Promotional giveaways can be game-changers, but only if you can come up with the right promotional item ideas. Forget meaningless items – think about products that are actually relevant and make a difference.
Did you know:
84% of people say promotional items increase their brand awareness?
70% of companies use promotional items to achieve marketing goals?
52% of people feel more positive about a brand after receiving a promotional item?
It's clear that promotional items help people remember and like your brand more. If you want to see how you can leverage this for your brand, explore our 11 case studies filled with unique promotional item ideas that have made a lasting impact.
Table of Contents
- 1,900 Promotional Kits Sent to Promote Milwaukee Tool Meeting
- Synextra's Innovative Rebrand Launch with Promotional Items
- BPH 50th Anniversary: Special Gifts for Special People
- Newton Europe's Quick Solution for a Major Golf Event in Portugal
- 600 Promotional Kits for Phorest's Salon Owners Summit
- Abbott's Meaningful and Sustainable Promotional Items Shine at Ireland Meeting
- Pride Month Fun with Wag N' Wash's Rainbow Promo Kits
- Phone Holders Draw the Right Crowd at Tech Company Booth
- Ted Lasso Season 2 Launch Event Success Story
- Admin Professionals Day: Attentive Honors Team with Promo Items
- Salesforce Brings Brand Mascots to Life with Plush Toys
- What are the best promotional item ideas for corporate events?
- What are promotional item ideas for eco-friendly businesses?
- What promotional item ideas work well for trade shows?
- What are affordable promotional item ideas for small businesses?
- What are the top promotional item ideas for employee appreciation?
- What are popular promotional merchandise ideas for branding?
- What are the best promotional items with logo ideas?
- What are cheap promotional item ideas for businesses?
- Which promotional item ideas work well for businesses?
- What are creative advertising items ideas?
- What are the best marketing item ideas for businesses?
- What are the best promotional items for giveaways?
Case Study #1: 1,900 Promotional Kits Sent to Promote Milwaukee Tool Meeting
Products: Branded Apparel, Golf Balls, Caps, Bottle Openers, Water Bottles, Notebooks, and Corporate Umbrellas
Company: Milwaukee Tool
Company Size: 5,001-10,000 Employees
Organizer Country: US
Target Audience: Quarterly Sales Meeting Attendees
Primary Objective
The primary objective was to provide free promotional kits to attendees at Milwaukee Tool's quarterly sales meeting, thereby increasing brand cohesion and excitement.
Strategy and Execution
Quarterly sales meetings are a time to review what the team has done and make sure everyone is working toward the same goals. Milwaukee Tool wanted to make these meetings more exciting by giving free promotional kits to attendees, but only to those who confirmed they would attend. Promotional kits were designed for both men and women, making sure no one had to pay for anything.
A team came up with creative promotional item ideas and put together four different themed kits. They set up a special website where attendees could pick their kit, with each person allowed to choose only one.
Marketing Outcomes
- Attendees were more excited and involved because they received free, special branded kits.
- Over 1,900 orders successfully processed and shipped.
- The brand's message and goals became stronger.
The Result
The dedicated team successfully collected and processed over 1,900 order submissions on behalf of Milwaukee Tool. After the order period ended, the warehousing team diligently began the packaging and dispatch process, ensuring direct delivery of each order to the attendees' respective addresses.
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Case Study #2: Synextra's Innovative Rebrand Launch with Promotional Items
Products: Custom Mugs, Notebooks, Pens, and Custom Socks
Company: Synextra Ltd.
Company Size: 11-50 Employees
Organizer Country: UK
Target Audience: Quarterly Sales Meeting Attendees
Primary Objective
The goal was to create a welcome pack with promotional items to update Synextra's brand for the team and customers.
Strategy and Execution
The plan was to show what Synextra stands for in a fun and creative way. The team thought of creative promotional item ideas and picked custom mugs, notebooks, pens, and custom socks with the new logo. These items were packed in a special box. Everything was ready and shipped on time for the big brand update.
Marketing Outcomes
- Delivered all items on time to meet the goals.
- Synextra gave positive feedback and was happy with the welcome pack.
The Result
The rebrand was a success! Everything was delivered on time and went beyond what was expected, and Synextra was very happy with the results.
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Case Study #3: BPH 50th Anniversary: Special Gifts for Special People
Products: Engraved Wine Glasses and Custom Awards
Company: BPH
Company Size: 51-200 Employees
Organizer Country: UK
Target Audience: BPH Staff and Customers
Primary Objective
The primary objective was to make special, high-quality gifts for BPH's 50th anniversary, to thank their team and customers and to celebrate this big milestone.
