacing Canada's GDP growth of 1.8%. This might suggest an emerging sector, but market saturation, stiff competition, and a mere 1.0% average yearly operator growth confirm its maturity. Notably, the industry witnessed consolidations, like K Promotions merging with Astro Wear. The Promotional Products realm enjoys robust market acceptance, relying heavily on corporate profit margins and advertising spends. A surge in new Canadian businesses yearly also fuels demand. Technological strides, especially in online ordering with enhanced client tracking, have been made. However, they haven't been groundbreaking enough to shift the industry's life cycle stage.

Source: Ibisworld

(Credit: Ibisworld)

(Credit: Ibisworld)

Wearable items have emerged as the leading category in the corporate gift sector, capturing a remarkable 39.1% of the industry's total revenue. This category primarily features clothing items that clients can adorn, excluding accessories like badges or buttons. Popular wearable corporate gifts range from hats and t-shirts to a diverse array of bags - from totes and shopping bags to chic satchels and convenient drawstring pouches. While they might not rank first in terms of sheer quantity produced, the unique appeal of wearables enables industry players to command a premium price. This trend is further accentuated by the rising demand over the past five years, as businesses increasingly gravitate towards imprinting their branding, logos, and corporate slogans on various apparel items. This shift underlines the growing importance of wearable corporate gifts in enhancing brand visibility and recall.

Source: Ibisworld 

The corporate gifts segment is seeing a significant rise in the popularity of drinkware and housewares. This category encompasses a broad array of items, from glass, ceramic, and stainless steel drinkware to household essentials like towels, blankets, and kitchen tools, including cutlery and measuring devices. Moreover, the inclusion of versatile items such as flashlights adds to its appeal. Companies are strategically opting for these corporate gifts for a simple reason: embedding their brand on everyday household items like drinking glasses ensures consistent brand visibility. When consumers use these products daily, they're regularly reminded of the brand's message and identity. This tactic has proved effective, with the drinkware and houseware segment contributing to an impressive 14.3% of the industry's revenue in 2017. 

Source: Ibis world 

Corporate gifts tailored for office settings, especially desk and office accessories, have captured a significant market share. This segment spans a wide range, from computer peripherals like mouse pads, software, and USB cables, to classic office essentials such as calendars, folders, calculators, and sticky notes. In 2017, these office-centric corporate gifts represented an impressive 13.3% of industry revenue. 

These promotional items are particularly favored by business-to-business and professional service entities targeting corporate clientele. The surge in Canadian corporate profits in recent years has led to amplified advertising budgets, subsequently bolstering demand for these specific corporate gift items. This trend underscores the importance of functional, office-related gifts in the corporate world.

Source: Ibisworld 

Writing instruments, as corporate gifts, are estimated to represent 8.3% of the Promotional Products industry's revenue. These items have always held a significant place among advertisers. Given their daily use, they serve as a constant reminder of a company’s brand each time they are utilized. Being cost-effective compared to other promotional items makes them an attractive choice. The popularity of writing instruments as corporate gifts has been consistent over the past five years, and this trend is anticipated to remain stable in the upcoming five years.

Source: Ibisworld 

(Credit: Ibisworld)

Ontario stands as the central hub for corporate gifting, holding a significant 46.2% of the industry's establishments as of 2017. The province's dense population, especially in Toronto, and proximity to vital markets make it a strategic location for corporate gift businesses. Manufacturing and finance play pivotal roles in driving the industry; this is underscored by the fact that all major Canadian banks are headquartered in Ontario. Toronto, being a bustling city, amplifies the province's dominance, making it a hotspot for consumer activities related to corporate gifts.

Source: Ibisworld 

Quebec emerges as the second-largest player in the corporate gifting realm. With almost a quarter of Canada's total population, the province aligns with its share of the corporate gift industry revenue. As of 2017, Quebec was home to 19.8% of the industry's establishments. The province's significance is further highlighted by its contributions to product manufacturing in the corporate gift sector, securing over a fifth of the market.

Source: Ibisworld 

British Columbia, while accounting for approximately 13.0% of Canada's population, has shown a robust presence in the corporate gift industry. The province boasted 16.5% of the industry's establishments in 2017. Over the past five years, British Columbia has showcased growth in its share of industry activity. This uptrend is attributed to a boost in manufacturing and the region's appeal to high-tech companies, making it a rising star in the corporate gift arena.

Source: Ibisworld 

(Credit: Ibisworld)

(Credit: Ibisworld)

Retail and professional services sectors are becoming significant players in the corporate gift market, representing an expected 24.4% of the industry's revenue in 2017. Retailers are diversifying their advertising strategies, from window dressings to exclusive promotional items. Likewise, professionals like real estate agents, IT consultants, and hospitality experts are leveraging corporate gifts to enhance their brand visibility. The past five years have seen a slight uptick in this segment’s contribution to industry revenue, driven by enhanced corporate profit margins allowing for augmented advertising spend.

