Researches about gift-giving
Relationship and gifts
How do gifts positively impact our relationship?
How do poor gifts impact our relationships?
Effects of Gifts on Relationships
- Reflect the sender's intentions A gift should show the love and concern of the giver for the receiver. The gift should reflect that the sender spent time and energy looking for the gift.
- Shows meaning A gift should have some meaning or sentimental value, making it way more special than just being a thing.
- Useful An essential feature of a good gift is that it can be used. Whenever the gift receiver uses it, it will remind the receiver of the person by whom the gift was presented.
- Surprise How the gift is presented also influences the recipient's emotions. Everyone mostly loves a little surprise, so why not use it to add to the value of your gift? Even if the gift itself is surprising, not shocking, that adds charm to the gift. If the gift is something that the receiver did not expect to receive but wanted, then that is a sure way of making your loved one happy.
Researches about gift-giving
- A study conducted in 2008, showed that the happiness of 600 subjects in a study was positively related to spending money on others and prosocial causes. The participants of the study reported a high level of satisfaction in terms of spending on others.
- Another study was conducted in 2001; the researchers asked the students from Uganda and Canada to think about when they spent money on themselves. Then, they were asked to think about the time when they spent money on someone else. The student reported a greater level of happiness when the thought of spending money on others. Similar results were shown when the participants from India were asked to think of a similar situation. Students from South Africa and Canada showed a greater level of happiness when they were asked to spend money on sick children in hospitals than spending money on themselves.
- A study conducted in 2011 showed that the closer the relationship with the receiver, the more happiness it brings to the sender when giving a gift. So, if the gift is being given to a family member, it induces more pleasure than a gift delivered to a coworker.
Relationship and gifts
How do gifts positively impact our relationship?
- A gift represents a symbolic connection between the gift giver and the receiver.
- They help in boosting and improving interpersonal communication.
- They help to enhance relationships as well as mending previous mistakes. A study published in 2020 asked 32 female friends to be involved in cooperative and neural activity, and some were asked to exchange gifts before the beginning of the action, and some were asked to exchange gifts halfway through. The results showed improved cognitive performance, enhanced accuracy, and lower performance time after exchanging gifts.
- Another study conducted in2016, which was published in the journal of consumer research, showed that experiential gifts improved and strengthened the relations between the giver and the receiver compared to material gifts. They showed a significant level of relationship improvement.
How do poor gifts impact our relationships?
- Egocentric gifts, the gifts shouldn't be about the giver. The gift should not reflect the preference of the giver and instead should be a source of showing the connection and common interest between the giver and the receiver. The gift should be helpful if the receiver were able to use the gift for a long time, it would be much appreciated by the receiver, rather than being something that the receiver would not be able to use.
- Don't be random, do not just pick anything or give something you find the easiest to buy; if you put some effort, you might be able to remember things that your loved one might appreciate, or they need that thing, and it could be a great gift.
Warda Raza,
Psychology Blogger,
GiftAFeeling Inc.