The Biggest Study On Promotional Product Statistics Ever: 502 + Key Insights

In a world flooded with promotional product statistics, how many truly go beyond surface-level insights? Welcome to an in-depth exploration like no other, one that's not merely a collection of data but provides key metrics, trends, and profound revelations. We proudly present the most comprehensive study on promotional product statistics ever conducted by our Shared Secrets Lab (TSSL).

With its commitment to innovation and deep research, TSSL stands at the forefront, acclaimed as the leading R&D lab in the promotional products and branded merchandise realm. Our analysis reveals that the promotional products industry stands strong with a staggering global worth of over $85.5 billion in 2023. Further, the industry shows no signs of slowing down, projecting a robust CAGR of 3.17% from 2020 to 2026.

However, but did you know that a whopping 66% of promotional products end up discarded and forgotten in landfills? To put it in simple terms, 7 out of 10 promotional giveaway items you've distributed might sadly find themselves in the trash.

Yet, promotional items shine brightly in another area. Company swag commands an impressive 85% brand recall rate, outstripping other promotional strategies and solidifying its place as a force to be reckoned with. And here's the cherry on top: nearly 8 out of 10 people are craving more of these promotional products!

So, what causes this paradox? How can an industry with such a high landfill rate also be so effective in brand recall and audience desire? Join us as we delve deep into the demographics, geographics, promotional product trends, and the nitty-gritty details that shape this industry. Our aim? To paint a holistic picture for journalists, bloggers, editors, and every curious mind out there.

This is not just another blog. This is the story of an industry, its highs, its lows, and its undeniable potential. Let's embark on this journey together, shall we?

By the way, if you are looking to find promotional products that everyone loves, check out my TEDx Talk below:

1. In 2022, the promotional products sector witnessed a surge, with sales amplifying by +15.6%, reaching an impressive benchmark of $25.5 billion. 
2. Both burgeoning and established distributors thrived, harmonizing the industry's dynamics. Major distributors contributed to 53.2% of the sales, a drop from 57.3% in 2021, while emerging distributors boosted their share to 46.8% from 42.7% in the previous year. 
3. While retail-branded product sales slightly dipped by 1%, they still amassed a substantial $4.46 billion, making up 17.5% of the overall sales. 
4. Echoing a green trend, sustainable product sales soared by +19.8%, constituting 11.2% of the total sales, translating to approximately $2.85 billion. 
5. Nearly 7 in 10 distributors expect positive profit growth in 2023. 
   
   Source: PPAI

In 2022, distributor sales in the promotional products sector marked a significant boost, witnessing a rise of +15.6% compared to 2021 figures. The industry's sales ascended to an impressive $25.5 billion, precisely totaling $25,522,419,472. A decade-long tracking summary offers a comprehensive view .

Source: PPAI

(Credit: PPAI)

Major distributors with sales over $2.5 million dominated the promotional product industry, holding a substantial 53.20% of the market, amounting to a whopping $13.58 billion. This segment encompasses giants such as Adventures in Advertising, Proforma, and Halo Branded Solutions, who accounted for their franchisees' figures. In contrast, smaller distributors collectively brought in sales of around $11.95 billion, representing a 46.80% market share.

Source: PPAI

(Credit: PPAI)

Both large and small distributors experienced significantly positive growth (+26.8, +7.3 percent, respectively) compared to 2021, contributing to an average promotional industry growth of +15.6 percent

Source: PPAI

(Credit: PPAI)

Within the small distributor segments, companies with sales over $500k experienced promotional product sales growth, particularly those with $1M-$2.5M in sales (+67 percent) while distributors under $500K in sales saw declined sales 

Source: PPAI

(Credit: PPAI)

The average revenue for the estimated 23,014 firms in the small-company segment was $519,043 ($409,477 in 2021), while the median—the midpoint where half the population is above and half is below—was $200,000 (vs. $138,139 in 2021) 

Source: PPAI

(Credit: PPAI)

1. Retail branded products refer to well-known consumer products that enhance the appeal of incentive programs and personal gifts. Some popular examples are Yeti, Maui Jim, Inc., TUMI, and Nikon, Inc., among others. 
2. In 2022, the sales figures for these branded goods hit an estimated $4.46 billion, accounting for 17.5% of the entire industry’s sales. This was a slight decline of 1.0% from 2021, where sales reached approximately $4.47 billion. The dip was mainly due to decreased sales in the small distributor category. 
3. Interestingly, there was an uptick in the number of small distributors offering these retail branded products. All major distributors surveyed confirmed their sales of these products in 2021. By 2022, while every large distributor still reported selling branded products, the small distributor segment saw an increase from 84% in 2021 to 91% in 2022. Nevertheless, the share of branded product sales relative to the total sales volume decreased in each segment. 
   
   Source: PPAI

(Credit: PPAI)

From 2018 to 2022, the percentage of retail branded product sales, or promotional product sales, showcased varied performance. In 2018, it registered at 17%. There was a noticeable uptick in 2019 with sales reaching 23%, a trend that maintained its momentum through 2021. However, 2022 saw a slight decline, bringing the percentage down to 18%.

Source: PPAI

(Credit: PPAI)

1. Sustainable promotional products refer to items that are pitched to consumers for their green-friendly qualities, whether in their production, utilization, or disposal. This includes a wide range of items such as reusable goods, products crafted from recycled materials, biodegradable or compostable items, those with eco-certifications, products offering return schemes, or ones manufactured in the USA. 
2. In 2022, the sales of eco-conscious items soared to an impressive $2.86 billion, constituting 11.2% of the entire industry's turnover. This was a remarkable 19.8% growth from the $2.39 billion recorded in 2021. 
3. A whopping 97% of major distributors tapped into the trend and offered sustainable promotional goods in 2022. The small distributor sector wasn't far behind, with 82% of them selling sustainable products, marking an increase from the 78% in 2021. Notably, the eco-friendly sales volume burgeoned in both categories, especially among top-tier distributors who saw a 31% surge in sales volume, dedicating a more substantial chunk (11%) of their total sales to sustainable items, a notable rise from the previous year. 
   
   Source: PPAI

(Credit: PPAI)

From 2019 to 2022, the percentage of sustainable promotional products sales showed a consistent trend. For three consecutive years, from 2019 to 2021, the sales percentage remained steady at 13%. However, in 2022, there was a minor decline with sales at 12%. This data underscores the sustained demand for eco-friendly promotional products over this four-year period.

Source: PPAI

(Credit: PPAI)

1. The unique facet of the promotional products sector is its approach of not producing what it markets. Instead, these companies source items like magnets, calendars, mugs, T-shirts, and various other goods, tailoring them for a client's promotional needs. Think of it as a tangible, functional business card that carries a brand's message. 
2. Since 2013, as per IBIS World, there's been a consistent uptick in the industry's revenues, growing at an annual average of 2.4%. By 2018, there was a 3.5% surge in growth. Despite the increase in active firms to about 37,000 since 2013 (a 0.7% growth), the industry witnessed a slight drop in employment by 0.2%, accounting for around 131,000 roles. 
3. The lasting power of the promotional products industry lies in its ability to give advertising messages a longer shelf life. An impressive 88% of recipients recall the specific advertiser from an item they've seen, and nearly half, at 47%, retain these items for a year or more.

Currently valued at a whopping $23.3 billion, the promotional products industry sector has achieved an all-time high in its sales, surpassing its previous 2016 record by an impressive $2 billion, as noted by the Promotional Products Association International (PPAI). 

When breaking down the most sought-after products in this industry, wearables lead the pack, accounting for 35.8% of all sales. Specifically, apparel makes up 28% of this category. Drinkware trails as the second favorite, making up 8.4% of total sales. Other popular choices include writing instruments at 6.6%, travel-related items at 6.3%, tech products at 5.6%, and automotive items covering 3.5%, according to data from the Promotional Products Association International

(Credit: PPAI)

1. Each year, the business services sector emerges as the leading purchaser of promotional items. Their primary motivation? Boosting brand visibility, heightening product awareness, and crafting a memorable corporate identity. (Source: PPAI) 
2. A significant 70% of enterprises attest to the efficacy of promotional items, viewing them as a "constant" or "predominant" avenue to reach their marketing aspirations. (Source: PPAI) 
3. A notable 89% of consumers recall receiving a branded item in the previous half-year. Of these recipients, a whopping 79% were intrigued enough to delve into the brand further, while 83% felt this gesture made them more inclined to transact with the distributing brand. (Source: PPAI) 
4. An impressive 90% of promotional product beneficiaries can vividly recall the brand upon subsequent encounters. (Source: PPAI) 
5. Reflecting on the last six months, 80% of consumers who were gifted promotional items could vividly recollect the brand’s message. Additionally, 70% could easily remember the specific action the brand urged them to take. Interestingly, Millennials resonated most with social media prompts, whereas Gen Xers best recalled direct calls to action or clear instructional statements. (Source: PPAI)

In 2019, the inundation of branding messages reached its zenith. On average, potential consumers were bombarded with over 2,000 distinct brand communications daily. To truly resonate in such a saturated space, brands need to elevate their messaging above this cacophony. It's imperative for businesses to craft captivating and unique brand narratives if they aspire to maintain relevancy in this competitive landscape. 

1. Nearly half (48%) of consumers express a desire to receive more promotional items from brands, according to Sage World. 
2. A significant 69% of consumers admit they'd voluntarily pick up a promotional piece if they believed it held practical value for them, as per Sage World. 
3. When examining the top 50 promotional product distributors, 22 U.S. states and one Canadian province house at least one. Ohio leads the pack with six of these top firms, as reported in 2017 by Promo Marketing Magazine. 
4. An impressive 61% of calendars in households and 76% in businesses are products of the promotional industry, as revealed by the Promotional Products Association International. 
5. While 77% of Americans own smartphones, a surprising 50% have never utilized the calendar feature, instead relying on traditional wall or desk calendars for organizing, according to the Promotional Products Association International.  
6. In revenue terms, 2017 saw the top 50 promotional product distributors raking in over $5 billion, marking an increase of over $500 million from the previous year, as cited by Promo Marketing Magazine.
   
   Source: Brandongaille

During the COVID-19 pandemic, approximately 60% of overall shopping shifted to online platforms, up from 44% before the outbreak.

Source: Couponfollow

(Credit: Couponfollow)

Following the onset of COVID-19, nearly 59% of consumers ramped up their online shopping activities.
Source: Couponfollow

After the advent of COVID-19, 66% of consumers expressed a likelihood to persist with online shopping for items they previously bought in-store, even if physical stores become accessible again.

Source: Couponfollow

(Credit: Couponfollow)

Nearly 48% of consumers surveyed, who've shopped online, have opted for the "Buy Online, Pickup In-Store" (BOPIS) method since the onset of the pandemic.

Source: Couponfollow

(Credit: Couponfollow)

A significant majority of online consumers are leveraging digital discounts. Indeed, 8 in 10 (80)% of participants have either used or tried applying an online coupon code in the past year.

Source: Couponfollow

(Credit: Couponfollow)

Since the onset of COVID-19, 60% of respondents emphasized the increased importance of securing online discounts when shopping.

Source: Couponfollow

(Credit: Couponfollow)

Over 53% of consumers who utilized the "Buy Now, Pay Later" service attributed their decision to the impacts of COVID-19.

Source: Couponfollow

(Credit: Couponfollow)

The promotional products industry is poised for growth, with an anticipated CAGR of 3% from 2020 to 2024. (Source: Spend Edge)

A whopping 85% of global recipients recognize and remember the brand behind the promotional gifts they receive. (Source: ASI Central)

With the rise of virtual events in 2020, 21.6% of marketing professionals leveraged digital swag bags to captivate their online audience. (Source: Statista)

(Credit: Statista)

The product's quality speaks volumes: A significant 72% of consumers believe that the caliber of promotional items mirrors the brand's overall reputation.

Source: PPAI

(Credit: ASI)

In the realm of promotional items, outer garments like jackets take the lead, racking up an impressive 6,100 impressions over their lifespan.

Source: ASI Central

Market revenue insights

With a valuation of $17 billion, the U.S. stands as a powerhouse in the promotional products domain. (Source: Ibis World) 

A flashback to 2019 reveals the robustness of the U.S. market, registering promo product sales at a robust $24.2 billion. (Source: Statista)  

Vibrant and vast, over 40,000 enterprises shape the promotional merchandise sector in the U.S. landscape. (Source: Ibis World)  

Forecasting the period from 2020 to 2024, the promotional products industry is set to grow at a steady CAGR of 3%. (Source: Spend Edge)  

On the global front, the market allocations for promotional goods are: 

1. Dominant North America at $26.3 billion 
2. Europe trailing closely with $23 billion 
3. Asia Pacific making its mark at $17.2 billion 
4. Latin America pitching in with $16.2 billion 

(Source: Beroe Inc) 

1. American consumers have an affinity for promotional goods, with a notable 57% cherishing them for over half a decade. (Source: ASI Central) 
2. It's all about longevity—around 40% of consumers savor their promotional items for a remarkable decade, ensuring a lasting brand imprint. (Source: ASI Central) 
3. Quality counts. A significant 72% of individuals believe that the calibre of promotional items mirrors the brand's overall reputation. (Source: PPAI)
4. Diving into social media giveaways, a striking 62% of marketers vouch for branded items amplifying brand visibility. (Source: EasyPromos App)

(Credit: EasyPromos App)

Further endorsing the power of giveaways, nearly 2/3 rds marketers assert that utilizing branded merchandise paves the way for a surge in followers. (Source: EasyPromo Apps) 

Engaging in giveaways has an added perk. About 30% of participants express a keenness to delve deeper into the brand's offerings, emphasizing the power of promotional items in fostering brand interactions. (Source: Kontest) 

Contests, infused with the allure of customized promotional items, showcase an impressive 35% conversion rate. (Source: Formstack) 

For influencers and businesses alike, merchandise isn't just about brand visibility. Early birds to the YouTube Merch Shelf witnessed a merchandise sales boost of up to 82%. (Source: TubeFilter) 

• Pre-pandemic, American enterprises marked their presence at an average of 55 trade fairs annually, signifying a vast outreach potential. (Source: Statista)

(Credit: Statista)

1. At these exhibitions, a whopping 92% of attendees seek novel products, highlighting a prime opportunity for distributing branded merchandise. (Source: CEIR) 
2. Across various platforms, promotional goods stand out as the most esteemed advertising medium. (Source: ASI Central) 
3. On a global scale, a striking 85% of recipients of promotional merchandise recall the brand that presented it. (Source: ASI Central) 
4. Shifting focus to the UK, an impressive 95% of firms recognize corporate gifting as an indispensable aspect of their operational strategy. (Source: OnRec) 
5. Corporate gifting in the UK isn't merely a festive affair; a sizable two-thirds of enterprises present gifts to clientele year-round. (Source: OnRec) 
6. Highlighting its effectiveness, one in four businesses attribute their lead generation to the strategic offering of corporate gifts to potential clients. (Source: OnRec)
7. In the digital era of 2020, nearly 21.6% of marketers leveraged virtual swag bags as a tactic to captivate online event participants. (Source: Statista) 
8. Further, about 13.7% of marketers recognized the power of direct mail swag bags, employing them for digital event promotions. (Source: Statista) 
   
   

(Credit: Statista)

• A study from Deloitte unveils that an overwhelming 94% of executives and 88% of employees view a well-defined workplace environment, underscored by suitable employee rewards and recognition alongside appropriate branded tools, as pivotal to organizational success. 

(Credit: Deloitte)

1. Mismatched workplace culture is highlighted by 65% of top executives as a primary factor behind unsuccessful integration of new hires. (Source: LinkedIn) 
2. Comprehensive onboarding, enriched by distributing fitting branded items, can greatly enhance an employee's likelihood of remaining with the organization beyond a three-year span. (Source: SHRM) 
3. Institutions adopting meticulous onboarding protocols witness a surge of up to 50% in productivity rates among their novice recruits. (Source: SHRM) 
4. Surprisingly, nearly half of the enterprises in the UK allocate a meager sum below £50 towards employee gifting. (Source: OnRec)

1. In 2020, a substantial 25% of U.S. consumers opted to purchase promotional merchandise, emphasizing that besides giveaways, establishing a merchandise storefront could be a lucrative venture. (Source: ASI Central) 
2. Between 2018 and 2019, there was a noteworthy 31% surge in female consumers gravitating towards eco-friendly products, underscoring an evolving consumer preference that brands might consider integrating into their promotional merchandise lineup. (Source: ASI Central) 
3. Additionally, a significant 46% of consumers resonate more positively with brands that champion eco-conscious promotional items, emphasizing the growing appeal of sustainable branding. (Source: ASI Central)

On average, American households possess about 30 promotional goods, although there's a generational divergence in ownership: 

Millennials align with the average, housing around 30 promotional articles. 

Gen X showcases a pronounced affinity for promotional merchandise, boasting 34 items on average. 

In contrast, Baby Boomers tend to possess fewer business-centric items, averaging at 28 per household.

(Source: ASI Central)  

1. The industry achieved a landmark with promotional products sales reaching at $25 billion for the first time.  
2. Smaller distributorships are making a mark: those with revenues below $2.5 million accounted for 46.8% of total sales in 2022. 
3. The dominance of large corporate competitors is being challenged, indicating a more level playing field within the sector.

Source: PPAI

(Credit: PPAI)

1. A striking 73% of individuals feel inclined to engage with a brand that gifts them a promotional item. 
2. Loyalty gets a boost for 83% of consumers when they receive promotional products from a brand they frequent. 
3. Brand recall is strong, with 90% of recipients remembering the company's logo or name on their promo item. 
4. A bespoke promotional gift sparks curiosity for 61% of consumers, driving them to explore the brand further. 
5. The quality perception of a promo item resonates with 72% of people, mirroring the brand's image in their eyes. 
6. Environment-conscious promo items elevate a brand for 46% of consumers, amplifying their positive outlook. 
7. A promotional product boasting 'Made in the U.S.A.' garners respect, influencing 52% of consumers' opinion about the advertiser. 
8. Trade show stalls with enticing giveaways attract 52% more visitors, amplifying brand exposure. 
9. At the workplace, 62% of employees feel valued when presented with promotional gifts by their bosses. 
10. Receiving promotional tokens fosters a sense of belonging, making 52% of the workforce feel integrated into their team.

Source: Totallypromotional Blog

1. 87% of customers report that they have retained a promotional item for more than a year.
2. An overwhelming 96% of individuals assert that branded giveaways amplify a brand's visibility. 
3. A significant 83% of consumers can effortlessly recall the brand of promotional items gracing their workspace. 
4. Brand loyalty shines through as 83% of customers are inclined to buy from businesses that gifted them branded merchandise. 
5. For over half, precisely 51%, promotional items stand out as the most persuasive marketing tactic. 
6. 7 out of 10 marketers utilize branded items to increase brand visibility.

Source: Steel City

(Credit: Steel City)

A remarkable 85% of consumers across the worldwide can recall the advertiser that presented them with branded apparel. 

Compared to other marketing strategies, promotional products stand unparalleled in fortifying brand recognition and retention.

Source: ASI

1. Green products claim a 17% slice of the market, contributing to a substantial 32% of its growth. 
2. Sustainable-labeled items witnessed a growth rate 2.7 times higher than their non-green counterparts. 
3. A significant 75% of environmentally sustainable products achieve better sales online compared to physical stores. 
4. A robust 78% of shoppers emphasize the significance of sustainable practices. 
5. Over half, or 55%, of consumers are ready to invest more in promotional eco-friendly products
6. A whopping 84% of buyers affirm that a brand's neglect towards the environment could drive them away.

Source: Theroundup

(Credit: Theroundup)

1. A whopping 99% of individuals are inclined to go the extra mile to snag a branded giveaway. 
2. Over half of consumers (60%) treasure a promotional item for up to two years. 
3. Weekly, 53% of consumers utilize a promotional gift. 
4. A notable 85% of those who receive a promotional item end up engaging in business with the giving brand. 
5. For 72% of recipients, the caliber of a branded freebie plays a role in shaping their perception of the brand's reputation. 
6. Enticing offers like sweepstakes or contests for promotional products catch the attention of 60% of consumers. 
7. A significant portion, over 60%, of branded giveaway recipients tend to search the brand online afterwards. 
8. For 70% of consumers, promotional items enhance and make their brand interactions more memorable. 
9. Incorporating swag into a social media ad can amplify its effectiveness by 44%. 
10. Employee morale gets a boost, with 59% feeling more positive about their workplace after receiving company-branded swag. 

Source: Peertopeermarketing.co

(Credit: Peertopeermarketing.co)

Entrepreneur recommends newer businesses, under five years, allocate 12% to 20% of revenue on marketing. Established brands can reduce this to 6% to 12%. While exact spending on promotional products varies, it's a significant portion of many companies' marketing budgets, reflecting its importance in brand promotion and outreach. 

Source: Entrepreneur

Custom Bluetooth speakers with wireless charging pad

A Totaljobs survey revealed that a significant 79% of workers find their productivity heightened by listening to music, cultivating a vibrant, positive workspace atmosphere.

Eco-friendly swag

Research has shown that brands gifting eco-friendly items are viewed more positively by 46% of consumers.

Source: ASI

Self-care products

A survey from the American Psychological Association highlighted that 30% of employees consider an employer's mental health support pivotal in their future job choices.

Corporate self-care gifts like sanitizers, aromatic soaps, or spa kits demonstrate a company's commitment to employee well-being, promoting a culture of health and self-care.

Source: APA

Custom candles and plants

Incorporating plants in a workspace does more than just beautify; they can enhance task accuracy, and potentially boost memory and attention by up to 20%.

Source: Labs

In the promotional products industries, supplier firms are responsible for manufacturing or refining products that are then sold via promotional product distributors. The industry boasts over 3,500 such supplier businesses, showcasing its expansive reach.

How is the promotional products industry organized

1. In the promotional products sector, supplier firms create or refine items that are subsequently sold via promotional product distributors. This industry is home to over 3,500 such supplier entities.
2. Distributors serve as independent representatives, marketing products to their clientele. The industry boasts a strong network of over 30,000 distributor firms.
3. The Promotional Products Association International (PPAI) has a robust membership, including more than 14,000 distributors and suppliers.

1. In the promotional products industry, revenue reached an unprecedented $25.5 billion, marking the highest recorded sales in the industry's history, outdoing 2018 figures.
2. This represents a growth of 15.6% from 2021, which itself saw a 12.5% growth from the challenging year of 2020 due to Covid-related disruptions.
3. Notably, the 2022 promotional products sales surpassed any previous year's revenue by over $1 billion.