Source: Ibisworld 

Manufacturing companies emerge as a dominant force in the corporate gift arena, contributing to roughly 18.5% of the industry's revenue. Particularly, consumer products firms and automobile giants are leveraging corporate gifts to amplify brand exposure. Whether it's through branded merchandise worn by customers or promotional items like keychains distributed at auto shows, these gifts ensure continuous brand engagement. The past five years witnessed a surge in Canadian consumer spending, fueling more investments in such promotional strategies. With this momentum, expectations lean towards a further ascent in this segment's contribution to industry revenue through 2022.

Source: Ibisworld 

In 2017, advertising agencies held approximately 12.8% of the corporate gift industry's revenue. These agencies employ a myriad of mediums to reach diverse audiences, with promotional products being a standout choice. Not only do they use corporate gifts for their clients, but they also strategically self-promote to showcase their marketing prowess. While the past five years saw a slight dip in their contribution to the industry, mainly due to reduced advertising spends, the forecast up to 2022 is optimistic. An anticipated boost in advertising budgets is set to rejuvenate growth in this segment, underscoring the importance of corporate gifts.

Source: Ibisworld 

In 2017, not-for-profit organizations accounted for approximately 11.8% of the corporate gifts industry's revenue. Leading the charge in this segment are public universities and other educational institutions, contributing to over 6.0% of the sector's earnings. Other significant players include community groups, sporting clubs, and charities. Economic downturns hit this sector especially hard, given their reliance on donations, which wane when discretionary incomes decrease. Fortunately, as Canada witnessed a rebound in employment and per capita incomes, funding channels for these organizations saw improvement. Notably, educational institutions stand out as one of the major purchasers in the corporate gifts domain.

Source: Ibisworld 

In 2017, the healthcare services sector contributed to 10.3% of the corporate gifts industry's revenue. This encompasses entities within the health, medical, and hospital arenas. However, recent regulatory measures by Health Canada, mandating the review and pre-clearance of all advertising materials for compliant marketing, have somewhat dampened the enthusiasm of healthcare companies towards corporate gifts. As a result, this sector's contribution to the corporate gifts industry has seen a decline over the past five years leading up to 2017.

Source: Ibisworld 

In the finance, banking, and insurance domains, corporate gifts play a pivotal role in advertising and brand promotion. Leveraging gifts like pens, T-shirts, and key chains, these institutions have successfully enhanced their visibility and recall. As a testament to this strategy's efficacy, such financial and insurance entities are responsible for an impressive 10.6% of the corporate gifts industry's revenue. 

Source: Ibisworld 

The corporate gift industry serves an expansive array of downstream markets, with the 'other' segment contributing to a substantial 11.6% of industry activity. A notable clientele within this category includes Canada's federal, provincial, and municipal governments, along with various governmental agencies. Together, they make up just under 5.0% of the industry's revenue. Furthermore, sectors like construction also utilize corporate gifts, with independent contractors and builders leveraging these promotional products to fortify their brand presence and enhance recognition.

Source: Ibisworld 

Before the COVID-19 pandemic, the annual corporate gift sales volume for various companies showcased diverse figures. A notable 7% of corporate gift companies reported impressive sales of above $50 million. On the other end of the spectrum, 20% had sales volumes below $500,000. The majority, at 40%, had their sales figures ranging between $500,000 and $4,999,999 million. Lastly, a significant 33% of companies experienced sales in the bracket of $5 million to $50 million.

Source: PPAI

(Credit: PPAI)

The Health and Wellness niche has emerged as a prominent player in the corporate gifting arena! Regardless of age, prioritizing health and wellness product is essential for a fulfilling and long life. The realm of corporate gifts in the health and wellness industry covers a vast spectrum of products, services, and practices, all designed to enhance holistic well-being and foster a health-conscious lifestyle. This guide dives deep into the industry's dynamics, spotlighting its primary segments and the prevailing corporate gift trends.

The U.S. healthcare sector is undeniably massive and influential, positioning itself as a prominent player in the country's economic landscape. Its sheer magnitude and reach make it a prime candidate for corporate gifting opportunities. Let's delve into the numbers that highlight its significance:

Economic Impact: In 2021 alone, healthcare accounted for a staggering 18.3% of the U.S. economy, raking in an impressive $4.3 trillion in revenue.

Industry Ranking: Standing tall as the third-largest industry in the country, its influence is widespread and continues to grow.

Insurance Coverage: The sector's vastness can also be seen in its reach, with 91.7% of Americans covered by private or government health insurance, either fully or partially, in 2021.

Top Performers: Recognizable giants in the space, like CVS Health Corp., recorded monumental annual revenue figures, with the company earning a whopping $315.2 billion.

Global Perspective: Beyond the U.S., the worldwide healthcare market is on an upward trajectory, projected to touch $665.37 billion by 2028.

These figures don't just highlight the healthcare sector's importance; they also emphasize the immense potential it holds for corporate gifting. With such a broad audience and constant growth, the sector provides a plethora of opportunities for tailored and impactful corporate gifts.

Source: ZIPPA

(Credit: ZIPPA)

The U.S. healthcare sector has witnessed significant investments, with expenditures surpassing $4.3 trillion. Let's break down the percentage of health spending by various services and products to identify potential avenues for corporate gifting within this vast industry.