Strategy and Execution
BPH wanted corporate gifts that would make their 50th anniversary memorable and show appreciation to both staff and customers. The team looked at different products and came up with great promotional item ideas like fancy drinks, snacks, and custom prizes. The logo was added to the wine bottles, and the glasses were engraved. Everything was packed in elegant black boxes with a 50th-anniversary card and gift bag. These branded corporate gifts were a great choice for giving to staff and customers during visits.
Marketing Outcomes
- Both customers and staff loved the gifts and asked for more.
- Reinforced brand identity, engaging customers, and fostering loyalty.
- Promotional items proved effective marketing tools at events.
The Result
The anniversary gifts were a big hit! From customers to employees, everyone really liked them and even asked for more.
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Case Study #4: Newton Europe's Quick Solution for a Major Golf Event in Portugal
Products: Golf Catalog (Golf Balls, Towels, and Divot Toosl and Markers)
Company: Newton Europe
Company Size: 201-500 Employees
Organizer Country: UK
Target Audience: Golf Event Attendees
Primary Objective
The goal was to create a high-quality award package with unique promotional item ideas for a golf event in Portugal within two weeks.
Strategy and Execution
For the Newton Europe project, the plan was to quickly create a fancy golf gift box for an event in Portugal. The team brainstromed and came up with cool promotional item ideas and picked high-quality golf gear, including golf balls, towels, tools to fix divots, and markers for the ball. They worked fast to design a special welcome card that made the box feel extra special. Everything was completed very quickly, even finishing two days early, which made the client and their team very happy with the final product.
Marketing Outcomes
- Both the client and their team were very pleased with how nice the gift sets were.
- The gift sets were delivered two days early, which impressed the client team.
- The project received positive feedback from the client team, showing that it was successful.
The Result
The project was a big success. The golf gift sets were even better than expected and were delivered two days early. This made the client very happy. Claire Yates from Newton Europe said that everyone at the company was really pleased with them.
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Case Study #5: 600 Promotional Kits for Phorest's Salon Owners Summit
Products: Branded Tote Bags, Notebooks, and Water Bottles
Company: Phorest
Company Size: 201-500 Employees
Organizer Country: Ireland
Target Audience: Event Attendees
Primary Objective
The goal was to give useful promotional items to all 600 Salon Owners Summit attendees to help them remember the Phorest brand during and after the event.
Strategy and Execution
The project began with detailed talks between the account manager and Phorest through emails and video calls. By understanding what Phorest needed, the team came up with creative promotional item ideas to make a lasting impact. Since the summit was focused on showing off the latest Phorest features and tools, it was important to make sure people remembered Phorest afterward. Branded tote bags, notebooks, and water bottles were chosen because they would be useful during the event and afterward, helping people remember Phorest and recognize the brand in the future.
Marketing Outcomes
- People felt good about Phorest because of the cool stuff they got.
- People using Phorest gear outside helped spread the word everywhere.
- More people became curious about the Phorest which increased its popularity.
The Result
When people get cool promotional items from a brand or event, they start feeling better about that brand. If they use or wear the items later, they help spread the word, like walking ads. This makes more people notice the brand and gets new customers interested.
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Case Study #6: Abbott's Meaningful and Sustainable Promotional Items Shine at Ireland Meeting
Products: Drawstring Bags, Notebooks, Pens, Lanyards, Coffe Cups, and Water Bottles
Company: Abbott Nutrition
Company Size: 10,001+ Employees
Organizer Country: Ireland
Target Audience: Abbott Nutrition Clients
Primary Objective
The main goal was to deliver useful and eco-friendly promotional items to an important Abbott meeting in Ireland.
Strategy and Execution
The account manager spoke one-on-one with the project leader over video call to understand what the client needed for the event. During their conversations, they learned that customers wanted high-quality, eco-friendly products. The team brainstormed together and came up with several eco-friendly promotional item ideas. They selected six promo products, including drawstring bags, notebooks, pens, lanyards, coffee cups and water bottles. The project team kept the client updated frequently, making sure everything was fine and the client was happy.
Marketing Outcomes
- Finished the project on budget, and the client was really happy.
- Delivered the products one week early.
The Result
The project went very well from start to finish. The team did everything the client wanted and even delivered everything a week early.
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Case Study #7: Pride Month Fun with Wag N' Wash's Rainbow Promo Kits
Products: Rainbow-Coloured Tennis Balls, Frisbees, and Pens
Company: Wag N' Wash
Company Size: 51-200 Employees
Organizer Country: US
Target Audience: Wag N' Wash Current Customer
Primary Objective
The main goal was to help Wag N' Wash’s inclusivity campaign by making a promo kit that excites customers, fits with the brand, and helps more people notice the brand.