Source: PPAI

In 2021, merely 42.7% of the promotional industry's total sales were generated by small enterprises, specifically those recording below $2.5 million in yearly revenues. This was a worrisome pattern post-pandemic, hinting that only major corporations might withstand the challenges. However, 2022 painted a brighter picture, with small businesses bouncing back to account for 46.8% of the industry's overall sales.

Source: PPAI

(Credit: PPAI)

In 2022, the promotional industry witnessed a 19.8% surge in sustainable product sales from the previous year, reaching nearly $3 billion. These environmentally sustainable products sales represented 11.2% of the promotional products industry's total revenue. A vast majority of large distributors, 97% to be precise, embraced sustainable products. Furthermore, 82% of smaller distributors tapped into this green market, marking a modest increase from 2021.

Source: PPAI

(Credit: PPAI)

In the 2022 Sales Volume Estimate survey, there's a palpable wave of optimism. About 70% of participating distributors forecast a surge in 2023 sales, hinting at another potential record-setting year. Major distributors display immense confidence, with a whopping 89% projecting an uptick in sales. In comparison, 64% of their smaller counterparts echo this positive sentiment.

Source: PPAI

(Credit: PPAI)

Excluding Africa and the Middle East, the global promotional products market stands at an impressive $85.5 billion. Breaking it down regionally: North America claims $26.3 billion, Europe follows at $23 billion, Asia Pacific is valued at $17.2 billion, while Latin America comes in at $16.2 billion.

In the realm of the U.S. market, promotional product sales reach a total of $24.4 billion annually. Moreover, industry projections anticipate a steady 3% CAGR from 2020 through 2024.

When analyzing Cost Per Impression (CPI), outerwear, t-shirts, hats, and bags are frontrunners. Yet, in terms of household prevalence, promotional pens mark their presence in 89% of homes, while t-shirts and drinkware can be found in 80% and 78% of American households respectively.

In 2022, the global market for promotional items was valued at an impressive $86 billion. North America led with a market size of $28 billion, closely followed by Europe at $24 billion. The APAC region also held a significant share with an estimated value of $18 billion. 

Source: Beroeinc

(Credit: Beroeinc)

The promotional products market is projected to experience notable growth, with an expected valuation of USD 4 billion by 2024. This growth trajectory suggests a CAGR of 3.01%. Such insights are sourced from the reputable SpendEdge report.

(Credit: SpendEdge)

Statistics on Promotional Product Distribution Across Various Markets

Promotional product distribution stats across different sectors, as per ASI data, are as follows:

1. Education leads with 13.1%.
2. Healthcare follows at 10.4%.
3. Construction sectors utilize 7.6%.
4. Non-profits account for 7.1%.
5. Manufacturing/distribution holds 6.4%.
6. Financial/insurance sectors claim 6.3%.
7. Retail stands at 5.9%.
8. Associations and clubs contribute 5.7%.
9. Restaurants & Lodging and Ad agencies or marketing firms each have 4.7%.
10. Government sectors use 4.1%.
11. Technology and Professional services both capture 3.8%.
12. Automotive represents 3.6%, while Real estate takes up 3.1%.
13. Other sectors make up the remaining 6.8%.

(Credit: ASI)

Top 3 Promotional Market Highlights

(Credit: ASI)

The global promotional products market is estimated to be valued at 86 billion USD in 2022. 

Source: Beroeinc

The promotional products industry is substantial, with a market value exceeding $25 billion. Guided by the Promotional Products Association International (PPAI), the world's largest and most seasoned not-for-profit association with a legacy spanning 113 years, the industry encompasses over 33,700 businesses and engages more than 500,000 professionals. PPAI itself boasts a robust membership of over 15,000 corporate entities, underscoring the industry's vast reach and significance. 

Top 10 promotional products industry statistics 2023

1. Promotional Products Industry Overview

1. Promotional items companies specialize in producing functional or ornamental goods branded with a company's identity or message. These items are commonly used in marketing and outreach efforts. 
2. initiatives. Items freely handed out with brand imprints fall under the category of advertising specialties. Those gifted in return for particular actions are termed premiums. The realm of promotional goods also extends to corporate gifts, recognitions, and mementos. 
3. Over 3,500 supplier enterprises mark their presence in the promotional merchandise sector. 
4. The industry is bolstered by 30,000+ distributor firms, operating as independent representatives to cater to client demands. 
5. The esteemed Promotional Products Association International (PPAI) has a membership roll boasting over 14,000 distributors and suppliers. 
6. Within this dynamic industry, distributors play a pivotal role by crafting innovative promotional strategies, procuring items from suppliers, and delivering them to the ultimate consumers.

Source: PPAI

2. Where supplier import promotional products from

1. A dominant 88% of suppliers source promotional items from China.
2. India and Vietnam are notable contributors at 14% and 21% respectively.
3. Indonesia contributes 6%, closely followed by Pakistan and Thailand, each at 5%.
4. Mexico and Bangladesh have a presence, with 10% and 8% respectively.
5. An additional 14% of products are imported from various other regions.

(Credit: ASI)

3. Supplier Relation Ships:

In 2022, 53% of distributors expanded their supplier base compared to 2021.

(Credit: ASI)

4. Distributor's Pricing Concerns:

A whopping 97% of distributors expressed apprehension over suppliers hiking prices. Notably, over half, at 53%, voiced being "extremely concerned" about this potential surge in costs.

(Credit: ASI)

5. Challenges Faced by Distributors in the Business

(Credit: ASI)

6. Distributors Top 3 Challenges

(Credit: ASI)

7. Suppliers Top 3 Challenges

(Credit: ASI)

8. Communication Breakdowns

(Credit: ASI)

9. Promotional Industry Supplier Snapshots

(Credit: ASI)

10. Promotional Product Industry Supply Chain Overview

(Credit: ASI)

(Credit: ASI)

Rapid commerce is an emergent channel gaining momentum among modern direct-to-commerce brands, though it hasn't yet overtaken conventional ecommerce avenues. Suhasini Sampath, the co-founder of fast-moving consumer goods startup Yogabar, highlights that Amazon accounts for approximately 70% of their digital sales. 

Absolutely, the retail industry is on an impressive growth trajectory. In 2022, global retail sales exceeded 27 trillion U.S. dollars and are projected to surpass 30 trillion U.S. dollars by 2024, underscoring the industry's robust expansion and potential. 

Source: Statista

For businesses, especially early-stage companies, targeting a substantial market opportunity is vital for long-term success. Ideally, they should aim for markets with a size of at least $100M. Such a sizable market can comfortably accommodate and support a company with revenues exceeding $25M, indicating a promising and scalable business landscape.

Source: Investor

1. Mega-Cap Companies: Boasting a colossal market capitalization of over $200 billion. 
2. Large-Cap Entities: Valued between $10 billion and $200 billion, representing significant market players. 
3. Mid-Cap Firms: Positioned in the $2 billion to $10 billion range, often seen as emerging powerhouses. 
4. Small-Cap Businesses: With a valuation ranging from $250 million to $2 billion, they're dynamic and growth-focused. 
5. Micro-Cap Ventures: Valued between $50 million and $250 million, these companies offer niche opportunities. 
6. Nano-Cap Innovators: With a market cap under $50 million, they represent the grassroots of the business landscape.

Source: Investopedia

For startups, a desirable target market size should factor in competitors and their strategies. Aiming for a 1% to 5% market share in initial years is realistic. If introducing a unique product or facing limited competition, this percentage might be higher, indicating an optimal market opportunity.

Source: Startuploans

Assuming a target audience of 500,000 potential customers. That means: 500,000 (number of potential customers) x 4 (purchases expected over 12 months)= 2 million a year. This positions your annual market potential at a robust 2 million transactions.

Source: Swoopfunding

Market Size or Volume=Number of Target Users × Expected Purchases in a Given Period

In 2022, the global promotional marketing products industry is valued at a staggering $86 billion. North America leads the market with a commanding $28 billion, closely followed by Europe's $24 billion. The APAC region, not far behind, contributes an estimated $18 billion to the industry's worth.

Source: Beroeinc

In 2021, Amazon.com secured its position as the world's premier e-commerce platform, boasting impressive global revenues of US$131,019 million. Its closest competitors include jd.com with earnings of US$118,515 million, apple.com generating US$51,950 million, and Walmart.com rounding out the top four with sales amounting to US$46,446 million.

Source: Statista

(Credit: Statista)

The swag industry is a significant market player, boasting close to $25 billion in yearly revenues and providing employment for over 130,000 sales professionals.

Source: Crainsnewyork

In 2022, the global digital advertising and marketing sector was valued at approximately US$531 billion. With an impressive compound annual growth rate (CAGR) of 13.9%, it's anticipated to surge to a staggering US$1.5 trillion by 2030, showcasing the immense scale and growth potential of the marketing market.

Source: Research And Markets

(Credit: Research And Markets)

The Promotional products market is on an upward trajectory, anticipated to expand by USD 4 Billion in the coming years. With a consistent compound annual growth rate (CAGR) of approximately 3.01%, this industry showcases significant growth potential.

Source: Prnewswire

A trending market refers to a price sequence that consistently closes at increasing or decreasing values over a specific set of intervals.

1. 80% of consumers possess up to 10 branded items. 
2. Over half of these individuals utilize a branded item weekly. 
3. 60% retain promotional items for a duration of two years. 
4. Only 20% dispose of promotional items they don't want. 
5. Post-receiving a branded product, 85% engaged with the brand, up from a prior 55%. 
6. In the U.S., bags yield the highest brand visibility. 
7. Nearly one-third of U.S. residents have a promotional tote. 
8. Branded bags and writing tools offer the best value per brand impression in the U.S. 
9. The promotional products industries inception can be traced back to George Washington's commemorative buttons in 1789.
10. Branded merchandise enhances brand perception 53% of the time. 
11. 48% of customers desire more promotional products. 
12. The average retention of branded items by consumers is 6.6 months. 
13. A useful promotional item is likely to be picked up by 69% of individuals. 
14. 63% pass on branded items they don't need, enhancing reach. 
15. A striking 89% recall brands from promotional items they received in the past 24 months. 
16. Majority of consumers have promotional items in their kitchen (91%), office (74%), and bedroom (55%). 
17. Utility drives 77% of consumers to retain a promotional product. 
18. Top sectors investing in promotional items include education, finance, healthcare, construction, and non-profits. 
19. The inaugural promotional product expo, featuring 32 stalls, took place in 1914. 
20. The Midwest leads in logoed outerwear ownership, with a 15% possession rate. 
21. Branded mugs surpass TV and radio in ad recall, boasting a 57% effectiveness rate. 
22. Incorporating branded merchandise amplifies the impact of other marketing strategies by up to 44%. 
23. A staggering 500% more referrals are generated from satisfied customers through promotional items compared to just letters. 

Source: Sageworld

1. A notable 63% of shoppers retain promotional drinkware for over a year. 
2. Outerwear finds longevity with 61% of users, being worn for upwards of two years. 
3. Over half, 54%, of customers use branded umbrellas for a minimum of two years.             
4. Nearly half, 47%, of consumers sport promotional t-shirts for at least two years. 
5. Power banks capture attention, with 51% using them for over a two-year span. 
6. Polo shirts remain in vogue, retained by 62% of consumers for a year or more. 
7. Bags, being both practical and stylish, are used by 43% of shoppers for a two-year period. 
8. USB drives continue to be essential, with 44% of users keeping them for at least a year. 
9. Desk accessories enhance workspaces, used by 58% of consumers for a minimum of one year. 
10. Trendy headwear remains in rotation for at least a year among 56% of shoppers. 
11. Branded writing instrument are kept by 52% of consumers for over a year, highlighting their utility. 
12. Health-oriented promotional items are valued, with 36% of users keeping them for at least a year

Source: ASI

1. A vast majority, 8 in 10 of consumers appreciate receiving promotional products, as highlighted by PPAI. 
2. An impressive 7 in 10 of consumers express a desire for more promotional products, according to PPAI's findings. 
3. An overwhelming 10 out of 10 consumers are willing to make an extra effort to secure a promotional products , PPAI reports. 
4. For those below 55, promotional products rank as their top advertising preference, as indicated by a 2019 ASI Central survey.

In 2023, global annual inflation stands at 5.8%, with retail sales predicted to grow by 6.5%, as per Euromonitor. Consumers worldwide are gearing up to expend a whopping $54 trillion, bolstered by a collective disposable income of $64 trillion. These figures highlight the robust purchasing power and evolving buyer trends for the year. 

1. Totaljobs found that a significant 79% of professionals believe music at the workplace enhances their productivity and fosters a spirited, positive ambiance. 
2. Research from the American Psychological Association shows that an employer's mental health support plays a decisive role for 30% of employees when considering future job prospects.

(Credit: APA)

• Surrounding employees with greenery has been shown to improve task accuracy and enhance memory and focus by a remarkable 20%. Source (Labs)

(Credit: Labs)

• Brands distributing eco-conscious products capture the admiration of 46% of consumers, as highlighted in a recent study. 
  
  Source: ASI

1. Short-term trends: Immediate fluctuations observed in daily technical analysis. 
2. Intermediate-term trends: Trends spanning a moderate duration. 
3. Long-term trends: Prolonged patterns detected in extensive technical studies.

Source: Investopedia

(Credit: Investopedia)

1. A whopping 84% of individuals report that promotional items amplify their brand recognition, highlighting the lasting impact of marketing giveaways. 
2. Remarkably, 87% of consumers retain promotional gifts for over a year, ensuring consistent brand visibility. 
3. In the promotional item business, an impressive 79% of recipients exhibit an increased affinity for the brand, solidifying giveaways as a powerful catalyst for business growth.
4. In the realm of enduring marketing, promotional merchandise emerges as a cost-effective powerhouse, delivering value far beyond their minimal initial costs. 
5. Practicality reigns supreme: An impressive 89% of consumers retain promotional items when they find them utilitarian. 
6. Loyalty swap alert! 30% of buyers admit to switching brands purely to snag promotional goodies on offer. 
7. Annually, the UK witnesses an investment surge of over £840 million on promotional items, a testament to their marketing prowess. 
8. Climbing the ladder of promotional product utility, USB sticks stand out, with 21% of surveyed users voting them as top-tier useful. 
9. Brand recall is in the bag! A massive 94% of promotional product beneficiaries distinctly remember the brand's identity. 
10. In the quest for actionable results, promotional items surpass conventional advertising mediums like TV and radio, offering twice the persuasion power at a fraction of the cost. 
11. The longevity game is strong: 1.34% of individuals cherished their promotional freebies even four years post-acquisition. 
12. Fostering genuine connections, 64% of recipients feel a deeper appreciation from brands offering promotional products, outshining all other marketing methods. 

 Source: Insights Fluidbranding Blog

In 2023, amidst global economic challenges, B2B marketing is experiencing a shift. With 64% of U.S. adults concerned about a potential recession, businesses are innovating. The focus is on personalization, with companies leveraging data-driven insights to tailor content and enhance user experiences, reflecting the "new normal" in shopping and interactions.

Source: Forbes

Globally, the promotional product industry sees significant annual expenditure. North America leads with $26.3 billion, followed closely by Europe at $23 billion, and the Asia Pacific region with $17.2 billion. This indicates a robust global market for promotional products.

Source: Swagdrop

Companies allocate a significant portion of their revenue to advertising, with a Gartner study revealing that, on average, promotional product businesses dedicate about 12% of their annual revenue to marketing efforts. Specifically, larger enterprises invest around 13%, while smaller businesses typically allocate closer to 10% for marketing initiatives.

Source: Gartner

The infographic illustrates the popularity of promotional pens and drinkware among U.S. consumers, with almost 9 out of 10 confirming ownership. Indeed, over half of consumers possess items from various promotional product categories!

Source: ASI

(Credit: ASI)

Industry definition 

Operators in this industry provide promotional products, such as key chains, magnets and pens. They also offer a variety of advertising-related services, including promotional product distribution, sign lettering and window dressing. This industry does not include advertising services, public relations services, media buying services, media representation services, display advertising services, direct-mail advertising services or marketing consulting services" 

• Experienced a steady annual growth rate of 1.5% between 2017 and 2022.
• Comprises over 4,516 active promotional product businesses.
• Achieved a revenue milestone of $1.8 billion.
• Reported impressive profits totaling $177.0 million.

Source: IBISWORLD

(Credit: IBSIWORLD)

The Promotional products industry thrives on embedding advertisements on commonplace items like mugs, magnets, and t-shirts. Though they don't manufacture these items, industry players imprint and circulate branding messages on these "blanks" sourced from manufacturers. Consumer expenditure upswing and expanding corporate profit margins in Canada have, over recent years, amplified advertising spends, driving demand for such promotional services. The sector's customer base also expanded due to the proliferation of new Canadian promotional item businesses, as these enterprises frequently utilize promotional products for their marketing needs. As a result, over the past half-decade leading up to 2017, the industry's revenue has seen an anticipated annual growth of 2.3%, reaching $1.8 billion. This includes an expected growth of 2.2% just in 2017. 

However, there have been challenges. The ease of online cataloguing and ordering has led clients directly to manufacturers, cutting out the industry intermediaries. Stringent consumer safety legislations, exemplified by the Canadian Consumer Product Safety Act of 2011, have also escalated compliance and insurance expenditures. This is because every promotional item, be it a pen or jewelry, must adhere to safety standards. 

Looking ahead to 2022, while the sector will grapple with intensified competition and the allure of alternative advertising modes like digital marketing, there's a silver lining. The promotional trend towards integrated advertising – where promotional goods complement other marketing channels – will remain a key growth driver. Promotional product businesses will continue to rely on their enduring, tangible brand visibility advantages. Coupled with steady corporate profit gains and overall advertising spends, this ensures that the promotional products industries revenue is set to grow at an annual rate of 1.5%, approximating $1.9 billion by 2022. 

Source: IBISWORLD

The promotional product industry is significantly influenced by fluctuations in advertising and promotional expenses. A surge in advertising budgets will boost the industry's growth. It's anticipated that there will be a rise in total advertising spend in 2017, positively impacting the sector.

Source: IBISWORLD

As the number of promotional products businesses in Canada reaches 5,336, the industry is witnessing a positive trend. Promotional items have become an indispensable marketing and brand awareness tool, particularly for budding businesses. With the surge in Canadian promotional product companies expected in 2023, the domain is on track for expanded revenue prospects.

Source: IBISWORLD

(Credit: IBSIWORLD)

1. Promotional products Industry value added is expected to grow at a faster pace when compared to the overall economy 
2. The industry has experienced slow enterprise growth 
3. The industry has wholehearted market acceptance

Source: IBISWORLD

(Credit: IBSIWORLD)

• Office and desk accessories contribute to approximately 13.3% of the revenue in the promotional products industries. 
• Pens and other writing tools make up around 8.3% of the industry's earnings. 
• Items such as drinkware and various home goods represent about 14.3% of the sector's income. 
• Miscellaneous products and services command a significant 25% of the industry's revenue. 
• Wearables, like branded clothing, contribute a major 39.1% to the promotional products industry's total earnings. 

Source: IBISWORLD

(Credit: IBSIWORLD)

Over the last five years, profits in the promotional product Industry have seen a positive trend. Starting at 6.5% of revenue in 2012, profits are projected to climb to 9.9% by 2017. This rise in profit margins has been driven by heightened consumer expenditure and increased corporate earnings, paving the way for more expansive business budgets.

Source: IBISWORLD

A significant portion of expenses in the industry is tied to procuring promotional product "blanks" that are later personalized. These blanks, the raw products before branding, are acquired from suppliers and then tailored as per client requirements. These products range from apparel items like hats and t-shirts to writing tools, bags, drinkware, and even decals. For 2017, it's estimated that such purchases will constitute about 39.6% of the industry's revenue. 

Source: IBISWORLD

Wage-related costs play a substantial role in the industry's expenditure, estimated to be 26.8% of the total revenue in 2017. Establishing and nurturing lasting relationships with clients is vital in this sector. Hence, a large chunk of wage expenses goes towards sales and customer relations. Yet, the industry has been adept at harnessing the capabilities of online catalogues and payment mechanisms, which have boosted efficiency and curtailed any potential drastic rises in wage costs over recent years.

Source: IBISWORLD

(Credit: IBSIWORLD)

This promotional products industry exhibits a low level of revenue volatility. In periods of slow economic growth or recession, corporations allocate fewer funds to advertising and marketing efforts over the five years to 2017 industry revenue has marginally

improved as corporate marketing budgets increased and new businesses turned to industry operators to promote their brand, service or product. The industry is expected to demonstrate low volatility during the next five years as the Canadian economy continues to gradually expand.

Source: IBISWORLD

(Credit: IBSIWORLD)

1. 57% of Canadians hold a better view of brands that provide 'Made in Canada' promotional items.
2. A significant 58% appreciate advertisers more when they offer environmentally friendly products.
3. Over half, at 51%, favor brands that distribute socially responsible promotional goods.

Source: ASI

1. A whopping 89% of consumers possess branded writing instruments.
2. These promotional pens and pencils have an average retention time of 9 months.
3. Throughout their lifespan, such writing tools generate around 3,000 impressions.
4. Over half, or 51%, of recipients are more inclined to engage with a business that provided them with the promotional writing instrument.

Source: ASI

1. An impressive 73% of consumers have branded bags in their possession.
2. On average, these promotional bags are retained for about 11 months.
3. Throughout their use, such bags rack up approximately 3,300 impressions.
4. Half of the consumers, or 50%, express a higher likelihood of collaborating with a company that provided them with the promotional bag.
5. Among the baby boomer demographic, 84% confirm having a promotional bag.

Source: ASI

1. A significant 80% of consumers possess branded T-shirts.
2. Many consumers treasure these T-shirts, with 63% retaining them for more than a year, and nearly half, 47%, holding onto them for two years or more.
3. Each promotional T-shirt garners approximately 3,400 impressions during its lifespan.
4. On average, such T-shirts remain in a consumer's collection for about 14 months.

Source: ASI

1. Nearly 70% of consumers have branded headwear in their possession.
2. These promotional hats typically stay with consumers for around 10 months.
3. Each piece of promotional headwear amasses about 3,400 impressions during its use.
4. A majority, 63%, of consumers retain their promotional hats primarily because of their appealing design.