Source: KFF

(Credit: KFF)

The wellness industry underscores the significance of holistic well-being. Here are essential statistics highlighting its impact and potential for corporate gifting:

A noteworthy 88% of Americans focused on self-care in the past year, with a third even intensifying their self-care activities, presenting an opportunity for corporate gifts tailored to self-care.

The average American dedicates around $110 each month to beauty, fitness, and overall wellness, indicating a robust market for wellness-themed corporate presents.

Haircare and skincare stand out, with 23% of consumers designating the most spending on haircuts and facial treatments, suggesting these could be potential areas for corporate gift innovations.

When it comes to fitness, vitamins and supplements lead the charge. An impressive 36% of individuals claim these as their top expenditures, highlighting an avenue for health-focused corporate gifting.

Equally crucial are sleep aids and mental health care, with both accounting for 19% of the total wellness expenses, underscoring the need for gifts promoting mental well-being and rest.

These insights not only emphasize the significance of the wellness sector but also the vast potential for corporate gifts tailored to enhance well-being.

Source: BeautyMatter

(Credit: BeautyMatter )  

(Credit: Globalwellnessinstitute)

As technology becomes integral to daily life, power banks have become a popular corporate gift. According to ASI survey, 26% of US consumers have promotional power banks.  

(Credit: ASI)

A significant 45% of the US population possesses promotional USB drives, underscoring their popularity and effectiveness as a corporate gift choice. 

Headphones & Earbuds: With the rise of remote work and online meetings, headphones and earbuds have seen increased popularity. 

Source: ASI

(Credit: ASI)

According to ASI 58% of US consumers own promotional shirts. These can range from casual tees to formal polo shirts. 

Source: ASI

(Credit: ASI)

Bags, especially tote bags, have a wide appeal, with 50% of US consumers owning promotional bags.

Source: ASI

(Credit: ASI)

With a significant 41% of US consumers owning branded caps or headwear, these items clearly rank high in the corporate gift world. Hats and caps aren't just versatile gifts for diverse occasions and events; they are also a favored choice, allowing businesses to leave a lasting impression. 

Source: ASI

(Credit: ASI)

Approximately 41% of US consumers possess office accessories as corporate gifts.

Source: ASI

(Credit: ASI)

In the realm of corporate gifts, an impressive 50% of US consumers have reported owning branded writing instruments. Pens, pencils, and other writing tools stand out as evergreen corporate gift favorites. In the same vein, personalized notebooks and planners are trending as premium corporate gifts, merging style with utility, and catering to the modern professional's needs. 

Source: ASI

(Credit: ASI)

An impressive 53% of US consumers possess promotional drinkware, underlining its prominence in the corporate gift landscape. Reusable water bottles, driven by health consciousness and sustainability efforts, stand out as a sought-after choice. Similarly, branded mugs cater to the vast community of coffee and tea aficionados, consistently proving to be a favorite. 

Source: ASI

(Credit: ASI)

For corporate gifts, 49% of Canadians lean towards eco-friendly and sustainable products. 

Source: ASI

(Credit: ASI)

Amid the rising focus on health and well-being, a significant 30% of US consumers are now owners of promotional health and safety items. This data highlights the burgeoning demand and appeal of personalized wellness products in the corporate gift landscape. 

Source: ASI

(Credit: ASI)

An impressive 29% of US consumers indicate a preference for promotional calendars when considering corporate gifts. 

Source: ASI

(Credit: ASI)

A notable 30% of US consumers express a preference for health and safety items when it comes to selecting corporate gifts.

Source: ASI

(Credit: ASI)

A substantial 50% of US consumers exhibit a preference for promotional outerwear and fleece as their top choice for corporate gifts.

Source: ASI

(Credit: ASI)

A significant 25% of US consumers show a preference for promotional umbrellas as ideal corporate gifts.

Source: ASI

(Credit: ASI)

The corporate gift shop industry has showcased promising financial performance over recent years. Delving into data from Ibisworld, between 2015 and 2020, the gift shop sector observed a steady revenue uptick, growing by 2.1%. Within this timeframe, the industry not only boasted an impressive average annual revenue of $2.8 billion but also flaunted an average profit margin of 2.4%. This clearly indicates that entering the corporate gift shop arena can be a profitable venture.

The corporate gifting sector stands out as a promising and profitable domain in the business world. Ranging from personalized stationery to luxury items, corporate gifts cater to diverse preferences, making them an essential component of business interactions. Highlighting its vast potential, the global corporate gifting market boasts an impressive valuation of around $25 billion. Venturing into this domain, given the right research, planning, and execution, can indeed be a lucrative pursuit. 

Source: MarketWatch

Corporate gifting has emerged as a strategic investment, and not just a mere formality. Forbes highlights the powerful impact of customer retention on profits, noting that a modest 5% increase in customer retention can amplify profits by a staggering 25-95%. In sync with this, a significant majority of top-tier business leaders — over 80% of C-suite executives — vouch for the profitability of corporate gifting. They not only see tangible returns on their investment but also recognize the invaluable intangible benefits that come with it. When these insights are pieced together, it becomes evident that corporate gifting isn't just a kind gesture – it's a profitable business strategy.

As we swiftly approach 2023, it's crucial to stay ahead of emerging trends, especially in the ever-evolving landscape of corporate gifting.