Strategy and Execution
The plan was to make fun promotional kits that pets and their owners would love. The team came up with great promotional items ideas including rainbow-coloured tennis balls, frisbees, and pens to celebrate Pride Month and show support for inclusivity. Account Manager Jess worked with suppliers to place the Wag N' Wash logo on these items. The team made sure everything was ready for the June campaign, helping drive the brand's mission and making it more visible to customers.
Marketing Outcomes
- Boosted customer engagement with fun, branded promotional kits.
- Enhanced brand visibility as pets and owners used colorful promotional items.
- Strengthened brand association with inclusivity and unconditional love.
The Result
We're excited to share how our pets inspire us to be loving and kind. These promo kits, filled with fun ideas, are part of that excitement. We are looking forward to delivering these to our customers soon!
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Case Study #8: Phone Holders Draw the Right Crowd at Tech Company Booth
Product: Phone Holders
Industry: Tech
Organizer Country: USA
Target Audience: Potential Customers
Primary Objective:
The primary objective was to find cost-effective and useful giveaways by brainstorming creative promotional item ideas for a trade show
Strategy and Execution
A tech company wanted to choose the best gifts for an industry trade show. They needed items that were both affordable and attractive to their audience. After brainstorming several promotional item ideas, they chose phone holders as a special gift. These phone holders were so popular that people from across the hall came to the booth to see them!
Marketing Outcomes
- Brought a lot of attention to the booth.
- Attracted the right audience for pitching.
- The giveaways, from clever promo ideas, had a big impact.
The Result
The phone holders were a big hit! They impressed the people who came and helped bring the right customers to the booth. This gave us a great chance to talk about our products.
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Case Study #9: Ted Lasso Season 2 Launch Event Success Story
Products: Bottles of Water, Stickers, Lapel Pins, Rally Towels, and Soccer Stress Balls
Client: Ted Lasso
Location: Los Angeles
Organizer Country: US
Target Audience: Attendees of the Pop-up Events
Primary Objective
The main goal was to come up with and deliver fun, high-quality products by brainstorming promotional item ideas for the Ted Lasso Season 2 launch event. Everything had to be done on time and within budget.
Strategy and Execution
The plan was to use a big network to quickly create branded promotional items that matched the "Believe" theme from Ted Lasso Season 2. Even with a tight deadline and challenges from the global pandemic, the team worked closely with the show’s team and network to brainstorm creative promotional item ideas. They selected rally towels, bottles of water, bumper stickers, lapel pins, and soccer stress balls, all on a very tight schedule. Some items were so last-minute that they had to be made and delivered the same day! Fun pop-up spots were set up in Los Angeles, where fans could grab these items and get excited for the new season.
Marketing Outcomes
- Engaged fans with memorable items, boosting excitement for Season 2.
- Raised "Ted Lasso" awareness in LA with strategic pop-up events.
- Attracted new viewers with thematic giveaways, expanding the show's audience.
The Result
Hard and fast work went into making cool promotional items for Ted Lasso Season 2's launch, keeping fans excited and attracting more viewers, all done quickly and within budget.
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Case Study #10: Admin Professionals Day: Attentive Honors Team with Promo Items
Products: Customized Caps, Custom T-shirts, Branded Foods, and Custom Stationery
Company: Attentive Media
Company Size: 1500 Employees
Organizer Country: US
Target Audience: Admin Professionals
Primary Objective
The main goal was to make Admin Professionals Day special by giving customized promotional items that let the team know how much they are appreciated.
Strategy and Execution
The plan was to set up a special shop with unique, customizable promotional items for Admin Professionals Day. The team brainstormed and came up with thoughtful promotional item ideas like customized caps, T-shirts, branded foods, and custom stationery.
Marketing Outcomes
- 15 Admin Professionals received appreciation.
- Administrative Professionals Day was commemorated.
- 100% redemption rate achieved.
The Result
Attentive Media did a great job celebrating their team on Administrative Professionals Day. All 15 team members received thoughtful gifts, which made the day even more special.
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Case Study #11: Salesforce Brings Brand Mascots to Life with Plush Toys
Product: Plush Toys
Company: Salesforce
Company Size: 10,001+ Employees
Organizer Country: US
Target Audience: Salesforce Customers
Primary Objective
The goal was to create high-quality plush mascot toys for Salesforce to match their brand and excite more customers through branded promotional items.
Strategy and Execution
The worldwide team worked well together. They worked closely with expert suppliers to ensure that every little detail of each plush character was absolutely perfect. The characters were high quality, fit the brand perfectly, and were finished on time and within budget.