Source: ASI

• Over half of the promotional calendars (52%) are retained by consumers for a year or longer.
• A promotional calendar can rack up approximately 850 impressions during its lifespan.
• 62% of consumers have a promotional calendar in their possession.
• Among Millennials and Gen X’ers, 31% utilize their promotional calendars daily.

Source: ASI

1. A significant 58% of consumers possess branded USB drives.
2. Typically, these promotional USBs are retained for about 13 months.
3. Almost half, 43%, of consumers hold onto a branded USB drive for two years or more.
4. Throughout its use, a promotional USB can amass around 700 impressions.

Source: ASI

1. A notable 64% of consumers have branded desk accessories.
2. Over half, at 56%, use these promotional items weekly or even more frequently.
3. Typically, these desk accessories have a lifespan of around 13 months in consumers' hands.
4. Over its lifetime, a promotional desk accessory can garner approximately 1,450 impressions.

Source: ASI

1. A significant 78% of consumers possess branded drinkware items.
2. Gen X consumers stand out, with 71% more inclined to engage with businesses that provide them promotional drinkware.
3. On average, these branded drinkware items stay with consumers for about 12 months.
4. Throughout its use, promotional drinkware can amass around 1,400 impressions.

Source: ASI

1. Almost half, 45%, of consumers have branded umbrellas in their possession.
2. These promotional umbrellas typically remain with consumers for around 14 months.
3. Throughout their usage, such umbrellas can achieve approximately 1,100 impressions.
4. Notably, 59% of Baby Boomers tend to retain the promotional umbrellas they receive for more than two years.

Source: ASI

1. A significant 67% of consumers have promotional outerwear items.
2. Most consumers, around 70%, retain their branded outerwear for over a year.
3. Each promotional outerwear piece can garner an impressive 6,100 impressions during its use.
4. On average, such promotional clothing is retained for approximately 16 months.

Source: ASI

• About 65% of consumers possess branded polo shirts.
• Each promotional polo shirt can achieve around 2,300 impressions throughout its lifespan.
• A notable 76% of women retain their promotional polos, primarily due to their appealing design.

Source: ASI

1. Around 33% of consumers have branded power banks.
2. These power banks create approximately 900 impressions during their lifecycle.
3. Typically, consumers retain these promotional power banks for about 12 months.
4. Interestingly, 40% of individuals hold onto their promo power banks for more than two years.

Source: ASI

In 2022, the Canadian Promotional Products sector was valued at $2.3 billion in revenue. 

Source: IBISWORLD

There was a 4% growth in the Canadian Promotional Products market size in 2022.

Source: IBISWORLD

From 2017 to 2022, the promotional products industry experienced an average annual growth of 0.9% in Canada.

Source: IBISWORLD

Among the Professional, Scientific, and Technical Services sectors in Canada, the Promotional Products industry ranked 15th by market size and stood as the 290th largest overall.

Source: IBISWORLD

In 2021, the Canadian retail industry showcased significant growth, with retail trade sales reaching about 674 billion Canadian dollars, marking an impressive 11% surge from 2019 figures. This indicates a robust expansion of the retail sector in Canada.

Source: Statista

(Credit: Statista)

Yes, the retail industry in Canada is showing positive growth. In April 2023, Canada's retail sales witnessed a growth of 1.1% YoY, which is an improvement from the 0.3% increase seen the previous month. Historically, from January 1992 to April 2023, the average growth rate of retail sales in Canada has been 4.6%, indicating consistent expansion in the sector. 

Source: Ceicdata

(Credit: Statista)

In 2023, Canada's retail sector showcases robust growth, outpacing many global markets. Despite concerns about inflation and potential recession, Canadian retail sales surged by 2.4% in March year-over-year, making it one of the top-performing developed markets, as highlighted in the Colliers report.

Source: Thestar

In 2021, the Canadian retail industry was valued at approximately 674 billion Canadian dollars, marking an 11% increase from 2019 figures. This upward trend highlights the significant growth and value of the retail sector in Canada.

Source: Statista

In 2022, Loblaws was the leading retail brand in Canada, boasting the highest retail sales with over 46 billion U.S. dollars. Following Loblaws, Costco took the second spot, with Sobeys closely trailing in third.

Source: Statista

The retail sector in Canada is on a positive trajectory, projected to expand at a CAGR of over 3% from 2021 to 2026, reaching CAD 547.2 billion. Dominated by the Food & Grocery segment with CAD 192.0 billion in 2021, the retail landscape sees the Homewares sector as its quickest growing segment, anticipated to grow at 4.5% CAGR between 2021-2026, hitting CAD 17.7 billion.

Source: Gobaldata

Canada's retail market witnessed a robust growth in 2022, with retail sales surging by 8.2%. This growth was primarily driven by gasoline stations and general merchandise stores. When considering sales in volume, there was an increase of 1.5% for the year.

Source: Statcan

In Canada, the operating profit margins for retailers have been on an upward trend. They increased from 4.6% in 2019 to 5.5% in 2021. Notably, in 2021, clothing and clothing accessories stores saw a significant rise in profit margins from 4.0% to 7.1%. Additionally, furniture and home furnishings stores witnessed margins grow from 5.4% to 7.0%, while sporting goods, hobby, book, and music stores experienced an increase from 6.6% to 8.0%. However, electronics and appliance stores were an exception, not seeing growth in their margins.

Source: Statcan

In 2023, the apparel industry statistics reveal that the apparel market in Canada boasts a value of US$40 billion. Forecasts suggest an annual expansion of 2.49% between 2023 and 2027. A significant contributor to this market is the Women's Apparel segment, accounting for US$22 billion of the total revenue in 2023.

Source: Statista

(Credit: Statista)

(Credit: Statista)

In 2021, clothing industry statistics highlight that the Canadian apparel sector held a worth of nearly 26.4 billion Canadian dollars, with expectations to climb to about 28.5 billion dollars by 2024. Pioneering this domain in 2020 were renowned retailers like Winners Walmart, and Mark's.

Source: Statista

(Credit: Statista)

(Credit: Statista)

In 2023, Canada's Fashion market is anticipated to achieve revenues of US$13.07bn. With an impressive projected annual growth rate of 12.05% from 2023 to 2027, the market could escalate to a substantial US$20.60bn by 2027. However, it's noteworthy that China leads globally in this domain, expecting a mammoth revenue of US$265.50bn in 2023.

Source: Statista

(Credit: Statista)

Montreal, often hailed as Canada's epicenter for fashion, ranks as North America's third-largest hub for apparel production. Home to over 70% of Canada's clothing and fashion enterprises, Montreal's prominence was further highlighted when it achieved the prestigious title of a UNESCO City of Design in 2006, marking its global recognition as a beacon of creativity.

Source: Nuvomagazine

In recent times, Canada's eCommerce sector has seen substantial growth. As of early 2022, monthly e-commerce retail sales reached approximately three billion Canadian dollars. Moreover, by the year's end, an estimated 29 million Canadians are anticipated to engage in online shopping, showcasing the expanding digital retail landscape in Canada.

Source: Statista

Following a robust 28.8% surge during the pandemic's initial year, Canada's e-commerce sector is predicted to witness a 15% annual growth up until 2025. This upward trajectory is driven by multiple underlying factors.

Source: Ucanwest

There are around 1,490 accredited e-commerce Companies in Canada. Generating revenues of about USD$58 billion, it ranks as the world's ninth-largest e-commerce arena. Leading the pack is Amazon.ca, with impressive net sales reaching US$9,817 million.

Source: Reviewlution

In Canada, the leading e-commerce sector for 2022 was electronics and media, capturing 28% of the online market. Close behind, fashion claimed a significant 27% share, positioning it as the country's second-most popular online shopping category.

Source: Statista

(Credit: Statista)

Sales for clothing and accessories stores in Canada saw an increase of 3.1%, while motor vehicle and parts dealers experienced a growth of 0.5%. Annually, the retail sector witnessed a 2.9% rise. Early estimates for April 2023 suggest a monthly growth of 0.2% in Canadian retail sales.

 Source: Tradingeconomics

(Credit: Tradingeconomics)

In 2022, Canada's e-commerce sector amassed revenues exceeding 52 billion U.S. dollars. Forecasts indicate this figure could surge to around 94 billion U.S. dollars by 2027.

 Source: Statista

In 2022, Loblaws led the Canadian retail landscape with sales surpassing 46 billion U.S. dollars, making it the top retail chain. Costco claimed the second spot, with Sobeys trailing close behind.

 Source: Statista

The promotional products market in the US is substantial, with annual promotional product sales reaching $24.4 billion. Between 2020 and 2024, the industry is projected to experience a compound annual growth rate (CAGR) of 3%.

Source: Swagdrop

In 2022, the US Promotional Products sector reported revenues of $20.6 billion.

Source: IBISWORLD

Over the course of 2022, there was a 0.7% increase in the promotional product industries market size.

Source: IBISWORLD

From 2017 to 2022, the annual growth rate for the Promotional Products industry in the US averaged 1.1%.

Source: IBISWORLD

Within the Professional, Scientific, and Technical Services categories, the US Promotional Products industry ranked 20th in terms of market size and stood as the 409th largest industry nationwide.

Source: IBISWORLD

Over the last five years, the promotional product industry has seen its revenue expand at a compound annual growth rate (CAGR) of 0.9%, culminating in a total of $20.8 billion. In 2023, there was a growth of 0.9%, and profits are projected to hit 9.6%.

Source: IBISWORLD

Over half, specifically 53%, view advertisers more positively when the promotional item is crafted in the USA.

Additionally, 42% of consumers have an enhanced opinion of advertisers when they receive an eco-friendly promotional product.

Source: ASI 

1. According to ASI, 50% of U.S. consumers own promotional writing instruments. 
2. In the United States, there is a higher ownership of logoed pens among women compared to men.

(Credit: ASI)

1. According to ASI, 58% of U.S. consumers own promotional shirts. 
2. In the United States, there are more female owners of logoed T-shirts than male owners. 
3. Over 50% of consumers in every age category indicate that they own a branded T-shirt.

(Credit: ASI)

1. According to ASI, 50% of U.S. consumers own promotional bags. 
2. In the United States, women are significantly more inclined to possess bags compared to men. 
3. In the female demographic, individuals aged 18-24 are the most probable to possess a logoed bag.

(Credit: ASI)

1. According to ASI, 29% of U.S. consumers own promotional calendars. 
2. In the United States, women are somewhat more inclined to own logoed calendars. 
3. Promotional calendars are more commonly owned by older Americans.

(Credit: ASI)

1. According to ASI 41% of U.S. consumers own promotional desk/office accessories 
2. Men have a higher likelihood of owning branded office accessories compared to women. 
3. younger consumers, particularly those in the 18-34 age group, are the demographic most likely to possess promotional desk accessories, with a rate of 52%. This is followed by the 35-44 age group at 45%, the 45-54 age group at 30%, and the 55+ age group at 36%.

(Credit: ASI)

1. According to ASI 41% of U.S. consumers possess promotional caps/headwear 
2. 42% of U.S. consumers keep promotional hats mainly for their visual appeal, with outerwear being the only category ahead in this aspect. 
3. Men in rural America lead in logoed headwear ownership, with a 52% ownership rate.

(Credit: ASI)

1. According to ASI 53% of U.S. consumers possess promotional drinkware
2. In the West and Pacific regions, over 50% of consumers express a greater inclination to engage in business with advertisers featured on their drinkware, with Pacific at 54% and the West at 53%. Other regions have varying levels of interest, including the Southeast at 47%, Northeast and Southwest at 38%, and the Midwest at 30%. 
3. 50% of U.S. consumers who possess logoed drinkware utilize it at a frequency of 2-3 times per week or even more often.

(Credit: ASI)

1. According to ASI 45% of U.S. consumers possess promotional USB drives 
2. Men are significantly more inclined to own branded USB drives, with 50% ownership compared to women, who have a 39% ownership rate. 
3. Among younger consumers, a significant 60% are most likely to own a logoed USB drive. This is followed by the 51% age group, the 48% age group, and the 39% age group, with ownership rates of 48%, and 37% respectively.

(Credit: ASI)

1. According to ASI 30% of U.S. consumers possess promotional health and safety items
2. Women exhibit a significantly higher likelihood of owning branded health and safety products, with 36% of females compared to 23% of males. 

(Credit: ASI)

1. According to ASI 50% of U.S. consumers possess promotional outerwear and fleece 
2. A higher percentage of men, at 57%, own promotional outerwear compared to women, where the ownership rate is 43%. 
3. Among individuals aged 18 to 55 and above, outerwear ranks among the top five influential products.

(Credit: ASI)

1. According to ASI 25% of U.S. consumers possess promotional umbrellas
2. Women have a higher likelihood of owning promotional umbrellas, with a 28% ownership rate compared to men at 22%. 
3. Throughout their lifetime, umbrellas generate more than 1,300 impressions. 

(Credit: ASI)

1. According to ASI 26% of U.S. consumers possess promotional power banks
2. 87% percent of consumers express their intent to retain a promotional Power Bank due to its practical utility.

(Credit: ASI)

The promotional products marketing size in India was valued at around $1.2 billion in 2020. The market has witnessed significant growth in the past few years, with an expected Compound Annual Growth Rate (CAGR) of around 8% projected from 2020 to 2025. 

Source: Eventegg

As of August 11, 2023, India boasts a total of 4,710 suppliers specializing in promotional products.

Source: Rentechdigital

In India, sustainability ranks among the top five purchasing considerations for 43% of consumers. However, eco-friendly products account for a mere 5% in the packaged foods sector.

According to recent research by Bain & Company, 52% of consumers in India are ready to pay a higher price for eco-friendly products.

Source: Times of India

A recent study highlights that India's sustainable fashion industry is set to achieve a valuation of $9.81 billion by 2025, growing at a compound annual growth rate (CAGR) of 9.81% from 2020 to 2025.

Source: LinkedIn

The market for environmentally friendly products in India is set to witness a strong upward trajectory from FY2022 to FY2027, with an impressive CAGR of 32.90%. This surge is driven by evolving lifestyles, heightened health awareness, and innovative product offerings.

Source: Techsciresearch

(Credit: Techsciresearch)

The e-commerce sector in India is projected to expand at a CAGR of 27%, reaching a valuation of $163 billion by 2026.

Source: Thehindubusinessline

India, renowned as the globe's most populous nation, is soaring as one of the fastest-growing e-commerce markets. In 2023, the country's online sales are projected to escalate by 22.3%, reaching an impressive $118.9 billion. Furthermore, analysts anticipate both India and the Philippines to consistently dominate as the leading rapid-growth e-commerce arenas up to 2026.

Source: Oberlo

(Credit: Oberlo)

In 2021, India witnessed approximately 185 million individuals making online purchases annually.

Source: Statista

The promotional products industry in China has experienced a decline, with its value dropping from $120.3 billion in 2017 to an anticipated $117.2 billion in 2022. This decrease can be attributed to reduced demand from downstream sectors amid the challenges posed by the COVID-19 pandemic.

Source: IBISWORLD

China dominates the global e-commerce landscape, accounting for nearly half of all online transactions worldwide. eMarketer data shows that over 710 million digital consumers in China contributed to an impressive $2.29 trillion in online sales in 2020. This figure is projected to soar to approximately $3.56 trillion by 2024. By 2021, with a staggering revenue of $1.5 trillion, China surpassed the United States to secure its position as the world's top e-commerce market.

Source: Trade Gov

(Credit: Trade Gov)

In 2021, China's influencer industry held an estimated value of around 100 billion yuan. Projections suggest that, by 2025, this vibrant ecosystem could expand to an astounding seven trillion yuan. Transitioning from traditional text and images, the rise of live streaming, social commerce, and bite-sized videos is fueling China's surging influencer marketing landscape.

Source: Statista

In 2022, China's B2B online market reached an impressive 15.5 trillion yuan, marking a modest rise from 15.3 trillion yuan. The forthcoming years are set to witness a swift expansion in China's B2B e-commerce sector, potentially touching the 19.5 trillion yuan milestone.

Source: Statista

(Credit: Statista)

E-commerce powerhouses in China, like Alibaba and JD.com, have carved a niche for themselves by establishing sophisticated delivery infrastructures and networks. Through its expansive delivery consortium, Cainiao, Alibaba can handle a staggering 30 million packages daily.

Source: Business HSBC

In the financial year 2022, Alibaba reported revenues nearing 853.1 billion yuan. During the initial quarter of 2022, the active shopper count on Alibaba's e-commerce platforms touched a notable 903 million.

Source: Statista

China stands as the world's premier e-commerce market, boasting an impressive annual online sales figure of $2.78 trillion. Majorly propelled by Alibaba Group's key players like Taobao, Alibaba.com, and Tmall, the country not only leads in volume but also in growth, with an e-commerce sector expanding at 21% annually. Remarkably, more than half of China's total retail sales, precisely 52%, are generated through e-commerce.

Source: Business

China stands out not only as the world's largest e-commerce market but also as one of its quickest expanding, boasting an impressive annual growth rate of 21%. This rapid surge is significantly influenced by powerhouse platforms like Taobao, Alibaba.com, and Tmall under the Alibaba Group's umbrella.

Source: Business

In 2022, Alibaba stood at the forefront of China's e-commerce landscape, boasting a staggering market valuation close to 1.5 trillion yuan.

Source: Statista

In 2021, with an e-commerce turnover of $1.5 trillion, China eclipsed the United States to stand as the world's premier e-commerce hub. Leading the charge in China's digital marketplace are platforms like Alibaba's Taobao and Tmall, which hold a commanding 50.8% market share. They're closely followed by JD.com with 15.9% and Pinduoduo at 13.2%.

Source: Trade Gov

Anticipated to expand at a compound annual growth rate (CAGR) of 10.6% from 2022 to 2030, the e-commerce sector in Japan is set to rise from a 2021 valuation of USD 165.8 billion to an impressive USD 325.9 billion by 2030.

Source: Sphericalinsights

(Credit: Sphericalinsights)

In 2023, the eCommerce sector is forecasted to generate a revenue of US$155bn.

Source: Statista

(Credit: Statista)

In 2021, Japan saw approximately 94.43 million e-commerce consumers in the consumer goods sector, with a combined expenditure of about USD 210.3 billion.

Source: Oosga

(Credit: Oosga)

In the 2021 fiscal year, Amazon Japan G.K. reported sales of approximately 2.5 trillion Japanese yen, a significant increase from the 740 billion yen in 2013. Amazon Japan stands as a prominent player in the Japanese e-commerce landscape, alongside major platforms like Rakuten Ichiba and Yahoo Shopping.

Source: Statista

In 2022, about 53% of multi-person households in Japan engaged in online purchases, maintaining a consistency with the previous year's figures.

Source: Statista

In 2021, Japan's promotional product advertising market witnessed a notable resurgence, attaining a valuation of 6.8 trillion yen, nearly touching the pre-pandemic figures. The significance of this market for Japan cannot be overstated, as it consistently represents over one percent of the nation's nominal GDP.

Source: Statista

In fiscal year 2021, Japan's digital marketing services sector had a market value of 60 billion yen.

Source: Statista

In 2022, the promotional product market in the UK was a significant segment of the $12.48 billion combined expenditure in the United Kingdom and the European Union, as reported by ASI Research. The UK stands as one of the four nations, alongside Germany, France, and Italy, where the annual spending on branded apparel and promotional goods exceeded $1 billion. 

(Credit: ASI)

(Credit: ASI)

Annually, companies throughout Great Britain allocate around €1.76bn (equivalent to about £1.46bn) on promotional items, translating to an average investment of roughly €54 for every employee.

A BPMA survey revealed that a staggering 91% of recipients would don apparel that's emblazoned with a brand's logo.

As per insights from BPMA research, half of the consumers opine that the ideal merchandise is one that offers practical utility.

Source: Totalmerchandise

In 2022, the Promotional Product Distribution sector in the UK was valued at £1.0bn in terms of revenue.

Source: IBISWORLD

There was a significant surge in the industry's market size, with a 19.4% growth in 2022.

Source: IBISWORLD

Over the five-year span from 2017 to 2022, the industry experienced an average annual decline of 1.5% in the UK.

Source: IBISWORLD

The contraction rate of the Promotional Product Distribution sector in the UK declined the broader economy.

Source: IBISWORLD

This industry's decline in the UK was more pronounced than the overall Advisory & Financial Services sector.

Source: IBISWORLD

Almost half, at 47%, of U.K. consumers regard advertisers more positively when the promotional item is manufactured in the U.K.

Over half, at 51%, of U.K. residents appreciate advertisers more when given an eco-friendly promotional product.

Furthermore, 45% of U.K. consumers view advertisers in a better light when the promotional gift they receive demonstrates social responsibility.

Source: ASI

1. Annually, promotional items see an investment of over $1.34 billion (AUS) and $144 million (NZ) by marketers. 
2. More than half, 52%, have a better view of a company after getting a branded gift. 
3. A remarkable 76% of individuals can remember the advertiser's name on the item. 
4. Over half, or 55%, retain the promotional product for longer than a year. 
5. Close to half, at 50%, utilize these branded items on a daily basis. 
6. Additionally, 52% end up engaging in business with the issuing company.

Source: APPA

1. A significant 72% of consumers correlate the caliber of promotional items with a brand's overall reputation, according to PPAI. 
2. Branded apparel makes an impression: 85% of recipients remember the promotional merchandise companies that provided them with promotional shirts or hats, as reported by ASI Central 2019. 
3. Over half (53%) of consumers utilize promotional items at least weekly, based on insights from the Sage Blog. 
4. When reflecting on promotional products received in the prior two years, a remarkable 76.2% of survey participants remembered the product, the company, and the associated message, as per PPAI findings. 
5. PPAI's research revealed that 91% of those surveyed had promotional merchandise in their kitchen, 74% had items in their workspace, and 55% stored such products in their bedroom or closet area.

1. Promotional mugs and related items deliver an impressive cost-per-impression, estimated at just about $0.004, as revealed by BPMA. 
2. Over 50% of consumers prefer passing on their promotional items to others rather than discarding them, amplifying its reach, according to 2019 ASI Central. 
3. ASI  Central's 2019 report highlights that promotional outerwear achieves 6,100 impressions, bags garner 3,300, writing instruments hit 3,000, and drinkware stands at 1,400. 
4. A significant 40% of promotional product owners have retained their items for a decade or longer, as per insights from 2020 ASI Central. 
5. The power of promotional products is evident as they can boost customer referrals by up to 500% compared to just using an appeal letter, based on data from the Sage Blog. 