A study by Coresight Research in 2021 unveiled a staggering projection: the US corporate gifting sector is on track to hit a remarkable $306 billion by 2024. These impressive figures underscore the vitality of corporate gifting, which predominantly bifurcates into two pivotal categories: gifts aimed at expressing gratitude to customers and those dedicated to appreciating employees.

Let's delve into the anticipated trends that brands, like yours, should be integrating into their forthcoming gifting strategies.

Simpler Is Better: 

Recent insights from a Coresight Research survey underscored an intriguing trend: gift cards reign supreme in the corporate gifting sphere, capturing an estimated 37% of the market. While some may view these as impersonal, their inherent utility is their strongest asset. When navigating the corporate gifting realm, it's essential to focus on practicality and aligning with the recipient’s desires rather than just the giver’s inclinations.

Give Experiences, Not Just Products:

Post-pandemic, the allure of experiential treats has soared. As businesses look to impress, they are increasingly veering away from physical gifts, pivoting instead to unforgettable experiences. This encompasses tickets to exclusive events, curated tours, sports fixtures, and more. Gifting such memorable experiences forges a deeper emotional bond with both clients and employees, amplifying loyalty and trust.

A Personal Touch Resonates: 

Contrary to a one-size-fits-all approach, bespoke gifts leave a lasting impression. The true essence of gifting revolves around making recipients feel cherished. While branded merchandise holds value, it strikes a chord when tailored. This personalization isn’t restricted to engraving or name imprints; it's about understanding preferences - from color palettes to design elements, infusing individuality is key.

Eco-friendly Gifting is In Vogue:

With environmental consciousness at an all-time high, sustainable gifting is gaining traction. Consumers are keenly observant of a brand's eco-commitment, and it's pivotal to integrate this ethos into gifting strategies. Opt for gifts crafted with sustainable methodologies, or those promoting longevity. When considering experiential gifts, evaluate their ecological footprint. Sometimes, a gift symbolizing positive change, like backing an environmental cause, can speak volumes.

Eco-Friendly Products: A rising trend towards sustainability has led to businesses preferring eco-friendly gifts. 

Stat: In a 2020 survey, over 49% of businesses expressed a preference for sustainable corporate gifts. 

Tech Gadgets: Items like USB drives, wireless earbuds, portable chargers, and smart home devices are increasingly popular. 

Tech-related gifts saw a 45% increase in corporate gifting in 2022 compared to the previous year. 

Source: ASI

(Credit: ASI)

Personalized gifts with a recipient's name or custom message are more sought after. 

Stat: 70% of businesses believe personalized gifts make a bigger impact. 

Source: ASI

The last quarter of the year, primarily driven by the holiday season, witnesses a significant spike in corporate gifting. 

A study by the Advertising Specialty Institute (ASI) highlighted that 50% of companies planned to give gifts to both employees and customers/clients during the holiday season. 

Corporate gifting sees an increase during major industry events, trade shows, and conventions. ASI noted that 31% of marketers use promotional products in their events. 

The profit landscape for retail establishments, such as corporate gift shops, varies. On average, many retail businesses witness a profit margin ranging from a modest 5% (typically for those facing challenges) up to a more robust 20% for mainstream performers. However, when we delve into specialized sectors like corporate gift shops, which often offer bespoke or premium items, they can achieve even more impressive profit margins, sometimes soaring up to 25% or beyond. 

Source: Forbes 

Profit Margin for a Corporate Gift Shop: 

Industry Overview: 

The promotional product industry, under which corporate gifts largely fall, is worth billions. According to the ASI, the promotional products industry was valued at $23.3 billion in 2019 in the U.S. 

Average Profit Margin: 

Profit margins can vary, but for retail businesses, including gift shops, they usually range between a 5% margin (for businesses that are struggling) to a 20% margin for average performers. Well-performing specialty shops, like corporate gift shops, might see higher margins of up to 25% or more, especially if they provide custom or premium products. 

Source: Forbes 

Future Projections: 

With the rise of remote work and digital meetings, corporate gifts tailored to this new environment (like tech accessories or home office gear) might command higher profit margins in the coming years.

Forbes recently highlighted the compelling impact of customer loyalty, noting that just a 5% enhancement in customer retention can potentially skyrocket profits anywhere from 25% to a staggering 95%. Moreover, the belief in the efficacy of business gifts is strong among top-tier executives, with over 80% asserting that such gestures not only offer tangible returns on investment but also bring invaluable intangible rewards. One survey participant aptly summarized, "Gifts bring a personal touch to business." This underscores the pivotal role of thoughtful gifting in the corporate world.

Recent data from IBIS World paints an optimistic picture for the gift shop sector. From 2015 to 2020, the industry witnessed a steady revenue climb of 2.1%. Notably, during these years, the sector boasted an impressive average yearly revenue of $2.8 billion, coupled with a consistent profit margin averaging 2.4%. This information underscores the sustained profitability and potential of the gift shop domain over the past half-decade.

High ROI: 83% Favorable Return on Investment: A remarkable 83% of participants in the study have reported a favorable return on investment, emphasizing the effectiveness of corporate gifts in yielding positive business outcomes.