Marketing Outcomes
- Increased Helped customers learn about technology in a fun way with plush toys.
- Made the Salesforce brand stronger with these high-quality mascots.
- Encouraged the Salesforce community to be more active and engaged with the brand.
The Result
Salesforce targets exceeded. Plush toys made learning fun, improved customer interactions, and inspired the Salesforce community to be 'Trailblazers'.
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FAQs
What are the best promotional item ideas for corporate events?
Corporate events are meant to leave a lasting impression on attendees. Here are some promotional items that can make your event memorable:
- Branded tote bags
- Customized notebooks and pens
- Logo engraved power banks
- Personalized drinkware
- Custom lanyards and badges
- Branded USB drives
- Logo-printed t-shirts
What are promotional item ideas for eco-friendly businesses?
Here are some impressive eco-friendly promotional item ideas:
- Reusable bamboo utensils
- Recycled paper notebooks
- Stainless steel water bottles
- Cotton tote bags
- Solar-powered chargers
- Eco-friendly reusable straws
What promotional item ideas work well for trade shows?
At trade shows, you want items that grab attention and are useful during the event. Here are the promotional items that will definitely stand out:
- Branded tote bags for carrying materials
- Customized stress balls
- Logo-branded USB drives
- Reusable water bottles
- Branded hand sanitizers
- Custom lanyards
- Logo-printed hats
What are affordable promotional item ideas for small businesses?
Small companies can still make a big impact with budget-friendly promotional items. Here are some affordable promotional item ideas for small businesses:
- Customized keychains
- Promotional pens and pencils
- Branded sticky notes
- Logo-printed tote bags
- Personalized bookmarks
- Custom magnets
- Logo-printed wristbands
What are the top promotional item ideas for employee appreciation?
Show your employees how much you value their hard work with thoughtful and personalized promotional gifts. Here are some great promotion item ideas for employee appreciation:
- Customized apparel
- Branded coffee mugs
- Personalized notebooks or journals
- Branded phone holders
- Custom desktop organizers
- Branded water bottles
- Personalized blankets
What are popular promotional merchandise ideas for branding?
If you're looking to spread brand awareness, these popular promotional merchandise ideas are perfect for keeping your brand visible:
- Custom hats
- Branded phone cases
- Personalized tote bags
- Custom water bottles
- Logo-printed notebooks
- Branded travel mugs
- Custom USB drives
What are the best promotional items with logo ideas?
Promotional items with your logo help people remember your brand. Here are some of the best ideas to add your logo:
- Branded backpacks
- Customized stationery
- Logo-printed apparel (t-shirts, caps)
- Personalized water bottles
- Branded tech gadgets
- Custom notepads
- Logo-printed wireless chargers
What are cheap promotional item ideas for businesses?
Even with a limited budget, businesses can still make an impact with these affordable yet effective promotional items:
- Custom pens
- Branded keychains
- Logo-printed notepads
- Custom magnets
- Branded stickers
- Personalized bookmarks
- Customized lanyards
Which promotional item ideas work well for businesses?
Businesses can benefit from promotional items that are practical and attractive. These options work well to promote your brand:
- Company apparel with company logo
- Logo-branded office supplies
- Personalized tech accessories
- Branded reusable drinkware
- Eco-friendly promotional items
- Custom tote bags
- Branded desk organizers
What are creative advertising items ideas?
If you're looking to get creative with your advertising, these unique promotional items can help your brand stand out:
- Custom pop sockets for phones
- Branded reusable straws
- Personalized planner notebooks
- Branded wireless chargers
- Customized Bluetooth speakers
- Logo-printed phone wallets
- Branded travel-sized power banks
What are the best marketing item ideas for businesses?
The right marketing items can increase your brand's visibility and appeal. Consider these effective marketing item ideas:
- Embroidery apparel
- Personalized pens
- Custom Yeti tumblers
- Promotional tote bags
- Logo-branded tech gadgets
- Custom backpacks
- Promotional calendars
What are the best promotional items for giveaways?
When it comes to giveaways, you want items that people will use and remember. Here are some great promotional items to consider for your next giveaway:
- Custom printed tote bags
- Logo engraved water bottles
- Logo-printed pens
- Printed notebooks with company logo
- Coffee-cups-with-logo
- Custom stress balls
- Branded phone stands
IMAGE REFERENCES
(Pinnacle Promotions)
(Actionpromote)
(Swaghut)
(Foxtrot Marketing)
(Hit Promo)
(Eagle411)
(Bystadium)
(Markecreativemerchandise)