1. A whopping 80% of consumers appreciate receiving promotional items, as indicated by PPAI. 
2. 70% of consumers express a desire to receive promotional merchandise more frequently, based on PPAI insights. 
3. For those under 55, promotional items are the top advertising choice, as revealed by the 2019 ASI Central report. 
4. An impressive 90% of consumers are willing to make an extra effort to secure a promotional product, according to PPAI data. 
5. PPAI stats show that 69% of consumers would be inclined to grab a promotional item if they find it useful, while 23% would take one regardless of its utility.

1. U.S.-made promotional items resonate better with consumers, with 53% having a heightened positive perception of them, as per insights from the 2019 ASI Central. 
2. In the world of promotional goods, outerwear, bags, hats, T-shirts, and writing tools stand out, garnering the most attention, according to the 2019 ASI Central report. 
3. When it comes to brand recall, promotional mugs, including other ceramic and glassware items, lead the charge with a 57% recall rate, as highlighted by BPMA.
4. A dominant 90% of consumers admit to having logo-emblazoned drinkware in their collection, as revealed by the 2019 ASI Central study. 
5. Promotional calendars are ubiquitous – 61% of home calendars and a whopping 76% in businesses trace back to the promotional products industry, as cited by Brandon Gaille Small Business and Marketing Advice (BGSBM). 

1. A significant 59% of employees feel more positively about their organization after being gifted a promotional item, as cited by Brandon Gaille Small Business and Marketing (BGSBM) Insights. 
2. Brands can boost their image, as a robust 82% of individuals claim their perception of a brand improves after receiving a promotional token, according to insights from Brandon Gaille Small Business and Marketing (BGSBM) Advice. 
3. Incorporating promotional items into your marketing strategy can enhance the impact of other media channels by a compelling 44%, as highlighted by Sage Blog. 
4. An overwhelming 96% of consumers express interest in being informed about upcoming promotional items to give away, as per data from PPAI. 
5. Leveraging social media with promotional goods is gaining traction. Illustratively, posts on Instagram with #Adidas tally over 43 million, and #Nike boasts 69 million, predominantly showcasing brand apparel, as revealed by Brandon Gaille Small Business and Marketing (BGSBM) Advice.

1. majority 8 in 10 of individuals possess between 1-10 branded promotional items. 
2. Over half (60%) of consumers retain promotional items for as long as two years. 
3. About 1 in 5 of individuals dispose of unwanted branded merchandise. 
4. A significant 91% of consumers have promotional items in their kitchens. 
5. Nearly three-quarters (74%) of people have a promotional item in their working area. 
6. Over half (55%) have a branded item in their sleeping quarters. 
7. Almost one-third (31%) of U.S. residents have a promotional tote or bag. 
8. Before receiving a promotional item, 55% had engaged with the brand. 
9. Post-receiving a promotional product, an impressive 85% interacted with the brand. 
10. Branded items improve the advertiser's image 55% of the time. 
11. Almost half (48%) of consumers wish to get promotional items more frequently. 
    
    Source: Sage

(Credit: Sage)

• The industry boasts over 30,000 distributor firms. Of these, the Promotional Products Association International (PPAI) has a membership that includes over 14,000 distributors and suppliers.  

• In 2023, the US houses 39,900 businesses in the Promotional Products sector, showing no change from the previous year. 
  
  Source: IBISWORLD  

(Credit: IBISWORLD)

• Yearly, there's an average cost reduction of 7.40% in the Promotional Items industry.
• For this quarter, the standard payment duration in the Promotional Items industry stands at 44.0 days.
  
  Source: Beroenic  

(Credit: Beroenic)

1. Utility: A significant 65.4% of consumers hold onto promotional items because they find them useful.
2. Design Appeal: 39.4% of individuals appreciate and keep promotional products due to their appealing design.
3. Memorable Moments: 33.2% see these products as reminders of events or experiences.
4. Recognition of Achievements: 30.1% view them as symbols of accomplishments.
5. Entertainment: For 23.6%, the sheer fun of the product matters.
6. Support for Causes: 23.5% keep items that back a meaningful cause.
7. Brand Loyalty: 20.9% of consumers retain promotional products out of loyalty to a brand.
8. Desirability: 18.9% keep them out of want or need.
9. Resonating Messages: 18.4% like the message associated with the product.
10. Display Worthiness: 16.6% find the items attractive to display or wear.
11. No Compelling Reason to Dispose: 16.4% see no immediate reason to discard them.
12. Unfulfilled Desires: 16.3% wouldn't have purchased the item themselves but always wished for it.
13. Brand Affiliation: 14.1% identify with a particular company or brand.
14. Sense of Belonging: 13.2% feel a connection with the product or its message.
15. Community Inclusivity: 11.3% feel like they're part of a community through the product.
16. Conversation Initiators: 10.3% use them as conversation starters.
    
    Source: GiftAFeeling  

(Credit: TSSL)

(Credit: TSSL)

1. Patron Perks: A significant 52.3% of consumers receive promotional products as freebies from establishments they patronize.
2. Social Gatherings: 37.4% of individuals acquire them during social events or gatherings.
3. Workplace & Affiliations: 32.1% are given promotional products by their employers or organizations rewards they're associated with.
4. Purchase Incentives: 28.2% receive them as complimentary additions to their purchases.
5. Email Campaigns: 27.7% of consumers are introduced to promotional products through email promotions.
6. Cause Support: 25.7% acquire them for free as supporters of certain causes.
7. Recognition: 24.6% receive them as tokens of recognition.
8. Alternative Methods: 22.9% come across promotional products through methods like regifting, inheriting, borrowing, or even finding them.
9. Professional Events: 21.6% collect them at trade shows, conferences, or other business-related events.
10. Event Participation: 20.7% acquire promotional products as a result of participating in various events.
    
    Source: GiftAFeeling

(Credit: TSSL)

1. Boosted Business: A notable 50.3% of consumers are inclined to engage more with the business, potentially increasing their purchases.
2. Word-of-Mouth Recommendations: Close on its heels, 50.1% of recipients are likely to recommend the company to others, showcasing the power of referral marketing.
3. Digital Appreciation: As a sign of their satisfaction, 41.6% would leave a positive review for the business, enhancing its online reputation.
4. Social Media Engagement: 27.4% of consumers would follow the company on social media platforms, expanding the business's digital reach.
5. Newsletter Subscriptions: A significant percentage subscribe to e-newsletters, reflecting a deeper interest in the company's updates and promotions.
6. Website Traffic: 17.7% of gift recipients would visit the company's website, potentially leading to further interactions or sales.

Source: GiftAFeeling

(Credit: TSSL)

1. Apparel: Tops the list with a significant 68.2% of consumers having acquired promotional clothing.
2. Fashion Accessories: Items such as hats and scarves come in at 54.5%.
3. Hygiene & Grooming Products: These essentials have been acquired by 52.8% of consumers.
4. Drinkware: Close behind, with 49.9% of consumers owning promotional mugs, bottles, and other similar items.
5. Personal Accessories: Almost half, at 49.8%, have such items in their collection.
6. Bags: A staple promotional product, with 46.1% of consumers owning them.
7. Writing Instruments: Pens and more have been acquired by 40.2%.
8. Jewelry & Medical/Safety Products: Both categories tie at 33.6%.
9. Magnets: Have made their way to 31.6% of consumers' homes.
10. Office Supplies: Such as staplers and notepads, come in at 31.2%.
11. Food & Beverages: Acquired by 30.5% of consumers.
12. Games & Toys: Owned by 28.9%, and Kitchen Accessories closely follow at 28.2%.
13. Recreation Items: Have been acquired by 26.7% of consumers.
14. Dated Products: Clocks and calendars sit at 26.1%.
15. Cards: Are owned by 25.6%, while Automotive Accessories have been acquired by 25%.
16. Desk Accessories: Find their way to 24.5% of consumers, and Event Accessories, such as flags and lanyards, are at 23.8%.
17. Home Tools & Decor: Owned by 23.4% of consumers.
18. Travel & Technology Accessories: Are both around the 23% mark.
19. Labels: Are owned by 22.9% and Buttons/Badges come in at 22.1%.
20. Awards: Have been received by 20.2% of consumers.
21. Spirit Items: Such as rally towels and pennants, sit at 19.3%.
22. Pet Accessories: Are owned by 18.5% of pet-loving consumers.
23. Packaging: Closes the list, with 14.3% having acquired promotional packaging items.

Source: GiftAFeeling

(Credit: Zippa)

The healthcare industry has seen extensive investments in various wellness and health sectors, with promotional product spending trends reflecting the priorities of consumers today. Here's a breakdown of the top areas based on spending:

1. Personal Care & Beauty: Topping the chart at $955 Billion, this segment reflects the growing consumer demand for personal grooming, skincare, and beauty products. The high investment suggests significant opportunities for promotional products tailored to beauty and self-care enthusiasts.
2. Healthy Eating, Nutrition, & Weight Loss: A close second at $946 Billion, this trend underscores the shift towards healthier eating habits and the vast market for nutritional supplements and weight loss programs. Brands can leverage this by promoting products that cater to health-conscious consumers.
3. Physical Activity: With a spending of $738 Billion, there's a clear emphasis on fitness and staying active. Promotional items like fitness gear, wearables, and equipment are in demand.
4. Wellness Tourism: At $436 Billion, the burgeoning sector of wellness tourism highlights the growing trend of health-focused travel. This offers an avenue for promotional products targeting travelers, such as eco-friendly travel kits.
5. Traditional & Complementary Medicine: Standing at $413 Billion, there's a revival of interest in holistic and alternative therapies. Products linked to traditional treatments can find a considerable audience.
6. Public Health, Prevention, & Personalized Medicine: $375 Billion indicates a shift towards preventive health and personalized care solutions. This offers opportunities for promotional products in the public health education sector.
7. Wellness Real Estate: With $275 Billion, the rise in wellness-centric real estate projects showcases the importance of a healthy living environment. Promotional items related to home wellness can thrive here.
8. Spas: With an investment of $68 Billion, spa services remain popular for relaxation and wellness, opening doors for promotional products that enhance the spa experience.
9. Workplace Wellness: The $49 Billion invested here underscores the importance of health and well-being at work. From ergonomic products to stress-relief items, promotional products can cater to a range of workplace needs.

Source: Globalwellnessinstitute

1. In the last year, a striking 88% of U.S. residents engaged in self-care routines, with a third amplifying their self-care activities. 
2. On average, Americans allocate $110 per month on wellness, beauty, and fitness pursuits. 
3. When it comes to beauty expenditures, haircuts and facial skincare stand out, each claiming the top spot with 23% of individuals saying they spend the most in these areas. 
4. For fitness-related expenses, vitamins and supplements lead the pack, with an impressive 36% of respondents indicating these are their primary costs. 
5. When diving into wellness costs, sleep aids and mental health services both resonate with 19% of participants as their predominant expenses.

Source: Sageworld

(Credit: Sage World)

1. Branded Hand Sanitizers: Dominating the list with 52% adoption. 
2. Custom Hand Sanitizers with Silicone Sleeves: Close behind, featuring in 47% of medical offices. 
3. Therapeutic Hot/Cold Packs: A sought-after promotional gift, seen in 30% of establishments. 
4. Interactive Coloring Book & Pencil Sets: A unique touch, adopted by 22% of medical entities. 
5. Professional Gloss Paper Folders: Boosting brand image in 20% of medical offices. 
6. On-the-Go Portable Tissue Packs: An essential, and present in 38% of clinics and offices. 
7. Mission Translucent Pens with Matching Grippers: An elegant choice, gracing 29% of medical premises. 

Source: Sageworld

(Credit: Sage World)

1. Multi-Function Notepads with Sticky Notes: Leading the pack at 55% adoption. 
2. Sleek 40 Oz Vacuum Tumblers: Chosen by 30% of health insurers for branding. 
3. Stress-Relief Round Balls: Easing tensions for half the industry at 50%. 
4. Adhesive Sticky Notepads: A staple in brand promotion with 52% representation. 
5. Traditional Classic Cover Notebooks: Preferred by a notable 45% of companies. 
6. Elegant Journal Books: Making an impression in 38% of health insurance firms. 

Source: Sageworld

(Credit: Sage World)

1. Dual-Shaded Yoga Mats: Claiming a significant 42% of the market share. 
2. Stylish Urban Duffle Bags: Making an impression with 37% adoption. 
3. Refreshing Cooling Towels with Handy Zip Pockets: Preferred by a majority at 52%. 
4. Versatile Fabric Stand Kits: Gaining traction with a 29% representation. 

Source: Sageworld

(Credit: Sage World)

1. Versatile Fanny Belt Bags: Seizing a market slice of 34%. 
2. Sleek Adidas Zip Pullovers: Gracing the promotional stage with 28% adoption. 
3. Elastic Fitness Resistance Bands: A top choice, capturing a notable 54% preference. 
4. Premium High Caliber Fitness Watches: Marking their presence with a 43% selection rate.

Source: Sageworld

(Credit: Sage World)

In 2023, the retail sector is expected to witness steady growth, surpassing the pre-pandemic average growth rate of 3.6%. Notably, e-commerce is set to shine, with sales anticipated to surge by 10 to 12%, reaching between $1.41 trillion and $1.43 trillion. This indicates a robust future for online shopping while brick-and-mortar stores adapt to changing dynamics.

Source: Forbes

By 2023, Canada is projected to have 24.3 million online shoppers, making up a whopping 72.8% of its entire population. A report by Canada Post from 2022 highlights the momentum, noting that Canadians made more than 26 online purchases annually, a dramatic 60% rise from 2019 figures. Furthermore, traditional malls are seeing a decline, with 27% of Canadians opting out of in-person visits.

Source: Canadiansinternet

In 2023, Canada's retail sector witnessed a dip, with an overall growth of 2.9% YOY in January for all store types. However, when considering stores excluding Automotive, Food, and Pharmacies, the YOY growth was just 1.3%. The majority of categories saw modest growth, but by March, certain sectors experienced a surge. Clothing stores reported a growth of 9.2% YOY, footwear retailers saw a significant 14.2% increase YOY, and general merchandise outlets grew by 7.6%.

Source: Retail Insider

(Credit: Retail Insider)

Anticipating customer preferences, blending various experiences, and enhancing user interactions will shape the future. Global retail sales in 2023 are projected to hit $30.3 trillion, marking a 4.5% growth from the previous year. Between 2020 and 2026, the retail sector is set to experience an impressive increment of $9.2 trillion in sales.

Source: Acftchnologies

(Credit: Acftchnologies)

Currently, the Retail Trade stands at 107.68B, showing a slight increase from the previous month's 107.40B. However, when compared to the same period last year, it's slightly down from 107.93B, marking a monthly growth of 0.26% and a yearly decline of 0.23%.

Source: Ycharts

(Credit: Ycharts)

In 2023, we've observed a notable uptrend in distributor searches for promotional products, indicating a rising industry interest. Here's a year-over-year comparison for more insights.

2020:

April: 732K

May: 808K

June: 906K

2021 showed a significant jump:

April: 1.10M

May: 1.03M

June: 1.14M

2022 saw steady growth:

April: 1.25M

May: 1.23M

June: 1.23M

2023 continued the promotional trends, showcasing a stable interest in promotional products:

April: 1.25M

May: 1.33M

June: 1.25M

Source: Sageworld

(Credit: Sage World)

(Credit: Sage World)

(Credit: Sage World)

(Credit: Sage World)

1. Fans: Leading the chart with 90%, fans are the most sought-after promotional item, probably due to their utility in outdoor events and as summer giveaways.
2. Cans/Tins & Sunscreen: Both capturing 84% popularity, cans or tins can be utilized for packaging a variety of products, while sunscreen resonates with the outdoor and health-conscious audience, ensuring skin protection.
3. Golf Tools: Securing 83%, golf tools emphasize the timeless appeal of golf-related promotional items, catering to a specific demographic of sports enthusiasts.
4. Sunglasses & Balls: At 82%, sunglasses provide a dual function of style and protection, whereas promotional balls, versatile in nature, can be used in various sporting events.
5. Water, Flying Discs, & Shades/Sunshades: All tying at 81%, water bottles highlight the trend towards hydration and eco-friendliness, flying discs bring in the fun for outdoor activities, and shades or sunshades for vehicles ensure protection against sun damage.
6. Golf Kits: Wrapping up the list at 80%, golf kits further amplify the rising trend of golf-related promotional items in the market.

Source:  Sageworld

(Credit: Sage World)

1. Stuffed Animals: At 59%, stuffed animals saw a notable decrease, suggesting a potential shift in preference away from plush toys as promotional items.
2. Carving Boards, Phone Accessories, & Organizers/Planners: All registering a 58% decline, carving boards might have seen reduced traction in culinary promotions. Simultaneously, with tech constantly evolving, certain phone accessories might not be as relevant. Organizers and planners' dip could be attributed to the digital shift in scheduling and planning.
3. Socks: With a 57% dip, promotional socks may have experienced a saturation in the market or shifting preferences in wearable promo items.
4. Covers/Lids: Decreasing by 56%, covers and lids for containers might have faced competition from integrated solutions or sustainable alternatives.
5. Coats/Jackets: At 55%, the decline in coats and jackets suggests a possible shift towards other wearable promotional items or a seasonal influence.
6. Pants: Registering a 53% drop, promotional pants might have faced competition from other wearable categories or specific fashion trends.
7. Gloves: Experiencing a 49% decrease, gloves as promotional items might have seen a seasonal or regional impact on their demand.
8. Hoodies: With a 45% decline, hoodies, though popular, might have seen a saturation or faced competition from other trendy wearables.

Source:  Sageworld

(Credit: Sage World)

1. Phones: Leading the pack with a 50% increase, phones, likely inclusive of phone-related accessories, stood out as a top choice in promotional items, reflecting the ever-growing digital age we live in.
2. Cans/Tins: At 38%, cans and tins have become a go-to for businesses, indicating a trend towards sustainable and reusable packaging or branded consumables.
3. Keys: Registering a 37% increase, promotional keys or key-related accessories underscore their practicality in day-to-day use.
4. Breath Fresheners: With a 32% surge, breath fresheners highlighted the importance of personal care items as promotional tools, offering both utility and brand visibility.
5. Cleaners: Gaining traction with a 30% rise, cleaners, especially those focused on personal and tech hygiene, saw a boost, possibly driven by heightened awareness of cleanliness in recent times.
6. Massagers: Witnessing a 29% increase, promotional massagers tapped into the wellness and self-care trend, providing relaxation and comfort.
7. Ornaments, Coloring Books & Books: Each seeing a 28% growth, ornaments enriched festive promotions, coloring books catered to creativity and relaxation, and books emphasized knowledge and brand stories.
8. Matches: At a 25% rise, matches made a comeback, either as a nostalgic promotional tool or catering to specific niche markets.

Source:  Sageworld

(Credit: Sage World)

1. Masks: Topping the decline list with a substantial 58% decrease, masks potentially signal a move towards a post-pandemic environment where such protective measures might not be as crucial for everyday use.
2. Cushions: With a 33% drop, cushions, once a staple for comfort-themed promotions, witnessed a shift in preference, possibly as businesses targeted more portable promotional items.
3. Travel Kits: Experiencing a 31% decline, the dip in travel kits could be indicative of evolving travel habits or the saturation of such items in previous promotional campaigns.
4. Sweaters: Seeing a 29% decrease, sweaters as promotional items might have faced competition from other apparel categories or seasonal promotions.
5. Tank Tops: With a 26% drop, the reduced preference for promotional tank tops might be influenced by fashion trends or changing seasons.
6. Napkins & Hand Sanitizers: Both witnessing a 25% decline, the decrease in promotional napkins and hand sanitizers might be a reflection of the post-pandemic scenario where hygiene products might not be the go-to promotional item as they once were.
7. Uniforms: Observing a 24% decrease, the dip in promotional uniforms suggests a possible shift towards more casual work environments or a reduction in branding exercises requiring uniforms.
8. Drinking Glasses & Phone Accessories: Each with a 23% decline, drinking glasses might have faced competition from other drinkware like tumblers, while the drop in phone accessories suggests market saturation or evolving tech preferences.

Source:  Sageworld

(Credit: Sage World)

Source: Statista

(Credit: Statista)

A staggering 95% of shoppers are actively seeking ways to embrace a sustainable lifestyle. Notably, 39% are keen on selecting retailers renowned for their extensive range of eco-friendly products. However, the green shopping journey isn't without challenges, as 25% express difficulty in spotting these sustainable items on store shelves.

Source: Blog Faire

Products flaunting a 'sustainable' label are outpacing their counterparts, witnessing a growth rate that's a whopping 2.7 times faster. Diving into sales platforms, three-quarters (75%) of eco-friendly items see heightened success online compared to brick-and-mortar stores. Echoing this green shift, a significant 78% of shoppers emphasize the importance of sustainability. Moreover, over half (55%) are ready to dig deeper into their pockets, placing a premium on brands championing eco-consciousness.

Source: Theroundup

1. A clear shift: Most global consumers demand for sustainable products in 2022 evolved to make greener purchases compared to their habits five years ago. 
2. Gradual change: Over a third observed a slight yet positive shift in their environmental conscious purchasing. 
3. Green dedication: Approximately 30% ramped up their commitment, frequently opting for sustainable products. 
4. Lifestyle revolution: A notable fraction, nearly 10%, proudly transformed their entire lifestyle to embody environmental sustainability.

Source: Statista

(Credit: Statista)

Past Progress: A significant 72% of participants highlighted an increase in their green purchases compared to five years prior. 

Future Outlook: An overwhelming 81% are optimistic, anticipating a further rise in their sustainable shopping habits in the upcoming five years.

Source: Businessnewsdaily

In 2020, the global eco-friendly market for green technology and sustainability stood tall at $10.32 billion. With the growing environmental consciousness, the market for promotional eco-friendly products is projected to surge to an impressive $74.64 billion by 2030, showcasing a compelling Compound Annual Growth Rate (CAGR) of 21.9% from 2021 to 2030.This domain encompasses eco-centric innovations that champion both economic and societal sustainability.

Source: Alliedmarketresearch

(Credit: Alliedmarketresearch)

The worldwide market for green technology and sustainability products is set to witness a surge from 2022 to 2030. Valued at an estimated $13.76 billion in 2022, projections indicate a rise to a staggering $62 billion by 2030. This impressive growth trajectory represents a CAGR of 20.8% spanning from 2023 through 2030.