Enhanced Perceived Value: 77% Feel Valued: A significant 77% of respondents acknowledge that business gifts contribute to making them feel valued, underscoring the emotional impact and positive associations linked with thoughtful corporate gifting.

Strengthened Relationship Value: 67% Signal Relationship Value: Impressively, 67% of those surveyed believe that corporate gifts reflect a deeper level of appreciation for the relationship, illustrating the crucial role these gifts play in nurturing connections and partnerships.

Source: Breobox Blog

According to Forbes, the market size for non-cash business gifts is revealed to be an impressive $125 billion.

Guidelines for Business Gift Spending Based on Partner Levels

When considering the perfect gift budget for business partners, the expenditure often varies based on the seniority and relationship depth. Here's a handy breakdown for savvy corporate gifting:

Junior Level Associates: A budget of $50-$65 is often appropriate, striking a balance between thoughtfulness and professionalism.

Mid-Tier Managers and Director Level: For these seasoned professionals, an allocation of $75-$100 is generally recommended, reflecting their stature and your established relationship.

C-Suite Executives, VPs, and Premium Clients: Recognizing their top-tier position and significant business influence, gifts in the range of $140-$160 are usually fitting, emphasizing both respect and appreciation.

Source: Forbes

About 24% of employees own promotional products featuring their company logo as a corporate gift.

Source: ASI

(Credit: ASI)

The act of receiving a gift fosters a profound bond, establishing a connection to the giver and often forging favorable impressions with an individual or brand. Businesses have strategically harnessed the influence of gifting to strengthen ties with prospective and current clients and express gratitude for their partnership. Incorporating gifting into overarching marketing and employee retention strategies can yield substantial returns, both in terms of ROI and overall satisfaction. 

For Potential Customers 

Gifts act as catalysts, nudging non-customers to convert. Remarkably, Instapage indicates that 80% of consumers lean more towards businesses providing personalized experiences. A timely and appropriate gift might just be the nudge needed for potential customers to embark on actions like purchasing, subscribing, or initiating a conversation. 

For Existing Clients 

The magic of a well-placed gift isn't lost on existing clients. It's a gesture signaling their value to your business, possibly reinforcing their loyalty or transforming them into brand champions. A notable retail research found that emotionally connected consumers exhibit a whopping 306% enhanced brand loyalty over their lifetime. 

For the In-House Team 

While external stakeholders are pivotal, the internal workforce is equally significant. The foundation of commendable customer experiences often begins with content employees. A survey suggests that tangible gifts, such as mail, make 57% of individuals feel cherished. The sentiment isn't exclusive to mail gifts; high-quality, branded apparel, for instance, can resonate similarly with staff. 

Source: Sendoso

(Credit: Sendoso)

The power of corporate gifts, especially corporate gifts to employees, lies in multiple dimensions: Direct mail remains an effective tool for grabbing attention, it fosters a positive image among recipients, and deeply resonates on mental and emotional levels. Dive into these five captivating statistics that illuminate the nuances of gifting within the corporate realm

1. A staggering 81% of individuals diligently check or skim through their mail daily, implying minimal mail gets tossed without at least a cursory glance. 
2. Approximately 75% engage with direct mail, predominantly driven by the personalized touch and inherent emotional response it evokes. 
3. 79% of consumers find perusing through mail more accessible than browsing online - the sheer immediacy of mail in hand is a factor. 
4. For 38% of those surveyed, the tactile nature of mail influences their perception of the sender. The tangible quality can subtly reflect and bolster a brand's essence. 
5. Campaigns incorporating direct mail witness a 27% enhancement in top-tier sales outcomes and a 40% uptick in optimal acquisition rates when juxtaposed against mail-less campaigns. 
6. Physical interaction induces the 'Endowment Effect', where the sense of proprietorship amplifies the perceived value of an item. 
7. Beyond generic mail metrics, it's illuminating to glean how corporate gifting molds individual business outcomes. Several clientele have unveiled compelling statistics: 
8. Consider Alleyoop, who integrated modest gifts (like coffee eGift cards or quirky, branded socks) pre-scheduled calls, and witnessed a 20% surge in phone connect rates. Such was their success that they commenced direct mail for clients, some experiencing a robust 45% response rate and a 25% conversion rate. 
9. AlterG, a medical device titan, offered prospects a bespoke tumbler and an Amazon gift card post-sales calls. This duality led to 34 fresh opportunities and a pipeline valuation surpassing a million dollars. The staggering 434% ROI reveals that nuanced gifts can yield monumental dividends. 
10. LiveRamp supercharged their outbound marketing by intertwining it with the allure of direct mail. Incorporating gift touchpoints to their event invites via Sendoso catapulted their response rates over 30%. Notably, the speed of responses accelerated, registering a 90% reduction in wait times. The cherry on top? A climb to 35% in meeting conversions from initial contacts.

Source: Sendoso

(Credit: Sendoso)

A significant 80% of corporate gift buyers have affirmed that gifts have led to enhanced relationships with both clients and employees.

Source: Giftpack

An impressive 80% of customers have expressed a likelihood to engage in business with a company upon receiving a personalized gift.