Source: Statista

According to the report, 81% of people prefer to buy from sustainable sellers, indicating that a significant majority of people purchase promotional eco friendly products.

Source: Recyclinglives

(Credit: Recyclinglives)

In 2021, the worldwide market for environmental technology achieved a benchmark valuation of USD 553 billion. With projections indicating an ascent to approximately USD 690.3 billion by 2030, the sector is poised to register a compelling CAGR of 4.5% throughout the 2022-2030 period.

Source: Precedenceresearch

(Credit: Precedenceresearch)

By 2025, the market value for Green Technology and Sustainability is projected to reach an impressive $36.6 billion.

Source: Globalnewswire

In 2021, 50% of the worldwide consumer base reported a shift towards more eco-conscious behaviors over the preceding six months.

Source: Theroundup

(Credit: Theroundup)

An impressive 67% of sustainable products companies have integrated eco-friendly resources such as recycled materials and low-emission products into their operations.

Source: Deloitte

(Credit: Deloitte)

Since 2018, India has witnessed a 13% surge in the sales of products that are organic and eco-friendly.

Source: Businessnewsdaily

India has witnessed a significant 13% uptick in the sales of eco-friendly and organic products since 2018. Brands focusing on consumer sustainability are attracting a larger customer base and enjoying substantial financial gains. Evidently, industries are tuning into consumer sustainability trends and adapting their business models accordingly.

Source: Businessnewsdaily

In 2021, a substantial 85% of global consumers have adopted an eco-conscious mindset, making sustainability a priority in their purchasing decisions.

Source: Bankrate

Research indicates that while 86% of Indian consumers show interest in natural and organic products, a mere 44% follow through with purchasing and using them.

Source: Indian Retailer

Additionally, studies highlight that 72% of participants noted an uptick in their environmentally-conscious purchases compared to five years prior. Moreover, a promising 81% anticipate their green buying habits to further amplify in the upcoming five years.

Source: Businessnewsdaily

Over 60% of survey participants indicated a willingness to spend extra on products packaged sustainably.

Source: Mckinsey

In 2020, the worldwide market for green technology and sustainability stood at $10.32 billion. By 2030, it's anticipated to surge to $74.64 billion, with an impressive CAGR of 21.9% spanning from 2021 to 2030.

Source: Alliedmarketresearch

From 2022 to 2030, the worldwide market for green technology and sustainability is set to expand. In 2022, this market was estimated to be around $13.76 billion. By 2030, projections indicate it will rise to nearly $62 billion, with a CAGR of 20.8% between 2023 and 2030.

Source: Statista

1. Landfills to Landscapes: Predominantly due to inadequate waste handling globally, most discarded plastic packaging strays from landfills to contaminate our pristine environments. 
2. Oceanic Alarm: A staggering 8 million tons of plastic find their way into our oceans annually. 
3. Broader Implications: Plastic pollution jeopardizes wildlife, disrupts natural ecosystems, and raises substantial health concerns for humans.

Source:  Supplychain Edf

(Credit: Supplychain Edf)

Golden West Packaging predicts a surge in the popularity of biodegradable and compostable materials in 2023, underlining their potential to rapidly decompose and diminish landfill waste. Additionally, Resource Label indicates that the market for compostable packaging is set to expand at a notable CAGR of 15.3% from 2021 through 2028.

Source: Goldenwestpackaging

Brown Packaging underscores the growing trend towards recyclable packaging, emphasizing that 2023 will witness an uptick in businesses opting for recyclable mediums like paper and cardboard. Given the alarming stat that a mere 9% of global plastic sees recycling, this shift is a breath of fresh air. By pivoting to recyclable solutions, enterprises not only mitigate their ecological footprint but also align with consumers' growing appetite for green products.

Source: Brownpackaging

According to insights from Resource Label, the trajectory for reusable packaging looks promising, anticipating a CAGR of 6.8% from 2021 to 2028. Highlighting real-world commitment, the fashion giant Zara champions the eco-initiative by adopting recycled paper for its packaging, a strategic move aimed at eradicating single-use plastics for customers entirely.

Source: Resourcelabel

As eco-consciousness surges among consumers, the green packaging sector is experiencing a boom. Data from Research Dive reveals that the worldwide eco-friendly packaging domain stood at an impressive $253.8 billion valuation in 2021, with projections soaring to a potential $561.6 billion by the close of 2031.

Source: Researchdrive

A compelling 72% of survey participants revealed an uptick in their purchases of eco-friendly products over the past five years, and an optimistic 81% anticipate further increasing their green purchases in the upcoming five years. (Businessnewsdaily)

Consumer sustainability trends: More than 60% of survey respondents expressed a willingness to invest extra for products featuring sustainable consumer packaging. (Mckinsey & Company)

1. While 90% of corporate leaders are sustainably conscious, only 60% of firms actively pursue a green strategy. - Forbes 
2. Deloitte notes that 67% of businesses are now adopting environmentally friendly products, emphasizing recycling and emission reductions. 
3. A significant 66% are fine-tuning their operations for enhanced energy conservation. - Deloitte 
4. A commendable 3426 global enterprises collaborate with the Science Based Targets Initiative (SBTi) to champion carbon reduction aligned with climatic insights. 
5. Deloitte reports that 57% of firms have transitioned to using machinery and tech that’s climate-conscious and energy-saving. 
6. Additionally, 57% are amplifying their workforce’s climate education and action initiatives.
7. As of February 2022, over 4500 global companies achieved B Corp certification, adhering to stringent socio-environmental norms, with a vision to drive market-led solutions for global challenges. - B Lab 
8. Accenture points out that 30% of major European enterprises have pledged to attain Net-Zero by 2050. 
9. Yet, maintaining their 2010-2019 emissions cutback rate, a mere 9% are on track to hit their 2050 objectives. - Accenture 
10. Firms dedicated to net-zero goals managed to slash emissions by an average of 10% in the past decade. - Accenture 
11. Post-pandemic, Deloitte highlights that 55% of businesses are curbing their air travel footprints. 
12. A staggering 90% of S&P 500 index firms shared a CSR report in 2019, marking a leap from just 20% in 2011. - Harvard Business School 
13. Nearly half (49%) are innovating with environmentally friendly products or services, as per Deloitte's findings. 
14. Deloitte also found that 46% now mandate sustainability benchmarks for their business affiliates and supply chains. 
15. 44% are retrofitting or strategically relocating their infrastructures to withstand climate adversities. - Deloitte 
16. In a 2022 global survey by WeWork, a whopping 80% of 850 firms declared intentions to boost sustainability investments. 
17. Deloitte notes that 40% of companies now infuse climate metrics into their political advocacy and donations. 
18. With 37% of firms linking senior executive pay to green performance, environmental sustainability is increasingly a top-board priority. - Deloitte 
19. ScienceDirect mentions that 22.8% of Fortune 500 companies engage with the UN’s SDG framework. However, a scanty 0.2% possess tools to gauge their SDG-aligned initiatives' progress.

Nearly half of Canadians, or 49%, hold a more positive view of advertisers when the products they receive are environmentally friendly.

(Credit: ASI)

A noteworthy 42% of young Canadians, aged 18-34, hold advertisers in higher regard when their product has an eco-friendly edge.

Impressively, 52% of Canadians in the 35-54 age bracket show a positive bias towards advertisers championing environmentally-friendly products.

Leading the way, 56% of Canadians aged 55 and above value advertisers more when they offer green products.

(Credit: ASI)

In British Columbia, a significant 50% of residents show a positive inclination towards advertisers offering eco-friendly products. 

Close behind, 49% of Ontario's populace respects advertisers more when presented with environmentally-conscious products. 

In Quebec, 36% of the population values advertisers higher when they promote green products.

Source: ASI

(Credit: ASI)

Over half of consumers, 53%, opt for single-use plastic bags when making bag-related purchases.

Nearly half of consumers, at 47%, exclusively favor reusable bags for their bag purchases.

Source: ASI

(Credit: ASI)

Among the 18-34 age group, 36% of consumers support the use of single-use plastic bags.

In the 35-54 age bracket, 44% endorse the utilization of single-use plastic bags.

Surprisingly, over half (51%) of those aged 55 and above are in favor of these disposable bags

Source: ASI

(Credit: ASI)

According to Deloitte's 2023 CxO Sustainability Report, a robust 73% of top executives in the consumer industry have amplified their sustainability investments in the past year. 

Sustainability in retail is of paramount importance. The retail supply chain alone accounts for a significant 25% of global greenhouse gas emissions (GHG). This alarming statistic underscores the urgent need for retailers to integrate sustainable practices within their operations. Prioritizing traceability and waste elimination from the value chain further highlights the sector's pivotal role in promoting environmental responsibility.

Source: Deloitte

(Credit: Deloitte)

1. 83% prefer it over being reached by a telemarketing call. 
2. 78% value it more than receiving a marketing email. 
3. 77% favor it compared to getting promotional mail. 
4. 76% appreciate it more than viewing a video advertisement. 
5. 75% rank it above encountering web banner ads or pop-ups. 
6. 74% rate it higher than watching traditional 30-second TV spots. 
7. An equal 74% prefer it over seeing paid social media promotions. 
8. 73% choose it over hearing a 30-second radio advertisement. 
9. 67% opt for it compared to viewing ads in print magazines.

Source: PPAI 

1. 77% view uniforms as a promotional product enhancing brand visibility. 
2. 72% feel that employees in promotional uniforms are quickly recognizable when assistance is required. 
3. 52% value businesses that opt for promotional product packaging for brand enhancement. 
4. 43% are more assured transacting with businesses that display branded décor or furnishings as part of their promotional strategy. 
5. Interestingly, 46% are at ease discussing purchase details with employees donning promotional uniforms than with those without. 
6. Another 43% opine that employees in promotional uniforms project a more trustworthy image. 
7. 39% inherently trust uniformed employees, seeing the uniform as a promotional product signifying professionalism, more than those not in uniforms.

Source: PPAI 

1. Promotional product statistics reveal a vast array of forms, designs, and colors in which these items are available. An impressive 91% of consumers own promotional wearables, highlighting the benefits of promotional products. Furthermore, consumers show a strong preference for branded items across various sectors: health & beauty products at 79%, travel-associated merchandise at 73%, customized drinkware at 71%, and other personalized items also standing at 71%.
2. 83% have promotional apparel in their collection. 
3. 76% possess promotional fashion accessory items. 
4. 74% are proud owners of promotional hygiene & grooming products. 
5. 71% showcase promotional drinkware at home or work. 
6. 71% utilize promotional personal items regularly. 
7. 70% carry items in promotional bags. 
8. 62% write using promotional writing instruments. 
9. 54% adorn themselves with promotional jewelry pieces. 
10. 52% enhance their workspace with promotional office items. 
11. 51% use promotional kitchen products in their daily routines.

Source: PPAI 

When examining how consumers prefer to be introduced to promotional products, a trend emerges from the data:

1. Telemarketing or sales calls are on top, with 78.7% of consumers indicating they've been made aware of promotional products this way.
2. Traditional forms of advertising like promotional mail (e.g., flyers, letters) are still impactful, reaching 76% of consumers.
3. The digital domain is a significant player. About 75.5% of consumers encounter promotional products when they watch an ad before or during a video.
4. Email marketing remains relevant, as 75% of consumers have discovered promotional items through promotional emails.
5. Television holds its ground, with 73.6% of consumers noticing promotional products during 30-second TV commercials.
6. Online banner ads or pop-ups make their mark on 73.5% of consumers.
7. Radio, a classic medium, reaches 73.4% of its audience with 30-second commercials promoting such products.
8. Social media platforms are essential channels. About 71% of consumers have seen promotional items via sponsored posts or advertising in their newsfeeds.
9. Print media, specifically magazines, expose 69% of readers to promotional items through advertisements.

Source: GiftAFeeling 

(Credit: TSSL)

When consumers receive a thoughtful holiday gift from a company, their reactions can span a range of appreciative actions. Let's delve into the data:

1. Leading the way, 50.3% are likely to engage in further business with the company, underscoring the direct sales potential of such gestures.
2. Similarly, 50.1% feel compelled to recommend the company to others, highlighting the power of word-of-mouth marketing.
3. Demonstrating the importance of online reputation, 41.6% of recipients would leave a positive review for the company.
4. Digital interactions also spike, with 27.4% choosing to follow the company on social media and 20.1% subscribing to e-newsletters, showing an ongoing interest in the brand.
5. The company's online presence benefits further, as 17.7% would visit the website, possibly leading to additional transactions.
6. Interestingly, despite these positive actions, 13.5% of consumers indicate they wouldn't take any of the aforementioned actions.

Source: GiftAFeeling 

(Credit: TSSL)

When it comes to holiday gift promotions, consumers have a clear preference for how they want their promotional product. A significant 39.2% of consumers lean towards personalized gifts, adding a touch of uniqueness and value to the promotional product. On the other hand, 30.7% have no specific preference, indicating flexibility in their reception of promotional products. Only 16.3% show a preference for blank gifts, valuing simplicity and universal appeal. Meanwhile, 13.8% believe their preference hinges on the type of gift, suggesting that the nature of the promotional product can influence their inclination towards personalization. In essence, while personalized promotional products take the lead, there's a diverse range of consumer preferences in the holiday gift promotions realm.

Source: GiftAFeeling

(Credit: TSSL)

1. Apparel and Fashion: Standing out at a significant 53.7%, apparel and fashion promotional products are leading the charts. Whether it's branded t-shirts, hats, or other wearable items, they have become the top choice for holiday gifting.
2. Food and Beverages: Who doesn't love a delightful treat during the holidays? Promotional product trends show a 49.9% inclination towards food and beverages. From custom chocolates to branded wine bottles, these gifts leave a tasty impression.
3. Wellness and Self-care Products: With a spotlight on well-being and personal care, promotional products in this category have seen a decline of -44.2%. Items such as branded essential oils, self-care kits, and wellness journals are high on people's wish lists.
4. Tech Gadgets: In our digitally driven world, tech gadgets never go out of style. Capturing a segment of 41.4%, promotional products like branded headphones, USB drives, and smart home devices are among the preferred holiday gifts.
5. Home Decor: As more people spruce up their living spaces, home decor promotional products are witnessing a popularity of 40.4%. Be it personalized candles, branded picture frames, or decorative items; these gifts add a personal touch to any home.
6. Other: Accounting for 4.4%, there are always some unique and unconventional promotional products that become a hit during the holiday season. It's always a good idea for businesses to experiment and come up with novel gift ideas.

Source: GiftAFeeling 

(Credit: TSSL)

1. 29% prefer wearables as promotional products. 
2. 17% favor health and beauty-related promotional products. 
3. 14% prefer promotional products related to technology. 
4. 9% like food and beverage-related promotional products. 
5. 7% opt for promotional products associated with travel. 
6. 4% prefer promotional products for the home. 
7. 3% each prefer jewelry, personal, recreation, and writing-related promotional products. 
8. 2% favor awards as promotional products. 
9. 1% each prefer buttons and badges, desk, date and time-related promotional products.

Source: PPAI 

(Credit: PPAI)

99% of consumers who receive promotional products choose to retain them.

Source: PPAI

Over time, promotional items tend to lose their appeal for a vast majority of users (93%). Even though some might tuck them away in drawers or dispose of them, a significant portion (79%) finds a new home—be it through donations, resale at local markets, or hand-me-downs to others.

Source: PPAI

(Credit: PPAI)

• The primary reason consumers discard promotional items: Lack of practical use (71%).
• Almost half (48%) would set aside even a useful promo item if they perceive it as low quality.
• Businesses should not compromise on product quality to cut costs.
• A significant 72% of consumers believe the quality of a promotional item reflects the company's reputation.

Source: PPAI

1. Environmental concerns regarding promotional items weren't a top issue for most, with only 12% seeing it as a primary concern. 
2. However, younger consumers are showing a trend towards eco-consciousness. 
3. About 19% of consumers aged 18 to 24 consider the environmental impact of a promotional item as a key deciding factor in keeping it. 
4. This suggests an upcoming shift towards sustainable promotional products for the newer generation. 

Source: PPAI 

(Credit: PPAI)

1. 62% of consumers initiate their search online when seeking promotional products. 
2. 21% rely on friends or family for promotional product suggestions. 
3. Facebook is the search platform for 10% seeking promotional items. 
4. 5% use Instagram to find promotional product details. 
5. Twitter serves 2% of users looking for promotional goods. 
6. Notably, 80% experience an instant reaction when they get a promotional product from brands they're unfamiliar with. 
   
   Source: PPAI 

Ninety-six percent of individuals desire advance notification when promotional products are being offered.

Source: PPAI 

1. A remarkable 90% of shoppers are prepared to share insights in exchange for promotional items, including joining focus groups or filling out online surveys. 
2. For the allure of a promotional product, 89% would make an effort to visit a specific location during events they already plan on attending, such as trade fairs or seminars. 
3. Equally, 89% would leap at the opportunity to win promotional items through raffles, contests, or sweepstakes. 
4. The loyalty pull of promotional products is evident with 88% of people indicating their willingness to join loyalty or reward schemes. 
5. Sharing the word for a promotional reward? 85% are on board, participating in referral initiatives, from sharing codes to recommending friends. 
6. A strong 83% are ready to boost a brand's social media presence in return for promotional goods, by following or liking pages on platforms like Facebook, Instagram, or Twitter. 
7. Similarly, 83% don't mind sharing personal details, such as subscribing to newsletters or joining email lists, to secure a promotional product. 
8. Product feedback is on the table for 82% who'd gladly review or rate experiences online for a promotional treat. 
9. Timing isn't a strict concern for 81% who'd adjust their schedules, like arriving early for events, to snag a promotional item. 
10. Promotional incentives can drive sales; 71% might make spontaneous buys, while the same percentage could be spurred to make calls or attend new events. 
11. Add-on purchases for a promotional perk? 69% say yes. 
12. Upscale services or memberships are appealing to 65% if a promotional reward is part of the deal. 
13. Waiting isn't an issue for 51% who'd line up for over an hour for the right promotional goodie. 
14. The pull of promotional products has 46% of consumers willing to journey more than 50 miles.

 
Source: PPAI 

1. Promotional products consistently outperform other advertising mediums, offering unparalleled daily exposure. A significant 50% of consumers report encountering promotional items frequently throughout their day 
2. A whopping 90% of those who receive promotional items remember the brand, and an impressive 80% recall the specific message associated with it. 
3. Receiving a promotional item doesn't just create brand awareness; it also fosters positive sentiment. 80% of consumers have an enhanced perception of a brand after receiving a promotional product from them. 
4. The influence doesn't stop there. About 80% of recipients feel compelled to research the brand after getting a promotional item. Moreover, 83% are more inclined to engage with brands that have gifted them promotional products, as opposed to those that haven't. 
5. Across all age groups, when evaluating advertising channels that spur action, promotional products are unanimously viewed as the most effective.

 
Source: PPAI 

1. Most consumers, especially Millennials, frequently encounter promotional products throughout their day. In fact, a notable portion of Millennials claim they are always in contact with such products. 
2. 22% report being in touch with promotional products constantly. 
3. 28% encounter them the majority of the time. 
4. 15% come across them 6-10 times daily. 
5. 18% see them 2-5 times a day. 
6. 17% interact with them at least once daily.
   
   Source: PPAI 

(Credit: PPAI)

81% of consumers retain promotional products for over one year.

Source: PPAI

The longevity of a promotional product directly correlates with the number of impressions it creates. Most consumers tend to retain these promotional items for a duration ranging between one and five years. Interestingly, women often keep these products for up to a decade, while men might hold onto them for even longer, sometimes exceeding 11 years.

Source: PPAI

(Credit: PPAI)

8 in 10 consumers, when deciding not to retain a promotional item, opt to give it to someone else, amplifying the brand's visibility and reach.

Source: PPAI

(Credit: PPAI)

1. 83% of consumers could recall a brand from a promotional item without any cues. 
2. 23% remembered a specific message from the promotional product. 
3. 9 in 10 of individuals remember the brand associated with a promotional product. 
4. 8 in 10 can recall the message conveyed through the promotional product. 
5. 7 in 10 remember the specific call to action linked with the promotional product.

 Source: PPAI 

(Credit: PPAI)

When it comes to forging an emotional connection through promotional products: 

1. 71% of recipients feel happy. 
2. 52% express interest. 
3. 46% convey gratitude. 
4. 43% feel a sense of appreciation. 
5. 29% are left with an impression. 
6. 28% feel valued and special. 
7. Lastly, 23% feel a deeper connection to the brand or entity offering the promotional item.

 Source: PPAI 

(Credit: PPAI)

82% of consumers confirmed that their perception of a brand improved significantly after receiving a promotional item.

 Source: PPAI

In today's saturated market, with a plethora of brands vying for attention, it might seem like consumers are more unpredictable in their choices. Yet, the correct advertising approach can significantly sway brand preference and drive purchasing decisions. Impressively, 83% of consumers revealed they are more inclined to engage with brands that have gifted them promotional items compared to those that haven't.

 Source: PPAI

(Credit: PPAI)

Findings suggest that when consumers receive promotional items, their brand loyalty tends to strengthen.

Source: PPAI

(Credit: PPAI)

89% of respondents reported receiving promotional items in the last six months, showcasing an ongoing positive trend.

Source: PPAI

(Credit: PPAI)

(Credit: PPAI)

36% Yes • 64% No

Source: PPAI

(Credit: PPAI)

(Credit: PPAI)

94% Yes • 6% No

Source: PPAI

(Credit: PPAI)

24% Yes • 76% No

Source: PPAI

(Credit: PPAI)

Yes 83% • No 17%

Source: PPAI

(Credit: PPAI)

Yes 88% • No 12%

Source: PPAI

(Credit: PPAI)

Yes 21% • No 79%

Source: PPAI

(Credit: PPAI)

Yes 58% • No 42%

Source: PPAI

(Credit: PPAI)

When individuals receive promotional products from unfamiliar companies or brands, their reactions vary. According to PPAI research, 44% of them take the initiative to research the company, often through Google searches or by visiting the brand's website. Social media platforms also play a role, with 5% checking out the brand's Facebook page, 3% exploring their Instagram account, and a mere 1% looking for their Twitter handle. Interestingly, 13% of respondents seek out the opinions of friends or family regarding the brand. While 2% resort to other methods to learn more about the brand, a significant 32% don't take any action in response to the unfamiliar promotional item.

Source: PPAI

(Credit: PPAI)

Yes 63% • No 37%

Source: PPAI

(Credit: PPAI)

1. 50% are 'Somewhat Likely' to contemplate making the switch.
2. 18% lean towards being 'Moderately Likely'.
3. A smaller fraction, 7%, feel 'Extremely Likely' to change their brand loyalty.
4. Conversely, 25% remain 'Somewhat Unlikely' to be influenced by the promotional item.

Source: PPAI 

(Credit: PPAI)

(Credit: PPAI)

Given the current trends in promotional items, the most impactful giveaways include outerwear, bags, caps, t-shirts, writing instruments, and drinkwares.  

• Promotional t-shirts captivate audiences, boasting ownership by 80% of consumers. Their impressive 3,400 impressions underscore their wide appeal. With a consistent 14-month stay in wardrobes, they highlight lasting allure. (Via: ASI Central) 

(Credit: ASI)

• A notable 67% of consumers have sported promotional outerwear, from trendy jackets to snug hoodies. (Via: ASI Central) 

(Credit: ASI)

• In the realm of promotional items, bags—from backpacks to green-conscious totes—stand out. An impressive 73% of consumers boast a branded bag in their possession. 

(Credit: ASI)

• Promotional Writing Instruments Owned by 89% of Consumers

(Credit: ASI)

• Promotional Drinkware Owned by 78% of Consumers

(Credit: ASI)

A recent analysis from the British Promotional Merchandise Association (BPMA) has showcased the efficacy of promotional merchandise in bolstering marketing endeavors for enterprises of all sizes. The data from the BPMA indicates that using promotional items as a marketing strategy not only amplifies sales and brand visibility but also offers a superior return on investment compared to various other marketing initiatives. 

Stephen Barker, a board director at BPMA, highlights: "The primary reason people hold onto promotional merchandise is its utility. This repeated use serves as a constant brand reminder, emphasizing the value of the company that provided it. 

When queried about their preferences for promotional items, 21% of respondents found USB sticks to be the most valuable, followed by 11% favoring an electrical gadget, and 10% opting for a writing tool.

(Credit: BPMA)

In a survey regarding the longevity of promotional items: 

1. Mugs led the pack at 18% 
2. USB Sticks followed at 15% 
3. Pens came in third with 12% 
4. Additionally, one third of those surveyed mentioned retaining a promotional item for a span of one to two years, while 30% noted they held onto such merchandise for three to four years.

Source: Gopromotional

The lasting impression of promotional items on recipients can be seen in their recall over the past year: 

1. 44% remembered getting a pen 
2. 34% remembered being handed a mug 
3. 31% brought to mind receiving a calendar 
4. 22% recollected obtaining a USB stick 
5. 18% recounted being given stationery.

Source: Gopromotional

In a recent study by the British Promotional Merchandise Association (BPMA), the preferences of promotional product buyers were explored. 

This research, conducted during the Marketing Week Live 2018 and B2B Marketing Expo 2018, gathered insights from 291 seasoned purchasers of promotional items. 

The findings revealed: 

1. 32% utilize promotional items as tradeshow handouts 
2. 26% for enhancing customer interactions 
3. 23% as incentives to boost sales 
4. 13% to engage employees 
5. A remaining 6% had varied purposes labeled as 'other'

When it comes to selecting a promotional item, buyers prioritize cost, the practicality of the product, and its alignment with the campaign's theme. Factors like delivery time, novelty, durability, and handiness also play significant roles in the decision-making process. 

Source: Suzannelynchdesign

(Credit: Suzannelynchdesign)

1. 71% of respondents take the time to research the most fitting product for their needs, while 18% don't. 
2. A significant 77% of participants value creative suggestions from their promotional merchandise providers. 
3. A notable 78% have retained an effective promotional item for an extended period. Leading the favorites list are promotional charging cables, followed by USBs, notebooks, mugs, and pens. 
4. Interestingly, 56% admitted they don't have a go-to promotional merchandise vendor. 
5. Regarding vendor loyalty, top factors include exceptional customer service, consistent delivery performance, and overall outstanding service. 
6. However, there's room for improvement in the industry. A majority, 55%, pointed out their biggest grievance being subpar product quality. A need for more innovative offerings was voiced by 16%, while 14% were bothered by excessive email communications. 
7. Environmental considerations are gaining momentum: 58% acknowledged that the environmental implications of plastics would shape their future buying choices, and over 70% are on the lookout for eco-friendly or recyclable promotional product alternatives.

Source: Suzannelynchdesign

(Credit: Suzannelynchdesign)

To ensure your products and services resonate with customers, understanding the desires and inclinations of your target demographic is crucial. Market analysis grants you invaluable data about competitive offerings and the current market landscape. 

This research equips you with the necessary insights to navigate and thrive in your industry. 

Source: Questionpr

(Credit: Questionpr)

Promotional merchandise stands out as an economical strategy to boost brand visibility in the US market. Notably, research from the Advertising Specialty Institute indicates that certain promotional items, like custom mugs, deliver an impressive 80% ROI in the US. This highlights the significant value and effectiveness of promotional merchandise in comparison to other advertising avenues.

Source: ASI

Ernst & Young's research underscores the significance of diversity in the promotional product industry. Diverse and inclusive teams, which include members from various genders, age groups, races, and educational backgrounds, outperform others by achieving 57% enhanced collaboration, 19% increased retention, a 45% larger market share, and a striking 70% success rate in new markets. Such varied teams in the promotional product sector introduce a wealth of perspectives. This diversity drives innovative promotional product solutions, addresses industry challenges more effectively, and ensures that businesses can cater to an expansive customer demographic.

Source: PPAI

(Credit: PPAI)

In the longevity of promotional items, outerwear like jackets and coats champion the visibility game, attracting a whopping 6,100 impressions. (Source: Statista)

Promotional product trends 2023: 53% of consumers appreciate receiving items from brands, while 51% frequently incorporate promotional products into their daily routines. (Source: Vistaprint)

(Credit: Vistaprint)

1. T-shirts, making their mark with 3,400 impressions. 
2. Headgear, including hats, matching the t-shirt tally at 3,400 impressions. 
3. Essential carriers like totes and duffel bags aren't far behind, tallying up 3,300 impressions.

Source: Statista

1. Writing tools, gracing 89% of homes. 
2. Branded T-shirts, adorning 80% of households. 
3. Drinkware items, a staple in 78% of homes. 
   
   Source: Statista

(Credit: Statista)

1. A significant 67% of shoppers have adorned themselves with promotional outerwear items, including stylish jackets and cozy hoodies. (Source: ASI Central) 
2. Durability is evident: most promotional outerwear pieces find a home in wardrobes for a commendable 16 months. (Source: ASI Central) 
3. Considering the numbers: a promotional jacket with a price tag of $20 translates to an impressively economical CPI of just one-third of a cent.
   
   Source: ASI

1. Branded t-shirts are a crowd-favorite; a whopping 80% of individuals own one, and their extensive reach is evident with a staggering 3,400 impressions. Their consistent 14-month tenure in closets emphasizes their enduring charm. 
2. Talk about value for money! A modest $7 investment on a promo tee delivers an unbeatable CPI of merely $0.002 – indeed, it's two-tenths of a cent for each impression!
3. Why the obsession with these tees? A majority, 56% to be precise, of consumers admit to retaining them primarily due to their appealing design.

Source: ASI

1. Prior to the COVID-19 outbreak, facemasks predominantly graced the corridors of healthcare facilities. Yet, by October 2020, a staggering 93% of Americans had incorporated masks into their daily attire, ranging from occasional to constant use. (Source: HealthDay) 
2. As for branding preferences, 39% of consumers are proud owners of facemasks that sport a distinct brand logo. (Source: ASI Central) 
3. Branded masks resonate well; over one-third of individuals wouldn't hesitate to wear one every day. (Source: ASI Central) 
4. Charitable brands are in vogue; 51% of the populace holds a positive view of companies that distribute complimentary logo-emblazoned facemasks. (Source: ASI Central)  
5. Further solidifying their impact, a significant 57% of shoppers indicate a stronger inclination towards companies that offer promotional masks. (Source: ASI Central) 
6. Assessing their reach, each promotional facemask garners an impressive 4,235 views during its usage span. (Source: ASI Central) 
7. A closer look at ROI: for small businesses parting with $5 for a branded mask, the resulting Cost Per Impression (CPI) stands at a mere $0.001, underscoring its immense value. (Source: ASI Central)

1. As tech promotional items gain traction among consumers, a notable 56% lean towards the timeless USB stick, even when juxtaposed with a power bank. (Source: ASI Central) 
2. USBs continue to dominate the promotional space, with a robust 58% of consumers possessing a branded USB stick. (Source: ASI Central) 
3. The allure of these USBs? Their undeniable utility. A significant 56% of users retain them chiefly due to their practicality. (Source: ASI Central) 
4. But don't discount power banks just yet; they command their own audience, with 33% of shoppers owning a promotional variant. (Source: ASI Central) 
5. These power banks showcase durability, with an average shelf life of 12 months, racking up 900 impressions. For a $10 power bank, this translates to a Cost Per Impression (CPI) of a mere penny. (Source: ASI Central) 
6. Over the pond, tech swag enjoys popularity; 28% of corporate gift recipients in the UK have a penchant for tech-centric merchandise. (Source: OnRec)

1. From rucksacks to eco-friendly totes, bags rule the promotional sphere. A whopping 73% of consumers have a promotional bag gracing their collections. (Source: ASI Central) 
2. These branded bags aren't just fleeting trends; they boast an average lifespan of 11 months, raking in a commendable 3,300 impressions during their tenure. (Source: ASI Central) 
3. Delving into the numbers, a modestly priced $5 promotional bag has a Cost Per Impression (CPI) of an astonishingly low $0.002. Yes, it's genuinely two-tenths of a cent! (Source: ASI Central)

Based on ASI research, the distribution of promotional product sales is as follows:

1. T-shirts dominate with 17.1%.
2. Drinkware comes in second at 9.9%.
3. Polos grab 9.7% of the market.
4. Caps and headwear represent 8.8%.
5. Bags and other non-shirt wearables each claim 6.8%.
6. Writing tools account for 4.6%.
7. Traditional shirts secure 4%.
8. Flags and banners stand at 3.6%.
9. Desk and office accessories round up the list at 3.4%.

(Credit: ASI)

Growth rate of promotional product sales in 2023

According to PPAI's studies, the promotional products industry witnessed an impressive sales boom, reaching an all-time high of over $25 billion. This marked a strong resurgence from the downturn induced by the pandemic.

The industry faced challenges in 2020 amidst the pandemic's peak, but it bounced back swiftly. The following year, 2021, saw a significant uplift in sales, registering a growth of 12.5% as per PPAI's findings.

The momentum didn't stop there. In 2022, the industry's growth rate accelerated, showcasing a remarkable 15.6% increase from the previous year, hitting a record-breaking $25.5 billion in distributor sales.

Nearing the halfway mark of 2023, the promotional products industry is showcasing its resilience. With an average 6% year-to-date sales revenue increase in 2023 compared to the same period in 2022, the growth is evident, though it's experiencing a gradual moderation. Key players in the arena, such as 4imprint — a top-tier distributor in the promotional space — are testament to this trend of steady, but slightly decelerating, expansion.

(Credit: PPAI)

According to ASI Research, distributors saw a robust 11.4% annual growth, taking their combined sales to $25.8 billion in 2022.

Promo industry sales revenue by year

(Credit: ASI)

Sales in the promotional industry witnessed an 11.1% uptick in Q4, when compared to the corresponding quarter of 2021. 

Source: ASI

(Credit: ASI)

In 2022, there was a notable 6.5% surge in global e-commerce promotional product sales compared to the year before. During this timeframe, nearly 19% of all retail transactions around the globe were driven by e-commerce.

Source: Statista

(Credit: Statista)

The National Retail Federation (NRF) predicts a retail promotional product sales boost in 2023, projecting an increase of 4% to 6% from 2022, with figures ranging from $5.13 trillion to $5.23 trillion. In a comparison, 2022 witnessed a 7% growth from 2021, reaching $4.9 trillion. It's noteworthy that this growth surpasses the pre-pandemic average annual hike in retail sales, which stood at 3.6%. 

(Credit: NRF)

Promotional items offer a lucrative average profit margin of 40%. Integrating promo goods into your existing apparel decoration business can boost your revenue significantly. Satisfied customers who love your custom-printed tees will appreciate the convenience of finding all their branded needs under one roof.

Source: Piworld

According to PPAI research In 2022, boasting a revenue of $1.12 billion and a three-year growth trend of +34%, 4Imprint stands out as the leading promotional products distributor. 

(Credit: Sage)

(Credit: Sage)

(Credit: Sage)

(Credit: Sage)

The average profit margin for the retail industry typically falls between 2.8% and 3.5%.

Source: Forrester

(Credit: Forrester)

In the global market, clothing and fashion items top the list of best-selling products. In 2021, consumers around the world spent approximately $2.03 trillion on apparel and footwear. Projections suggest this spending could surge to nearly $2.57 trillion by 2025.

Source: Fashionunited

Clothing and accessories, spearheaded by the fashion industry, lead global sales charts. In 2021, global expenditure on apparel and footwear reached approximately $2.03 trillion. This figure is projected to climb to around $2.57 trillion by 2025.

Source: Fashionunited

Promotional discounts are among the most favored sales strategies. Promotions like 'Save $15' or 'Get 20% off' can effectively draw customers to your brand, setting you apart from competitors offering similar products.

Source: Indeed

In 2022, promotional products sales by distributors continued to grow with a +15.6 percent increase over 2021. Industry sales grew to $25.5 billion dollars – $25,522,419,472

Source: PPAI

(Credit: PPAI)

Distributors continue to be optimistic about sales in the upcoming year. Similarly to 2021, nearly 70% of distributors who participated in the 2022 survey expect higher sales in 2023, especially large distributors

Source: PPAI

(Credit: PPAI)

The percentage of sustainable promotional product sales in 2022 was 11%.

Source: PPAI

(Credit: PPAI)

Yes, 7 in 10 express a desire for more frequent reception of promotional products.

Source: PPAI

Statistics indicate that 36% of shoppers are purchasing a greater number of promotional products, presenting an opportunity for marketers and retailers to influence consumer behaviour.

Source: KPMG

1. In 2022, B2B online sales in the U.S. surged past the $2 trillion mark. 
2. When nurtured properly, B2B leads can yield purchases that are 47% larger while costing 33% less. 
3. A significant 59% of B2B marketers rank email as their top-performing marketing avenue. 
4. Surprisingly, over two-thirds (68%) of B2B entities haven't clearly defined their sales process. 
5. A striking 68% of B2B customers drift away, feeling the company is indifferent to their needs. 
6. B2B advertising expenditures in the U.S. soared to an impressive $22.14 billion in 2022. 
7. An overwhelming 95% of B2B firms leverage social media in their strategies.
   
   Source: Zippia

(Credit: Zippia)

In Q1 2023, e-commerce transactions made up a significant 15.1% of all sales in the U.S. When looking at raw figures, the first quarter's online retail sales amounted to a hefty $253.1 billion. However, this marked a 16.5% dip (with a margin of ±0.7%) compared to the final quarter of 2022.

Source: Census

The global e-commerce sector is anticipated to expand by 9.4% in 2024, with a slight moderation to 8.6% in the subsequent years of 2025 and 2026. By the end of 2026, this consistent growth trajectory will elevate total online sales to a staggering $7.5 trillion. 

Source: Oberlo

(Credit: Oberlo)

The digital retail landscape is expanding swiftly, projecting that by 2025, nearly a quarter (23%) of all purchases will be made online. This upward trend is spurring significant innovation in the e-commerce sector.

Source: Bigcommerce

The leading trio in global retail promotional product sales - Walmart, Amazon, and Costco - are all headquartered in the U.S. In 2022, the U.S. retail sector boasted impressive revenues surpassing 7 trillion dollars.


Source: Statista

Brands that interact with their followers through social media platforms often witness an uptick in customer expenditure, with consumers spending an extra 20% to 40%. Notably, close to half of the individuals between the ages of 18-29 confess that promotional items showcased in social media advertisements have influenced their buying decisions.

Source: Optinmonster

The total promotional product expenditure for the healthcare industry in the U.S. stands at an impressive $4.3 trillion.

Source: KFF

(Credit: KFF)

In 2022, distributors saw their average gross profit margins climb to 36%, marking two consecutive years of growth. This was the most significant margin since 2019, though the pinnacle was in 2018 with a 36.5% peak.

Over the past few years, distributors have seen a consistent rise in their average gross profit margin, which peaked at 35% in 2017. Additionally, a notably larger proportion of distributors experienced a boost in profits that year, whereas a fewer number reported a decline in profits.

(Credit: ASI)

Supplier gross profit margins:

Supplier gross profit margins have seen fluctuations over recent years. In 2020, margins stood at 25.6%. There was a notable rise in 2021, reaching 31%. However, 2022 witnessed a slight decrease, settling at 28.8%.

Source: ASI

(Credit: ASI)

To determine your cost per sale, divide your overall expenses by your total sales income. For instance, if your monthly expenses amount to $100,000 and you generate $1,000,000 in monthly sales, your cost per sale stands at 10 cents.

Source: Wordstream

The gross profit margin indicates the proportion of revenue a business retains after considering the cost of goods sold. For instance, with a 75 percent gross profit margin, a business retains 75 cents for every dollar earned in sales.

Source: Smallbusiness

The profit margin is a financial metric that reveals the percentage of revenue a company keeps as profit after accounting for expenses. If a company has a profit margin of 20%, it means that for every dollar of sales, the business holds onto $0.20 as earnings.

Source: Tipalti

Typically, for a small business, a robust profit margin is often found within the 7% to 10% range.

Source: Investopedia

Example:
When selling a service for $100, with a cost of goods sold amounting to $70, your margin and markup both stand at $30. To express this as a percentage, you'll need to apply the margin formula and markup formula to compute the respective rates.

Markup Formula: Markup = (Sales - Cost of Goods Sold) / Cost of Goods Sold

Margin Formula: Margin = (Sales - Cost of Goods Sold) / Sales

In the given instance, the markup percentage amounts to 42.9%, while the margin stands at 30%.

margins vs. markups at various intervals:

10% margin = 11.1% markup

20% margin = 25% markup

30% margin = 42.9% markup

40% margin = 66.7% markup

50% margin = 100% markup

Source: Growthforce

When you invest $1 and earn back $2, you're achieving a 50% profit margin. Similarly, if you produce an item for $100 and sell it for $150, you gain a profit of $50, which equates to a 33% profit margin.

Source: Personalmba

The profit margin for promotional products for resellers is typically 40%, which is considered an industry standard.

Source: Piworld

Simply put, your profit margin or rate reveals the profit your company makes for every sales dollar. For instance, with a 40% profit margin, your business retains a net profit of $0.40 from every dollar in sales.

Source: Patriotsoftware

Net Profit Margin = (Net Income / Total Sales) x 100.

In this equation:

'Net Income' refers to the remaining amount after deducting all expenses.

'Total Sales' represents the money earned by the business through the sale of its products or services.

The multiplication by 100 transforms the result into a percentage.

Source: Theforage

Certainly, a 40% profit margin in business is significant. While it varies by industry, the typical net profit margin is often seen at around 10%. A 20% margin is generally viewed as commendable, whereas a 5% margin is on the lower end.

Source: Quora

To calculate the market size or volume, you can multiply the number of potential users by the expected number of purchases during a specific period.

(Market volume x average value) = market value

Source: Swoopfunding

If the average individual understood that a 36% profit margin is far from the norm, and that the typical company actually has a profit margin around 6.5%—nearly 30 percentage points lower than public perception—they might have a more grounded perspective.

Source: AEI

(Credit: AEI)

After determining the monthly cost of goods sold (COGS), calculate the gross margin by dividing the difference between COGS and Monthly Recurring Revenue (MRR) by total revenue. For instance, if you're selling pens for $10 each, which cost $3 for production, packaging, and shipping, then the gross margin for every pen is 70%.

Gross Margin = ($10-$3)/$10 = 70%

Source: Baremetrics

Presented in percentage terms, it signifies the part of a business's sales revenue retained as profit, once all expenses are deducted. If, for instance, a business declares a 35% profit margin for the recent quarter, it indicates that it earned a profit of $0.35 for every dollar of sales made.

Source: Investopedia

(Credit: Investopedia)

Profit margin signifies the surplus of sales revenue over business costs, typically shown as a percentage. It's also derived by dividing net earnings by total revenue or net profit by sales. For example, a profit margin of 30% indicates that for every $100 of revenue, the net profit is $30.

Source: Calculator

When an investor earns $10 in revenue from a $1 investment, after deducting their costs, they achieve a 90% margin. This means they've realized a 900% return on their initial $1 investment.

Source: Wikipedia

Markup Percentage = 100 × (SP – CP)/Cost

Let's break down the above formula with a simple example.

Suppose a t-shirt is sold for Rs. 500, but its actual cost was Rs. 150. How do you compute the markup percentage?

Given:

Selling Price: Rs. 500

Cost Price: Rs. 150

Using the markup percentage formula:

Markup Percentage = 100 × (Selling Price - Cost Price) / Cost Price

Plugging in the numbers:

Markup Percentage = 100 × (500 - 150) / 150

= 100 × 350 / 150

= 233.33%

Markup can be defined as the difference between the selling price and the cost, relative to the cost. Let's illustrate with an example: If it costs you $20 to make a product (inclusive of labor) and you price it at $60 for sale, then using the markup calculation, it would be ($60 - $20) / $20 = 200%. This means the product's markup is 200%.

Retail margin = [(RP - Cost of the product) / RP] x 100

Let's break down the net profit margin calculation using a practical example. Consider Company A that reports sales of £100,000. Given the production costs of £40,000 and additional operating expenses amounting to £15,000, which includes taxes and interest, the calculation can be done as:

Net Profit Margin = (Total Sales - Production Costs - Operating Costs) / Total Sales

NPM = [(£100,000 - £40,000 - £15,000) / £100,000]

= 0.45 x 100 = 45%

From this, we can deduce that Company A retains a 45% profit margin, meaning they earn a profit of 45% on every pound of their sales.

The profit margin reflects the percentage of revenue that a company retains as profit. To illustrate, if a business boasts a 43% profit margin, it means they pocket $.43 for every dollar they earn in revenue.