Source: Giftpack

A recent report from Coresight Research highlights a significant uptick in the corporate gifting sector in the U.S., forecasting an annual growth rate of 8.1% through to 2024. In contrast, personal gifting is trailing slightly behind, with an anticipated growth of just 6%. Diving deeper into the corporate gifting landscape, a study by Loop Commerce reveals an exciting trend: a substantial 53% of companies are gearing up to amplify their corporate gift-giving budgets in the forthcoming years. This data underscores the burgeoning importance and potential of the corporate gifting market in shaping business relationships and strategy.

Corporate gifting is rapidly outpacing the general gifting sector. Recent Forbes research predicts the corporate gift market's valuation at a staggering $242 billion this year, with a robust growth forecast of 8.1% CAGR until 2024. In contrast, the individual gifting sector lags slightly behind, projecting a 6% CAGR in the same timeframe.

https://researchnxt.com/

https://www.mckinsey.com/

https://www.marketresearch.com/

https://coresight.com/

https://www.alliedmarketresearch.com/

https://www.business.com/customers/corporate-gift-study/

https://www.barchart.com/story/news/19172481/corporate-gifting-market-size-and-regional-outlook-analysis-2023-2030

https://www.marketwatch.com/press-release/corporate-gifting-market-research-by-2023-2030-2023-06-16

https://www.openpr.com/news/3027998/corporate-gifting-market-size-to-accelerate-at-a-rapid-cagr

https://media.ppai.org/ppai-newslink/industry-reaction-corporate-gifting-market-may-be-much-larger-than-previously-known/

https://www.postal.com/blog/corporate-gifting-statistics

https://www.barchart.com/story/news/19172481/corporate-gifting-market-size-and-regional-outlook-analysis-2023-2030

https://www.technavio.com/

https://www.marketsandmarkets.com/

https://www.statista.com/

https://www.frost.com/

https://www.marketresearchfuture.com/

https://www.transparencymarketresearch.com/

https://www.ibisworld.com/

https://www.marketwatch.com/

https://www.researchandmarkets.com/reports/5029879/gift-cards-global-strategic-business-report

https://www.openpr.com/news/3027998/corporate-gifting-market-size-to-accelerate-at-a-rapid-cagr

https://www.grandviewresearch.com/

https://www.globenewswire.com/en/news-release/2023/01/24/2593876/0/en/Corporate-Gifting-Market-2023-Size-is-Expected-to-Reach-USD-1132029-0-million-at-a-CAGR-of-8-44-Global-Industry-Share-Growth-Rate-Recent-Development-Demand-Trends-Key-Players-Reven.html

https://finance.yahoo.com/news/corporate-gifting-market-2023-size-090600517.html

https://www.forbes.com/

https://www.databridgemarketresearch.com/reports/global-gift-card-market

https://www2.deloitte.com/

https://www.asicentral.com/

http://4imprint.com/

https://www.ppai.org/

https://www.globenewswire.com/en/news-release/2023/01/24/2593876/0/en/Corporate-Gifting-Market-2023-Size-is-Expected-to-Reach-USD-1132029-0-million-at-a-CAGR-of-8-44-Global-Industry-Share-Growth-Rate-Recent-Development-Demand-Trends-Key-Players-Reven.html

https://www.wwlp.com/business/press-releases/ein-presswire/622115738/the-242-billion-global-corporate-gifting-industry-a-research-study-by-snackmagic/

https://www.prweb.com/releases/2023/03/prweb19116262.htm

https://www.inc.com/

https://www.businesswire.com/portal/site/home/

https://sustainablebrands.com/

https://www.businessinsider.in/

https://www.travelweekly.com/

https://media.ppai.org/ppai-newslink/industry-reaction-corporate-gifting-market-may-be-much-larger-than-previously-known/

https://theirf.org/

https://www.prweb.com/releases/2023/03/prweb19116262.htm

https://www.barchart.com/story/news/19172481/corporate-gifting-market-size-and-regional-outlook-analysis-2023-2030

https://www.digitaljournal.com/pr/news/theexpresswire/corporate-gifting-market-size-share-trends-forecast-to-2030

https://www.linkedin.com/pulse/corporate-gifting-market-study-providing-in-depth-analysis-chan/

https://www.barchart.com/story/news/19172481/corporate-gifting-market-size-and-regional-outlook-analysis-2023-2030

https://www.marketgrowthreports.com/enquiry/request-sample/22375651

https://www.newsnetmedia.com/story/49016106/corporate-gifting-market-is-set-to-grow-in-forecast-period-2030

https://www.barchart.com/story/news/19172481/corporate-gifting-market-size-and-regional-outlook-analysis-2023-2030

https://www.persistencemarketresearch.com/market-research/europe-gift-card-market.asp

https://www.businesswire.com/news/home/20220215005736/en/Japan-Gift-Card-and-Incentive-Card-Market-Report-2022-Market-is-Expected-to-Grow-by-10.7-to-Reach-20188.0-Million-in-2022---Forecast-to-2026---ResearchAndMarkets.com

https://www.offineeds.com/corporate-gifting-statistics/

https://www.digitaljournal.com/pr/news/theexpresswire/corporate-gifting-market-size-share-trends-forecast-to-2030

https://ecommercedb.com/

https://www.indianretailer.com/article/whats-hot/trends/Sudden-Boom-of-Gifting-Market-in-India

https://www.technopak.com/

https://www.indianretailer.com/

https://www.cxotoday.com/ashojoac/2022/10/The-corporate-gifting-trends-report-print.pdf

https://www.technopak.com/

https://www.businessworld.in/article/Corporate-Gifting-Records-Annual-Growth-Of-Over-80-Post-Pandemic-Report-/21-10-2022-451484/

https://www.offineeds.com/corporate-gifting-statistics/

https://www.zeebiz.com/india/news-how-corporate-gifting-industry-is-shifting-focus-to-health-and-work-from-home-products-amid-covid-19-blues-142569

https://seoagencychina.com/

https://intrepidsourcing.com/industry-reports/gifts-and-premiums-industry-report/

https://blog.snappyexchange.com/

https://www.one4all.com/

https://www.prnewswire.com/

https://trends.builtwith.com/

https://www.epa.gov/

https://www.who.int/

https://www.iea.org/

https://forestnation.com/

https://www.greenbiz.com/

https://sendoso.com/

https://www.proimprint.com/

https://delighted.com/

https://www.pymnts.com/news/retail/2022/corporate-giftings-roi-linked-to-thoughtfulness-and-joy-not-spreadsheets/

https://reachdesk.com/resources/how-to-create-a-corporate-gifting-strategy-that-delivers-roi

https://understandingecommerce.com

https://hbr.org/

https://www.amazon.com/sustainable-products/s?k=sustainable+products

https://sell.amazon.com/programs/handmade

https://www.amazon.com/Best-Sellers-Electronics/zgbs/electronics

https://www.amazon.com/Best-Sellers-Health-Wellness/zgbs/audible/18573370011

https://www.aboutamazon.com/news/company-news/2020-letter-to-shareholders

https://nrf.com/

https://www.insiderintelligence.com/

https://www.pewresearch.org/

https://www.toyassociation.org

https://www.podium.com/resources/podium-state-of-online-reviews.

https://www.brightlocal.com/research/local-consumer-review-survey/

https://spiegel.medill.northwestern.edu/

https://frictionless-commerce.com/blog/collecting-product-reviews/

https://www.powerreviews.com/wp-content/uploads/2016/04/PowerofReviews_2016.pdf

https://www.amazon.com/Best-Sellers/zgbs

https://www.eco-business.com/

https://www.giftcardpartners.com/

https://media.ppai.org/ppai-magazine/trendline-tis-better-to-give/

https://www.cloveandtwine.com/blogs/blog/corporate-gifting-trends-2023

https://www.businessinsider.com/

https://www.eco-business.com/

https://www.bizbash.com/

https://www.stern.nyu.edu/

https://www.mckinsey.com/

https://www.trendreports.com/

https://www.mordorintelligence.com/

https://www.fibre2fashion.com/

https://www.trustpilot.com/

https://www.qualtrics.com/

https://www.world-economics-journal.com/

https://www.brandingmag.com/

https://www.ibtimes.com/

https://www.gtreview.com/

https://www.prweb.com/releases/2023/03/prweb19116262.htm

https://www.strategyr.com/

https://www.upwork.com/

https://techcrunch.com/

https://www.prweb.com/releases/The_242_Billion_Global_Corporate_Gifting_Industry_A_research_study_by_Snackmagic/prweb19116262.htm

https://www.globenewswire.com/en/news-release/2023/01/24/2593876/0/en/Corporate-Gifting-Market-2023-Size-is-Expected-to-Reach-USD-1132029-0-million-at-a-CAGR-of-8-44-Global-Industry-Share-Growth-Rate-Recent-Development-Demand-Trends-Key-Players-Reven.html

https://www.forbes.com/sites/pamdanziger/2021/09/01/the-242-billion-business-of-corporate-gifting-turned-from-a-routine-to-a-priority-in-the-pandemic/

https://blog.giftpack.ai/article/what-is-corporate-gifting-and-why-is-it-important#trending-on-corporate-gifting

https://www.openpr.com/news/3027998/corporate-gifting-market-size-to-accelerate-at-a-rapid-cagr

https://blog.gitnux.com/corporate-gifting-statistics/

https://www.businessworld.in/article/Corporate-Gifting-Records-Annual-Growth-Of-Over-80-Post-Pandemic-Report-/21-10-2022-451484/

https://media.ppai.org/ppai-newslink/industry-reaction-corporate-gifting-market-may-be-much-larger-than-previously-known/

https://www.prweb.com/releases/2023/03/prweb19116262.htm

https://blog.xoxoday.com/corporate-gifting/

https://spokenflames.com/blogs/lifestyle/7-insights-trends-corporate-gifts-for-employees

https://www.nielsen.com/

https://www.forbes.com/sites/pamdanziger/2021/09/01/the-242-billion-business-of-corporate-gifting-turned-from-a-routine-to-a-priority-in-the-pandemic/?sh=2a3bd6976ac2

https://www.marketwatch.com/press-release/global-corporate-gifting-market-analysis-research-2023-2029-2023-06-13