Profit Margin = Net Income / Revenue

Source: Ycharts

The "2016 Deloitte Retail Profit Margin Study" highlighted that the leading ten retailers secured an average net profit margin of just 3.2%, which is notably below the standard profit margins seen across the broader retail sector.

Based on industry standards, a high-profit margin typically falls in the range of 80–85%, while the lower spectrum averages between 20–25%.

Source: Quora

To determine a company's market share within its industry, one would take the company's sales and divide it by the combined sales of all businesses in that sector during a given timeframe. The equation for market share is: Market Share (%) = Company's Sales ÷ Combined Industry Sales.

Source: Wallstreetprep

CP stands for Cost Price, representing the original price or the amount paid to purchase an item. On the other hand, SP denotes Selling Price, which is the price at which the product is sold to customers. Essentially, CP is what you pay for an item, and SP is what your customer pays you for that same item.

When making a profit from a sale, the formula to determine the Cost Price is:

Cost Price = Selling Price - the Profit earned.

To determine the price after markup, add the original cost of the goods to the product of the cost and the markup percentage. For instance, if you have a 40% markup on an item costing $100, you'd calculate it as $100 plus ($100 multiplied by 0.4), resulting in a final price of $140, inclusive of the markup.

In terms of markup, if you're looking at a 300% markup based on the cost, and your product cost is $200, then the markup value is 3 times that cost, equating to $600. Consequently, the final sales price becomes $800 ($200 original cost + $600 markup). In this scenario, the markup constitutes 75% of the total selling price.

Net Margin Percentage = (Net Earnings / Total Revenue) × 100

Profit= Selling Price – Cost Price

Source: Geeksforgeeks

(Credit: Geeksforgeeks)

While ROI emphasizes the investment made in stock, Profit Margin zeroes in on the overall selling price of that inventory and is capped at 100%.

To illustrate, suppose you bought an item for $1, incurred additional expenses of $2, and then sold the item for $10. In this scenario, your profit margin stands at 70%.

In the US market, promotional items, such as custom pens, play a pivotal role in enhancing brand recognition and fostering customer loyalty. A research report from the Advertising Specialty Institute highlights (ASI ) that three out of four US consumers possess at least one branded promotional item. This statistic underscores the deep-rooted connection many Americans share with brands through these tangible products, enhancing the chances of sustained brand engagement and recall in the future. 

In the US landscape, promotional items often hold a higher perceived value compared to traditional advertising avenues like print or digital ads. Research from the Advertising Specialty Institute (ASI ) reveals that 70% of US consumers feel a deeper sense of appreciation when they are gifted a branded promotional item rather than being exposed to standard advertisements. The tactile nature of promotional goods, which consumers can physically interact with and retain, bolsters brand recall and future engagement, setting them apart from fleeting ad experiences. 

In the US, promotional items stand out as a potent strategy to boost brand memory and recognition. As per findings from the Advertising Specialty Institute (ASI ), such merchandise can amplify brand recall by a staggering 80%. The enduring impact of these physical products fosters a memorable bond between the brand and its audience, paving the way for heightened future interactions and brand loyalty.

In the US marketplace, promotional items play a pivotal role in driving sales figures. Research from the Advertising Specialty Institute (ASI ) indicates that utilizing promotional merchandise can elevate sales by as much as 15% in the country. The reason? These tangible gifts forge a memorable link between consumers and brands. This connection not only reinforces brand recall but also boosts future engagements, culminating in enhanced sales. 

In the US, promotional items offer businesses an affordable marketing avenue, boasting a greater ROI compared to many other advertising methods. Research by the Advertising Specialty Institute highlights (ASI ) that tailored items like personalized mugs yield an impressive 80% ROI in the nation. The tangible nature of these products often elevates their perceived value above traditional advertising methods, fostering stronger brand recall and engagement, thereby driving sales and ensuring a substantial ROI.

1. A remarkable 96% of consumers appreciate advance notifications about a business's impact promotional products.
2. Intriguingly, 59% of people would choose a useful impact promotional item rather than watching an advertisement, particularly during tight budget times.
3. For a majority of 59% of consumers, the quality of these impactful promotional goods is more valuable than sheer volume.

Source: Totallypromotional

1. Studies indicate that among all consumer promotions, rebates rank as one of the most impactful. 
2. Data from the Promotion Marketing Association reveals a significant 75% increase in product purchase likelihood when a rebate is available. 
3. By providing a post-purchase discount through rebates, brands can effectively entice customers.

Source: Snipp

Based on a 2019 ASI  research, tangible branded merchandise continues to captivate consumers. The findings reveal that consumers are approximately 2.5 times more inclined to have a favorable view of physical branded items compared to advertisements. 

Popular marketing swag items frequently include t-shirts, writing instruments like pens, journals, drink containers, USB drives, and reusable tote bags. A standout favorite is the swag pack, which consists of a curated collection of branded products presented in a stylish packaging.

A whopping 80% of consumers possess a promotional item, with 53% using such items weekly. Furthermore, 60% of individuals retain these promotional goods for a duration of up to two years

Source: ASI

(Credit: ASI)

Businesses boasting strong brand loyalty see their revenues surge at a rate 2.5 times quicker than their industry counterparts.

Source: Investopedia

According to Forbes research indicates that tangible branded items are perceived 2.5 times more favorably than advertisements. Moreover, recipients typically keep these promotional goods for approximately seven months. 

Studies reveal that a striking 85% of individuals who receive promotional items recall the brand behind them. Furthermore, these products play a pivotal role in enhancing customer loyalty, as they make devoted clients feel valued and enthusiastic about what your brand offers.

Source: Metronbranding

Building brand recognition helps the audience distinguish a product from its competitors. Companies with strong brand visibility tend to see higher sales since consumers tend to gravitate towards brands they recognize. In fact, 59% of consumers are more inclined to purchase from brands they're familiar with.

Source: Bmediagroup

Despite the prevalence of TV and digital advertising, promotional products remain the most favorably perceived advertising medium by consumers. This explains why U.S. businesses invest a staggering $20 billion annually just on these promotional products.

Source: AMA

A study by Forbes revealed that 77% of consumers admit their shopping destination can be swayed by discounts. Interestingly, before initiating their shopping journey, two out of three surveyed individuals actively seek out these deals.

Engaging customers without discounts can be achieved through various means. A survey found by Deloitte that 65% of customers value a personalized shopping experience, while 58% prefer a loyalty program, and 53% are attracted by exclusive content or experiences

To attract and retain customers, businesses use multiple strategies. According to a Bain & Company study, 80% of businesses rely on personalized experiences, 72% emphasize excellent customer service, and 65% utilize loyalty programs 

Promotions significantly sway customer behavior. A report by CouponFollow indicated that 93% of consumers are influenced to make a purchase if there's a promotion, and 85% actively seek out deals before shopping 

According to a Nielsen report, 85% of consumers feel more positive about a brand offering promotions, and 72% are more likely to try a new brand if they have a promotional offer 

Numerous elements contribute to effective brand recall. From frequent advertising campaigns and influential celebrity endorsements to impactful messages, catchy tunes, and positive word-of-mouth recommendations, there are strategies to enhance brand visibility and, in turn, boost memory retention of the brand.

Source: Qualtrics

(Credit: Qualtrics)

Before even visiting a physical store, 76% of US shoppers engage with brands or products. Thus, enhancing brand memory is crucial for driving sales.

Numerous elements contribute to effective brand recall. From frequent advertising campaigns and influential celebrity endorsements to impactful messages, catchy tunes, and positive word-of-mouth recommendations, there are strategies to enhance brand visibility and, in turn, boost memory retention of the brand.

Source: Qualtrics

Approximately 60% of consumers worldwide tend to choose familiar brands when buying new products over switching to unfamiliar ones. Prioritizing brand recall is pivotal in influencing purchasing decisions.

Source: Qualtrics

Roughly 59% of buyers lean towards trusted brands for their purchases, whereas 21% opt for products mainly due to brand appeal. Cultivating brand trust and creating likable identities is key to impacting consumer decisions.

Source: Qualtrics

Absolutely, discounts play a pivotal role in shaping consumer shopping behavior. According to a Forbes study, a whopping 77% of consumers admit that promotional product offers can steer their shopping destination choice. Furthermore, before initiating their shopping journey, an impressive two-thirds of consumers actively seek out discounts. Clearly, offering reductions can significantly boost demand and guide where consumers decide to spend their money.

Promotional items are custom-branded gifts given to potential customers, clients, or staff members. These tools are pivotal in marketing because they amplify brand visibility. When recipients get these items, they often feel an immediate bond with the brand – going out of their way at gatherings to grab one, purchasing items to accumulate points, or expressing gratitude. 

In the 2021 Consumer Analysis by the Promotional Products Association International (PPAI), a significant 50% of participants reported holding onto branded merchandise for over five years. Moreover, an impressive 70% retained these tokens for more than a year, showcasing their lasting impact. 

1. Among various advertising techniques, promotional items top the list as the most favorably perceived by consumers. 
2. A significant 76% of consumers can remember the brand name displayed on a promotional gift they've received. 
3. Bundling products with promotional gifts during checkout or as a purchase bonus can drive sales more effectively than mere discounts. 
4. U.S. businesses allocate $20 billion annually towards promotional materials. Global industry giants harness these assets to enhance customer loyalty, broadcast their marketing messages, and more. They strategically utilize these items to foster connections, narrate the brand's distinct journey, express gratitude, and prompt specific consumer behaviors, all while amplifying brand visibility and value.

Source: AMA

Promotional products have consistently shown a higher ROI compared to other marketing strategies. According to the Advertising Specialty Institute (ASI), in 2019, the cost per impression of promotional products was less than 1 cent, beating out television, radio, and print advertising. Additionally, 85% of people who receive promotional products remember the advertiser, indicating strong brand recall.

1. A significant 88% of recipients remember the brand on a promotional item they received. 
2. Due to receiving a promotional products, 85% of individuals have engaged in business with the respective brand. 
3. The practicality of promotional items ensures that 81% of consumers retain them. 
4. Over half, or 53%, of consumers utilize their promotional items on a weekly basis or more.

Source: PPAI

There are primarily two essential metrics to concentrate on: the expense of the initiative and the results it produces, which often relates to revenue but not exclusively.By having these figures, you can determine your ROI percentage systematically. Deduct the campaign's expenditure from the profit it garnered. Next, divide that sum by the entire expenditure and multiply by 100 to get the percentage.

(Credit: CustomUSB)

Every company has its own benchmark for a successful ROI percentage. Tracking the ROI for each campaign is vital to discern effective strategies from wasteful ones. Calculating the ROI for marketing efforts, especially promotional product campaigns, can be tricky due to the myriad influencing factors. Yet, pinpointing sales sourced from promotional giveaways isn't impossible. With the right methods to gauge the ROI of promotional items, it can become a straightforward process, making it a preferred campaign type for many marketers.

Source: CustomUSB

Determining the ROI of promotional product campaigns can be tricky due to overlapping marketing efforts. This is where A/B testing proves invaluable. Essentially, A/B testing is like running a controlled experiment, with the promotional product campaign as the variable in question.

There are multiple ways to approach this. One method is geographic targeting: distribute promotional items in a specific region while continuing regular marketing elsewhere. If sales spike in the targeted area, it likely indicates the campaign's success.

Alternatively, measure baseline sales with no campaigns active. Then, introduce your promotional product campaign, ensuring no other campaigns run simultaneously. If profits rise significantly during the promotional period, it suggests the campaign's effectiveness.

Source: CustomUSB

(Credit: CustomUSB)

For those who value data in marketing, there's good news. Evaluating the effectiveness of promotional product campaigns can be done through the cost-per-impression (CPI) metric. Research by the Advertising Specialty Institute (ASI) reveals that promotional items boast a lower CPI than TV, magazine, and newspaper advertisements. Their CPI is competitive with radio and online ads. This advantageous position is possibly because a whopping 81% of recipients retain promotional items for 1-5 years, amplifying their exposure and impression count. Moreover, PPAI studies suggest that 82% of consumers develop a more positive view of a brand upon receiving a promotional gift. This means your brand isn't just gaining visibility, but also fostering positive associations with potential customers.

(Credit: PPAI)

A straightforward method to determine the ROI for a marketing effort is to incorporate it into the overarching business metric.

To do this, deduct the marketing expenses from the sales increase of that specific product or business segment, and then divide the result by the marketing expenses.

Formula: (Sales Growth - Marketing Cost) / Marketing Cost = ROI

For instance, if there's a $1,000 uptick in sales from a marketing initiative that cost $100, the resulting ROI would be 900%.

Calculation: (($1,000 - $100) / $100) = 900%.

Source: Investopedia

When diving into the realm of investments, especially in the stock market, one of the frequent queries investors grapple with is, "What constitutes a good return on investment (ROI)?" Historically, many financial experts and seasoned investors consider an average annual rate of return of 10% as a solid benchmark for long-term stock market investments. Given this perspective, an ROI of 15% undoubtedly surpasses this average, making it a commendable return. It's essential, however, to remember that these figures are averages, and market fluctuations can vary. Nonetheless, in the grand scheme of investments, a 15% ROI is not only good but considerably above the oft-cited benchmark.

Source: Fool

(Credit: Motley Fool)

To calculate the net ROI, first deduct the initial cost of the investment from its final selling price. This will provide the profit amount from the investment. Next, take this profit and divide it by the original investment cost. Finally, multiply the resulting figure by 100% to ascertain the percentage of the return on the investment.

ROI, or return on investment, refers to the profit gained relative to the expenditure on a particular promotion.

Promotional ROI = (Promotional net profit/ Promotional costs) × 100

Source: Business

A commonly accepted benchmark for marketing ROI is usually set at a 5:1 ratio. An ROI that reaches the 10:1 mark is often viewed as outstanding. On the other hand, a ratio less than 2:1 is generally seen as unprofitable, as the expenses associated with creating and delivering products/services typically result in organizations just recovering their investment without any profit.

Source: Marketingevolution

A successful marketing initiative often yields a cost ratio of 5:1, meaning for every dollar invested, $5 is earned, translating to a straightforward marketing ROI of 400%. A stellar campaign can achieve a 10:1 ratio, where for every single dollar expended, $10 is returned, resulting in a clear-cut marketing ROI of 900%.

NOTE: Simple ROI = (sales – marketing cost)/marketing cost

Source: Oracle

A 30% ROI is generally favorable, though its attractiveness can hinge on its duration over past years. For instance, a 20% ROI over one year might be viewed more favorably when compared to a consistent 30% ROI spanning three years. The longevity of the return plays a key role in assessing the investment's merit.

Source: Bluecart

Let's say your firm allocated $10,000 for a marketing initiative and determined that the campaign brought in a gross profit of $17,000 for the product. To compute the ROI, you'd use the formula: (17,000 - 10,000) / 10,000, which simplifies to 7,000/10,000 or 0.7. In this scenario, the ROI amounts to 70%.

Source: Thestreet

"Good" can be a relative term, but numerous experts deem an ROI of 10.5% or above as commendable for stock investments. This benchmark is derived from the typical return of the S&P 500, an indicator representing the broader performance of the U.S. stock market.

Source: Indeed

As per Forbes, an annual return of about 7% or above is deemed a positive ROI for stock investments. 

Typically, for small businesses, a favorable ROI percentage oscillates between 15% and 30%, influenced by the sector and associated risks. Nonetheless, this figure can differ considerably depending on the unique situation of each enterprise.

Source: Quora

Identifying an optimal ROI for e-commerce can be complex due to the absence of set standards and the presence of numerous influencing factors. For e-commerce pay-per-click (PPC) campaigns, an ROI between 25% and 50% is often seen as desirable. In the broader marketing context, aiming for an ROI ratio of 5:1 is standard, while anything under a 2:1 ratio is typically seen as less lucrative.

Source: Blyp

According to a study by the National Retail Federation and Appriss Retail, retail return rates increased to an average of 16.6% in 2021, up from 10.6% in the prior year.

Source: Cnbc

If a customer typically spends $100, this could translate to a potential revenue of $4000. By deducting the amount allocated for promotional items, you can gain a reasonably clear picture of your return on investment.

Source: LinkedIn

Let's say your campaign brings in a total revenue of $300, with an investment of $250. Use the following calculation:

(Total earnings - Total expenditure) / Total expenditure x 100 = ROI in percentage

($300 - $250) / $250 = 0.2 x 100 = 20%

Here, the ROI for your promotional products campaign stands at 20%

(Sales Growth - Organic Sales Growth - Marketing Cost) / Marketing Cost = Marketing ROI

Source: Marketingevolution

Employee appreciation refers to the overt expression of gratitude and commendation for an employee's actions or accomplishments. Organizations utilize this to show gratitude, inspire their workforce, and emphasize optimal behaviors.

What is the importance of employee recognition?

Appreciation to employees through promotional products is an impactful feedback mechanism. When workers sense their worth, they exhibit greater engagement, enthusiasm, and dedication to their roles. Companies implementing structured employee recognition programme, especially using promotional products, witness a 31% reduction in voluntary departures compared to those without such initiatives. Moreover, these businesses are 12 times more inclined to achieve robust business results.

The relationship between employee recognition and engagement

Elements like performance, objectives, appreciation, professional growth, and managerial efficiency are all fundamentally tied to the engagement level of employees. Recognition, notably, stands out as a primary influencer of this engagement.

Indeed, data from study reveals that employees, when anticipating acknowledgment, are 2.7 times more poised to exhibit high levels of engagement.

Source: Quantumworkplace

(Credit: Quantumworkplace)

Valuing employees is an essential human desire. When workers sense gratitude for their unique efforts, they forge stronger ties to their tasks, colleagues, and the organization overall. 

1. Here are several other advantages of acknowledging employees: 
2. Boosted work efficiency and involvement 
3. Reduced staff attrition 
4. Enhanced job contentment and pleasure 
5. Strengthened team dynamics 
6. Elevated commitment and satisfaction ratings from clients 
7. Improved retention of top-tier staff 
8. Lowered stress levels and fewer absences.
   
   Source: Quantumworkplace

Research by Quantum Workplace highlights a disparity between employee award and the recognition they actually receive. Merely 35% of workers get acknowledged on a weekly or monthly basis. Furthermore, 1 in 2 employees express a desire for greater appreciation for their contributions. Those who get infrequent recognition, especially those acknowledged less than once a month, yearn for more. Interestingly, even managers are no exception! Every individual seeks acknowledgment for their efforts, aspiring to feel like an integral part of their team and the wider organization.

Source: Quantumworkplace

(Credit: Quantumworkplace)

Employees have diverse preferences and priorities. However, studies indicate the top and bottom reasons for recognition. Notably, performance achievements, contribution to the organization, and collaboration or teamwork stand out as key factors.

Source: Quantumworkplace

(Credit: Quantumworkplace)

1. Companies that prioritize recognizing employees experience a 31% reduction in voluntary resignations compared to those that do not.
2. Firms with active recognition initiatives record a 28.6% decrease in employee dissatisfaction. 
3. A significant 52.5% of staff members seek increased acknowledgment from their direct supervisors. 
4. Enterprises that prioritize appreciation to employees are 12 times more likely to report robust business performance. 
5. 41% of survey participants express a desire for more accolades from their immediate colleagues. 
6. Remarkably, when businesses allocate 1% or more of their payroll for employee appreciation, there's an 85% increase in positive engagement feedback.
   
   Source: Quantumworkplace

Research found that a significant 53% of workers crave more acknowledgment from their managers. Moreover, straightforward public commendation can work wonders. Applauding employees openly not only elevates the morale of the recipient but also serves as a beacon for the team, highlighting the traits and accomplishments cherished by the company. This transparency aids in aligning everyone with the firm's core values and fosters a more purpose-driven approach.

Source: Quantumworkplace

Quantumworkplace reports that 56.4% of employees feel they receive genuine recognition from their managers. This underscores the importance of strategies to reward employees effectively in the workplace.

LinkedIn's research highlights the significance of employer branding: 

A robust employer brand results in a 28% decrease in staff turnover. 

It leads to a 50% reduction in hiring costs. 

There's a surge by 50% in the quality of applicants. 

75% of potential candidates evaluate a company's reputation before applying.

For 78% of candidates, their recruitment experience reflects how the company treats its personnel.

Source: Quantumworkplace

 
Source: LinkedIn

Without a solid employer branding strategy, businesses risk losing a crucial recruiting edge. 

A compelling employer brand doesn't just attract the best talent; it enhances employee engagement post-hire. 

According to a Deloitte study: 

Companies with positive, inclusive cultures have 83% of millennials actively engaged. 

In contrast, only 60% are engaged at firms that don't promote inclusivity. 

Over half, or 53%, of respondents felt a stronger sense of team inclusion when presented with promotional products. 

A higher 62% felt a heightened sense of appreciation from their employers upon receiving such items. 

Further insights revealed: 

Employees aged 47 to 74 expressed the highest levels of appreciation when gifted promotional products. 

U.S. Census Bureau data suggests that Americans aged 45 to 54 have the highest median earnings. This might hint at why tangible gifts, rather than additional monetary rewards, resonate more profoundly with appreciation among this demographic. 

Source: PPAI

Promotional items serve as essential instruments in enhancing a company's bond with its customers. According to a study by PPAI, a whopping 83% of participants affirmed that promotional gifts bolstered their allegiance to brands they regularly patronize. 

Interestingly, this sentiment was consistent across various age demographics, with an impressive 90% agreement rate among individuals aged 59 to 74. 

Based on data from CareerBuilder, a substantial 82% of employers believe that employee referrals outperform all other recruitment sources in delivering the most valuable return on investment.

Interestingly, this sentiment was consistent across various age demographics, with an impressive 90% agreement rate among individuals aged 59 to 74.

24.3% of workers experience a sense of team inclusion through employee recognitions in the form of promotional items from their organization.

Similarly, 25.8% of staff members feel valued and recognized when they receive a promotional gift from their employer.

Source: Bprinters

In 2022, the Philippines topped the list with the highest percentage of employees feeling appreciated in their jobs. Both China and India closely followed, emphasizing the growing trend in the appreciation of employees across these nations.

Source: Statista

(Credit: Statista)

65% of employees reported feeling more valued and appreciated when they receive promotional products from their employer.

Source: Coolleaf

According to Forbes 81% of employees indicate a preference for workplaces that utilize wellness promotional products and emphasize mental health support in their future endeavors.

64% of employees highlight that recognizing and appreciating employee awards is even more crucial during remote work.