https://www.octanner.com/global-culture-report/2019-appreciation

https://trust.bizjournals.com/blog/showing-appreciation-to-employees-to-make-them-feel-valued

https://go.staplesadvantage.com

https://www.forbes.com/sites/pamdanziger/2021/09/01/the-242-billion-business-of-corporate-gifting-turned-from-a-routine-to-a-priority-in-the-pandemic/?sh=2a3bd6976ac2

https://www.zippia.com/advice/employee-recognition-statistics

https://www.cxotoday.com/ashojoac/2022/10/The-corporate-gifting-trends-report-print.pdf

https://www.benefitnews.com/news/how-to-keep-sustainability-at-the-core-of-corporate-gifting

https://www.charitynavigator.org/

https://www.healthaffairs.org/

https://www.nar.realtor/

https://www.ana.net/

https://sendoso.com/blog/your-guide-to-corporate-gift-giving-laws/

https://www.irs.gov/

https://www.gov.uk/government/organisations/hm-revenue-customs

https://www.ato.gov.au/

https://www.canada.ca/en/revenue-agency.html

https://www.incometax.gov.in/

https://www.gov.uk/government/organisations/hm-revenue-customs

https://www.zeebiz.com/union-budget/news-budget-2023-what-is-gift-tax-and-why-govt-should-abolish-this-218585

https://trustandwill.com/learn/gift-tax

https://www.irs.gov/pub/irs-pdf/f709.pdf

https://www.etmoney.com/learn/income-tax/all-you-need-to-know-about-tax-on-gifts-in-india/

https://taxsummaries.pwc.com/

https://www.nta.go.jp/

https://sproutsocial.com/

https://expertfile.com/

https://www.nytimes.com/

https://www.washingtonpost.com/technology/2019/02/07/twitter-reveals-its-daily-active-user-numbers-first-time/?

https://www.thebusinessresearchcompany.com/

https://www.forbes.com/sites/pamdanziger/2021/09/01/the-242-billion-business-of-corporate-gifting-turned-from-a-routine-to-a-priority-in-the-pandemic/

https://www.prweb.com/releases/The_242_Billion_Global_Corporate_Gifting_Industry_A_research_study_by_Snackmagic/prweb19116262.htm

https://www.forbes.com/sites/forbesbusinesscouncil/2023/03/10/corporate-gifting-is-being-frugal-costing-you/?sh=4b53ad6d6b92

https://eyantra.com/pages/corporate-gifting

https://www.offineeds.com/how-much-to-spend-on-employee-gifts/

https://www.forbes.com/sites/forbesbusinesscouncil/2023/03/10/corporate-gifting-is-being-frugal-costing-you/

https://www.forbes.com/sites/patriciaduchene/2020/07/01/4-corporate-gifting-strategies-that-will-elevate-your-sales/

https://media.ppai.org/ppai-newslink/promo-leaders-explain-industry-s-record-year/

https://www.statista.com/outlook/cmo/consumer-electronics/worldwide

https://www.mordorintelligence.com/industry-reports/apparel-market

https://www.irs.gov/pub/irs-pdf/p463.pdf

https://www.eventbrite.com/

https://www.canada.ca/en/revenue-agency/services/tax/businesses/topics/payroll/benefits-allowances/gifts-awards-long-service-awards.html

https://travel.gc.ca/returning/customs/what-you-can-bring-home-to-canada

https://www.bdo.ca/insights/employee-taxable-benefits-changes

https://www.indianretailer.com/article/whats-hot/trends/Sudden-Boom-of-Gifting-Market-in-India.a5808

https://www.businessworld.in/article/Corporate-Gifting-Records-Annual-Growth-Of-Over-80-Post-Pandemic-Report-/21-10-2022-451484

https://taxguru.in/income-tax/corporate-gifts-beware-tax-implications.html

https://www.indianretailer.com/article/whats-hot/retail-trends/corporate-gifting-trends-2022.a7593

https://www.tcs.com/

https://www.prnewswire.com/in/news-releases/eyantra-industries-release-the-corporate-gifting-and-trends-report-2022-800102173.html

https://www.entrepreneur.com/en-in/finance/heres-how-online-gifting-became-indias-favorite/326675

https://www.ibisworld.com/

https://www.sage.com/en-us/

https://www.zippia.com/

https://www.kff.org/

https://globalwellnessinstitute.org/

https://beautymatter.com/

https://www.forbes.com/sites/pamdanziger/2018/09/14/the-125b-business-of-business-gifting/?sh=41db3d11101d

https://www.breobox.com/blogs/news/corporate-gifting-important

https://sendoso.com/corporate-gifting/why-is-corporate-gifting-important/

https://blog.giftpack.ai/article/what-is-corporate-gifting-and-why-is-it-important

https://www.forbes.com/sites/pamdanziger/2021/09/01/the-242-billion-business-of-corporate-gifting-turned-from-a-routine-to-a-priority-in-the-pandemic/

https://www.prnewswire.com/news-releases/loop-commerce-study-finds-54-of-companies-will-increase-investment-in-corporate-gift-giving-over-the-next-24-months-301171768.html

https://coresight.com/research/unboxed-the-258-billion-us-corporate-gifting-opportunity/