Source: Coolleaf

A whopping 37% of employees emphasize that recognition from their leaders is their main catalyst for producing excellent results. When diving into the prime motivators, recognition for employees stands out as the clear frontrunner. Behind this, 13% lean on self-motivation, 12% highlight the essence of inspiration, and another 12% prioritize autonomy. Furthermore, an impressive 80% of workers affirm that when they are appreciated by their superiors, their dedication and effort in their roles intensify.

Source: Zippia

(Credit: Zippia)

1. Employees acknowledged at work are 2.6 times more likely to view promotions as fair.
2. A significant 39% of respondents feel under-recognized in their roles.
3. Close to 29% state they don't receive due acknowledgment for their efforts.
4. A notable 28% emphasize that recognition from their manager is the most impactful.

Source: Zippia

80% of companies have set up initiatives to appreciate an employee for their contributions. These initiatives can vary significantly, with each organization tailoring their recognition strategies. Many businesses use promotional items as a concrete method to show gratitude for their employees' hard work.

Source: Zippia

Employee award directly boosts productivity levels. Businesses that prioritize employee appreciation observe a 14% surge in productivity, engagement, and performance compared to rivals without such programs.

Moreover, recognition enhances employee satisfaction; content employees outperform their less content counterparts by 13%. A significant 80% of workers confirm they're driven to deliver more when their contributions are acknowledged, in contrast to the mere 40% who cite pressure from superiors or job security concerns as their primary motivators.

Source: Zippia

Employee sentiment analysis leverages advanced technology, integrating natural language processing (NLP), artificial intelligence (AI), and machine learning (ML) to automatically decipher employee remarks, feedback, and other textual content. 

This cutting-edge technology digests feedback obtained from employee surveys and, increasingly, from conversational intelligence and analytics platforms. This process ensures that qualitative feedback is given equal prominence as quantitative data. 

Through employee sentiment analysis, businesses can unearth: 

1. Core strengths and potential areas for improvement within the company 
2. Both positive and adverse reactions to new policies or initiatives 
3. The overall vibe regarding workplace culture or transformations. 

Undoubtedly, the most rewarding result of analyzing employee sentiment data is discovering the contentment and satisfaction of your workforce. Yet, when negative sentiments emerge, they can serve as valuable insights, propelling the organization towards improvement and excellence.

Employee productivity

Analyzing employee sentiment is crucial for shedding light on how team members feel about their roles and duties. By grasping this sentiment, businesses can enhance engagement levels, leading to heightened productivity.

(Credit: Qualtrics)

Employee performance 

Utilizing employee sentiment analysis in conjunction with a continuous feedback system is highly effective. This allows for real-time, accurate performance assessment and helps in identifying areas of concern from employee feedback.

Employee sentiment surveys

Tools like Qualtrics EX25 empower organizations to delve deep into the experiences and sentiments of their employees. This software facilitates the distribution of surveys, ensuring there's room for employees to provide unfiltered feedback. Leveraging Natural Language Processing (NLP), the platform assesses sentiments from these feedbacks, categorizing them as:

1. Positive

2. Negative

3. Neutral

Subsequently, each piece of feedback is given a sentiment score. Once all these scores are collated, the software visually presents the data to HR professionals and company leaders. This visualization can take the form of intuitive dashboards, charts, and graphs, offering a clear narrative based on the data.  

Moreover, EX25 offers a comprehensive suite of tools tailored to various facets of the employee experience. A notable feature is its weekly barometer, a quick pulse survey that gives employees an opportunity to reflect on their week and share their experiences.

(Credit: Qualtrics)

According to Gallup research, one of the top desires of future employees is a stable work environment. A noteworthy 53% of respondents highlighted 'greater stability and job security' as their primary preference.

Source: Gallup

Branded merchandise can foster a sense of unity and belonging among employees. Even though it might appear as a simple gesture, gifting merchandise as a token of appreciation for reaching milestones or exceptional performance can make employees feel treasured and acknowledged. Such gestures not only boost morale but also emphasize that the company values its workforce. 

A study by Bain & Company revealed that branded merchandise can effectively boost a company's image, with 25% of respondents expressing a heightened positive view of a business after obtaining a branded item. 

Distributing employee merchandise fosters a unified brand representation among teams. Moreover, when employees don branded swag outside the workplace, it amplifies the company's brand presence and showcases a robust organizational culture.

Indeed, a notable 59% of employees who are gifted company-branded merchandise develop a more positive view of their employer.

Source: Printful

Employee branding plays a pivotal role in drawing the ideal candidates to an organization. In the modern job market, individuals prioritize more than just compensation; they're seeking employers whose values resonate with theirs. 

According to a 2021 survey by FlexJobs involving 4,600 participants, nearly 70% expressed a willingness to switch professions in pursuit of a job that provides a better work-life equilibrium. 

Promoting employees is an effective strategy to retain top talent and reduce staff attrition. A study by LinkedIn, which examined 32 million employee profiles, revealed that approximately 70% of employees who received promotions remained with the company for over three years. In contrast, only 45% of those who weren't promoted stayed onboard.

Source: LinkedIn

(Credit: LinkedIn)

Providing company merchandise to employees is a strategic move that can enhance workplace culture, elevate engagement, and spur productivity.

Such gestures communicate to employees that their contributions are recognized and valued. Beyond that, company swag fosters camaraderie and helps solidify team bonds, laying the foundation for a more cohesive culture.

Studies indicate that businesses with a defined culture experience a significantly lower turnover rate of just 13.9%, as opposed to a staggering 48.4% in organizations lacking such a culture. This underscores the importance of leveraging company merchandise to nurture and solidify workplace culture, irrespective of the business's size.

Source: Blog Thriver

(Credit: Blog Thriver)

In today's digital era, with precise tracking metrics available for online advertising, it's essential to highlight the tangible benefits of promotional products and branded gifts for your brand and sales metrics. 

1. Research by the British Promotional Merchandise Association (BPMA) has consistently indicated a direct link between promotional merchandise campaigns and enhanced brand recognition, leading to sales uplift. 
2. Beyond just raising brand awareness, this advertising avenue offers a promising return on investment. 
3. Two-thirds (66%) of respondents recalled the brand from a promotional item received in the last year. 
4. Promotional items' ROI surpassed radio and outdoor ads, equating to the effectiveness of TV and print. 
5. 79% indicated they'd collaborate with the giver company again. 
6. An impressive 87% kept the promotional item for more than a year. 
7. Over half (56%) had an enhanced perception of the company post receiving a branded gift.

Source: BrandWatch 

(Credit: BPMA)

1. Among the top favorites in promotional items, participants preferred USB drives, pens, electronic gadgets, and mugs. 
2. Mugs, as best promotional items to give away, tend to be retained the longest compared to other items. 
3. A significant 87% of respondents kept promotional gifts for over a year, while 30% retained them for up to four years. 
4. The more extended retention of a promotional item amplifies its impressions on the recipient and those around them. 
5. Such products have a lasting imprint on recipients, enabling them to remember not only the item but also the brand behind it. 
6. Remarkably, an overwhelming 94% of the survey participants remembered the advertiser and the product being promoted even after an extended period.

Source: BrandWatch 

(Credit: BPMA)

A good retention rate for a product typically ranges between 70% to 80%, based on cross-industry averages. While businesses ideally aim for a 100% retention rate, such a figure is often aspirational and challenging to achieve. On the other hand, a 0% retention rate is the least desired. It's essential to note that each industry may have its specific benchmark, but a rate closer to the 80% mark is generally considered favorable.

Source: Shopify

To calculate the product retention rate, begin by deducting the new customers acquired during a given period from the total customers at the end of that period. Next, divide the outcome by the total number of customers at the period's start. Finally, multiply the resulting figure by 100 to obtain the retention rate in percentage terms.

Source: Logrocket Blog

To determine your Customer Retention Rate (CRR), apply the straightforward formula that considers the customers you begin with (S), those you have at the close (E), and any new customers gained during the evaluation period (N). The formula is as follows: CRR = ((E-N)/S) x 100.

Source: Salesforce

A desirable employee retention rate typically hovers around 90% or more, indicating that businesses should target an employee turnover rate of 10% or lower. In 2022, the observed average turnover stood at approximately 9.3%. However, it's essential to note that this rate can differ based on industry, location, and specific job roles.

Source: Peoplekeep

Retention typically refers to the percentage of customers or revenue retained within a specified period, ranging from 0% to 100%. A retention rate of 100% is the gold standard, though it's often challenging, if not improbable, to attain.

Churn Rate is calculated as: Churn Rate = 100% - Retention Rate.

Customer Retention Rate Formula:

Source: Customergauge

(Credit: Customergauge)

A desirable retention rate typically sits at 90% or above. While sectors like government, finance, insurance, and education boast some of the highest retention percentages, industries like hotels, retail, and food tend to experience lower rates.

Source: Greatgame

If a business begins with 100 customers (S), concludes with 100 customers (E), and gains 10 new customers during that time (N), their customer retention rate would be calculated as 90%. Using the formula: [(100-10)/100] x 100, we determine a 90% retention rate.

Source: Zendesk

Grasping the method to determine the customer retention rate is straightforward when you're familiar with the equation: customer retention rate = (total customers at the close of a specific period - newly acquired customers during that period) divided by the initial count of customers at the start of the period.

Source: Appcues

Companies frequently provide special offers to boost sales and foster customer loyalty. Yet, based on your business model, offering discounts might backfire. This underscores the significance of aligning any promotions with your brand strategy before rolling them out.

In the UK, 58% of consumers indicated they'd increase their shopping if provided with free shipping, highlighting the potential benefits of such an offer for businesses.

Source: Mycustomer

Statistics reveal that a 5% boost in customer loyalty can escalate profits between 25% and 95%. Moreover, current customers contribute to 65% of a company's revenue. Loyal customers often champion your brand by sharing their favorable experiences, effectively becoming your brand's advocates.

Source: Helpscout

1. A significant 82% of businesses concur that maintaining existing customers is more cost-effective than acquiring new ones.
2. Three-quarters of consumers lean towards companies that present rewards or loyalty programs.
3. Over half, 56%, of consumers remain devoted to brands they feel understand their needs and preferences.
4. An impressive 65% of a firm's revenue is generated from its current customers.
5. A mere 5% increase in customer loyalty can amplify profits anywhere between 25% and 95%.
6. A majority, 58%, of companies implement personalized approaches to enhance customer retention.
   

Source: Smallbizgenius

Brand loyalty, characterized by consistent preference for one brand over others due to perceived superior quality and service, isn't driven solely by price. Companies that excel in cultivating brand loyalty witness a revenue growth rate 2.5 times quicker than their industry counterparts.

Source: Investopedia

If businesses fail to meet customer expectations, it often results in dwindling customer loyalty. In fact, a recent HubSpot survey revealed that an overwhelming 91% of consumers who faced a negative experience with a brand would likely refrain from engaging with them in the future.

Source: Hubspot

Nike holds the 9th position globally for brand loyalty among consumers. Yet, it stands out as a brand with a highly dedicated customer base.

Source: Webmeridian

In the US, 78% of consumers assert that effective loyalty programs can sway their buying choices or boost their likelihood to patronize a brand. However, to save money, 65% have opted out of subscription-based loyalty schemes.

Source: Insiderintelligence

(Credit: Insiderintelligence)

Recent Forbes studies indicate that 89% of consumers are inclined to remain loyal to brands that resonate with their values. Given the anticipated drop in discretionary spending this year, it's essential for brands to showcase compassion and prioritize fostering genuine relationships.

Usefulness is Essential

The utility of a promotional product can greatly influence its lifespan, enhancing prolonged brand visibility. Research by the Advertising Specialty Institute (ASI) reveals that the average shelf life of a promotional item is about 12 months - significantly longer than a typical business card. Specifically, drinkware such as mugs and water bottles usually stay with users for around 11 months, while umbrellas and t-shirts tend to last for about 14 months. This longevity can largely be attributed to the product's practicality. When a promotional item adds tangible value to a person's day-to-day life, it not only fosters loyalty but often leads to repeat business due to the unparalleled experience it offers compared to competitors.

Furthermore, the reach of these promotional items often surpasses the initial recipient. Take bags, for instance: they're a merchandising powerhouse largely because they're frequently passed along to others. In fact, a staggering 61% of promotional bags find a second owner, broadening your brand's exposure. This redistribution can indirectly cultivate brand loyalty, further emphasizing the importance of choosing functional promotional items.

Source: Everythingbranded Blog

(Credit: Everything Branded Blog)

Promotional items serve as effective mediums to convey brand messages and expand their reach beyond the primary recipient. Every time these products are showcased, utilized, or shared, they amplify brand visibility.

A staggering 89% of consumers report receiving a promotional item within the past half-year. This translates to almost 9 out of every 10 individuals possessing, utilizing, and inadvertently promoting a brand through these items.

Source: PPAI

(Credit: PPAI)

Customer loyalty statistics by consumer opinions 

1. Over half, at 56%, of consumers remain devoted to brands that resonate with them. 
2. A whopping 97% of U.S. shoppers show allegiance to at least one brand. 
3. While a high 96% feel there's room to enhance loyalty programs. 
4. A significant 75% of shoppers might shift loyalties for a superior rewards program. 
5. A strong 86% of dedicated buyers are likely to endorse a brand to their inner circle. 
6. Trust in personal connections is evident as 92% of consumers value family and friend recommendations over online feedback. 
7. Quality is key, with 40% asserting that top-notch products foster their brand loyalty.

Customer loyalty statistics by customer loyalty programs 

On average, shoppers sign up for nearly 14.8 loyalty schemes. Yet, they actively engage in just under 6.7 of these programs. This suggests that only about 50% of these loyalty initiatives truly captivate and retain their members. 

Source: Zippia

(Credit: Zippia)

The answer hinges on the staggering number of social media users, which stands at 3.2 billion. This represents a 45% global penetration of social media.

Source: Optinmonster

(Credit: Optinmonster)

1. A significant 78% of promotional product sales professionals utilizing social selling outpace their counterparts who don't. 
2. Social selling enables 31% of B2B experts to foster deeper client relationships. 
3. Active social media presence led more than 10% of social sales representatives to close a minimum of 5 deals. 
4. A vast 76% of potential buyers are open to conversations via social media. 
5. A whopping 92% of B2B purchasers are open to connecting with sales experts recognized as industry thought leaders. 
6. Delivering unique insights, especially through social platforms, drives 53% of customer loyalty. 
7. An impressive 71% of promotional products sales pros, and notably 90% of top performers, leverage social selling tools. 
8. Millennials are leading the charge with 78% using social selling techniques. 
9. Additionally, 63% of these Millennials regard social selling as essential for their operations. 
10. Achieving promotional product sales targets is more likely for social sellers, with a rate of 51%. 
11. Firms adopting regular social selling techniques have a 40% better chance of meeting their revenue objectives. 
12. Social selling aids 39% of B2B professionals by minimizing time spent on lead research. 
13. Notably, 84% of top-tier executives lean on social media for purchase decisions. 
14. For customer interactions, 33% of users favor social platforms over phone calls. 
15. LinkedIn is a major driver, accounting for nearly 50% of B2B website's social traffic.

Source: Optinmonster

1. A significant 73% of marketers believe that their promotional product strategies on social media yield "moderately" to "highly" beneficial results for their ventures.
2. Social media's lead-to-close ratio outshines outbound marketing, delivering promotional product effectiveness that's doubled in comparison.
3. A commendable 66% of marketers, who allocate at least 6 hours weekly on social channels, experience a boost in leads through promotional product visibility.
4. Facebook remains pivotal in the promotional product landscape, with 70% of B2C marketers successfully engaging customers via the platform.
5. Annually, Instagram's mobile ad contributions amount to a striking $4 billion, reflecting the power of promotional product campaigns.
6. Retargeting ads for promotional products on Facebook engage 98% of users who initially didn't respond, transforming them into potential buyers.
7. Back in 2015, the promotional product advertisements on social platforms garnered an impressive $8.3 billion in revenues.

Source: Optinmonster

1. A significant 90% of marketers credit social media for boosting their brand visibility. 
2. A vast majority, 91% of retail brands, engage on at least two social media channels. 
3. High-ranking officials, with 84% of CEOs and VPs, leverage social media insights for purchasing decisions. 
4. Over 50 million small enterprises utilize Facebook Pages for customer interactions. 
5. Brands active on social media witness a spending surge of 20%-40% from their customers. 
6. Nearly half, at 49%, of individuals aged 18-29 have made a purchase after being influenced by a social media advertisement. 
7. Brands that engage on Twitter, responding to tweets, gain a 77% uptick in user positivity. 
8. A whopping 77% of Millennials were motivated to purchase after seeing a product showcased on Facebook. 
9. For 93% of Pinterest enthusiasts, the platform is pivotal for purchasing decisions and planning. 
10. If a consumer has a delightful interaction with a brand on social media, 71% are inclined to endorse the brand to acquaintances and loved ones.

Source: Optinmonster

When it comes to leveraging promotional products in online giveaways, Facebook emerges as the leading platform. A survey encompassing 378 marketers and Easypromos enthusiasts found that a whopping 92.6% utilize Facebook for their promotional product campaigns. Not far behind, Instagram is the platform of choice for 67.5% of those polled. For more insights and data to enhance your promotional product strategy on social media, continue reading below. 

Overview of promotional product giveaways on social media:

1. Of the promotional product giveaway organizers surveyed, a significant 66.8% host their campaigns across multiple platforms. Notably, 45.5% evenly distribute their efforts between Facebook and Instagram, as highlighted by the 2018 study findings. 
2. In terms of giveaway frequency and multi-network integration, an impressive 55.82% of brands initiate promotional product giveaways simultaneously across various social channels. The leading motivation for this approach is to cater to the entire brand community (41.6%), while 30.4% find it more streamlined and efficient in terms of planning and execution. 
3. Additionally, when it comes to promoting these promotional product giveaways, half of the brands leverage ads to reach their desired audience. Surprisingly, 33.9% allocate a budget exceeding 50€ for each giveaway promotion. 

Source: Easypromosapp 

(Credit: Easypromos)

Facebook emerges as the top platform for hosting promotional product contests, with 92.6% of survey participants favoring it for their campaigns. Following closely, Instagram is chosen by 67.5% of those surveyed as a preferred medium for their promotional product giveaways.

A prevalent tactic among promotional product giveaway organizers is to utilize both Facebook and Instagram, with 45.5% of brands harnessing the reach of these platforms for their campaigns. Alternatively, some brands opt for a more focused approach, with 25.7% choosing only Facebook and 6.1% favoring Instagram for their promotional product giveaways.

Interestingly, while 45.5% of brands equally engage with both Facebook and Instagram for their campaigns, a minority (1.1%) diverges by exclusively leveraging platforms like Twitter, Pinterest, or YouTube for their promotional product giveaways. However, these brands typically maintain active presences on more prominent networks as well.

Source: Easypromosapp

(Credit: Easypromos)

A significant 55.82% of brands leverage multiple platforms, particularly Facebook and Instagram, for their promotional product giveaways, with 43.12% combining the two networks. A smaller segment, 10.9%, integrates Facebook, Twitter, and Instagram, while 4.7% merge Twitter and Instagram. Yet, it's notable that 44.2% of brands opt to host their promotional product contests on just one social platform at a time.

Source: Easypromosapp

(Credit: Easypromos)

Merging multiple social platforms for a single promotional product giveaway has become a trending tactic among brands. Easypromos has witnessed a rising demand for this strategy, particularly from social media experts and marketing planners. This survey was conducted to delve deeper into this trend. When inquiring about the motivation behind running concurrent promotional product giveaways on diverse platforms, the leading reason (41.6%) was to cater to all their online followers. Additionally, the ease of designing and orchestrating such giveaways was another compelling factor.

Source: Easypromosapp

(Credit: Easypromos)

On average, 32.5% of companies host a giveaway each month. Closely following, 28.6% conduct a few giveaways yearly but not every month. Meanwhile, 16.1% of brands roll out two to three promotional events monthly. On the other hand, 15.9% only launch one social media contest annually.

Source: Easypromosapp

(Credit: Easypromos)

Even though Facebook has restrictions on contests solely based on likes (with no mechanism to verify page followers), the primary drive for many brands to host giveaways remains boosting their follower count. According to the survey, 64.8% of participants believe that the top advantage of social media contests is augmenting their follower base. Other significant perks include elevating brand exposure (62.2%) and enhancing social media interaction (58.7%), all of which underline the power of promotional products in these campaigns.

Source: Easypromosapp

Of the companies surveyed, 50% consistently allocate funds to advertise their giveaways. A noteworthy 33.9% earmark over 50€ for each promotional event. Meanwhile, 16.9% opt to financially back every giveaway but at a lesser expense. About 35.2% of those organizing branded merchandise giveaways only occasionally put money into promotion, whereas 14% refrain from paid promotions altogether.

Source: Easypromosapp

(Credit: Easypromos)

A recent study revealed that 90% of social media marketers believe that establishing an engaged online community is pivotal for an effective social media plan in 2023, ranking it as their second top priority.

Examining user behaviors sheds light on this trend: 20% of social media participants have become part of an online group in the last three months, and 22% have been active contributors.

Among these engaged members, approximately 21% identify the primary advantage as promotional product discovery.

Source: Hubspot

(Credit: Hubspot)

1. For individuals between the ages of 18 and 54, social media stands out as the go-to platform for promotional product discovery. 
2. Recent data reveals that over 20% of Gen Z, Millennial, and Gen X social media enthusiasts made a direct purchase within a social media application in the last quarter. 
3. Reflecting this trend, nearly half (47%) of the social media marketers surveyed confirmed observing an increase in in-app sales. 
4. Significantly, about 80% of these marketers believe consumers lean more towards purchasing promotional products on social apps than on official brand websites or on platforms like Amazon. 
5. However, a trust gap persists. Our data suggests only 41% of social media users are at ease making purchases on these platforms, with a mere 37% trusting them with their credit card details.

Source: Hubspot

(Credit: Hubspot)

Approximately 20% of Gen Z, Millennial, and Gen X social media aficionados have recently reached out to brands about promotional products via direct messages (DMs) for support.

A significant 84% of social media marketers anticipate DMs emerging as the top channel for customer service in 2023.

Reflecting readiness for this shift, about 76% of marketers reveal their organizations already facilitate customer service on social platforms, and for 42%, handling DM-based customer queries is a central role.

Source: Hubspot

43% employ dedicated customer service representatives to respond.